5 Simple Steps to Getting Started With Mobile Marketing

social media how toAre you thinking about mobile marketing? Wondering how you can use mobile marketing to connect with customers?

The good news is that mobile marketing is not all that complex.

Here are five things you can do to get started in mobile marketing. Once you’ve mastered the steps below, you’ll see that mobile marketing is a great way to open up new revenue streams for your business.

Ready to get started?

#1: Set up your mobile website

This is actually easier than you might think. One option is to use the automated systems offered by many companies. They essentially take your existing website content and auto-format it for a mobile screen.

WordPress has some plugins that do a pretty good job of this and GoDaddy has an automated system that does it, too. But for the best user experience, I recommend you focus on one of the options outlined below.

mobile-marketing

Your mobile home page should have a clean and simple design. On the left is the standard 60 Second Marketer home page seen on a smart phone. On the right is the mobile version of the site.

Option number two is to use one of the many plug-and-play platforms offered online. These companies actually create a separate mobile website that is completely independent from your regular website.

Just Google “How to set up a mobile website” and you’ll find a number of companies doing this. There are some good organizations offering these plug-and-play systems, but there are also some real losers, so do your research before you choose a company to work with.

Mobicanvas.com, GetGoMobi.com and Onswipe.com all seem to have good solid platforms to work from.

mobicanvas

You can build and manage your website quickly and easily!

A third option is to add a simple line of code onto your existing home page that “sniffs out” the screen size of the person visiting your site.

If the person visiting your site has a screen that’s more than 600 pixels wide, they’re probably coming from a PC and are directed to your regular site. If the screen is smaller than 600 pixels, they’re probably coming from a mobile device and will be redirected to pages designed for a smartphone screen.

Out of these three options, the third option is the best approach. Just ask your web designer to do a search for “mobile website redirect code” and they’ll find plenty of options like this one on CSS-Tricks.com.

css tricks

Redirects are a critical step in ensuring your website is search-engine friendly.

#2: Claim your business on location-based platforms

You should claim your business on location-based platforms like Foursquare, Gowalla and Facebook Places, especially if you have a brick-and-mortar location.

Claiming your business just means that you’re raising your hand to these services and saying, “I’m an official representative of XYZ business and want to be listed on your platform.” Claiming your business is similar to calling up the phone company to get a free listing in the Yellow Pages, only now you’re reaching out to these location-based services instead of Ma Bell.

Once you’ve claimed your business, you can start using these platforms to run mobile promotions. For example, Chili’s ran a promotion where everyone who “checked in” to their locations using Foursquare got free cheese dip.

Better still, Chili’s improved on the promotion by making it so that anybody who checked in at another store within 200 yards of Chili’s got the same offer. Yup, you heard right—if you checked in at the florist next door, you got a digital coupon for free cheese dip at the Chili’s a few steps away. Brilliant!

chilis

Users can unlock the free appetizer coupon at participating restaurants by checking in at Chili's through Foursquare.

#3: Immerse yourself

You can’t fully understand mobile marketing until you use mobile marketing. So when you get through reading this article, grab your smartphone and mess around with it—check in on Foursquare, buy some shoes using the Zappos app, do a voice search using Google Voice Search—just get comfortable with all your smartphone’s nooks and crannies.

google mobile app

The Google Voice Search App lets you speak your queries without pushing any buttons, and also lets you do local searches without specifying your location. Faster web search with fewer keystrokes.

When you’re ready to take a deeper dive into your smartphone, download the Starbucks mobile payment app and use it to pay for your next cup of coffee. That way, you can look even cooler than the guy who ordered the “double whipped mocha Frappuccino with a twist of whatever to go.”

starbucks

You can pay for your Starbucks drink using the Starbucks Card Mobile app!

The more you use mobile media, the more you’ll see that it’s really not all that complex. It’s just the newest marketing channel in a long line of marketing channels introduced throughout the last several decades.

Tip: For smartphone overachievers: 1) Download LinkedIn to your smartphone, 2) enable your Bluetooth function and 3) open up the LinkedIn application. In the LinkedIn app, you’ll notice an icon with two people shaking hands called “In Person.”

Find someone in your office who has LinkedIn installed on their smartphone, then “bump” your phones together. Ding! You’ve just used Bluetooth to exchange your LinkedIn profile without having to type a word.

in person

LinkedIn's app allows you to bump smartphones to exchange information.

