social media toolsAre you looking for powerful tools to manage your social media efforts?

How do you keep up with blog post comments, responses to LinkedIn status updates and Twitter interactions?

Social relationship management is about managing these relationships. And you need the right tools to help.

In this article, I’ll show you 3 new social media tools to help manage your online relationships and grow your presence on social media platforms.

#1: Engagio—Manage All of Your Online Conversations in One Place

Engagio is an inbox for conversations on the web. It tracks your conversations, your friends’ conversations and you can even track any conversations you’re interested in through the search feature!

With Engagio, you have the functionality to manage, support and encourage conversations.


It’s very easy to set up and free to use. Here are some of the top features:

  • You can track and respond to conversations that you initiated.
  • You can follow people to track conversations. Engagio allows you to follow conversations from other Engagio users or from friends you communicate with online. For example, you may identify influential people and track where they engage online and what they say.
  • The Engagio dashboard shows a summary of the interactions you have with your connections. This highlights whom you are talking to and whom you may not be talking to enough.
    engagio contacts interactions

    The Engagio dashboard shows a summary of interactions with your contacts.

  • You can send an internal message to other Engagio users. This helps continue the conversation privately.
  • You can initiate conversations in your social networks and send status updates to your social networks.
  • You can respond to conversations that start in one of the supported platforms. For example, if you comment on a blog, you can be notified of responses through Engagio and respond directly within Engagio. This response on Engagio will be updated on the blog.
  • You can search for conversations on topics using keywords and keep track of them via email alerts so you can decide when to start engaging in the conversations.
    engagio search conversations

    Search for conversations that you may want to engage in.

  • The Engagio mobile app (currently in beta) allows you to continue these conversations while on the move.


It’s very straightforward to set up your Engagio account. Register an account by connecting to your social network of choice and then select the networks/commenting systems you want to connect with.

engagio connecting accounts

Select your platforms. You can then follow some people. By following them, you can keep track of conversations they are having.

When you log into Engagio, it displays an inbox that contains the responses you receive from conversations initiated across the networks that you configured in your Engagio account.

Here’s a summary of some conversations. It displays the people involved in these conversations and the original topic of the conversation.

engagio inbox

Your Engagio inbox shows a summary of the conversations you are involved in.

All you have to do is click on an item in this list to view the full conversation it refers to.

engagio reply within engagio

You can view conversations and reply to them within Engagio.

In this example, the original conversation was initiated through a comment on a blog. The subsequent response from the blog then showed up in Engagio. Even though the final comment was made from within Engagio, the response also appeared in the conversation thread on the blog.

It’s very easy to lose track of conversations. While some blogs and websites provide email notifications when someone responds to your comment, a lot of them don’t.

Engagio simplifies the management of these conversations by enabling you to monitor, track and respond to all of your conversations within the same interface. Why monitor numerous websites when you can just monitor one?


There are several reasons to use Engagio.

  • You’re able to track your comments/interactions in one central place. This makes it easier to manage your social conversations and encourages more interaction.
  • The dashboard shows your engagements in a leaderboard style, which helps you assess if your level of engagement with key people needs to be improved. This is great for building relationships online.
  • You’re able to track conversations from key people you follow. This enables you to see what others are interested in and also gives you the opportunity to join conversations.


Social media is great for building relationships, but with so many interactions it’s hard to keep track.

Engagio provides functionality to monitor, track and respond to conversations from a variety of platforms in one central place.

It is free to use, so try it out!

#2: AgoraPulse—Better Market Your Business on Facebook

To get the maximum benefit from Facebook, it’s important to use a management tool that provides functionality to improve engagement, grow fans and help develop business for your company.

AgoraPulse helps you to manage and grow your Facebook presence and has a broad range of functionality.


First of all, you’ll be happy to note that you can operate all of the essential features on AgoraPulse without any technical skill. Here are some of the key features:

  • Facebook Page Management. You can update content on your page, schedule updates and target updates based on groups of countries or languages.
  • Facebook Applications. You’ll get 14 applications to help you grow your fans including applications for a competition, quiz, top fans, document application and many more.
  • Lead Management and Customer Relationship Management. AgoraPulse builds up a profile of your fans based on interactions on your Facebook Page and participation through the applications. For example, when you run a competition, you can collect additional information related to your products or services that can be used for targeting specific offers to these fans.
  • Analytics. There’s a detailed analytics module that gives you an overview to see how your Pages and posts are performing.


