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social media how toAre you using a Facebook page for marketing?

Have you checked to make sure it’s up to date?

Facebook regularly provides marketers and business owners with new ways to update their presence on Facebook.

In this article you’ll discover five checks to ensure your Facebook page is up to date.

checks to ensure your facebook page is up to date

Discover five checks to make sure your Facebook page is up to date.

Listen to this article:

#1: Review Your About Box

One of the big differences between pages in the Local Business category versus the other categories has been the About box in the page’s left sidebar. Pages in the Local Business category would show the business’s address and phone number, while pages in all other categories have the page’s short description displayed.

about box description image

Previously, the About box displayed the page’s short description for non-local businesses.

Now, some pages in other categories, such as Company, display the address and phone number in the About box, instead of the short description. Pages that have not yet added their address and phone number, like the one for Gucci, show “Ask for” links to visitors.

about box image

There are “Ask links” in the About box on pages that do not have updated contact information.

It’s important for marketers who have a Facebook page in a category other than Local Business to visit it to make sure it shows their short description, as opposed to a missing address and phone number.

about box admin view image

This is the admin view of pages missing local business information.

If your page is missing information, you either need to update your address and phone number (which you can do by clicking on what needs to be changed) or switch your page to a different category.

To edit your page category, go to your About tab and edit it under Page Info.

about box edit image

Go to Page Info in the About tab to update the category of your Facebook page.

The updated category will appear beneath your Facebook page name, so choose something highly relevant for your page.

#2: Add a Call to Action for Different Devices

The Call-to-Action button allows you to display a specific call to action next to your page’s Like button.

This drives traffic to your website or mobile app, and ensures people who like your page will be presented with the most options to follow your page.

Here are two examples of Facebook pages in a similar industry: Due.com and Hiveage.

Due’s Facebook page does not use the Call-to-Action button. When someone likes the page, the options to Get Notifications from the page and have the page’s posts show up first in the news feed are separated under two drop-downs.

page without call to action image

A Facebook page without a Call-to-Action button splits the audience’s notification options.

On the other hand, Hiveage’s Facebook page uses the Call-to-Action button. When someone likes the page, the options to Get Notifications from the page and have the page’s posts show up first in the news feed are under the Liked drop-down. This is where new fans are more likely to hover.

page with call to action image

A Facebook page with a Call-to-Action button gives viewers notification options under the Liked button.

If you don’t have a Call-to-Action button on your Facebook page, you can easily add one. Go to your page and click Create Call to Action.

create call to action image

Click to create your Call-to-Action button.

Next, you will find options to set your Call-to-Action button for website visitors (from a computer), as well as for iPhone and Android users.

create separate call to action image

Set up a separate call to action for website, iPhone and Android users.

Click the drop-down under Choose a Button to see your call-to-action options.

variety of call-to-action options image

Choose from a variety of call-to-action options.

Next, enter a relevant website URL in the website field. Alternately, switch No to Yes under Set up a Link to an App and then choose a specific app for iPhone or Android users.

select apps image

Click Yes under Set up a Link to an App, and then select apps for iPhone and Android users.

When you’ve finished the setup, click the Create button to test your Call-to-Action button. You want to make sure it directs Facebook page visitors to the right web page or app.

#3: Choose a Featured Video

Video on Facebook is a hot commodity. Add a Featured Video to your Facebook page. It will appear at the top of your About box, as shown on the Facebook page of Subaru.

subaru featured video image

Subaru uses a Featured Video on their Facebook page.

To include a Featured Video on your page, start by uploading a video to the Videos tab. Afterward, you get the option to add it as a Featured Video.

featured video option image

Add your upload to the Videos tab, and get the option to add a Featured Video.

Simply select a video from your uploads to add as your Featured Video. Once you do that, you can click the pencil icon at the top right of the Featured Video on the Videos tab to add a description to your video, change it or remove it.

edit featured video image

Click the pencil to edit your Featured Video.

It is particularly important to add a description to your Featured Video, since anyone who clicks to watch the video will see it. Think of it as another call to action, like Chipotle does on their page.

video description image

Use your Featured Video description as a call to action.

As long as you’re thinking about descriptions, add one to your Facebook page’s cover photo. The same rules apply. Anyone who clicks on it will see whatever you added for the photo description as a call to action.

#4: Allow People to Privately Message Your Page

While this feature has been around for a while, some businesses don’t realize its value. Think of messaging as a great reputation-management tool. People might be more likely to click the Message button on your page with a complaint before posting something publicly on your page.

To enable this feature (if you haven’t already), go to your page’s General settings and check the box to allow people to privately message your page.

page message image

Go to your page’s General settings to turn on the Message option.