#4: Run a mobile ad campaign.

A mobile ad campaign is great for all kinds of companies, but particularly good for companies that have brick-and-mortar locations. After all, if you own a restaurant, wouldn’t you want to have an ad pop up when someone searches for “restaurants near my house”?

Mobile ad campaigns can be bought on a cost-per-click basis, a cost-per-thousand basis or a cost-per-acquisition basis.

Sound confusing? Don’t worry—just visit any of the most popular mobile advertising platforms (like Millennial Media, iAd from Apple or AdMob from Google) and they’ll walk you through the distinctions and how to use the services.

admob

AdMob provides innovative solutions for brand and performance advertisers, effective distribution for app developers and revenue opportunities for mobile site owners.

#5: Scan a QR Code.

QR Codes are those little barcode-like squares that are popping up all over the place. For an in-depth introduction to QR Codes, you can check out How QR Codes Can Grow Your Business.

QR Codes (or their closely related cousins EZ Codes, Microsoft Tags, SPARQCodes, etc.) can be scanned by smartphones. Once scanned, they drive you through to mobile web pages that offer discount coupons, bonus content, special offers or some other additional content.

How to download a QR Code reader to your smartphone:

  • Turn on your smartphone and open your web browser.
  • Visit BeeTagg.com or Sparq.it and click the link that says “Download QR Code Reader”.
  • Launch the app and hold your phone’s camera up to a QR Code. The app will automatically scan the code.

Looking for a QR Code to scan? Glad you asked. Just scan the QR Code below and it’ll drive you through to a post called “100 Top Mobile Media Applications.” It outlines all of the most important mobile media applications you’ll want to be familiar with.

100 Top Mobile Media Applications

Bottom Line

By now, you’re probably realizing that mobile media really isn’t that complex. It’s just like social media or email marketing or organic search, the only difference is that the delivery mechanism is a smartphone or a tablet computer instead of a PC.

These are just five of the ways you can kickstart your use of mobile marketing. I’m sure there are dozens more.

What are your thoughts? What mobile marketing tools have you tried out that you’d like to share with our readers? Leave your comments in the box below.

Tags: , , , , , , , , , , , , , ,

About the Author, Jamie Turner

Jamie Turner is the Founder of the 60 Second Marketer, a winner of Social Media Examiner’s Top 10 Social Media Blog award. He is also the CEO of 60 Second Communications, a digital marketing agency based in Atlanta. Other posts by »




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  • http://www.colemanmg.com Antonio Coleman

    Jamie I was asked the other day by a client about mobile marketing and I told her its something I haven’t done just yet. But now I can pass this information on to her to get them started.

    “Black Seo Guy “Signing Off”

  • http://www.colemanmg.com Antonio Coleman

    Jamie I was asked the other day by a client about mobile marketing and I told her its something I haven’t done just yet. But now I can pass this information on to her to get them started.

    “Black Seo Guy “Signing Off”

  • Bill Lord

    Great post, thanks for doing all the trial and error for the rest of us! There are a lot of great resources in here. 

  • Bill Lord

    Great post, thanks for doing all the trial and error for the rest of us! There are a lot of great resources in here. 

  • http://twitter.com/evolvecreative evolvecreative

    Let’s not forget the differences between a mobile web surfer and a desktop one. Mobile users want very specific information very quickly. A simple plugin may make your website compatible, but it will also cram way to much information onto one page. Take a look at our recent blog post 10 Reasons You Need a Mobile Website for more information. Thanks and Great Post!
     

  • http://twitter.com/evolvecreative evolvecreative

    Let’s not forget the differences between a mobile web surfer and a desktop one. Mobile users want very specific information very quickly. A simple plugin may make your website compatible, but it will also cram way to much information onto one page. Take a look at our recent blog post 10 Reasons You Need a Mobile Website for more information. Thanks and Great Post!
     

  • http://www.facebook.com/1ericglenn Eric Glenn

    Great article.

  • http://www.facebook.com/1ericglenn Eric Glenn

    Great article.

  • http://frankjkenny.com/ Frank J. Kenny

    Good post. Shared it with the small business folks who follow me through my Facebook fan page.

    I use a plug-in for my WordPress blog and it does a fantastic job. I was torn between mobile apps and mobile sites for awhile but am leaning towards sites for most small businesses now.

    Frank

  • http://frankjkenny.com/ Frank J. Kenny

    Good post. Shared it with the small business folks who follow me through my Facebook fan page.

