26 Tips for Enhancing Your Facebook Page

social media how toAre you looking for fresh ideas to enhance your Facebook efforts? Do you ever have days when you’re not sure what to post on your Facebook page?

This can be a real problem if you’ve made Facebook updates an integral part of your communications strategy.

These are the times when having a ready-and-waiting list of Facebook ideas will come in handy. In this post I’ll show you 26 practical ways to use good content for your Facebook pages, everything from A to Z.

Some days knowing what updates you want to post to your Facebook business page comes easily.

#1: Alltop

If you’re looking for a comprehensive list of content ideas, the online magazine-rack format of Alltop may be just what you’re looking for. According to Alltop, the purpose of the site is to help you answer the question, “What’s happening?” in all the topics that interest you. Alltop aggregates the headlines of the latest stories from websites and blog feeds, and displays the five most recent headlines. When you mouse over a headline, you’ll see the first line of the post. Perusing the vast number of headlines will give you access to loads of great material.

#2: Business Updates

These updates include news about your business and are akin to mini press releases, including: announcements of new products and services, new hires and new customers you want to welcome on board. Word of caution regarding these types of posts—limit how frequently you use them so you’re not seen as a self-serving broadcaster!

#3: Contest

A contest is a good way to engage with your Facebook community. There are a number of apps that can be added to your page and become a tab on the navigation bar. Some companies use their Notes tab as a place to post information about how to enter a contest and official rules. A contest requires planning and forethought, so it’s best to go this route only when you’ve already invested the time and necessary resources.

#4: Data

Facebook is an excellent way to share facts and statistics. You probably come across great data all the time that your fans will enjoy, too. For example, in 10 Fascinating Facebook Facts by Amy-Rae Elliott, the author shares interesting Facebook posts. Here’s a sample: 1) the meaning of the term poke has never been defined, 2) the average Facebook user has 130 friends, and 3) Mark Zuckerberg calls himself a “Harvard Graduate” on his Facebook profile (not what you learned in the movie The Social Network, was it?) What unique facts can you share?

#5: Events

With Facebook Apps you can easily share information on Facebook about upcoming events you’ve been invited to or are hosting. Events can be classified as open, closed or secret (only visible to invitees). Among other things, you can add an event description, photos, videos and links, and specify whether guests can bring a friend. You can invite friends and manage and promote the event.

Facebook fan pages can have a lighter side.

#6: Fun

Facebook fan pages don’t always have to be serious. You might want to mix up your posts every now and then by adding some fun ones. Callan Green’s post, Killer Facebook Fan Pages: 5 Inspiring Case Studies, shows how Pringles, Coca-Cola, Starbucks, Adidas, and Red Bull have broken out of the mold by creating fun content. Red Bull, for example, has “aggregated tweets from sponsored athletes like skateboarder Ryan Sheckler and snowboarder Shaun White and included them directly in their Facebook presence.”

#7: Gimmick

As described on The Daily Gimmick, gimmicks are often a big way to draw in new customers and entice existing customers to buy more. Here’s one used by Miller Lite’s Fantasy Football Draft Sweepstakes: “On September 1, one lucky winner and nine of his friends will be flown to Dallas for two nights where they will get to conduct their fantasy draft in the fully stocked Miller Lite’s suite at the state-of-the-art Cowboys Stadium. They will enjoy all the amenities of the suite…”

#8: Helpful

You don’t have to be Heloise to list helpful hints. Communicate with readers about things that will help them. For example, what time- or money-saving tip can you share with your readers? Maybe there’s a new phone app relevant to your audience or an upcoming conference where if you register today you’ll save $100. Your readers will thank you for the recommendations and heads-up.

#9: Info

Depending on the business category you selected when you set up your Facebook page, there will be fields for you to fill in to describe your business; e.g., hours, web URL, detailed info, mission. It’s good practice to use the open-field space to put your other social networking profile URLs such as your Twitter, blog and YouTube channel. You only get a limited amount of real estate, so use it to your full advantage.

#10: Jokes

It’s okay to be funny on Facebook. You can be your own comedian or rely on others for Facebook jokes. For inspiration check out Jokes, Jokes and Funny Pictures, and Top 100 One Liners.

