3 Tools to Better Manage Your Social Media Presence

social media toolsDo you want to make more efficient use of your time on social media?

Are you looking for tools that will help you manage your social media efforts?

In this article you’ll discover 3 tools to enable you to become more efficient and effective with social media.

#1: Glyder – Social Media Marketing from Your iPhone

Glyder is an iPhone app that allows you to share well-designed marketing messages as social media updates using predefined templates.

You no longer need a designer to produce imagery to promote your latest contest, offer or status update. With Glyder, you can choose from a wide range of graphic templates that use tried and tested formats and wording to help get the best conversion for your marketing messages.

Glyder helps you improve the quality of the content you share and be more efficient with your mobile device for social media marketing.

Features

  • Select one of the templates and personalize it by adding your own text, company name/website address and even change the image.

    glyder templates available

    Choose from a wide variety of templates that help increase conversion and sharing.

  • Send your posts via Twitter, Pinterest, Facebook, SMS, email, Constant Contact and MailChimp.
  • Glyder also supports Apple Passbook. This means Apple iOS 6 users can add an image you send to their passbook. This is where they store other items such as movie tickets and flight boarding cards. This could be useful if you want to share something like a coupon that is redeemable at your shop.
  • Create your post/message from scratch using your own text and photos.
  • Adjust your images by zooming in and choosing the exact portion of the image you want to include, and applying a filter to enhance the color and tone of your photo.
  • New images and templates are added regularly to make sure your messages remain fresh and new.
  • Images are formatted to look great on mobiles, tablets and desktops.

Setup

Download the free app from the Apple App Store and connect to your social networks. At the moment, the app is only available for Apple iPhones, but support for other devices is in the works for later this year.

A Glyder is a message you want to share based on a template.

For example, if you want to provide your fans/followers with a free download, you could select the template below. After selecting it, you customize it with whatever words you want to use and even replace the picture.

Your company name and website address are added to the bottom of the message automatically based on what you entered in your settings. You can change this to include a more specific link related to the message such as more details on the offer or the page where they can download the free report.

customize template

Standard template that is customized with updated text.

You can also change the style of the message, which controls the visual elements such as the colors for the text and surrounding area, the positioning of the image and text and so on. Choose from 14 styles via the buttons at the bottom of the screen.

If you’re not happy with the Glyder templates provided, you can contact Glyder directly and pay for a custom-designed template.

Once you’re happy with the content and appearance of your message, you then choose where you want to send the message.

select where to send

Select where you want to send the message.

Options include:

  • Facebook – once you log into your Facebook account, you can select which page you want to post the message to.

    message on facebook

    Message as it appears on Facebook.

  • Twitter – send a tweet to all of your followers. The tweet will include both a link to the message on the Glyder website and the image of the message itself.

    message on twitter

    Here’s the same message as it appears on Twitter.

  • Pinterest – pin the image of the message to your board. If this option is selected, you’re asked to log into Pinterest after the message has been sent. You then enter the text to accompany your image and the board you want to pin it to.
  • Email / SMS – send it to any of the phone numbers or email addresses stored in your iPhone’s Contacts list. In the case of SMS, the message will contain a link to view the message on the Glyder website.
  • Email marketing lists – send it to one of your email marketing lists stored in either Constant Contact or MailChimp. Once you sign in, you’ll see all of the email lists you have already set up.

Regardless of which methods you choose, the message will contain a link to your message on the Glyder website. From here people can then choose to share it with their network via Twitter, Pinterest or Facebook.

view share message

Full message on the Glyder website with links for people to like or follow you and also share the message with their network.

Unfortunately, at the moment there are no analytics to show which method or channel produces the most shares/likes. However, Glyder is tracking this activity and has plans to provide detailed analytics in the future.

Finally, you can see a list of all of the posts you’ve sent via the Home icon. Here you’ll be able to view more details about each of your posts such as where each was posted.

You can also view the post as it appears on some of the channels, and if you like the style of the message, you can choose to duplicate it to save you some work on your next post.

view post status

View all of your previous posts and get details on their status, or choose to duplicate or remove them.

Benefits

There are several reasons to use Glyder:

  • Images are very important on the social web, but you may not have time or funds to get them designed professionally. Glyder provides a very simple way to share professional and appealing messages that capture people’s attention.
  • Glyder is a mobile application, so you can improve your efficiency by sharing items when you’re not in the office.
  • Because of Glyder’s simplicity, you’ll be more inclined to engage with your followers/fans on a more regular basis and the templates may inspire some new ideas on how you can do this.
  • Your imagery now includes text, company name and website details so if it’s shared, your branding gets shared with it.

