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social media how toAre you struggling to create social media engagement?

Do you want tips to improve your posts?

To get more social media engagement, you need to tailor your content to appeal to your audience on an emotional level.

In this article you’ll discover five psychology tips to improve engagement on your social media posts.

psychology tips to improve social media posts

Discover five psychology tips to improve your social media posts.

Listen to this article:

#1: Images Speak to Viewers

Your image is your first call to action in your social posts. It’s the front door to your content, so it needs to make an impact.

It’s important to choose an image that expresses what you’re trying to say in your post. For example, Red Bull’s Instagram images inspire their followers to enjoy life and seek new adventures.

red bull instagram post

For your social posts, choose images that tell a story.

Good social images also stand out from the crowd and command attention in people’s news feeds. The image in this Coca-Cola post draws the audience’s attention with its use of vivid colors and an interesting pattern.

coca-cola facebook post

Select images that will draw your audience’s attention.

Your images should also be relevant to your target audience. In this Facebook post, Zappos uses an image that appeals to their audience: women who are fashion-conscious and love to buy shoes.

zappos facebook post

Look for images that will appeal to your target audience.

#2: Color Communicates

Brands that make the best color choices are the brands that get the most engagement on social media.

Before you start sharing your content on social media, you should choose a color that is synonymous with your brand. Your color choice not only represents your business but also impacts your followers on a psychological level.

Rob Russo’s visual branding stands out in his followers’ news feeds and draws attention to what he’s saying. That’s the strategy you want to apply to your visual marketing.

rob russo image tweet

The right brand colors can make your posts stand out in people’s news feeds.

The Honest Company’s signature color is used prominently on all of their social channels and in their posts. The color makes their posts instantly recognizable to their fans.

the honest compmany image tweet

Use your brand colors in your social posts.

Think about whether your brand color speaks to your target market. If you’re using a consistent color for your brand but not getting the engagement you want, you may need to rethink your color choice.

#3: Words Trigger Action

After creating your first call to action with an image, it’s time to focus on the description.

The law of attraction states that “like attracts like,” so start your description with words you know people want or like to hear. Six words that typically work well are who, what, when, where, why and how. These words spark an emotional response that grabs a person’s attention.

You can also try these trigger words to engage your audience.

#4: Emotion Connects

Connecting with readers on an emotional level, especially when it’s something happy, can impact your social media posts.

In this Facebook post, Adidas connects with their fans by sharing Flavia Pennetta’s exhilaration at winning her first Grand Slam singles title.

adidas facebook post

Connect with your audience on an emotional level with your posts.

Whether you know it or not, you’re prompting some sort of emotion with all of your social posts. Even if it’s boredom, readers are feeling an emotion when they see your post.

To make the most of this opportunity, share good things with your followers. Portray a friendly, happy brand that is helpful and generous, and people will be drawn to your posts.

On Oreo’s Facebook page, their posts project a fun and lighthearted personality.

oreo facebook post

Oreo projects an upbeat, friendly vibe with their Facebook posts.

#5: Conversation Engages

How you introduce conversation into the mix of your social media posts helps determine how much people will open up to you.

The easiest, most effective way to spark communication is to ask for it. You might begin your post with a question or end with a question or a statement that prompts people to engage.

In this post, Threadless engages their followers by asking them to submit a quip to use in one of their t-shirt designs.

threadless facebook post

Engage your followers by asking them a question.

By establishing communication with your followers, you’ll discover what they need and want and how you can give it to them.

In the post below, Livescribe asks their followers to share stories about how the company’s products have helped them in personal or professional capacities. These stories provide the company great insight into the many ways customers use their products.

livescribe facebook post

Sparking a conversation allows you and your followers to get to know each other a little better.

Effective communication allows you to make a positive impact with your social posts. Here, Popchips engages their Facebook followers by asking them to share pictures of their dogs to celebrate National Puppy Day.

popchips facebook post

Invite followers to share something they enjoy.

Your followers will remember their positive conversation with your brand the next time they see you in their news stream.

Remember that when you start giving people a glimpse of your brand’s personality, they’ll begin to trust you.

Choose a Friendly Profile Image

Your personal profile picture can also have an impact on your social media posts. If you appear friendly and helpful in your profile photo, you’re likely to attract and draw in more followers.

