social media toolsHow much of your day is spent on recurring social media activities?

Are small tasks taking up too much of your time?

When you know where tools can help you most, you can decide which tools best suit your needs.

In this article I’ll address three time-consuming areas and share social media tools to help you save time.

#1: Streamline Daily Tasks

Not every task is created equal. It would be so helpful to have an organizational tool that lets you work more efficiently and effectively, wouldn’t it?

HootSuite, Sprout Social and SocialFlow are all tools that fill the bill. They help you streamline some of the more basic items on your daily list so you can have more time to spend on your growing to-do list.

sproutsocial scheduling feature

Use dashboards to help with updating social channels daily.

HootSuite is a freemium tool, so it’s perfect if you have a small budget and only manage your own social presence. A single dashboard lets you schedule posts, follow hashtags and keep an eye on social mentions about you and your competitors.

Sprout Social is good for companies with a moderate budget. This tool makes collaboration easy and is a great option if you have a team of people working with your social accounts.

Like HootSuite, you have a single dashboard where you can manage and schedule posts for multiple social channels. But Sprout Social’s monitoring and analytics are a notch above HootSuite’s, which makes it a good tool for the money.

SocialFlow offers the same functions as the previous tools, but you can also manage your paid content as well as the free content you send out.

#2: Identify Industry Influencers

People who already love your brand will follow you organically, but potential customers may need a little more persuading.

In general, your target audience doesn’t want to hear about how cool your brand is from you—they’d rather hear an endorsement from online influencers. That means your job is to find and engage with influencers your potential customers listen to.

The trick is finding the right influencers so you can cultivate a relationship with them. I suggest looking at BuzzSumo, Little Bird, GroupHigh and Traackr to help you find relevant industry influencers you can work with.

buzzsumo results

Tools like BuzzSumo help you find influencers to connect with.

BuzzSumo is in beta right now, so it’s free to use at the moment. BuzzSumo lets you match your specified keywords to Twitter and blog data to identify influencers you may want to connect with. It’s a really good tool if you’re new to identifying and working with influencers or don’t have a budget.

Little Bird lets you search Twitter data contextually instead of numerically (which is how some of the traditional influencer identification tools work). Little Bird’s proprietary algorithms show you an influencer’s other social profiles as well.

GroupHigh looks for influential bloggers instead of influential Twitter users. This tool is on the medium to high end in terms of pricing, but it’s a good choice if your brand wants to do more blogger outreach or has had past success working with bloggers.

Traackr is expensive, but a lot of businesses agree that it’s worth it. With Traackr, you can identify influencers in any niche on any social platform, then carry out an entire campaign with said influencers. And not to worry—Traackr comes with complete tracking and analysis so you can measure your campaign results.

#3: Monitor Company Mentions

Listening is a crucial part of social media marketing. You should know who’s saying what about you and your competitors so you can determine who your strongest advocates are. From there you can begin networking and modifying your tactics as necessary.

Social listening is also a crucial part of online customer service. If you have an unhappy customer tweeting about your product or service, you want to know as soon as possible so you can talk with him or her. Or, if you see that someone is unhappy with a competitor, you can step in and offer that person a helping hand.

Depending on the size of your business and industry, monitoring online conversations could be a full-time job by itself. Luckily there are plenty of tools you can use to streamline this particular task and save time. Mention, Talkwalker and Trackur are all viable options.

talkwalker starting page

Use social listening tools to help monitor your brand and mentions of important keywords.

Mention is free if you’re only monitoring mentions of your own brand. If you want to monitor mentions of your competitors as well, you’ll pay a reasonable price. What’s handy about Mention is that it will pick up both social mentions and blog mentions.

Talkwalker works just like Google Alerts. You specify which words you want to listen for, then Talkwalker emails you when someone posts something on the web using those words.

Talkwalker is super-easy to set up and it’s free. The only downside is that it doesn’t pick up social mentions.

Trackur is a reasonably priced, robust tool you can use to measure brand mentions across all platforms. As an added bonus, Trackur allows you to export data.

Just a quick note: Some of the tools I listed in previous sections also offer monitoring capabilities. Be sure to try out all of the tools you’re interested in to see what they can and can’t do before you make your final decision.

shutterstock utility knife image 191850806

Having the right tools contributes to your success. Image: Shutterstock.

Get Started

Smart social media marketing includes human talent, a clear vision and an innovative toolbox. There’s a tool to fit every budget and each helps you keep your marketing efforts moving forward.

My hope is that I’ve helped you find some new tools to check out and that the ones you choose will make your job easier and more efficient.

What do you think? What social media marketing tools do you use? Have they saved you time or helped your productivity? I’ve noticed that fellow marketers are usually eager to share what works for them, so please leave your comments below.

Green Swiss Knife photo from Shutterstock.
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  • Great tool suggestions, thanks, Pratik! There are a few I will definitely check out.

  • Rehan Khan

    Useful info! Thanks Pratik.

  • Elizabeth Hall

    These are great suggestions especially about identifying your influencers. I haven’t had a lot of luck with the “mentioning services” . My name is not a unique one and my business name picks up too many irrelevant mentions to be an effective source of usable data.

  • Pratik Dholakiya

    Thanks, Nancy. Glad you liked it.

  • Pratik Dholakiya

    Thanks, Rehan.

  • Appreciate you mentioning Sprout Social in the mix, Pratik! Thank you.

  • Hey Pratik! Great post — thanks so much for including Mention! We actually don’t put any limits on the type of keywords you can monitor, only the number of alerts you can set up per plan. So you can monitor any topic you’re interested in, including your competitors, not just your own brand. Let me know if you have any questions, we’re always here to help! 🙂

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  • Paul Waltkins

    Very useful information indeed. Thank you

  • Pratik Dholakiya

    Hey Laura, thanks for sharing your platform. I’ll have a look and will try to get it included in any of my future posts.

  • Thank you for mentioning whether a given school is free, cheap or expensive. Our social media campaign is rather small so it isn’t worth spending much for social media tools. There’s nothing worse than getting all hyped up about it will only to find out that it costs $100+ per month… or more!

  • Linda Joseph

    Thanks for very useful tool suggestions. It helped me a lot….

  • Nice article, it’s a pity the pricing is so prohibitive

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    Start working at home with Google! It’s by-far the>>CLICK NEXT TAB FOR MORE INFO AND HELP

  • Helpful Post Pratik! You can easily find people whom you can collaborate with, such an easy guide to help you out and build relationship with others. Thanks Again!

  • Fabulous post Pratik,

  • Ashish

    It was very good article to know about social media tools to use it in our social marketing strategy

  • DGhanma

    great tools I use most of them ,

  • Khalid Abdul Latif

    Any best tool to track influencers in Instagram??