social media how toCan you remember something funny? Humor can go a long way with social media.

Are you considering using humor with your social media activities? If so, this article reveals some tips to get you on the right track.

Why humor?

It’s no surprise that using humor in advertising is an effective way to connect with your audience and humanize your brand or company, but what about using it for social media?

Adding humor to your social media strategy can be a great way to get people’s attention.

If you appeal to your audience emotionally, you’ll have a much better chance that they will further engage with your brand or product. Doing so will help your customers remember you, share your content and have a better understanding of what you stand for.

Finally, an emotional appeal differentiates you from the millions of other companies out there bombarding their social channels with nothing but self-promotion.

If you’re not “humorizing” your brand, product or business, then you might be missing out on a ton of unseen potential.

Here are 5 tips to help you get started:

#1: Ask yourself WWJD?

(What Would Jerry Do?)

Jerry Seinfeld has a simple formula for comedy. He takes everyday situations and asks himself, “What’s funny about this?” Apply this type of thinking to your brand, product or company.

A perfect example of this is Otterbox, a manufacturer of protective gear for handheld devices. Check out how they take a seemingly boring product and make it funny as hell.

#2: Keep it clean

Steer clear of controversial topics and jokes in bad taste. A good example is earlier this year, fashion designer Kenneth Cole tried to be funny but instead won the award for most insensitive tweet of the year.

kenneth cole

The offending tweet was eventually removed entirely from Cole's feed, and a statement about the incident was posted on his Facebook fan page.

#3: Wittiness is terribly underrated

Twitter and Facebook updates can go a long way with the right quip. Use your wittiness to compete against big budgets. Here are three perfect examples of how the wit is mightier than the ad dollar.

Here’s a tweet from “Rebel Red,” part of the

rebel red

Their philosophy: Smile! It won't mess up your hair.

A witty take on a popular quote for a Facebook update from Cups and Cakes Bakery.

cups and cakes

Join them on Saturdays for Cupcake Super Happy Hour!

And a brilliantly funny Facebook update from Boccalone: Tasty Salted Pig Parts.


Known for their authentic Italian sandwiches.

#4: Just because your company is serious doesn’t mean all marketing has to be

Don’t take yourself too seriously. Poke fun at yourself by doing a parody of your company or your industry. HubSpot wears their marketing mullet loud and proud—mixing the business up front with the party in the back. Check out how they spoofed social media with Foursquare Cops.

And in this video parody, IBM had some fun with Art of the Sale.

#5: The best humor comes naturally

Experiment by recording video interviews with quirky customers and employees. Again I reference Otterbox as they apply this principle very well. Check out:

Being Funny Is a Risk

Some people might not appreciate your company’s brand of humor. Business owners need to observe their target audience to make sure humor fits.

Being funny may not work for healthcare, financial services or any highly regulated industry.

The target market must always be considered. Running tests and focus groups to gather feedback is always a great idea. Try using an online survey to test your attempt at humor against an internal audience before you send it out. Comedy is subjective so don’t expect to please everyone.

Using humor in social media levels the playing field between big-budget creative ad agencies and a clever marketer. Try having fun with your social messaging. You’ll know it’s working when your customers enthusiastically reply, “That’s gold, Jerry!”

What do you think? If you’re using humor with your social media, let us know how it’s working for you. Leave your comments in the box below.

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  • Very interesting Tips!

  • Glad you like it Paride!

  • Tina Lussier

    Great article & I loved the videos!  I’m the Marketing Director for a very successful night club and we use humour in our Social Media all the time – especially with Twitter.  Almost all of our retweets are jokes.  We also engage with the jokes.  We’re known as the ‘cougar’ bar and an actual cougar (animal) was on the loose in the city recently.  The twitter jokes (by others) were flying that day and I took full advantage of it!  @Palomino_Club 

  • Everybody don’t go the funny in them like me, but I use my humor to get people laughing but at the same time educate..