You can sign up for AgoraPulse using your Facebook account and then choose the Facebook Page you want to manage. You can try it for free for 28 days before deciding to buy.

Once you select your Page, you are shown the dashboard that contains an overview of your Page’s performance.

From this dashboard, you can see which posts are effective, what’s not working, when it’s the best time to interact and much more.

agorapulse dashboard

Monitor important analytic information through your AgoraPulse dashboard.

You can also choose to focus on other areas via the additional menu options. These options include:

  • Applications. You can add new applications to your Facebook Page or view details on the performance of existing applications.
  • Calendar. This gives you a visual display of posts made or scheduled on your Page.
  • Timeline. There’s a view of the posts made with details of comments, likes and a gauge on sentiment (e.g., positive or negative). You can also schedule updates to be posted at the optimum time to get the best engagement.
  • Fans. This gives you a graphic display of the top users who have posted content or interacted on your Page. When you identify your most loyal fans, you can build a closer relationship with them. Your loyal supporters will be the people to turn to when you want to get the word out about a new product or service.
    agorapulse fan ranking

    AgoraPulse shows you the interactions from fans.

  • Statistics (premium feature). AgoraPulse gives you detailed analytics and stats on your Facebook Page, such as who is getting your content and how your fans engaged with each post. This helps you identify what’s working, and more importantly, what’s not.
    agorapulse analytics

    See how your individual posts are performing.

  • Competitors (only available with the diamond premium account). This gives you a grid comparing your Facebook Page against your competitors’ for fans, engagement, posting, etc.
    agorapulse competitors analysis

    Comparison of competitors in your niche.

  • Settings. You’ll have additional settings for your Page. For example, you can set a return on investment measurement for fans to monitor the value you are getting from your fans.


AgoraPulse has a variety of features to impress most Facebook Page owners.

  • There are many configuration options to set up the applications for great flexibility and control.
  • The ability to collect additional information about your fans and build a profile of your fans is valuable.
    agorapulse fan qualification setup

    Capture additional personal details with applications to gain insights into your fans.

  • AgoraPulse provides an extensive suite of applications, page management and analytics in one platform. This saves you a lot of time and ensures that you can see all activity in one place.
  • The applications support frictionless sharing through Facebook Open Graph. This means that participants entering a competition you set up with AgoraPulse can share information related to the competition automatically. This results in many more shares.
  • You’ll get useful information on analytics and engagement on your Page. For example, there’s a calendar showing what you posted over the past month, what fans are engaging with and how your Page is performing.
  • There are currently 14 applications to choose from. A broad range of Facebook applications reduces the chances of your fans getting bored with similar content.
  • You can moderate user posts and create actions based on the content. For example, you can flag a user post or assign it to a team member to respond.
    agorapulse content moderation

    Moderation allows you to set a flag to take action.


AgoraPulse provides effective management of your Facebook Page that results in a more active and engaged fan base. You’ll have significant management functionality for your Facebook Page.

By using a management tool such as AgoraPulse, you have the tools required to manage your Page effectively and get maximum performance from it.

#3: Pingraphy—Manage Your Pins on Pinterest

Pinterest is an increasingly popular site where people identify images on the web and share them on Pinterest. When they select an image, they “pin” it and this image then gets pinned onto a virtual board that displays the pinned images.

There are some useful tools available to help grow your presence on Pinterest.

Pingraphy is a tool that allows you to schedule pins on Pinterest.

When you browse the web, you may come across various images that you want to pin and you may find several images you like on one page.

Pingraphy identifies all images on a page and allows you to select which images you want to share and when you want to share them.


Pingraphy is a relatively simple but effective tool with a core set of features. Here are the main ones:

  • You can select all images on a page and make them available for pinning.
  • You have the ability to pin a group of images at the same time or at later scheduled date.
  • There’s photo editing software so you can modify pictures before uploading them.
  • Pingraphy provides analytics to track repins, likes, clicks and reach for every item shared.


To use Pingraphy, you’ll need to have a Pinterest account. When you have a Pinterest account, go to Pingraphy.