    I use a plug-in for my WordPress blog and it does a fantastic job. I was torn between mobile apps and mobile sites for awhile but am leaning towards sites for most small businesses now.

    Frank

  • http://www.AffordableWords.com Affordable Writing Services

    You don’t realize that this aspect exists when you do not have a SmartPhone.  (I have one of the “old” phones (LOL) and I don’t view the web at all with it.)

    I have looked at my blog on someone else’s phone and it looked ok.  So, I like the idea about the “sniffer.”  I think that’s what I’m going to do and see how that changes the appearance. 

    Is there a program that allows you to see what your blog/web page is going to look like on a mobile device?  Is that just standard if you use one of the programs, or is there something else I need to get?

  • http://www.AffordableWords.com Affordable Writing Services

    You don’t realize that this aspect exists when you do not have a SmartPhone.  (I have one of the “old” phones (LOL) and I don’t view the web at all with it.)

    I have looked at my blog on someone else’s phone and it looked ok.  So, I like the idea about the “sniffer.”  I think that’s what I’m going to do and see how that changes the appearance. 

    Is there a program that allows you to see what your blog/web page is going to look like on a mobile device?  Is that just standard if you use one of the programs, or is there something else I need to get?

  • Dave

    Great post.  simple makes it appealing and attainable. I’m feeling empowered already

  • Dave

    Great post.  simple makes it appealing and attainable. I’m feeling empowered already

  • http://www.60SecondMarketer.com Jamie Turner

    Hi, folks. Thanks for all your kind words about this post. Mobile media can be intimidating until you realize it’s just like every other marketing tool and simply requires a little research to get started in it.

    Affordable Writing Services — if you’re writing your blog in WordPress, you can use WPTouch, which is a terrific plug-in that easily re-formats your blog as a mobile site. I believe (but am not sure) that’s what Social Media Examiner uses.

    If your site is more complex (for example, if you’re a restaurant, bookstore or coffee shop), then you’ll want to use the sniffer approach outlined in the post here. It’s a good, solid approach that works on many of the newer smart phones.

    Remember — Gartner predicts that by 2013 the #1 way people will be accessing the internet is via their mobile devices, so it’s never too soon to get started in mobile.

    Thanks!

    – Jamie Turner

  • http://www.60SecondMarketer.com Jamie Turner

    Hi, folks. Thanks for all your kind words about this post. Mobile media can be intimidating until you realize it’s just like every other marketing tool and simply requires a little research to get started in it.

    Affordable Writing Services — if you’re writing your blog in WordPress, you can use WPTouch, which is a terrific plug-in that easily re-formats your blog as a mobile site. I believe (but am not sure) that’s what Social Media Examiner uses.

    If your site is more complex (for example, if you’re a restaurant, bookstore or coffee shop), then you’ll want to use the sniffer approach outlined in the post here. It’s a good, solid approach that works on many of the newer smart phones.

    Remember — Gartner predicts that by 2013 the #1 way people will be accessing the internet is via their mobile devices, so it’s never too soon to get started in mobile.

    Thanks!

    – Jamie Turner

  • http://twitter.com/Exulted1 Justin Smith

    I wondering what your thoughts would be about applying this to something like a Distributor for Medical Equipment.

  • http://twitter.com/Exulted1 Justin Smith

    I wondering what your thoughts would be about applying this to something like a Distributor for Medical Equipment.

  • Pingback: 5 Simple Steps to Getting Started With Mobile Marketing | Social Media Examiner

  • http://twitter.com/arikb99 Arik Bernstein

    Great article Jamie!!

    Mobile marketing is definitely the biggest “thing” these days, and I believe in few years there will be no non-smart phones.
    I’m gonna forward this post to all my customers without a doubt. Thanks!!
    In the same note, you are welcome to look at my “paper.li” I created for Mobile Marketing news: http://paper.li/arikb99/1312881828 

  • http://twitter.com/arikb99 Arik Bernstein

    Great article Jamie!!

    Mobile marketing is definitely the biggest “thing” these days, and I believe in few years there will be no non-smart phones.
    I’m gonna forward this post to all my customers without a doubt. Thanks!!
    In the same note, you are welcome to look at my “paper.li” I created for Mobile Marketing news: http://paper.li/arikb99/1312881828 

  • http://www.masterlink.com Kimber Cook

    We’re big fans of using the mobile website redirect to direct users on a mobile device to a much more simplified version of the web site, similar to the 1st screenshot above with a link to the full site. However we usually only redirect those on smartphones and not tablet users to the mobile version of the site. Is there any reason why we should be redirecting tablet users too? It seems that a tablet has more real estate to view and navigate the full site easily enough.