    “Black Seo Guy “Signing Off”

  • Love your story Tina!  It does sound like humor works well for you.

  • Humor is an art and has great potential to take your social media marketing efforts to a whole new level when used correctly. I agree with you Jason that best humor comes naturally. Thanks for sharing your thoughts.

  • The IBM parody video above is a MUST watch…

  • Lol Tina that’s fantastic.

  • Hi Rana,

    Humor is an art, well said! Thanks for the comment. 


  • Great article! And the videos are awesome. I can’t believe I hadn’t seen the Foursquare Cops one—it made me lol hard.

  • Thanks for the comment. Love the Foursquare cops, I think it’s actually better than half the reality shows on television these days. 

  • Good article and I love the IBM video. The right humor is not always easy to achieve and like you say, you won’t please everyone but making someone smile or laugh is priceless.

  • Hi Linda, 

    I agree completely, the right humor is not always easy, but the more you do, the easier it becomes. Once you find out what your audience/ customers are reacting to it will start to flow naturally. 

    Thanks for the comment,


  • Agreed!

  • Chad

     cork-tease? really? how is that not in bad taste? that’s hilarious. great site, but YO way too many pop-up ads. come on social media peeps – let’s not forget about UX!

  • Great post — love this article, Jason — especially with my work in humor since 1997… 

    BTW on a technical point: I am seeing a whole series of green bars in association w/FB “Like” Button/WIBYA somewhat randomly appearing to run across and all through this article (Just FYI). Didn’t know if that was as intended, or maybe only as I on Safari (for the moment) see it. 

    Hope this is helpful 411 for you. Thanks for all the fabulous insight always shared here, Michael Stelzner 😉

  • Finding a way to make humor work for your brand is equal parts challenging and rewarding. The unofficial mantra I always refer to in social media marketing is “be useful or be amusing, in that order.” 

    The biggest challenge is making sure humor doesn’t backfire (and humor does not always translate in text or online). 
    (I put together a just-for-fun project ( that is based in humor and engagement is much easier to come by than it is for more traditional content and it allows me to test the waters of humor without having anyone to answer to. I recommend doing this to everyone).

  • Easiest way to get humor working in your mar-comm strategy: HIRE A COMEDY WRITER. 

    Really. It’s that simple. 

    You don’t have to hire a comedian to pitch your products/services. Get a writer who understands how comedy works AND who knows how business works, let them work with everyone: your sales staff, the marketing dept., your ad agency, everybody. Really. I know this as a writer who’s both a comedian AND a communication consultant. 

  • Hi Becky, 

    Thanks for the kind words! Much appreciated. As for the green bars, I don’t see it here in Chrome but we will definitely check into it. Thanks for the heads up!


  • David Edwards

    Nice Work!… 

  • We should make that the “official” mantra! Love it. Also, your project is a perfect example of how to use humor in your strategy. Well done! The guy in rule 99 makes me think of Joe Dirt. Funny stuff!

    I also recommend testing your humor internally via an online survey, embed the video/ photos ect. then view the feedback all in one place. Works very well. Thanks for sharing your link,Best,Jason

  • Hi Casey, 

    Thanks for the insight, that’s a great combination by the way, comedian & consultant, a rare breed!

    Thanks for the comment, much appreciated!


  • This was a great article and very timely for our company.  We make shoes for trail running and are competing with several brands that are touting their “minimal” shoes.  So we poked a little bit of fun at this trend with our YouTube video called “rocks hurt”.  So far the response has been overwhelmingly positive, but we did have one person write to say he was not amused.  You are correct – you can’t please everyone.

  • You’re most welcome. Did stand-up for several years (some say I’ve been at it all my life), which definitely informs my writing, my presentation coaching work, as well as my own speaking gigs. 