Summary

Glyder is currently a free mobile application that will help improve your social media performance by sharing status updates using nice graphics.

Using predefined templates will save you money. Also, it can improve the chances of more fans/followers seeing your updates because images generally do better than text.

#2: Markerly – Make Content Sharing Easier for Readers

You probably have sharing icons on your blog to Twitter, Facebook and other social media platforms.

But what happens when someone wants to just share an image, a quote or a paragraph with a friend over social media or through email?

What normally happens is that you don’t know when someone does this. Also, the content shared doesn’t always have a link back to your website.

Markerly solves this issue.

Features

  • Visitors to your blog can easily share any piece of content to Facebook, Twitter, Pinterest, LinkedIn, email and more. Rather than sharing the entire article, you can just share a snippet of text, or the image that resonated or appealed to you the most.

    share piece of text

    Highlight a piece of text and share it via Twitter.

  • Any items shared include a link that directs people back to your blog.
  • People can start, or contribute to, a comment thread on an image. Comment threads are generally only available on the entire post, so this can be a great way to encourage more granular and specific comments.
  • Analytics are provided on specific content that is highlighted, what is shared and any results from this sharing.
  • You get details about the people who shared your content on Twitter and got the most clickbacks to your site. This is a great way to identify your most active followers on Twitter.
  • You can also disable the Markerly sharing options that appear when content is highlighted so that only analytics are collected. This is a great way to discreetly track the pieces of your content that your visitors find the most interesting.

Setup

Before you decide to implement Markerly, you can see a quick preview of how it will look and work on your own site. Simply enter your website address in the box and click Go. A pop-up will then appear with a demo of Markerly on your website.

try out markely

You can try out Markerly to see what it would be like on your own site.

If you like what you see and decide to implement Markerly, then select Get Markerly from the home page.

First you need to customize the Markerly sharing options so that it matches your site’s colors. As you change the options on the left, you’ll see the result on the right.

  • Select the ways in which you want visitors to be able to share your content. Some of the options are only applicable to text or images, but not both. For example, you can only share text on LinkedIn and only images on Pinterest.

    setup options

    Configuration of Markerly involves only a couple of configuration items.

  • Choose the background color for the share toolbar that appears when you highlight text.
  • Choose a color for the Share icons that matches your site’s style.
  • You can switch off sharing of images if you only want text to be shared.

Once you have set up your configuration, you need to complete the sign-up box on the right in order to get the code that must be placed on your website. Enter your details and click Get the Code.

get the code

Once you sign up, copy the code to your website so that it appears on every page of your website.

As this code needs to be on every page of your website, you should talk to your developer about putting it in the header section (just before the end of the <head> section).

If your site runs on WordPress, you can install a plugin that does this for you by adding the code to the Header.php for your WordPress install.

Once the code is enabled, you’ll see the sharing options appear on your site when you highlight text or hover over an image.

share image

This is how Markerly appears when you hover over an image on your site.

Markerly will then start to collect analytics on all of the content on your site that is highlighted, copied or shared.

To view these analytics, just log into Markerly. The analytics are split across two screens:

menu options

Analytics are split across two screens, both accessible from the left-side menu.

The Dashboard provides stats on how often your content is highlighted and copied but not necessarily shared. It also shows you the most popular content and posts. The content insights are broken down by the actual pieces of text or images that were copied from your site and then by the posts copied the most.

dashboard

Dashboard provides stats on any content that was highlighted or copied but not necessarily shared.

The Sharing Analytics tab contains insights on the type of content that’s shared the most (images or text) and the channels/methods used to share it. It also provides some additional insights on clickbacks.

These are shares on the main social networks that resulted in a click to your website, even if they do not originate from a Markerly share. In particular it focuses on Twitter, showing the top tweets.

track clickbacks

Tracks clickbacks from the main social networks, with a particular focus on Twitter.

The list of most valuable tweets is great. You can immediately see the tweets with the most clickbacks to your site, thus identifying your most influential users sharing your content.

tweet clicks

Shows how many times links shared on Twitter are clicked.