  • http://www.masterlink.com Kimber Cook

    We’re big fans of using the mobile website redirect to direct users on a mobile device to a much more simplified version of the web site, similar to the 1st screenshot above with a link to the full site. However we usually only redirect those on smartphones and not tablet users to the mobile version of the site. Is there any reason why we should be redirecting tablet users too? It seems that a tablet has more real estate to view and navigate the full site easily enough.

  • http://www.60SecondMarketer.com Jamie Turner

    Thanks again for all your kind comments and questions about the post.

    Kimber, in answer to your question about whether or not to re-direct tablet users to a mobile site, I’m in agreement with you — tablet users should go to your regular site and smart phone users should go to your mobile site. Tablet computers are more like PCs, so they can view the regular site.

    Justin, as someone working in the medical equipment distribution business, your need for a mobile site isn’t as high as, say, a restaurant or some other bricks-and-mortar business. That said, ultimately, any business with a website should have a mobile website. As mentioned before, by 2013, the #1 way people will be accessing the internet is via their mobile devices, so in the end, every business will have a mobile site.

    Why not get started now?
    :-)

    Thanks again for your questions.

    Best,
    Jamie Turner
    Co-Author of How to Make Money with Social Media

  • http://www.60SecondMarketer.com Jamie Turner

    Thanks again for all your kind comments and questions about the post.

    Kimber, in answer to your question about whether or not to re-direct tablet users to a mobile site, I’m in agreement with you — tablet users should go to your regular site and smart phone users should go to your mobile site. Tablet computers are more like PCs, so they can view the regular site.

    Justin, as someone working in the medical equipment distribution business, your need for a mobile site isn’t as high as, say, a restaurant or some other bricks-and-mortar business. That said, ultimately, any business with a website should have a mobile website. As mentioned before, by 2013, the #1 way people will be accessing the internet is via their mobile devices, so in the end, every business will have a mobile site.

    Why not get started now?
    :-)

    Thanks again for your questions.

    Best,
    Jamie Turner
    Co-Author of How to Make Money with Social Media

  • http://www.bluebanana.co.nz Linda Coles @ Blue Banana 20

    Wow, thanks Jamie, a great selection. I have just started using QR codes myself and will certainly look at all of the others.

  • http://www.bluebanana.co.nz Linda Coles @ Blue Banana 20

    Wow, thanks Jamie, a great selection. I have just started using QR codes myself and will certainly look at all of the others.

  • Jon Yoffie

    Very timely. This got much more relevant with today”s Google/Motorola news!

    -Jonwww.dominothry.comwww.facebook.com/dominothry

  • Jon Yoffie

    Very timely. This got much more relevant with today”s Google/Motorola news!

    -Jonwww.dominothry.comwww.facebook.com/dominothry

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  • http://justindupre.com/ Justin Dupre

    Great tips. Thanks for sharing this.

  • http://justindupre.com/ Justin Dupre

    Great tips. Thanks for sharing this.

  • http://www.landinidesign.com Juan Carlos Gomez

    Starting to offer “Mobile Local Search Optimization” this is a very good summary to show our potential customers. Thanks Mike!! Cheers!!
     
     

  • http://cindyking.biz/ Cindy King

    Thanks for sharing your knowledge on mobile marketing Jamie!  And as Jon says, it’s timely given today’s Google/Motorola news!

  • http://www.60SecondMarketer.com Jamie Turner

    Thanks for all your kind comments about the post. And special thanks to the team at Social Media Examiner who provided me this opportunity.

    Stay tuned — I hope to write more articles for Social Media Examiner. And I’m co-authoring a new book with Jeanne Hopkins at HubSpot called Go Mobile that’s due out in 2012, so keep your eyes out for that.

    Thanks!

  • http://www.60SecondMarketer.com Jamie Turner

    Thanks for all your kind comments about the post. And special thanks to the team at Social Media Examiner who provided me this opportunity.

    Stay tuned — I hope to write more articles for Social Media Examiner. And I’m co-authoring a new book with Jeanne Hopkins at HubSpot called Go Mobile that’s due out in 2012, so keep your eyes out for that.