You now need to connect your Pinterest account with Pingraphy by entering your Pinterest login details.

pingraphy registration

Use your Pinterest login details to create a Pingraphy account.

Once registered, the next step is to add the Pingraphy bookmarklet to your browser’s toolbar so that you can pin things instantly.

pingraphy bookmarklet

Drag the Pingraphy bookmarklet to your browser's toolbar.

Simply click on the Pingraphy button and drag it to your browser’s toolbar.

In Pinterest, you create boards that are like virtual pinboards. When you find images that are relevant to a board, you pin them to the board.

For example, if you are a wedding organizer and you have a “Stunning Dresses” board, you could go to a wedding designer’s website. And when you see something you like, all you need to do is click on the Pingraphy button in your browser.

Pingraphy recognizes the images on the page and lets you create pins with the ones you like.

pingraphy select images to pin

Pick the images you want to pin to your board.

By default, all images are selected. Simply deselect any images you do not want to pin by clicking on the check mark in the top left of the image.

Next you need to enter a brief description of each image. The URL field allows you to enter the web address for the image you want to share on Pinterest. This generally goes back to the source where the image was found.

Finally, you can decide whether you want to schedule pins for later or upload them now.

pingraphy schedule pins screen

Enter descriptions for each image and schedule when you want them pinned.

At the time of writing this article, you can delete a scheduled pin from the dashboard, but you cannot change the scheduled date and time. So when pinning multiple images, make sure you want them all uploaded at the same time. The ability to choose a different date and time for each image is due to be implemented soon.

You also have the option to edit the images to enhance or improve how they look. Click the bottom left-hand part of the picture. You can then modify the image by applying an effect, cropping it, rotating it and much more.

pingraphy edit image

Edit the picture before pinning it to enhance how it looks.

When you upload images, you can track statistics on the items pinned such as the amount of repins (other people pinning items already pinned), likes and comments.

pingraphy stats

Pingraphy lets you track the images you pin.


  • You can schedule pins to deliver them at the most appropriate times for your audience.
  • You can save time when you upload more than one pin at a time.
  • You can easily pin items on a page that may not already have the functionality to pin.
  • Pingraphy analytics is useful to track which pins work or don’t work.


Pinterest is growing in importance. Tools such as Pingraphy help you manage content sharing on Pinterest. This also saves you valuable time and provides you with useful analytics.

Final Thoughts

Management tools are becoming increasingly important as social media continues to grow.

By implementing the right tools, you can become more efficient and effective with your social media efforts.

What do you think? Have you used any of these tools or will you try them? Please share your thoughts and comments in the box below.

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  • New Year Party 2013 in Delhi

    Social media is the perfect platform to make your presence in online marketing and from there you can earn many things for your self.  

  • Ian,

    A lot of meaty information here — Thanks for such an inclusive set of insights!

    I’m curious to know more about AgoraPulse applications, and their pricing programs.  Seems like a really nifty tool, and I plan to check it out.

    Have you taken a look at PageLever’s Competitive Streams at all to compare & contrast it with AgoraPulse at all?

    Pingraphy — I’ve been hopping more and more over to Pinterest, so scheduling a pin will be helpful.  Also like the editing feature.  

    It’s like an early stocking full of social tools…  🙂


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  • Before reading the above post I had never heard about
    Engagio – wonderful tool for all social media expert  and Pingraphy – best tool to manage pins on

    Special thanks to Ian.

    Again SME Team you rocks..:)

  • I’m a big fan of Engagio. 

    It does everything you say…and a lot more.

    Certainly the social web is fragmented and messy by nature. It’s social afterall. To me, Engagio is like a social ringtone keeping me connected to a multiplicity of ongoing interactions.

    It rocks at that.

    But the gem under the covers is discovery. I love to be organized and directed. I embrace discovery even more so and to me, Engagio extends my networks and supercharges discovery more efficiently, implicitly and explicitly to new conversations and connections.

    In full disclosure, I’m an Advisor to the company. And a true believer.

  • Hi Keri,  I haven’t spent much time looking at PageLever’s competitive streams but I will do now!!  Glad to fill up your social media stocking!!!  Thanks for the feedback.  Ian

  • Hi Arnold, thank you so much for the feedback. I really like the discovery element too.  You discover people and others discover you.  Recently somebody commented on a guest post I did and then commented on another guest post on another blog.  They were using to track my comments, cool!  Ian.