The Message button will then appear next to your Like button.

page message button image

Make sure your Message button appears on the page.

The Message button is also a great option for businesses that don’t allow people to write posts on their pages. The alternative is forcing people to put complaints as comments on random page posts.

#5: Post Regularly With Publishing Tools

When did you last post to your Facebook page wall? In addition to the above cosmetic tips, you want to continuously make sure your Facebook page has new posts for your fans to enjoy.

If you don’t want to invest in a third-party tool and can’t remember to post to your Facebook page daily, try the built-in Publishing Tools.

page publishing tools image

Use the Publishing Tools inside your Facebook page.

This set of tools allows you to schedule posts, so you keep your page updated regularly. All you have to do is take a little time one day a week to write some great updates for your page. Then schedule a new post to publish each day.

schedule daily posts image

Take one day a week to schedule daily posts using Publishing Tools.

Once you schedule your posts, you just have to wait for the notifications to roll in and monitor comments. The updates will keep your page fresh and open the door to engagement opportunities with your audience.

In Conclusion

Your Facebook page represents your business, so make sure it’s accurate and fan-friendly. Perform these basic checks to ensure your page is up to date in terms of the latest features Facebook has to offer. This is essential for page owners and their audiences.

What do you think? When was the last time you updated your Facebook business page? What other things should Facebook page owners be on the lookout for? Please share in the comments.

ensure your facebook page is up to date

Five checks to ensure your Facebook page is up to date.

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  • Ishita Ganguly

    Hi Kristi,

    That’s a great article for Facebook marketers. However, you must have noticed something new while posting a link on the platform. It appears more like carousel ads. Would you classify this as a symbol of an up to date page or it’s offered to all?

    Actually, I could not find this feature on a few pages, I manage.

  • Ishita Ganguly

    Hi Kristi,

    That’s a great article for Facebook marketers. However, you must have noticed something new while posting a link on the platform. It appears more like carousel ads. Would you classify this as a symbol of an up to date page or it’s offered to all?

    Actually, I could not find this feature on a few pages, I manage.

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  • Jen McDonald

    Great info!

  • Jen McDonald

    Great info!

  • This is how it is possible to get 85 bucks /hour… After being without work for 6 months , I started earning over this web-site and now I possibly can not be more satisfied. After 3 months on my new job my income is around 5000 bucks/monthly -Check website check out my disqus profile for more info

  • Denise Utech-Pratt

    It is available to all, under the ad manager. It is a great tool!

  • Denise Utech-Pratt

    It is available to all, under the ad manager. It is a great tool!

  • @ishitaganguly:disqus, I think you’re referring to being able to add multiple images to a post. That just started rolling our last week to some accounts. Is that what you’re referring to? If not, can you post a screenshot? Thanks!

  • @ishitaganguly:disqus, I think you’re referring to being able to add multiple images to a post. That just started rolling our last week to some accounts. Is that what you’re referring to? If not, can you post a screenshot? Thanks!

  • It’s probably new. I see this when I’m posting links, but it doesn’t look like it grabs all of the images on the page.

  • Thanks Jen! 🙂

  • It’s probably new. I see this when I’m posting links, but it doesn’t look like it grabs all of the images on the page.

  • Thanks Jen! 🙂

  • Shyann Barkdull

    I’ve added a featured video, but it’s not appearing my about section. Any idea on what I need to tweak so it appears there?

    Thanks!

  • Shyann Barkdull

    I’ve added a featured video, but it’s not appearing my about section. Any idea on what I need to tweak so it appears there?

    Thanks!

  • This is a great article Kristi 🙂 Thank you for giving us insight on how to update a facebook profile. This will be a big help to the marketers who are relying their business and prospects on facebook.

  • This is a great article Kristi 🙂 Thank you for giving us insight on how to update a facebook profile. This will be a big help to the marketers who are relying their business and prospects on facebook.

  • Ishita Ganguly

    Yes Christian, you got it right. It was on since last week.

  • Ishita Ganguly

    Yes Christian, you got it right. It was on since last week.

  • Ishita Ganguly

    Yes, I saw that too.

  • Ishita Ganguly

    Yes, I saw that too.

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  • LIsa

    I’ve been wondering how to get my nonprofit’s short description to appear in the About section on the Facebook timeline (currently address is displayed), so I appreciate the tips. However, the page is already set as a Company and I can’t get the short description to appear. Any other tips? What am I doing wrong?

  • LIsa

    I’ve been wondering how to get my nonprofit’s short description to appear in the About section on the Facebook timeline (currently address is displayed), so I appreciate the tips. However, the page is already set as a Company and I can’t get the short description to appear. Any other tips? What am I doing wrong?