    If you can make people laugh, they’ll pay attention. You have to say something actionable/meaningful after the laugh line, tho, otherwise you’re just another line-up show comic up against a brick wall 😉

  • Humor shows spaciousness of mind and generosity of spirit. It engages the reader in the common denominator of joy and spontaneity. And, as stated in this great post, as long as it doesn’t tread on inappropriate, it’s a great way to liven up someone’s day! Thanks for the great post.

  • Some people just don’t like to have fun no matter what. I always remember that eagle on the Muppet show, Sam The Eagle, who had no sense of humor at all. I would like to think that the positive responses more than made up for the one who may not “get it”. Can you post the link to the video? Would love to see it.  

    Thanks for the comment, 



    Here is the link to the Rocks Hurt video.  We thought it was pretty funny.

  • I think social media is about using your creative and humor to create buzz and generate conversation. This helps you build relationships the fastest once you really open up to people

  • That’s Gold Jerry! I just about fell out of my seat. Genius!

  • Well said! I couldn’t agree more, thanks for the comment. 

  • Agreed, people generally like to be around folks who have a good sense of humor, now if you can translate that to your brand or product, that’s an organic way to create a buzz. Thanks for your comment!

  • Thanks David!

  • Yes yes yes I am all for this kind of marketing. Humour shows a whole raft of positive things to a customer. Problem is getting it right as you’ve show in your post the Kenny Cole example getting it wrong can badly damage your brand!

  • Or you have the very UNFUNNY trying to be witty, and it just doesn’t work! I love it when people lighten up, I live for that.  Innkeepers (my profession) are typically crotchety old bats. My tag line for breakfast is “No Pop Tarts Allowed!” or “This ain’t your grandma’s house!”  Anything to show I am not old and crotchety, a curmudgeon yes, but not crotchety

  • PhilMershon

    This is great. I’ve been doing some research on this recently and talked to Andrea Vahl about why she thinks humor works. Thanks for doing some spade work on this.

    I think that humor also makes you seem more personable, increases the likelihood that people will share your content and keeps you a bit more level-headed.

    Twitter is a great place to spread humorous one-liners.

  • Amen Phil!
    That is the thing, cold standoffish vs funny and clever…I know which I would rather be around.  Decrepit lacks lifeluster vs energized colorful.

  • greg

    Here’s a good example of using humor along with social media to connect with clients. I wouldn’t recommend it for every situation. Most importantly…know your recipient/audience first. If targeted appropriately, a little humor can go a long way.


  • Great article! I completely agree that a social media strategy must evoke some sort of emotion. As a wedding tweeter / retweeter I am always on the lookout for the funny, beautiful, shocking, awe inspiring, thought provoking wedding twitter to share with my followers. Your point about Jerry and his comedic gold approach of making the every day situation hilarious is the basis of our own approach to tweeting. Our followers just eat it up.

  • Agreed! Getting it right is the tricky part. Thanks for the comment!

  • I haven’t heard the word crotchety in a while, that’s funny! When it comes to being witty, I look to Spinal Tap: 

    “There’s a fine line between clever and stupid” – David St. Hubbins (Spinal Tap)

    Thanks for your comment, sounds like you have found a great use of humor in your business! Love it!


  • vanuatuguru

    One thing about humour is that it is different for different nationalities…what is funny to an English person will be very different to a German, or what is funny to an American will not be to an French person.
    How anyone could find the plastic bubble “…funny as hell”, or the “Cork Tease” worth mention, or the Cup cake line “witty”, or the Salami for Mum “brilliantly funny” …American humour?
    Sorry, found the subject is interesting but the article disappointing…sadly no humour found here.

  • Hey Phil, 
    I totally agree with you that humor makes you more personable, it shows character and I think that’s important when advertising with any medium. 

    The art of the 140 character joke is a tough one, but when you get it right, it’s priceless. 

    Thanks for the comment!


  • Rey

    Great article Jason!  The last article I wrote recommended SME because of the many examples the articles offer and this was full of them!

  • Every time you make someone laugh you brighten their day.  I think the use of humor in social media is a great idea.  Thanks for the reminder.

