social media tools

Wondering how to make it easy for people to share your great content? Keep reading…

You’ve done the hard part, which is creating compelling content that will keep your readers coming back to your blog again and again. Now that you have these amazing posts, the next obstacle is to get people to share your content.

I found this great WordPress plugin called Digg Digg, an all-in-one social sharing tool. It’s easy to configure and offers lots of choices.

digg digg

Here's what Digg Digg looks like.

#1: The Blog Setup

You can select and organize which social sharing buttons to display on your blog post.

The plugin comes with the option to add several popular social sharing sites such as Digg, Reddit, Google Buzz, StumbleUpon and several more. Personally I use it for the big 3—Facebook, Twitter and LinkedIn.

If you’re not sure how to set up this plugin, I found this video tutorial by MaryKay Edelmen to be very helpful.

wordpress digg digg

Digg Digg allows you to integrate popular social buttons into WordPress easily.

#2: The Social Setup

Most of your readers already have accounts set up on Facebook, LinkedIn and Twitter. LinkedIn is very effective when you join groups around your niche. Digg, StumbleUpon and Reddit can also be great places to post your blog article as well.

With Digg Digg you can select all sorts of different social sharing buttons.

social media icons

Major social media icons that you should put on your blog posts.

#3: Clicks to Millions of Eyeballs

Once you’ve set up the Digg Digg plugin, you’re ready for viewers to share your posts. Posting on these social networks puts your blog post in front of millions of eyes, and makes it simple for your followers to pass your great content onto their followers.

You can also use Digg Digg yourself to post your content. In the following video, I show you how easy it was to share my blog posts to all of my followers.


All These Impressions… Now What?

You’re probably saying to yourself, “That was simple! In just 3 steps I can have my articles in front of thousands or millions of eyeballs.” It’s true, you can. But if nobody bothers to click and read your post, what’s the point?

This is why it’s really important that you take the time to think of a headline and status to entice people to read your blog. Chris Garrett wrote an excellent article called “10 Ways to Cut Through the Social Media Noise and be Heard.” If you’re struggling with getting clicks on your blog, this is a great read to get out of the rut.

Do you engage?

I’d like to hear what you do to engage people to read your blog posts. How can we turn these millions of impressions into millions of clicks and comments on your blog? Leave your comments and tips in the box below.

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  • Digg Digg looks like an interesting plugin, but I worry that we’re making our pages too cluttered to invite readers.  At first, it was just the Tweet button, which was nice.  Then Facebook like.  Now we also have the Facebook send button.  This plugin adds even more.  

    I wonder if the payback is worth the effort or whether it’s a wash between the folks you chase away through all the clutter.  As a blogger, I also have to use care in posting, otherwise the buttons mess up my post by breaking it into weird sections at the top or conflict with my images.

    I’m not saying sharing is bad (of course it’s important), but do we need all the buttons?  We use other tools, like the Sexy Bookmarks on Social Media Examiner and many readers have Addthis or similar share tools.  Just wondering if we need more?  

    Angela Hausman, PhD

  • You make a great point, Angela. I think it’s just a matter of selecting the plugin and buttons that are right for you. I wouldn’t recommend using Digg Digg on top of Sexy Bookmarks or Add This. This is just another option. I would argue though that Digg Digg is a nice alternative to some of those other tools. 

    I use Digg Digg and really like it because it’s nice and streamlined. While you have a lot of options to choose from, I strongly recommend that you don’t use them all. I have enabled four buttons on my blog and that seems to work well. 

  • Thank you Laura for giving the perfect response.

  • Thank you Angela for bringing up a great point! It’s true people can abuse this plugin by having to many options cluttering up the page.

    I agree with @lauraclick:disqus , i think that this is a great social share option where you use the 2 -4  best social sites that work for you. 

  • This looks like an excellent plugin. I will give it a try and let you know how it works for me. I like the fact that the buttons line up. That has always been an issue with me. 

  • I’ve seen a number of optional plug-ins like this. I’ve tried a few, but none seemed to be a good fit for me. I’ll certainly check this one out. I agree with Lauren that it seems to manage the buttons well.

  • Great Lauren, Let me know how it works for you. I look forward to hearing from you! My twitter is @ben_beck

  • Hi Steve, thats why i like Digg Digg, it makes managing the buttons very easy. I wouldn’t add more than 4 buttons because it becomes distracting and cluttered. 

  • It worked perfectly with my theme for my Blog posts but will not work on my pages (Darn!). I love the streamlined, perfectly lined up buttons. They look tidy and professional because they are in a line and all the same size. 
    I agree you should just pick a few that work for you. I am going to start trying to encourage people to share more often and I like the fact that it is not a 2 step process like Sexy Bookmarks so we will see how it works.
    I might even pick a theme that will allow it to work on pages too. Does anyone have any recommendations?

  • Hi Ben. Yeah, the clutter issue is certainly something to consider. I think your suggestion to use it for Twitter, FB and LinkedIn is on target. Of course, we’ll have to see if Google’s Plus 1 gains any traction. Thanks for the response. Best wishes for your continued success.

  • This was amazingly helpful.  I have been using the ShareBar plugin and a number of other plugins to allow for good social sharing.  I am going to try this out to see if I like it better.  Seems like I can get more of what I’m looking for using Digg Digg.

  • cherylpickett

    Okay, first gotta say great last name 🙂 (Beck is my maiden name). Next, I just had a “duh” moment. I’m not sure if I have this exact plugin as my designer put it in for me, but I hadn’t thought of using it to post to my other accounts. Figured it was there for my readers and I’ve been going to each account when I do my sharing. Some people have said that posting manually gets better positioning on FB, but if I’m short on time, using this tool makes a lot of sense. Thanks!