However, while this is a great feature, one drawback is the fact that it doesn’t distinguish between general tweets and tweets that originated from a Markerly share. This would be a useful feature, as it would be good to see the effect Markerly alone is having on website traffic.

As you can see, this feature is in beta at the moment, so they are adjusting it and hopefully this suggestion will be considered.

Benefits

Markerly helps you to:

  • Encourage more sharing of your content
  • Get a link back to any content shared, no matter how small, rather than losing all of that potential traffic
  • Find out what content is the most interesting to people
  • Find out general information on sharing, such as the most influential Twitter users who help to spread your content, the most popular channels for sharing content and more.

Summary

Markerly does encourage more sharing of the content on your website and provides you with good analytics to identify your most popular content and your most influential Twitter followers sharing your content.

While Markerly needs some additional functionality, particularly around the area of analytics, it’s still a good product with lots of potential.

Your visitors are already sharing pieces of content on your website, so why not use Markerly to encourage more of this?

#3: ManageWP – Improve the Management of Your WordPress Sites

If you have more than one WordPress site, they can sometimes be difficult and time-consuming to manage.

ManageWP provides an easy way to manage multiple WordPress sites.

Features

  • One-click login to access all sites
  • Update WordPress and plugin versions at the same time
  • Back up services for all of your sites
  • Improved security through encryption and security features beyond what is provided by WordPress
  • Uptime monitoring so you are notified if your site goes down
  • Alerts for important events such as spikes in traffic, a highly ranked website that links to you and alerts for attacks by spambots
  • SEO analytic tools to optimize your websites’ performance on search engines
  • iPhone app allows you to do all of the above on your iPhone
  • A range of functionality for updating content; for example, adding a post to all websites at the same time

Note: Some of the above functionality is provided in the free version and some is part of the paid edition.

Setup

You start by creating a free account. By default you are given access to premium features for 30 days. After this you revert to a free account that allows you to manage up to 5 websites.

setting up your account

Setting up your account.

After you create your free account, you will need to install a WordPress plugin on each of the sites you want ManageWP to use. You then add your websites to the ManageWP dashboard and start using ManageWP.

install

There are only three steps involved in the initial setup of ManageWP.

When you click on the WordPress repository to install the ManageWP plugin, you are brought to a page where you download the plugin. You then go to your WordPress install and upload this plugin.

browse plugin

Upload the ManageWP plugin to WordPress.

After you upload the plugin, go back to ManageWP and add the details of any websites/blogs you want to manage.

add website

When you add in the details of the blog, you can also run a security scan and get an assessment of performance.

You’ll see there’s an option to run a security scan and a performance test when you add the site. It’s worth doing both of these to highlight any immediate issues you may potentially need to address.

You can also distinguish each website by color and organize websites into groups. In this example, two websites have been added to ManageWP, so when we view the dashboard we can now perform operations at the same time for both WordPress sites.

dashboard

The main dashboard gives you an overview of the status of each website.

Top Features

ManageWP is a very comprehensive tool, providing you with some great functionality for you to manage, monitor, optimize and protect your WordPress sites. While it won’t be possible to cover all of the functionality in this article, let’s take a look at some of the top features it has to offer.

Install updates with just one click. You can keep your sites up to date with not only the latest WordPress updates, but also with the latest versions of your themes and plugins. This can be a very time-consuming task, and one that generally doesn’t get done as often as it should. So being able to update everything from one place is a great feature.

update all sites

Install WordPress and plugin updates to all sites at the same time.

Perform backups on all sites. Backing up your website is one of the most important tasks that you need to be on top of. ManageWP provides a very comprehensive backup feature (paid version only) that allows you to create, run, automate and manage backups for all your websites from one location.

You can also configure the backups to be stored on an external server for added security.

back up your sites

Back up all of your sites as one task and store in multiple locations for added security.

Access individual WordPress admin screens. Within the interface, you also get full access to the WordPress admin dashboard for each website, should you have some specific tasks you need to carry out for a site. No need to login via a separate interface.

open admin

Access to the full WordPress dashboard for each site is embedded within ManageWP.

Manage comments. Keeping on top of comments on one site is hard enough, but when you have multiple sites to manage, it can become a painful and time-consuming process. You can respond to comments, mark a set of comments as spam or just approve them all from the one location.

manage comments

You can perform bulk actions on the comments across all of your sites.