  • Nice! Be careful what you wish for! Great story. Thanks for sharing Greg!

  • It truly does! Thanks Carrie!

  • Rey! Thanks for stopping by, and thanks for the kind words. Much appreciated, looking forward to chatting more. 


  • Hi John,

    Thanks for the comment, you make a good point, but again as I mentioned in the article, you can’t be funny to everyone. 


  • Thanks for the kind words! By the way, I am planning a wedding as we speak! Just started following you on Twitter.

    Looking forward!

  • Fantastic! I hope you’ll enjoy our Twitter and gain some fun perspective as you plan. Keep in touch! ~Mindy

  • And let us not forget the “Will It Blend” Series by Blendtec.  I think I remember reading that this series quintupled the companies sales.

  • Good read, Jason.

    Humor can break through the data smog we live in because so often it’s unexpected. So many businesses are full of themselves and inflated by their own sense of self-importance, that when a company is funny, subversive or self-effacing, it’s a breath of fresh air.

    Of course, if everyone starts donning red noses and carrying rubber chickens, then it it’s time to wear a suit and tie to the office to differentiate yourself once again.

  • Deb Carbone

    Humor is great if it fits with your brand archetype. Geico and Pepsi are “jester” brands and it fits them perfectly. IBM and Starbucks not so much. Enjoyed the article and the examples.

  • Humor is a great thing which humans only have got and using it in social media will take it to a different level.

  • Hi Jason, great post & 100% right!

    My social media satire ‘cartoons’ have been so well received that I’m publishing edition 21 next Monday, that’s 21 weeks of lots of viewers to my blog! Why, because people need to laugh, life is more serious than ever and more full on, we need a break and laughing is very therapeutic.

    The ‘social media satire’ idea was initially just a little humour to cheer everyone up during a very bleak couple of weeks earlier in the year, but now the articles have also become social media tips and commentary.

    BUT, humour (or humor) can back fire, my ‘Oh my blog! Size does matter!’ a post about the amount of preferred copy on a blog post wasn’t as well received as I had hoped.  The fact that I mentioned using a catchy heading in the post is actually funny!!

    Thanks for the post, very best regards, Peter

  • Using social media humor does not work for my business & my audience. However, thanks for sharing the article.

  • mspbm

    I think there’s also a difference between “real-life” funny and “corporate” funny. the videos here were “corporate” funny. i liked the bubble wrap video, but i certainly wouldn’t call it “funny as hell”. nothing i’d LOL in real life, but not painful.

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  • I think what made “will it blend” funny was that it didn’t seem like they were trying to be funny.  That is usually what makes videos go viral.  Certainly worked for them either way.  I thought those videos were a hoot.. 

  • These are good tips, but not every industry can get away with using humour and actually have people relate to it. We’re in B2B and in our years of experience, humour rarely permeates what is regularly quite a hard nosed industry to draw emotion out of people. The nearest alternative we’ve found that has worked is by not taking ourselves too seriously [all of the time].

    Anyone else find themselves in an industry where humour is difficult to make fly?

  • Do I really have to be clean? Ok I guess you are right

  • Hi Anthony, I have censored, edited myself many times in my blogging because I was afraid what the bots would think not the readers. I was going to do a post on how rich you would get just going into all the businesses which are against Google’s TOS .. tobacco, guns etc. But I was sure that I would have had problems with my Google account when the bots read my outrageous keywords. I guess bot do not get irony.

    Also, some people do not want you to be funny when you are dealing with their money. Use humour with discretion.

  • MQ

    YOur article’s first paragraphs and 1st silly example are so boring, I could not keep reading. Maybe you should apply your concept to your business

  • Ha! Depends on your industry/ audience I guess…

    Thanks for reading!


  • Hi Rich,

    I agree, it needs to be used selectively and on occasion. Getting carried away can distort your entire branding/ messaging

    Thanks for the comment, much appreciated.