    Thanks!

  • http://www.online-business-virtual-assistant.com/ Shilpi Roy – Virtual Assistant

    The
    mobile industry certainly has grown quickly in the past three years.  The iPhone coming to market was only the
    beginning.  It did not take long for
    mobile applications to make the mobile device more useful to the consumers
    and with the flood of mobile applications consumers were able to find many
    different uses for their mobile device. Thanks for the useful
    share…….

    Shilpi
    Singha Roy

    http://www.obvainc.com

    Facebook fan page – http://on.fb.me/i9Oifw

     

  • http://www.online-business-virtual-assistant.com/ Shilpi Roy – Virtual Assistant

    The
    mobile industry certainly has grown quickly in the past three years.  The iPhone coming to market was only the
    beginning.  It did not take long for
    mobile applications to make the mobile device more useful to the consumers
    and with the flood of mobile applications consumers were able to find many
    different uses for their mobile device. Thanks for the useful
    share…….

    Shilpi
    Singha Roy

    http://www.obvainc.com

    Facebook fan page – http://on.fb.me/i9Oifw

     

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  • http://itrafficgeneration.com Internet business

    Great info as always thanks!

  • mobicanvas

    Hi Jamie,

    Thanks for the mention of @mobicanvas:twitter ! Our numbers confirm what you are saying in the comments — the users who build nice detailed sites often have restaurants, book stores or small businesses (like taxi services). For the rest (e.g. WordPress based blog) WPTouch / MobilePress provide a nice plugin to have your blog “mobile ready”. As for the comment by your one reader who has an “older phone” — we try to cater for all handsets not just smartphones, so the sites will look decent on your lower end Nokias as well.

    Regards,

    Stephen
    CEO mobicanvas.com

    PS: What I have to add to your mention of mobicanvas is that we provide an easy way to send text messages as well — so you can inform your existing clientele of your newly created mobile site all in one place.

  • mobicanvas

    Hi Jamie,

    Thanks for the mention of @mobicanvas:twitter ! Our numbers confirm what you are saying in the comments — the users who build nice detailed sites often have restaurants, book stores or small businesses (like taxi services). For the rest (e.g. WordPress based blog) WPTouch / MobilePress provide a nice plugin to have your blog “mobile ready”. As for the comment by your one reader who has an “older phone” — we try to cater for all handsets not just smartphones, so the sites will look decent on your lower end Nokias as well.

    Regards,

    Stephen
    CEO mobicanvas.com

    PS: What I have to add to your mention of mobicanvas is that we provide an easy way to send text messages as well — so you can inform your existing clientele of your newly created mobile site all in one place.

  • http://pulse.yahoo.com/_4XCHIV5A5HYOM5SBHH55JR35EQ Reza

    Great Article!
    You learn something new everyday..

    Bangladesh Business Directory

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  • http://pulse.yahoo.com/_4XCHIV5A5HYOM5SBHH55JR35EQ Reza

    Great Article!
    You learn something new everyday..

    Bangladesh Business Directory

    Directory.com.bd, one of the largest and most accepted
    Bangladeshi business web directory and top online classified business listing
    directory consists worldwide business and trade database. You will find your
    desired business by searching category and subcategory wise. It is 100% search
    engine friendly and human-edited totally free web directory in Bangladesh,
    Submit your site today and join us.

    Our directory is 100% fee international business
    directory. Submit your business link and get back in all major
    search engine including Google, Yahoo, bing and others and increase your search
    engine rank. You can also submit your article or you can enter a specific
    search in the top right type box, browse business by category wise. Please add
    your link in the right category or it will be rejected. We approve your links
    within 24 hours. Thank you for submitting your link to our bangladeshi
    directory.  Join us http://www.directory.com.bd

  • http://twitter.com/infostripe Infostripe

    Great post, nice combination of resources. We’d like to throw out Infostripe as a new mobile resource that handles much of the points mentioned in the article. It’s in beta and free. http://infostripe.com 

  • http://twitter.com/infostripe Infostripe

    Great post, nice combination of resources. We’d like to throw out Infostripe as a new mobile resource that handles much of the points mentioned in the article. It’s in beta and free. http://infostripe.com 

  • http://www.wsibusinessmarketing.co.uk/ Matt Chandler

    Great stuff – I met with a specialist mobile marketing company who have developed mobile websites and apps for many leading brands in the UK. It’s a huge market and will grow rapidly over the next 12-24 months.