  • Thank you for your feedback.  

  • Great stuff Ian! What really interests me is Agora Pulse. I am all set to try it! It’s really awesome how SME comes up with these interesting tools and applications to help entrepreneurs like me.

    Thanks SME!  

  • Hi John, Yes it’s a great tool and well worth considering.  Thanks for your feedback!  Ian

  • Looks like grate set of tools… I will definitely try both Engagio and AgoraPulse.
    Thanks for posting this Great stuff @iancleary:disqus .  

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  • Thank you so much for your feedback Vishnu.  I am delighted you found the article helpful. All the best, Ian

  • Great review Ian. I should add that Engagio ( also released a new homepage that features top articles, comments and commenters for the past 24hrs. The home page is rich in information but is not overwhelming and it uses responsive web design so it automatically will adjust to the different screen sizes. Thanks again for the very useful review!

  • I like that story 😉 Thanks Ian for a very detailed analysis of Engagio. Actually, it’s the best one I’ve seen so far on us! 

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  • Great, delighted to get that feedback.  Thanks William.

  • Jo Harrison

    Another set of tools for me to test out… I’ve tested so many, but none manage to keep me interested for long.  Engagio is first on my list! Thanks!

  • Thanks Jo, hopefully a couple of them will be in your toolbox for a long while to come!  Ian

  • Great set of tools, Ian! I hadn’t heard about Engagio before this post, but I’m definitely going to give it a try. Being able to manage all of your conversations like that sounds like a dream!

  • Hi Mandy, thank you so much for the feedback.  Yes it’s quite a cool tool.  I hope you enjoy it and it benefits your business.  All the best, Ian

  • my first comment appears to have not gone through 🙁 Anyways, great and through review of excellent tools. For Engagio, I also want to add that they have a new home page featuring top discussions, articles and commenters. The layout is rich in information but not overwhelming and it looks great on mobile!

  • Hey Abdallah, yes there has been some further updates recently.  Thank you so much for your feedback.  All the best, Ian

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  • chicksinger23

    this is one of the best and most informative posts I’ve read on here! can’t wait to try out Engagio! 😉

  • Certainly liking the look of Engagio. Yet another useful post!

  • roma

    so much to do and so few people to do it for me.. just joking…great topic and valueable info!  roma

  • Hi Karen, thank you so much for your great feedback.  I hope the tools are useful for your business. Ian

  • Thanks Jelena, glad you found it useful. Ian

  • Hi Roma, unfortunately we can’t do it for you!!!  I hope you find the tools great for your business.  All the best, Ian

  • Anamika Choudhury Dutta

    Frankly saying, I was not aware of the any 3 applications mentioned here. It takes time to manage social network promotion and I am sure these tools will help lot of peoples like me. Thank you for the post. Among all those Pingraphy looks really cool 🙂

  • Hi Anamika, I hope the tools will be helpful for your business. Thank you so much for your feedback. All the best, Ian

  • Pingraphy is very cool BUT when you try to assign boards, they are not alphabetized. We have 144 boards currently so until they resolve this issue it’a too cumbersome to sort through 8 pt fonts trying to find the right board.

    As it is we use ctrl F to sort through boards when pinning which is a problem that needs to be tackled by Pinterest

  • I second Arnold’s comment.

    Engagio makes it much faster and easier to find conversations on topics I want to monitor be involved in. I’m using it right now, in fact. I’m another true believer 🙂

  • Ian i’m really liking engagio. Thanks for the tip. Social media is nothing if not ever changing. Overload is a natural side effect. Your suggestions just may curb it. Grazi!

  • Love the idea of scheduling pins with pinography!  Also plan to check out Engagio.  Looks like it could be a real time saver and I pretty much always forget to check back on posts that I’ve commented on so this will help my conversations go more in depth.  

    A few questions before I jump in though:1.  If you’re using Engagio for comment threads on various blog posts, how do you set it up for those specific posts?  2.  When you reply in Engagio and it automatically replies on the website you were originally using, does it show up differently than if you’d commented directly on that website (i.e. does it say “via Engagio” or anything like that)?