Perform security scans. Keeping your site secure is of the utmost importance, and quite often you may not even know your site has been breached. ManageWP enables you to perform security scans on your sites so that you can identify security breaches and take immediate action.

security scan

Security scan available within ManageWP.

Run a performance scan. There are many reasons why your sites could be running slowly or taking a long time to load.

By running a performance scan, ManageWP identifies where improvements can be made and provides a detailed report on your websites with recommendations on how to resolve issues and improve the performance.

performance report

In the Performance Report, details are provided on the score you achieved.

Improve SEO. You can monitor SEO and social media statistics based on various resources available.

seo tool

SEO monitoring of your websites.

This covers just some of the many features available with ManageWP.

Benefits

ManageWP allows you to:

  • Save time by managing all of your sites from one location
  • Easily keep up to date with WordPress and plugins if you use the dashboard
  • Access a range of top-class monitoring and scanning tools from within the one interface
  • Add services such as SEO – this is a paid service, but it’s great to have more services managed within one tool
  • Manage all of your WordPress sites from a single management console within ManageWP

Summary

If you have multiple WordPress sites, it’s essential to use some form of management tool to help you keep current with all of the updates and changes and manage your sites more effectively.

The comprehensive functionality provided by ManageWP gives you greater control over your sites. It also ensures that you stay on top of all of the essential tasks needed to protect, optimize and monitor your sites on a regular basis.

ManageWP is a great tool. I was certainly impressed with how easy it was to set up and how useful the functionality was! Even if you’re only managing one WordPress site, I recommend you give ManageWP a try.

Final Thoughts

Social media tools are only part of your social media strategy, but they are important. The right tools can help you become more effective and efficient.

What do you think? We would love to hear your feedback on the tools above. Please let us know in the comments section below.

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About the Author, Ian Cleary

Ian Cleary is the social media tools guy for Social Media Examiner and founder of Razorsocial which provides expert information on social media tools. Download his social media tools guide. Other posts by »




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  • Pingback: 3 Tools to Better Manage Your Social Media Presence | Social Media Examiner | Abir Roy

  • http://www.moneymakingmodes.com/ Anup Kayastha

    Thank you so much for these tools. I’ve searching to handle my social accounts with tools like this.

    Thanks,
    Anup

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  • http://www.razorsocial.com/ Ian Cleary

    Hey Anup, thank you for your feedback. I hope it will help your business. Ian

  • http://www.kathrynclang.com/ Kathryn C Lang

    Thanks for all of these suggestions. The extra tools may be just what I need to take my writing to the next level. Can’t wait to see how they work for me!

  • Benjamin Beck

    I’ve been looking for a good social iphone app to use while I’m on the go. I’ll have to check out Glyder. Thanks for the great write up and all the screen shots!

  • http://www.razorsocial.com/ Ian Cleary

    Hey Kathryn, best of luck, I hope they are very useful for you. Ian

  • http://www.razorsocial.com/ Ian Cleary

    Hey Benjamin, Glyder is cool and well worth trying. It’s an app to watch out for! Thanks for your comments, Ian

  • Geri Lafferty

    Regarding Glyder — I see a template for Facebook Deals. They discontinued those in August. I presume that’s just an old photo?

  • http://www.razorsocial.com/ Ian Cleary

    Hi Geri, this is not linked to Facebook deals. This is just an image of a deal that you are providing to your fans. Thanks for your feedback, Ian

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  • http://www.facebook.com/louise.cohen.39 Louise Cohen

    I just found Markerly today and here you write about it too! It looks like it was just introduced in Holland!? Anyway, I think it is the best thing!! Apparantely there is also a plugin for WP, so that is good. Is it possible to get a version where you do not get the M included in the bar?

  • http://www.razorsocial.com/ Ian Cleary

    Hey Louise, there isn’t current an option to have the bar without the m. It’s free at the moment so I guess this helps get their brand name known. Thanks for your feedback and I hope you find it useful. Ian

  • fcaballo

    What a great WordPress plugin. Very cool. Actually, all three of these apps are new to me. I will be checking them out!