  • http://www.wsibusinessmarketing.co.uk/ Matt Chandler

    Great stuff – I met with a specialist mobile marketing company who have developed mobile websites and apps for many leading brands in the UK. It’s a huge market and will grow rapidly over the next 12-24 months.

  • http://www.i95dev.com/ecommerce Ecommerce Solutions

    In the coming days, focus is surely gonna shift to Mobile marketing. Once, every user has a smartphone & they do their shopping on their mobiles then it is very important that businesses target mobile arena.

  • http://www.i95dev.com/ecommerce Ecommerce Solutions

    In the coming days, focus is surely gonna shift to Mobile marketing. Once, every user has a smartphone & they do their shopping on their mobiles then it is very important that businesses target mobile arena.

  • http://www.60SecondMarketer.com Jamie Turner

    Thanks again to everyone who has enjoyed my guest post. And thanks to Social Media Examiner for the opportunity.

    Here are some additional facts about mobile that might be of interest to everyone:

    • The growth rate of the iPhone was 10 times faster than the growth of AOL. (Nielsen)

    • There are 6.8 billion people on the planet. 4.5 billion own a cell phone. Only 4.2 billion own a toothbrush. (Mobile Marketing Association/Asia)

    • Mobile coupons receive 10 times the redemption rate of traditional coupons (Borrell & Associates)

    • 91% of mobile subscribers have their cell phone within arm’s reach 24/7 (Morgan Stanley)

    Thanks again for all your comments. I really appreciate them. And I hope to be back for another guest post on QR codes soon.

    Sincerely,
    Jamie Turner
    Founder, the 60 Second Marketer

  • http://www.nedelta.com Mike Paulin

    Nice post with lots of resources.  Question regarding QR codes – does anyone one know of an application where you can create QRCode campaigns and track the analytics for the campaign.  Example; our company sponsors baseball or other sporting events – we want to print a QR code on the ticket and then be able to keep track of which events are performing well for the campaign.  QR codes are unique to each event and we need the QR code to be in vector format for printing on the ticket.  Other uses we are looking at are for QR codes to be printed in media (newspapers, etc.) and program books for events.  Thanks

  • http://twitter.com/cartwheelit Cartwheel

    Thanks for the article Jamie. It’s helpful to have articles that are easily actionable. 

    I think an important takeaway is with #1 and that you can’t assume your existing website will transfer to a mobile device as-is. In my experience, some companies have a hard time removing some content from their home page with mobile, but you have to think from the user’s point-of-view and the ease of using the site via a phone, rather than the mindset of a CEO or Marketing Manager trying to push out information.

    Georgia
    http://www.cartwheelit.com
    http://blog.cartwheelit.com

  • https://www.151years.com/ Norman Julio Flecha

    I have actually read the whole article one of which In am not known for but this post was GREAT Supper indeed and packed with informative ideas not to mention your already done work for bring all this into one page for all of Us to acknowledge..

    I built my new site thinking of this method of campaigns so I created it into Facebook, creates Q R codes for any web page I need within, posts to over 20 social media sites, and now working on Mobile glad I found this first though since I had few things but You covered way more thanks for the help was & is very appreciated!

  • http://www.imobileaccess.com Ralph-Imobileaccess

    Restaurants, yogurt stores, etc.., have used us for years-100% redemptions. FREE mobile site in our software-restaurants change their offer in 5 mins on their mobile site. Customers text in at the restauraunt get a double coupon 10% or $1 off now-buy 1 get 1 free next visit. Our system beats Groupon, Living Social, email, Facebook, Twitter-no commission. Customers have unlimited messages/subscibers-no fee for texting (each msg has a free mobile site in it). We have restauraunts sending 10,000 msgs monthly for free-owners have no time for indirect marketing-offers sent on slow days as well. Coca-cola, NBA & Mercedes Benz use us-true mobile marketing-immediate transactions-customers love it-Ralph-iMobileAccess  

  • http://twiceblessed.thecustomeradvantage.com Ufuk Sepin-Curtis

    Very timely and very useful information. Thanks for sharing.

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  • http://twitter.com/johnmckennajp John McKenna

    Hi Mark

    Hope you r well John Mckenna

  • David Gitonga

    I liked point #3 where you immerse yourself into mobile marketing. I will definitely try this out.