This psychological study suggests that you smile in your photo, show your eyes (no sunglasses) and squinch (like a squint, but a bit less). Also, crop the photo to show you from your shoulders upward or from your head to waist.

Conclusion

Think carefully about each element of your social media posts, including the images, your use of brand colors and the description. These tips will help you connect with your followers on an emotional level and create a conversation.

What do you think? Have you tried any of these tactics to improve your social media posts? What techniques do you use to appeal to followers on your social channels? Please share your thoughts in the comments below.

psychology tips to improve social media posts

Five psychology tips for improving your social media posts.

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  • Eileen Doyon

    great information…thank you for sharing!

  • Eileen Doyon

    great information…thank you for sharing!

  • No problem Eileen, thanks for reading!

  • No problem Eileen, thanks for reading!

  • Great post, Wade. Love the reminder that we should think about *each* element of our social media posts. How important the description AND image is… Why we shouldn’t pick a color or a font “just because” … And how often each of these elements trigger certain responses.

    Love the psychology at work, even when it’s happening a bit behind-the-scenes in our brain when we don’t even realize it!

    P.S. Thanks for including me among your examples. Truly an honor to be mentioned among great brands like Adidas, Oreo and Coca-Cola. Appreciate it!

  • Great post, Wade. Love the reminder that we should think about *each* element of our social media posts. How important the description AND image is… Why we shouldn’t pick a color or a font “just because” … And how often each of these elements trigger certain responses.

    Love the psychology at work, even when it’s happening a bit behind-the-scenes in our brain when we don’t even realize it!

    P.S. Thanks for including me among your examples. Truly an honor to be mentioned among great brands like Adidas, Oreo and Coca-Cola. Appreciate it!

  • Bryce Evans

    Great information now Ive got to figure out to do it. LOL. Great info.

  • Bryce Evans

    Great information now Ive got to figure out to do it. LOL. Great info.

  • Hey Rob, thanks for stopping by! I thought you were a great fit for this one because you have truly captured my attention over the past 6 months with your visuals. Keep creating that awesome stuff!

  • Hey Rob, thanks for stopping by! I thought you were a great fit for this one because you have truly captured my attention over the past 6 months with your visuals. Keep creating that awesome stuff!

  • Hey Bryce, lol, I hear ya. Head over to the blog, I’ve written about more things related to this social media psychology strategy. Thanks for reading!

  • Hey Bryce, lol, I hear ya bro. Head over to the blog, I’ve written about more things related to this social media psychology strategy. Thanks for reading!

  • Bryce Evans

    I’m a girl but sure will and thanks for answering.

  • Bryce Evans

    I’m a girl but sure will and thanks for answering.

  • Such kind words. I’m trying to stay awesome! ?

  • Such kind words. I’m trying to stay awesome! ?

  • Baby steps, Bryce. Also, the good ol’ K.I.S.S. principle. Start with one color, for example, like I’ve done with orange.

    Love me some orange. ?

  • Baby steps, Bryce. Also, the good ol’ K.I.S.S. principle. Start with one color, for example, like I’ve done with orange.

    Love me some orange. ?

  • Great article, Wade. I like the way you pointed out creating posts that can connect to the audience emotionally.

  • Great article, Wade. I like the way you pointed out creating posts that can connect to the audience emotionally.

  • Joan

    Really good article. People respond to good design. Somehow when it’s good you know it.

  • Joan

    Really good article. People respond to good design. Somehow when it’s good you know it.

  • Greg

    Great post! Thanks for sharing. Hopefully I will be able to create catchy posts from now on.

  • Greg

    Great post! Thanks for sharing. Hopefully I will be able to create catchy posts from now on.

  • Yeah and it’s one that stands out and helps people remember ya too.

  • Yes that is true!

  • Yeah and it’s one that stands out and helps people remember ya too.

  • Yes that is true!

  • Thank you Mike, appreciate you coming by!

  • Sure, you can do it. Just have fun with it and test different strategies out. Thanks for reading!

  • Thank you Mike, appreciate you coming by!

  • Sure, you can do it. Just have fun with it and test different strategies out. Thanks for reading!

  • Karun Bholewasi

    Please let me know why people can’t tag my page in their posts?

  • Karun Bholewasi

    Please let me know why people can’t tag my page in their posts?