  • Hi Deb,

    Absolutely, you cannot force your brand to be funny and if you try to it will most likely end in disaster.

    Thanks for the comment,


  • Duly noted. See above reference to Sam the Eagle.

    Thanks for the comment,


  • Hi Anthony,

    I don’t think it matters if you are B2B or B2C, it depends more on if humor is the right fit for your brand or company in generally. Don’t try to force it. I do like your approach of not taking yourself too seriously (all the time), if in doing so a funny moment comes out of it, share it on your Facebook page or blog. Share it with other staff and get some feedback.

    Thanks for the comment, very much appreciated.


  • Dear Jason, the article is definitely valuable and the information gathered there looks like you spent your time on editing too. Gold prize winner. If I might offer some addition to it: even the strictest, most hard-nosed industry tolerates one type of humor – self irony. Just after signing a very important IT outsourcing contract, my business partner, Chief System Engineer of the company stood up shaking hands with the CEO of our client and said the following: “It would be much easier if I had at least a tiny bit of competency or the foggiest idea how to start this.” After a second of shocking surprise the client became clear about that 1. the technical staff takes the project very serious, not handling it as a routine job 2. we do the work hat in hand, which predetermines precaution and prudence 3. we don’t lie to our clients, not even in the toughest tickler. “You will figure things out, otherwise we both become bankrupt.” – answered the client back (with a bit of self-irony too on his decision of choosing an incompetent service provider). That was 10 years ago. They renewed the contract 4 times so far. Clients to this day. Self irony is as beneficial in business communication, as forbidden on a rendezvous.

  • Hi Jason,

    Thanks for the reply.

    I understand what you are saying as far as this not being a one shoe fits all feet case, as we see many examples of blogs and resource based sites that even though their subject matter is relatively serious in context, they still manage to create emotion from their readers and have high engagement levels. In my experience, folks just aren’t really sure how to react when you try and be funny which basically makes you look and feel like the elephant in the room. Subsequently, you think long and hard about doing it again, too.

    I think and truly believe that one way to combat this is to try harder at being ‘human’ and approachable as a company. One comment I didn’t share earlier was that part of the reason I think we have struggled over the years to use humour well is because we’ve not really made ourselves fully approachable or told enough of the story behind our brand. 

    I would imagine (but we’re still learning) that when one becomes more transparent as a brand and people can relate to you better, they will find the humour better placed and easier to digest.


  • CaseyWarren95628715

    I just paid $22.87 for an iPad2-64GB and my girlfriend loves her Panasonic Lumix GF 1 Camera that we got for $38.76 there arriving tomorrow by UPS. I will never pay such expensive retail prices in stores again. Especially when I also sold a 40 inch LED TV to my boss for $675 which only cost me $62.81 to buy. Here is the website we use to get it all from,

  • Humor has always made things lighter for any audience.  I guess it’s really a good tool to use especially if you intend to add spice to what you’re introducing online.  With the vastness of duplicity of things that are being published, a different approach often makes it easier for a person to get noticed among the pool of people offering the same things online.

  • As a trainer I use humor on a daily basis with my audiences. In a learning environment I truly believe that when the audience laughs they get it & they remember it & that’s magic. The challenge is developing my skills to be able to transfer that ability to the social space. Wish me luck.

    Lisa Ann Landry – Corporate TrainerI’m an exuberant force of light… Come light up your life
    My profiles: Signature powered by WiseStamp 

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  • Love when a person doesn’t take themselves too seriously. It’s especially relieving when someone is good a poking fun at themselves.

    I know her profession is different than 99% of people’s here but a woman who I find to be hilariously awesome at doing this is Chelsea Handler. In her books she pokes at her flaws and blonde moments and on her show she takes on the persona of a beast on wheels… and you still love her!!!

    She’s in the business of attracting eyeballs just like all of us are and she uses humor to do so and I think that even though she doesn’t do clean comedy, there’s some stuff to be learned from her style.