#11: Keywords

Keywords are one of the most powerful features of all online content. As Justin Smith tells us in his post 10 Key SEO Strategies Every Facebook Page Owner Should Know, “One important SEO strategy that should be employed on your Facebook page whenever feasible is placing keyword-dense prose as close to the top of the page as possible. Because Facebook limits where page owners can place large chunks of text on the default Wall tab of Facebook pages, the ‘About’ box actually represents the highest place in the CSS structure of the page to add custom text.” Are you using your About box most effectively? Take advantage of those 250 characters and make them work for you.

#12: Like

In the post, 10 Ways to Grow Your Facebook Page Following by Ching Ya, she suggests that in order for a page to be Liked, it must be likeable first; which translates to quality wall posts and consistent engagement. Facebook has some ready-made sharing buttons. Place a shout-out or a reminder to Like your status updates and instruct fans to click the Share button right next to your message so that their friends will be alerted about the update, too.

#13: Movie Reviews

On Facebook’s Blog, Austin Haugen writes that he asks his friends, “Have you seen any good movies recently?” as he’s making weekend plans. Austin suggests using Rotten Tomatoes as a movie review site. You’ll immediately see the reviews most relevant to you without having to register, search for friends or fill out a profile.

#14: Offers

Your Facebook page can be your own daily deal site. For instance, a national movie chain posted, “Last chance to win 1 of 4 prize packs, click the link below. Good luck!” What are your offers?

#15: Promote

In order to be successful, Facebook fan pages need to be promoted inside and outside of Facebook. Social Media Examiner uses Facebook Friday Expert Sessions for Q& A sessions among experts and page fans. Cindy King’s post How Facebook Friday Expert Sessions Increase Fan Engagement discusses how the sessions help to increase fan engagement. She writes, “These sessions are a great way for fans to quickly get the information they need. And you can model this for your business. These open Q&A sessions with industry experts are a great way to encourage engagement with your fans and get your updates to show up more in your fans’ news feeds.”

#16: Questions

While you can use questions and answers in one longer session as discussed above in #15, updates can be made on an as-needed basis to answer questions that come up on your social networking sites or in your in-person meetings with customers. Update your group or fan page on a regular basis with helpful information and answers to questions.

#17: Reads

What book or magazine article are you reading today? What’s on your future reading list? If the book is available on Amazon (what isn’t, these days?) you can add a link to the book so your readers will be able to learn more and maybe they’ll order the book based on your advice. Your audience will appreciate hearing about books that wouldn’t ordinarily hit their radar if it weren’t for your update.

#18: Separate

Fletcher Prince suggests in his post Twitter Updates and Facebook Page Updates for Your Business to keep Twitter and Facebook updates separate because he sees them as “two very different platforms with different capabilities, audiences, and tone.” I agree and would take it one step further—to establish distinct messaging strategies for your profiles.

For example, planning that you’ll communicate on Facebook about what books you recommend, but as a rule, knowing that you will not use your tweets for that purpose. This becomes helpful too when you have multiple people managing your profiles and separate them into different content turf. For a list of tweet ideas, see the companion post to this piece, 26 Twitter Tips for Enhancing Your Tweets.

#19: Static FBML

(Important Update: Facebook no longer supports FBML. Please refer to the articles on Facebook iFrame.) Nick Shin’s post How to Customize Your Facebook Page Using Static FBML shows how to add a clickable image, embed a YouTube video and how to set the FBML box as the default landing tab. As Nick suggests, static FBML gives you the ability to make your Facebook page serve as a marketing vehicle which can help drive traffic to your website and engage further with your audience. Social Media Examiner’s Facebook page does this quite nicely with the Welcome tab and the embedded video.

#20: Tagging

You can tag your status updates by including the “@” symbol before a friend’s name. This way the person will receive a notification and a wall post linking them to your post. Tagging within your status updates is a powerful way to increase the social and shareable features of Facebook. Check out this video by David Erickson to learn more.

#21: URL

When you create your Facebook page, the URL will first appear with over 100 characters including the name of your business, city and state, followed by a long string of numbers. Hardly easy to communicate! But as soon as 25 people have Liked your page, you can visit here to choose a user-friendly URL for your page; e.g., www.facebook.com/yourbusiness.

