Does your business have products or services that target unique audiences?

Do your customers spend time on LinkedIn?

Finding an effective social strategy to reach the right audience for each of your products and services can be challenging.

LinkedIn helps you solve this problem with its LinkedIn Showcase Pages.

In this article, I’ll show you how your business can benefit from LinkedIn Showcase Pages.

What are LinkedIn Showcase Pages?

Today, few businesses are islands.

Many companies are complex, offering various and disparate products and services for which they must create multiple marketing campaigns to reach different audiences.

This can make social media marketing resemble a juggling act. And that’s fine, even unavoidable; but while juggling, you need to make sure you don’t drop any metaphorical balls.

Showcase pages allow companies with multiple brand messages to segment them easily and deliver them to the right audiences.

Showcase pages allow you to deliver different content to your different audiences. You can have up to 10 different showcase pages associated with your business page.

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Do you use LinkedIn for business?

Do you have a LinkedIn company page?

In this article, I’ll show you how to get the most from your LinkedIn company page, in five easy steps.

Why a LinkedIn Company Page?

The benefits of a well-oiled LinkedIn company page include engaging followers with company news, updates, events and relevant content.

There’s also the improved search engine rankings as LinkedIn pages often perform well in company searches.  And let’s not forget lead generation opportunities from your content marketing.

In fact, research shows that 50% of LinkedIn members are more likely to purchase from companies when they engage with them on LinkedIn.

Here’s how to make your LinkedIn company page work for you:

#1: Optimize Your LinkedIn Page

Showcase what your business has to offer. Smart marketers who build out their products and services page tend to attract twice as many company followers than those who don’t.

Use this page to tell members what you do best and give them compelling reasons to follow you.

Remember that you can link to just about anything from your products and services page, including your latest and greatest white papers, case studies or how-to content.

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Do you want more leads?

Have you looked into SlideShare?

This article will give you 10 tips to maximize your leads with SlideShare.

Why SlideShare?

The rise of visual content marketing is forcing marketers everywhere to re-evaluate their overall strategy.

No longer can a marketing professional rely solely on white papers and blog posts to get their message to prospective buyers and customers.

It’s now vital to include a visual element across all marketing campaigns.

SlideShare is an essential part of any successful content marketing strategy for many businesses. It’s much more than just a place to upload your webinar slides, it’s a powerful social community with a reported 60 million monthly visitors.

Anyone can view presentations and documents on topics that interest them and download and reuse or remix material for their own work.

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Are you wondering how to best use Google+ to enhance your marketing?

Google+ is quickly becoming an essential part of any business’s social media strategy.

It boasts a cool 250 million users! And this number is sure to grow very quickly as Google is making a Google+ account mandatory for all Gmail users.

It’s an audience marketers cannot ignore.

Google+ can help people learn about what makes your business tick -- your products, promotions, hours and anything else you want to share.

Google+ also plays a major role in search engine optimization (SEO) by making it easier for marketers to show up in search results—yet another reason to include Google+ in your social media strategy.

Here are five simple ways to give your business an almost immediate boost using Google+.

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