    Thank you Jason for encouraging me to think about this topic and shedding a great light on it!  

  • Hey Peter, 

    Fantastic story and a great example, thanks for sharing!



  • Hey Lewis, 

    We are indeed in the business of attracting eyeballs, well said!

    Thanks for the comment!


  • Great article. Enjoyed reading every bit of it. And, I’m happy that I’ve found it. The ideas I’ve collected here will help me work better as a digital marketer. Thanks!

  • Well written. In regards to the benefits of humor: the funniest clips, sayings, quotes, etc. are the ones that generally stay with me. Just like we all saw the miniature Darth Vader from the Super Bowl this year—classic! I’m reinvigorated to build purposeful humor into more of my communications. Thanks Jason!

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  • Such a good post! @MakersMark:twitter is pretty funny with Twitter in my opinion and I think it suits their brand well.

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  • Deadbrilliant

    Thanks, Jason.  If you need a laugh, check this out:

  • Carla Yocum

    Like they say, the brand captures the eyes. But humor catches the heart!

  • Carla Yocum

    In the world of Advertising and People with attention deficit disorder or restless souls. Successful brands not only advertise based on results but they try to capture people’s heart and enthusiasm with humor. Naturally, most people are easily charmed by delightful and witty one liners at every advertisement. 

    For further reading on everyday issue visit

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  • Terrific post, James.
    What I love most about tip 1 example is that the video was hilarious but still relevant to their brand. Sometimes I see businesses trying to be funny in a way that would dilute and sometimes diminish their brand message.
    In other words, I believe that humor that works should make people laugh and, in the meantime, understand what your business is about.
    At Garious, we used humor in our promo video: “A Lesson in NOT Social Media Marketing”, showing how robotic sales pitch can kill SMM campaigns! The video generated a great buzz that’s largely attributed to the humorous touch.
    P.S. We loved this post and featured it in our top 50 social media content for June & July  2011. You may check it out here:
    Keep up the good work :).

  • That’s true, applying humor in social media is pretty tricky, especially since not a lot of people might share or understand your tone. It’s best to check first if your brand can fit humor in your campaign without it being out of place, and then test the waters if it will be translated effectively.

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  • I love it when companies or brands use humor in a delightful way. It definitely attracts my attention and I’ll more than likely talk about their tweet, video or status update with others. 

  • I love it when companies or brands use humor in a delightful way. It definitely attracts my attention and I’ll more than likely talk about their tweet, video or status update with others. 

  • I love humour, but I find I’m not really that funny!  I’m the one you want in the audience because I laugh at just about everything.  I’m in the process of writing a marketing book, and while the info is great, it read like yesterday morning’s forgotten toast, so I hired a friend to sparkle it up for me, and she got me laughing out loud at my own stuff.  Genius.  Nothing like a marketing book that makes you laugh instead of falling asleep!  🙂  I love humour.  Used well, I think it’s a powerful tool in your marketing kit!

  • Great post by the way! I was rolling with some of those videos!

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  • Sandy

    Missed this post earlier, glad I was linked to it! I love using humor – that gets our biggest bang for our nonprofit’s little buck 🙂 Videos, FB and twitter comments, weekly vlog – make em smile, and they’ll share it! 

  • David Gitonga

    Very few things in life never go out of style and Humor is most definitely one of them.

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  • People have forgotten humor.  We need more in our life.  Thanks for this.

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  • Rlafaye

    Having the Social icons mask your content is incredibly annoying!  I won’t be coming back anytime soon.

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  • Siddhu

    WOWSOME users can create amazing animated pictures with creative virtual objects and also building a community on the app, so that users can see what others are up to and share their pics with them. Sharing on other social media channels, of course, is available too.

  • Adam Bennett

    Great article! Jason, And the videos are awesome.
    I can’t believe I hadn’t seen the Foursquare Cops one—it made me Crazy

    Thanks Buddy, for this awesome post… keep posting more bro!

    -Adam Bennett