#22: Visual Aids

Want to make a point with an image? Use an app such as SlideShare to upload your presentations, documents and PDFs. Remember, content doesn’t need to be limited to the printed word.

Facebook updates are checked on screens of all sizes.

#23: Web Writing

Christina Halvorson, author of Content Strategy for the Web, defines web writing as “The practice of writing useful, usable content specifically intended for delivery online.” Facebook updates will not only be read on computer monitors and laptop screens but on other devices too, such as iPads and smartphones.

Remember that you’re writing for online delivery, so be sure to use a good balance of chunked content, hyperlinks, images and videos.

Good rule of thumb: Commit to a social media content strategy.

#24: Excellence

Soumitra Dutta, in the November 2010 issue of Harvard Business Review, writes in her article, “What’s your personal social media strategy?”, how today’s leaders must embrace social media for three reasons: 1) communicating as a personal brand, inside and outside of your company; 2) engaging rapidly and simultaneously with peers, employees, customers and the broader public; and 3) providing an opportunity to learn from instant information and unvarnished feedback.

Used properly, Facebook business pages provide a vehicle for demonstrating your business excellence, which is even more reason to give thoughtful consideration to the quality and quantity of your company status updates.

#25: YouTube

As already discussed in this post, videos will enhance your Facebook updates. Here’s an important perspective from Ekaterina Walter, a social media strategist at Intel, who shared thoughts about social media initiatives in an SME interview, “The Inside Scoop on How Intel Manages Its Facebook Page.”

Ekaterina encourages businesses to upload raw video files versus just linking to YouTube to enhance their engagement strategy. As she says, “If you upload a raw video file, not just linked from YouTube but uploaded on Facebook, and your fans share it with their friends, when somebody who’s not a fan or liker of your Facebook page actually watches the video, there is a sweet little thing—a button that pops up on the upper-left corner of the video that invites you to basically like the page, or in the old terms, to become a fan of the page. That is the fastest way for folks to just click on it and become a fan.”

#26: Zen

We’ve gone over 25 tips before coming to this last one. This is a good place to wrap up by saying that Facebook updates shouldn’t feel overwhelming. In fact, quite the contrary happens when you view Facebook as a zen-like experience, commit to enlightenment and make a point to provide content that doesn’t add to the noise. Commit to memorable, thoughtful content.

Final Thoughts About Facebook Content Ideas

Whether your business communication is targeted for B2B or B2C end-users, Facebook offers a unique and powerful vehicle for creating a memorable experience.

What Facebook content ideas can you add to this list? Which ones are you already using? Which ones do you enjoy most? Leave your comments in the box below.

Photos from Flickr: smemon87, boetter & Jorge Quintero

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

About the Author, Debbie Hemley

Debbie Hemley is a freelance writer and social media coach. She helps businesses develop and maintain social media content strategies. Follow her on Twitter @dhemley & Facebook. Other posts by »




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  • http://www.colemanmg.com Antonio Coleman

    Debbie, I really focus on videos because people just love to be to watch some versus reading..so I’m able to capture them there and pull them into my fan page.

    “Black Seo Guy “Signing Off”

  • http://mai.do/ Gabriele Maidecchi

    That’s an awesome list, Facebook pages are often kind of left alone by people setting them up, especially because it’s not always obvious what kind of content to share on them and how to make them “pretty” like big brands use to do.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    I’m with you on the power of videos! By the way, what is your name?

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Gabriele, I agree. Too many times people set up Facebook pages and forget about them.

  • http://www.colemanmg.com Antonio Coleman

    Antonio Coleman..but most people refer to me as the “Black Seo Guy” for some reason or another.

  • http://cindyking.biz/ Cindy King

    Antonio, I love your avatar image!

  • http://mytwittertoolbox.com David Perdew

    Wow, fabulous post, great ideas on beefing up your Facebook profile. Other comments have said it, Facebook pages are confusing to some people. Pretty much all of these suggestions improve the quality of those pages if utilized, and give the type of variety that would keep fans and followers coming back for more.

  • http://twitter.com/splashtab SplashTab

    I think #19, Static FBML, needs some elaboration:
    “Static FBML” really means a “custom landing tab”. These are tabs that new visitors (who have not “Liked” your page yet) see when they first land on your Facebook page. With a custom landing tab you can achieve many things on this list: Contests, Data, Info about your products and services, special Offers and promotions, Business Updates, YouTube videos, etc. The content on a custom landing tab can be branded as well! These tabs are a great way to make a lasting impression on your first time visitors.