  • http://twitter.com/Mobiversal Mobiversal

    Great article! Sometimes people get scared of new things and tend to wait as more people start using them. It’s the case of mobile too. I liked the Starbucks mobile app example, it’s a very good example on how a business can use mobile, to speed customer service and learn more about their clients taste and behavior. A mobile app can help a lot more than a simple mobile web presence, but the latter is a must indeed. 

    For QR codes I use  SnapTell and RedLaser on my iPhone.

  • http://www.htmakemoney.com/2011/07/vagexcom-free-ways-to-increase-youtube.html Vagex

    I am new with mobile marketing and I learn some new things about it. Thanks for sharing

  • http://www.captivetouch.com/ Sherry Nouraini

    Great article! Thank you!

  • http://www.60SecondMarketer.com Jamie Turner

    Mike Paulin asks a good question about being able to track the analytics for QR codes. SPARQCode.com provides some analytics behind their codes and Microsoft TAGs also provide good analytics.

    By the way, if you want to read a comparison between Microsoft TAGs and QR codes, you can do so on the 60 Second Marketer site here: http://goo.gl/qMVLH

    Thanks!

    – Jamie Turner

  • http://www.60SecondMarketer.com Jamie Turner

    Mike Paulin asks a good question about being able to track the analytics for QR codes. SPARQCode.com provides some analytics behind their codes and Microsoft TAGs also provide good analytics.

    By the way, if you want to read a comparison between Microsoft TAGs and QR codes, you can do so on the 60 Second Marketer site here: http://goo.gl/qMVLH

    Thanks!

    – Jamie Turner

  • http://www.shilpagupta4.com Bansalhimanshu

    This is a nice article. However, I am always skeptical whether mobile ads really spoil user experience; mobile screen is so small and adding an ad, isn’t it too much?

  • http://www.60SecondMarketer.com Jamie Turner

    HI, Bansalhimanshu –

    Mobile ads on a mobile website would be too much. But mobile ads in other venues are sometimes a good idea. For example, if you’ve invested heavily in a mobile app and want to recoup your investment, it might be a good idea to run mobile ads in the app as AutoWeek and a few other publishers to.

    In a best-case scenario, adding mobile ads to a small screen can add to the clutter. But economics sometimes requires it.

    Thanks!

    – Jamie

  • http://www.60SecondMarketer.com Jamie Turner

    HI, Bansalhimanshu –

    Mobile ads on a mobile website would be too much. But mobile ads in other venues are sometimes a good idea. For example, if you’ve invested heavily in a mobile app and want to recoup your investment, it might be a good idea to run mobile ads in the app as AutoWeek and a few other publishers to.

    In a best-case scenario, adding mobile ads to a small screen can add to the clutter. But economics sometimes requires it.

    Thanks!

    – Jamie

  • http://www.60SecondMarketer.com Jamie Turner

    Hi, Mobiversal –

    Thanks for your follow-up. I agree with you that people tend to be afraid of new technologies.

    I’ve found it’s really helpful to draw parallels between new technologies and old technologies. That way, they seem less mysterious.

    For example, there seems to be some confusion about the differences between mobile apps and mobile websites. But when you draw a parallel between mobile apps and traditional software, it all makes sense. In other words, an app is just a software program that sits on your mobile phone, just like Microsoft Office is a software program that sits on your desktop.

    Make sense?

    Thanks,
    Jamie

  • http://www.60SecondMarketer.com Jamie Turner

    Hi, Mobiversal –

    Thanks for your follow-up. I agree with you that people tend to be afraid of new technologies.

    I’ve found it’s really helpful to draw parallels between new technologies and old technologies. That way, they seem less mysterious.

    For example, there seems to be some confusion about the differences between mobile apps and mobile websites. But when you draw a parallel between mobile apps and traditional software, it all makes sense. In other words, an app is just a software program that sits on your mobile phone, just like Microsoft Office is a software program that sits on your desktop.

    Make sense?

    Thanks,
    Jamie

  • http://www.60SecondMarketer.com Jamie Turner

    Hi, Straightalk. I’m glad you liked the post. Thanks!

  • http://www.60SecondMarketer.com Jamie Turner

    Hi, Straightalk. I’m glad you liked the post. Thanks!