    3.  Similarly, when you schedule a pin with pinography, does it show up differently than if you’d just pinned it directly?

    Thank you so much for these fantastic links!

  • He Mys,  thanks for your feedback.  Yes I think it will help you organize your comments!  All the best, Ian

  • Hi Hilda, In Engagio when you connect your various accounts (e.g twitter, disqus etc) then when you comment it will automatically appear in  When you comment it does not show that this is a comment coming from engagio.  Similarly with pingraphy, there is nothing that indicates it’s coming from pingraphy.  Thanks for you feedback.  Ian

  • Thanks for the feedback. It’s a pity that feature is not available.  Hopefully it will be implemented soon as there are new features coming out soon.  All the best, Ian

  • Thanks Kirstsen,  great that you find it useful.  All the best, Ian

  • Can you clarify on Engagio – it only tracks your social media friends who has also signed up on Engagio? 

  • Hi Bin,  your friends don’t have to be users to track them!  thanks for your feedback, Ian

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  • that agorapulse looks very promising – never heard of it – particularly like the fan leaderboard –  that conjures up all sort of possibilities 🙂

  • Thanks Paul, yes certainly working checking out!  All the best, Ian

  • No mention of Buffer? I think buffer is probably the top tool for in regards to social media management in my opinion (at least for managing streams)

    Nevertheless these others look pretty sweet I’ve never heard Pingraphy but will definitely be using for my clients

  • Evewhelan

    Thanks Ian, will have to check out Engagio ASAP .. Looking at the comments, everyone seems to love it… Looks like you are using it too… Very quick with your responses

  • Ann

    As usual thank you for always being on the leading edge. I like the comments about Engagio and have signed up to try it. Like others I am very interested in AgoraPulse  I would like to have some idea what the monthly costs are and how it compares to other products. Just when you think you have conquered the world of Social Media there is always a new challenge and your readers are up for it. 

  • On a story like this featuring 3 tools, next time, please specify for each tool, at the top of the post the pricing models, or note if it’s a fremium model.  Good work overall.

  •  Really Useful tool thanks for sharing this 🙂

  • Thanks for the great post but we need to focus on relationship as well or the way we communicate. Tools are just tools if we don’t know how to use them.

  • Informative post, i got lost of knowledge about social media marketing and the tips you described i think it will be useful for me.

  • Thanks for the feedback Karen, we’ll certainly consider this next time.  All the best, Ian

  • Hi Rahul, very happy that you found it useful.  Thanks!  Ian

  • Getting a dashboard from where you can manage all your social media accounts is a great idea. It makes you more organized and productive.

  • Hi Kent,  I agree with you 100%.  If you think about building relationships first then you can consider what tools can help with this.  I appreciate your thoughts.  Thanks, Ian

  • Thank you Devesh.  I’m glad we have covered something new for your to try!  Ian

  • Thanks Abdallah, I like the new home page also! Ian

  • Thank you for feedback.  Try out the tools and let us know how they work for your business!  Ian

  • rjanz

    Wow – these look like great tools. I’ve been hoping for a tool to schedule pins and Engagio looks awesome! Thanks so much.

  • Hi Rod, that’s great news.  I’m delighted the post was useful for you.  Thanks for your feedback. Ian

  • Engagio is new to me.  Thanks for the great primer on it.  I’m off to check it out….

  • That’s great Mike. I hope you find it very useful.  Ian

  • We will implement this ASAP. Definitely looks very cumbersome to search when you have 144 boards.

  • Hi Ann, the pricing for Agorapulse is outlined on their website.  There is a free option to get started!  Thanks for your feedback, Ian

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  • Thanks for your feedback.  I use buffer also and I agree it’s a very good app!  Ian

  • Yes, the feedback is very good, I hope your business gets benefit from it!

  • Thank you, that would be great if you implemented it!  Ian

  • Thanks Chris, i hope it will be useful for your business! Ian

  • Yauline_13

    I actually like the Pingraphy it seem easy to use and effective. I will set up an account and let you know how I feel about it. In another hand the Engagio is a must for me at the moment do you know if you can use other social media platforms like CafeMom? I know some of these tools have the main social media to connect with.  Thank you for the post. 