  • I think it wasn’t out when you wrote this @kikolani:disqus. It grabs the main image from your opengraph tags. You can then add additional images if you like – maybe color variations? Anything to keep users inside of Facebook. 🙂

  • I think it wasn’t out when you wrote this @kikolani:disqus. It grabs the main image from your opengraph tags. You can then add additional images if you like – maybe color variations? Anything to keep users inside of Facebook. 🙂

  • What is your page?

  • Thanks Barbara!

  • What is your page?

  • Thanks Barbara!

  • Hi Lisa. Pages that are set in the local category have their address and phone number in lieu of a short description. Facebook recently changed pages in the company category to do the same thing. The only way to get the short description is to change the page’s category to something not under Local, Company, Organization, or Institution. Unfortunately, it’s hard for nonprofits to find a fit under the other main categories. What is yours about?

  • Hi Lisa. Pages that are set in the local category have their address and phone number in lieu of a short description. Facebook recently changed pages in the company category to do the same thing. The only way to get the short description is to change the page’s category to something not under Local, Company, Organization, or Institution. Unfortunately, it’s hard for nonprofits to find a fit under the other main categories. What is yours about?

  • dc

    Hello,

    I have a question. Is there a way when you create an Event for your Facebook business page that can you send an invitation to people who live in a specific location or does it automatically get there attention when you set it to the the country or place it is going to be in? Thanks.

  • dc

    Hello,

    I have a question. Is there a way when you create an Event for your Facebook business page that can you send an invitation to people who live in a specific location or does it automatically get there attention when you set it to the the country or place it is going to be in? Thanks.

  • LIsa

    Thanks Kristi. The nonprofit is for foodservice manufacturers – so pretty tough to find an appropriate category. Too bad Facebook made this change, because the nonprofit is also international so it doesn’t fall under a local business in any way.

  • LIsa

    Thanks Kristi. The nonprofit is for foodservice manufacturers – so pretty tough to find an appropriate category. Too bad Facebook made this change, because the nonprofit is also international so it doesn’t fall under a local business in any way.

  • After doing a little checking around of other non-profits in the food industry, most are set up as non-profits or organizations and just list their main office address and website. There was one that categorized themselves as a Community and another that categorized themselves as a Website. Both had the old About box with the description and website link in lieu of the local address.

    I’d guess the disadvantage of this would be not having the label of non-profit organization when people are searching specifically for non-profits though.

  • After doing a little checking around of other non-profits in the food industry, most are set up as non-profits or organizations and just list their main office address and website. There was one that categorized themselves as a Community and another that categorized themselves as a Website. Both had the old About box with the description and website link in lieu of the local address.

    I’d guess the disadvantage of this would be not having the label of non-profit organization when people are searching specifically for non-profits though.

  • It doesn’t get automatic attention based on location. From the events I’ve been invited to, it’s clear that Facebook doesn’t really help with location-based promotion, unless you use ads. 🙂

  • It doesn’t get automatic attention based on location. From the events I’ve been invited to, it’s clear that Facebook doesn’t really help with location-based promotion, unless you use ads. 🙂

  • MAT

    I have exactly the same problem. I have a featured video that doesn’t show up in the “About” section. The category of the page is “Gift shop”. Do you think it’s because of that?

  • MAT

    I have exactly the same problem. I have a featured video that doesn’t show up in the “About” section. The category of the page is “Gift shop”. Do you think it’s because of that?

  • LIsa

    Thank you! I appreciate your advice!

  • LIsa

    Thank you! I appreciate your advice!

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  • cnet

    On adding a call to action button…

    I’ve added a call to action button, and it looks like the one in the image example you provided (Hiveage). However, I’ve noticed that many company pages now display the call to action button as a much cleaner looking blue button. In fact, when I go visit the Hiveage page now, it features a nicer looking blue button, not the one in your image example. How can I get my call to action button to look like that?

  • I think what’s happening on your end is you’re starting to see the new Facebook page designs. They haven’t fully rolled out, but once they do, the call to action buttons will match in design.

  • cnet

    Thanks for the quick reply! Yeah, I was looking into everything (only for verified accounts, only if I liked or didn’t like a specific company page, etc.) but nothing was explaining it. So, it’s likely just due to the rollout taking some time to impact all accounts?

  • Hey Kristin,

    This was a great article. I use Facebook just as much as I use the other social sites and I didn’t know about these settings. I did set up “Call To Action” button that links to my about page with the Contact Form. In this sense I see it as an alternative to engaging my audience.

    Thanks for sharing! Have a great week ahead!

  • Found this very helpful, Kristi. Thanks.