  • You’re welcome! Happy to help. Nice post!

  • Thanks Craig, let me know how it works for you and if you have any other questions my twitter is @ben_beck 

  • We all get those light bulb moments sometimes Cheryl. That is the main reason i like this plug-in is because I can post it to all my social networks, especially to all of my different LinkedIn groups.

  • i’ve got the 3 majors up on our site, but was looking into an app with more options, and this may be perfect.  realized just because i personally don’t Reddit or StumbleUpon or Tweet or use any of those other sites with ridiculous names, it doesn’t mean they’re not sites our customers don’t spend time on.

  • melindatoad

     Darn, apparently my theme won’t support it. Frustrating!

    Please feel free to stop by: Trailing After God

  • Lauren, always has great WP themes, and you can usually talk to the designer them-self so they can tell you if this plugin will work with their theme. Hope that helps

  • Thanks Ben, I just followed you!  Do you find people share more with the floating sidebar or when they are either before or after your post?  I am trying to see what looks the best and allows for the best sharing experience for the readers.  

  • I love the Digg Digg plugin. I use it in horizontal format across the top of my post. As others are pointing out, don’t go crazy with all the options. Pick the social sites where your ideal audience hangs out and that’s where your readers will share your content. I also frequently use my own buttons to post to my social sites. It primes the pump because people like to see social proof – that others have liked you content too.

  • Hi Denise, thank you for more great input! I always appreciate your advice and posts.

  • Thank you for the follow Craig, look forward to connecting with you more. As for me i prefer not to use the float but to have it appear before and after the post. I’ve noticed a big increasing in sharing when I do that. Follow up with me on Twitter I want to know what works best for you.

  • Informative post and comments!
    This is why I like this forum — always new/fresh info for reader consideration.

  • I really like the Digg plugin– it is so easy to implement. 

  • I’ve been looking for a way to get my readers to share more. Sexy bookmarks does not appear to be working!

    Im thinking of trying to the floating sidebar option.

    What I really want is stumble upon hits!

  • I would like to see the Google +1 button added to the Digg Digg button. Is it just me or is anyone else seeing this button gaining traction?

  • Nick, the Google +1 button is included in the list of options on Digg Digg. I have it on my blog. I’m not getting a lot of clicks on it yet, but then again, I don’t think many people know what it is or how it can benefit them.

  • Thank you Denise! I jumped to conclusions before I realized that I had to update the plugin 🙂 I am going to keep an eye on adoption for sure.

  • would this plugin work for users who don’t use word press/blog format but upload their own .html ?

  • Amazing article. Great job!

  • Awesome Digg plugin it’s very help me.

  • seems like everyone knows how to use these plugins — i have been playing too much music and missed the part – how to apply? .. i openned facebook twitter ebog tumblr stumbleupon .. can add to any from youtube main site     so i need to blog on a better blog site and link to share from one point ? –excuse me to be slow –   my own website – omg. 5 months ago nothing but fooling aorung on guitar.  

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  • Ben

    Very nice article, succinct and to the point. 1 Question, are there any down sides to using plugins on a WordPress blog?

  • Hey Ben,

    In my opinion there aren’t many down sides to using plugins with WordPress. Perhaps using them incorrectly could be more harmful than helpful. Or using conflicting plugins as Angela and Laura discussed above would not be the wisest of choices. I guess I would say if you pick the right plugins they can greatly benefit social sharing, SEO, the design, functionality, look, and feel that your blog projects. This might be of some help?

  • DNicoleMims

    Digg Digg is an excellent tool.  I have been using this plug-in since I started blogging.  The buttons positioned are in an excellent area, right above my post. It’s also a time saver because you are able to submit your post all across the web instantly. 

  • Thank you @dinogomez:disqus for the great response to @7057becfb8b60bdfa8209fe0ed2483e1:disqus . I would add that plug-ins can also decrease the security of your site. Hackers can use these plug-ins as a way to get in and do some damage.

    So be careful when adding plug-ins to your site

  • A great article thank you!

    Like others have mentioned, our pages can easily end up looking too cluttered, too many of these buttons may have a negative impact.

    But I also believe that testing is the key, and making it as easy as possible for our readers to share the content is really important. If you add a few buttons and run them on your posts for a week or so and see which ones have been used and which ones haven’t it will give you a good indicator on which sharing buttons you should or shouldn’t have, then you can test more buttons, remove the ones that don’t get used, try others etc until you find a minimal but optimal selection of sharing buttons that work for your site and it’s readers

  • Duane Hardy

    are you able to change the buttons (or add custom buttons) to match the theme of your blog?

  • some great comments, here, and this does look like a terrific plug -in.  Especially if I use it like Cheryl said, to share to my own networks (yeah, a “duh” moment for me, too!  LOL!)

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  • All I can say is, THANK YOU BEN!!!  I have been searching high and low for a plug in like this, and I just was not finding one that did what I wanted it to.  I am so happy I read this.  I have installed the plug in, and I love it.  Now all I need to do is figure out how to change the color of the “comments” count box that appears at the top.  I just wanted to thank you for sharing this. 

  • Hi Ben
    Loved the vids, I’m just thinking of using the Digg Digg social media plugin.
    This post has been very useful.
    Think I’ll use it in floating form.

    Guess that wasn’t your voice on the video. LOL

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