  • http://www.60SecondMarketer.com Jamie Turner

    Hi, Stephen –

    Thanks for your follow-up. Regarding using mobicanvas as a text tool — I just finished writing the chapter on SMS for my next book (Go Mobile, out in 2012). I became a fan of SMS after writing that chapter. I thought it was an old tool, but it’s actually something that can still be very useful.

    Thanks,
    jamie

  • http://www.60SecondMarketer.com Jamie Turner

    Hi, Stephen –

    Thanks for your follow-up. Regarding using mobicanvas as a text tool — I just finished writing the chapter on SMS for my next book (Go Mobile, out in 2012). I became a fan of SMS after writing that chapter. I thought it was an old tool, but it’s actually something that can still be very useful.

    Thanks,
    jamie

  • SayuConnect

    Hi Jamie – a nice not too complicated article which I have started sharing with out clients, thank you!

    We find that a lot of web site owners are still ignorant of how many people are actually visiting their websites now via a mobile device.  We try to get them to look more closely at their analytics data and it is then that they are usually convinced – not always by the actual numbers, but definitely by the phenomenal growth rates.

    We see big drops in bounce rates after a mobile site is offered and a 3-5 times increase in conversions (albeit usually from quite a small starting base)

    Finally I like the tools you mentioned above but I think they are of most use to smaller enterprises. I think there is a need for solutions that can handle catalogues of thousands of products updated regularly (but I’m probably a bit biased because that’s the arena we’re in)

    Finally we made  tool so website owners can quickly see how their site displays on a mobile device.  It’s free for anyone to use, I hope it might be of some use to your readers http://www.sayuconnect.com/mobile_check.php

    Tony   

  • http://www.60SecondMarketer.com Jamie Turner

    Hi, Tony –

    Thanks for your follow-up. What a great statistic — that you see a 3 to 5 time increase in conversions when sites go mobile. Even though that’s from a small starting base, it’s a good statistic.

    Borrell Associates did a research study that indicated that mobile coupons have a 10X higher response rate than traditional coupons. That echos your comment.

    Thanks for your input on the article. We appreciate it.

    Best,
    Jamie Turner
    Co-Author, “How to Make Money with Social Media”

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  • http://www.60SecondMarketer.com Jamie Turner

    Hi, SayuConnect –

    Thanks for your follow-up comments. I appreciate it.

    It’s terrific you’re seeing a 3 to 5 times increase in conversions using mobile. Borrell Associates has research indicating that there’s a 10 times greater response rate for mobile coupons than there are from traditional coupons.

    The world is going mobile. And it’s good to see that you and other members of the Social Media Examiner community are on board.

    Best,
    Jamie

  • http://www.60SecondMarketer.com Jamie Turner

    Hi, Mobiversal –

    Thanks for your kind comments about the article. In addition to the Starbucks mobile app, you might be interested in the Delta Airlines app which allows you to check-in and board the plane from your smartphone.

    Don’t you just love mobile media? I do!

    Thanks,
    Jamie Turner

  • http://www.squidoo.com/best-laptop-under-500 Charles Dendy

    It is indeed very necessary to make mobile web pages to be concise and be informative enough to show adequate details but still, not overfeeding readers with information.

  • http://www.fanpagesexpert.com/packages.php Fan Page Designer

    I agree with @smexaminer:disqus  and how they explained about using mobile marketing and websites for mobile phones.
    I launched my new website http://www.fanpagesexpert.com/packages.php – Soon I will convert it to mobile compatible version.

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  • http://twitter.com/WhiteBulldogPV White Bulldog Media

    Hi Jamie, I’m confused as to how Chilis could run a promotion via other businesses’ check-in deals. Did Chilis contact local businesses and ask them to purchase their check-in deals? Could you elaborate? 

  • http://www.60SecondMarketer.com Jamie Turner

    Hi, White Bulldog Media –

    You ask a GREAT question. I believe — but I’m not sure — that Chili’s had to work directly with Foursquare to allow this. That said, I’m going to reach out to Foursquare and/or Chili’s directly to find out the answer.

    I do know that if you check-in at any store on Foursquare, the other nearby stores pop up on your smartphone. But I think Chili’s took it a step further and actually coordinated with the other nearby stores so that the specific Chili’s promotion popped up on the check-in for the other store.

    Long story short — this is worth doing a little investigation to find out the details. I’ll circle back around and let you know what I find out when I contact Chili’s and/or Foursquare. Thanks!

    – Jamie Turner
    Co-Author, “Go Mobile”

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