  • Thank you for listening – how will we know when this issue is addressed?

  • The advantage of following an engagio user is that you track them on all of their connected social networks. For example, you can track their conversations on twitter, google+, disqus, etc… But as @iancleary:disqus you are not limited to following only engagio users!

  • Thank you for your comments.  I am delighted that you found the post useful.  Ian

  • Thanks Abdallah

  • I agree Buffer is a very powerful tool. However, with all the new social media management tools available, they each have their own way to schedule and organize tweets. So much so, that there’s no reason to use a separate app like Buffer, if the scheduling function is built right into an app you’re already using.

  • Hi Jared,  you make a very valid point. Ian

  • Gary Moore

    Pingraphy has changed their name, but can’t remember what to.

    Gary Moore

  • that is good for small business 

  • Hi Gary,  their name is still pingraphy.  I don’t think there are any plans to change it!  Ian

  • Thanks for your feedback.  Glad the post was helpful.  Ian

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  • ajh

    I absolutely love Pingraphy. I have a marketing job in the crafting industry, and Pinterest is where it’s at! Pingraphy has saved me so much time and energy, and by being able to schedule my pins, I am able to hit the times when our fanbase is active (evenings and weekends) and I’m not in the office! LOVE IT! The other day, my craft design team made a project that had 16 different photos… 16 different pins. I was able to stagger them over the whole evening by clicking 3 buttons. The design team later told me they thought it was awesome I had pinned every single one. They had NO idea. I <3 you, Pingraphy!

  • Great, we love to hear of companies that are benefitting from the tools we report on.  Thank you so much for your feedback.  Ian

  • A huge amount of valuable information, thank you for spending the time reviewing these tools so thoroughly! Engagio is a powerful tool and having something that tracks my interactions via multiple social media networks and allowing me to organise my connections gives me the power to share the most appropriate information with the target audience, thanks for sharing your thoughts on pingraphy it’s not a tool I have used before.

  • Hi Nathan, thank you so much for your great feedback. It does take a lot of time to do the reviews but all very worthwhile when we get feedback like yours!  Ian

  • Allan Mark

    Thanks Ian Cleary for the giving information about Engagio and AgoraPulse. I am not know about Engagio and EgorePulse but after reading your article I use both site for FB,Twitter and Linkedin.

    Thanks again for posting this Article. 

  • Hi Allan, thank you for your feedback.  Glad it is helpful.  Have a great day, Ian.

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  • Great stuff Ian! What really interests me is Agora Pulse. I am all set
    to try it! It’s really awesome how SME comes up with these interesting
    tools and applications to help entrepreneurs like me.

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  • fcaballo

    What a great post. I hadn’t yet heard about Engagio and I’m going to check it out right now. It sounds awesome.

  • In any kind of business, the need for better social media marketing tool has become more important. This social media tool is can be more use. Thanks for sharing this thoughts.

  • Hi Gull, glad you liked it!!  Go for it!  Ian

  • Thank you so much, I am really glad you liked it! Ian

  • You are very welcome Jayden.  Thank you for taking the time out to comment.  I really appreciate it. Ian

  • The best way is to track their twitter account or website.  Thanks!

  • reddel

    Can’t wait to try Engagio and Pingraphy as always great tips from SME. Thanks Ian.

  • Hi Sue, thank you.  We love sharing tips!  Ian

  • Interesting that there is alot to learn,there are innovative ways of doing things on the net. Now to get googling about them. Thanks.

  • Hey Grace, we’re in a fast moving industry!  I hope the article helps your business. Ian

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  • Keeping your social media posts organized is very important.  It allows you to keep track of what you post, how often you post, and how it is received.  

  • To be efficient with Social Media you also need the right tools!  Ian

  • You guys always find great tools to use that makes life easier. Thanks. 

  • Thank you JR, very happy that we’re helping!  Ian

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  • Nice tips on social media marketing. Going to be huge in 2013! By integrating this with PPC and SEO it’s hard to fail. 

  • Hi – We implemented this feature. Let us know if it looks good for you. Thanks for your patience. Reach us at for any questions/feedback.

  • Really glad that you liked us. We implemented analytics for pinterest – which is worth checking out. You can reach us out at with any suggestions/questions.

  • Thanks for the feedback!

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