  • What do you mean? Like you can tag in a social post? One way you can tag other people’s pages is by referencing them in your article and html markup is required.

    Another way to get people to mention your page or blog in their post is to become visible and create a presence of expertise and knowledge where they’re at. It doesn’t happen overnight, but if you stay consistent you will start to see people linking to you.

  • What do you mean? Like you can tag in a social post? One way you can tag other people’s pages is by referencing them in your article and html markup is required.

    One way to get people to mention your page or blog in their post is to become visible and create a presence of expertise and knowledge where they’re at. It doesn’t happen overnight, but if you stay consistent you will start to see people linking to you.

  • Wade, thank you for a wonderful article.

    A couple of points that we have taken away are #1, ‘Images Speak to Viewers’ and #4 ‘ Emotion connects’. We found exceptional value in these points, perhaps because of the industry (press release distribution and service, 24-7 Press Release Newswire) we are in.

    To further back up what you mentioned in point #1 (images…), in our industry, we sometimes witness upward of 400% more views for a press release containing an image or graphic over those that do not include one.

    Emotion connects. It is really nice to see this highlighted. Again, in our industry, those news stories that contain an emotional connection tend to receive higher connections than those without any type of emotion.

    There are many other great points in your article, however the two I have mentioned really hit home.

    For the time and effort it takes for someone to accompany a press release with an image, we are quite shocked that so many go without. I would imagine this also holds true with social media posts. They do stand out.

    Thank you Wade!

    Michael.

  • Wade, thank you for a wonderful article.

    A couple of points that we have taken away are #1, ‘Images Speak to Viewers’ and #4 ‘ Emotion connects’. We found exceptional value in these points, perhaps because of the industry (press release distribution and service, 24-7 Press Release Newswire) we are in.

    To further back up what you mentioned in point #1 (images…), in our industry, we sometimes witness upward of 400% more views for a press release containing an image or graphic over those that do not include one.

    Emotion connects. It is really nice to see this highlighted. Again, in our industry, those news stories that contain an emotional connection tend to receive higher connections than those without any type of emotion.

    There are many other great points in your article, however the two I have mentioned really hit home.

    For the time and effort it takes for someone to accompany a press release with an image, we are quite shocked that so many go without. I would imagine this also holds true with social media posts. They do stand out.

    Thank you Wade!

    Michael.

  • I appreciate you taking the time to express the way you feel about this Michael.

    I had a conversation the other day with a person that didn’t feel this was the best means to do this. I guess they felt uncomfortable and called it “baiting” the reader/follower. My only response to that was, we have to do certain things to grab attention from the audience to allow them to understand that we’ve got something that can help!

    It does take time and effort to research and develop a strategy that is effective like this, but once you do, you see the impact it has on your website.

  • I appreciate you taking the time to express the way you feel about this Michael.

    I had a conversation the other day with a person that didn’t feel this was the best means to do this. I guess they felt uncomfortable and called it “baiting” the reader/follower. My only response to that was, we have to do certain things to grab attention from the audience to allow them to understand that we’ve got something that can help!

    It does take time and effort to research and develop a strategy that is effective like this, but once you do, you see the impact it has on your website.

  • There is an good idea how it’s possible to make 95 bucks every hour… After searching for a job that suits me for six-months , I started making money over this internet-website and today I could not be more happy . After 3 months doing this my income is around five-thousand $/per month If this interests you: 1)go to the website in description

  • treb072410

    Great post Wade. Very informative and very useful.. thanks for sharing!

  • Great article! Thanks for this, Wade! What’s great is that things like this can seem confusing at first glance, but the truth is that the secret to great marketing is simply to pay attention and have intent behind everything that you do, and then tweak accordingly.

    This is a beautiful outline of how to implement that kind of thinking when posting on social media. Makes all the difference! Good stuff. (:

  • Awesome! Glad you enjoyed it! Thanks for reading.

  • I am so glad this could help you out 🙂

  • treb072410

    I really did.. Cant wait to read your next post!

  • reellifephotos

    As a wedding photographer, I know people love to see themselves! That’s why I have to post SO many thousands of wedding photos on our page. Its hard work, editing and labelling them all, but it does attract visitors.

    Friends and friends of friends spread the word for us, as they tag themselves in and make comments. xx Reel Life Photos