  • http://www.razorsocial.com/ Ian Cleary

    Thank you so much for your feedback. I love the wordpress app, it’s so handy! Good luck checking them out. Ian

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  • http://www.thereadingtub.com Terry Doherty

    Great info … glad to hear Markerly has a WP plugin. Recently found InfiniteWP and have found it a more valuable tool for managing multiple blogs than ManageWP

  • http://elainefogel.net/ Elaine Fogel

    Thanks for the head’s up on Markerly, Ian! I added it to my blog. :)

  • http://www.razorsocial.com/ Ian Cleary

    Hey Terry, I really like managewp to I’m really looking forward to checking out Infinitewp! Thanks so much for your feedback. Ian

  • http://www.razorsocial.com/ Ian Cleary

    Great, thanks for your feedback Elaine!

  • http://cashworldgoldbuyers.com.au/ KitchenShowroomSydney

    thanx alot for this tool Ian, your article help to learn more about

    Social Media

  • http://www.razorsocial.com/ Ian Cleary

    Thank you so much for your feedback, I’m delighted that it will you and your business. Ian

  • http://www.online-business-virtual-assistant.com Shily-Virtual Office Assistant

    Very well researched piece of information. Online-first is becoming outmoded, mobile first is the new priority. Glyder is the most happening app for the iPhones. I was not very well versed with this app but this article has inside out details about it. Thanks a lot.

  • http://www.razorsocial.com/ Ian Cleary

    You are very welcome. Thank you so much for your feedback. Ian

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  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Great stuff on social media tools Ian! As an online marketer I know how important it is to optimize my social media presence, because having an active presence online gives me more opportunities to reach my target market. Which tool do you believe would be most effective for a podcaster?

    Have a great day everyone! Thanks SME!

    ~John Lee Dumas

  • http://www.razorsocial.com/ Ian Cleary

    Hey John, none of the tools are specific to podcasting but they will help with your overall social media marketing. You’ve given me an idea for a post so thank you for that!!! Looking forward to meeting you in person some day. Are you going to the social media examiner conference in April? (I’ll be there). Thanks for your comment, Ian

  • http://rhogroupee.com/ Rosemary ONeill

    This is why I read SME…always new things to explore, not the same-old same-old. You’re my secret weapon :)

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  • http://www.razorsocial.com/ Ian Cleary

    Hey Rosemary, delighted to get your feedback. We like to discover some new tools! Ian

  • http://twitter.com/ParisSBDC Paris SBDC

    Do you think Glyder will become available for androids???

  • http://www.razorsocial.com/ Ian Cleary

    Hi, yes that is planned. This company has huge ambitions. The CEO has a great vision. Android will certainly be supported but I think it’s a few months away. Thank you for your question! Ian

  • http://webloggerz.com/ Webloggerz

    I liked markerly.. thnkx for the great mention..

  • http://www.razorsocial.com/ Ian Cleary

    Thanks for your feedback, glad you like it. Ian

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    I am going Ian…and can’t wait! I look forward to meeting you in person :-)

  • http://www.razorsocial.com/ Ian Cleary

    Same here John. It’s going to be an amazing conference. Ian

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  • Scott

    I had not heard of these useful marketing tools. I will be sure to check them out! Thanks for sharing!

  • Scott

    I had not heard of these useful marketing tools. I will be sure to check them out! Thanks for sharing!

  • http://www.razorsocial.com/ Ian Cleary

    Thanks you Scott, I hope you find them useful for your business. Ian

  • http://www.razorsocial.com/ Ian Cleary

    Thanks you Scott, I hope you find them useful for your business. Ian

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  • Beatriz Skeens

    Glyder says that it only works on iphone but I am using glyder on my ipad! It works great!

  • http://www.razorsocial.com/ Ian Cleary

    Hi Beatriz, that’s great to know! thanks for your feedback, Ian

  • http://callboxinc.com.au/ MaeganA

    The primary goal of Manage-WP is to save people’s time. They want to enable their users to spend more time creating content and focusing on the things that matter most: your content, your customers, and your business.Great article Ian!

  • http://www.razorsocial.com/ Ian Cleary

    Thank you Maegan, It’s a handy tool alight!

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  • Dale

    None of these give you the ability to benchmark against industry or another brand directly!
    I advise Socialbakers Analytics Pro tool to do analysis and comparisons with competitor brands.

  • http://www.razorsocial.com/ Ian Cleary

    Thanks for your feedback Dale.

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  • http://blog.hootsuite.com/ DaveO from HootSuite

    Pardon the shameless plug but.. Based on your tools here, i think you’ll really enjoy the new HootSuite chrome extension which allows you to assign messages found “in the wild” http://blog.hootsuite.com/assignments-extension/







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