    Not only that, but landing tabs can encourage visitors to “Like” your page. Once they have Liked your page your page’s updates and posts will appear in their News Feed when they log in! This is a huge communication channel, and one of the main reasons why Facebook pages are so good for marketing. This fact is implied in this article, but not explicitly stated. That fact than Likers see your updates on their Facebook home page makes all of the tips above about “updates” much more valuable!!

    Finally, landing tabs can encourage visitors to leave Facebook and go to your actual website, which is important because most actual business (like ecommerce transactions!) takes place OFF of Facebook. And custom tabs can be used to build loyalty with existing Likers as well, offering special deals visible only to Likers.

    Have fun, and good luck with your Facebook pages!

  • http://www.facebook.com/shopcatalogs Anne

    Great list! I would add another: vary your Facebook page posts so that your wall is visually interesting. Don’t get in a rut of posting one photo after another after another after another, or pages and pages of links. Try posting an album (the first three photos will display) alternating with a link and then a simple status update. Throw out a question and let your fans have time to respond. Remember that content gets buried quickly, so don’t sabotage your own communication efforts.

  • http://www.morrisbrownonline.org Morris Brown AME Church

    I would love to see a list like this developed, but for non-profits as many of these techniques do not work for non-commercial entities. I finally got enough likes to change over my URL, but beyond that, I am unable to implement many of these great strategies. Love the list though!

  • deb1221

    Glad you like the list, Morris. As, Michael suggests these should easily be usable too for your church and non-profits. Best, Debbie

  • deb1221

    Hi Anne, Great suggestions. Alternating is always a good idea. Thanks for commenting. Best, Debbie

  • deb1221

    Thanks for elaborating further on static fbml. People really do some wonderful things with those tabs which as you say, make wonderful lasting impressions. Thanks for taking the time to comment. Best, Debbie

  • deb1221

    Thanks for your comment, David. Best, Debbie

  • deb1221

    Thanks, Gabriele. What’s nice is that we can all make them look pretty, too! Best, Debbie

  • deb1221

    I agree, people love videos. It’s amazing what can be communicated in a short video. They’re great for Facebook pages. Best, Debbie

  • deb1221

    Antonio, nice to meet you here :)

  • http://www.delmarfans.com/ Del Mar Designs

    Thanks for all the Great Tips for Facebook and the links to all the great content.

  • http://www.susannepenfoldsocialmediaconsultant.co.uk Susanne Penfold Social Media

    Thanks for some great ideas, facebook out of all the social media platforms seems to change so much, one day something works and the next day it doesn’t very frustrating. Thanks again for some great tips I think I will need to make some changes to my fanpage. :)

  • deb1221

    Thanks for reading. And commenting. Best, Debbie

  • deb1221

    Susanne, Change seems to be the constant. I love being able to be communicate w/others about all of this since we continue to learn so much from one another. Best, Debbie

  • http://www.susannepenfoldsocialmediaconsultant.co.uk Susanne Penfold Social Media

    Yes that’s so True Debbie, every day you read something new that gives you an idea or you will receive a nice comment and there are so many helpful people it makes it all worthwhile.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Morris, I would take a second look. There’s no reason your church couldn’t employ most of these ideas

  • http://www.irisemedia.com iRISEmedia

    Very useful info! We have yet to create a contest and upload some videos. Jokes are fun, too. These are things that seem simple, but we haven’t gotten around to. Thanks!

  • TroyRumfelt

    With #19 I might recommend using a TabSite.com instead of Static FBML. With TabSite you don’t need to no FBML code and it has a great Free version.

  • DebWard

    What a great resource!! Thanks for all the work that went into this. Tagging your status updates was new info for me — thanks. I also didn’t know much about Alltop. So, needless to say, it was worth the time to read every word of this post.

    Thanks for sharing. :)

  • http://www.facebook.com/gyulnara Гульнара Руд

    Good tips, thanks. I was trying to get the idea to my husband who is new to FB. Now he will have some good tools.

  • deb1221

    Thanks for your comment. A funny video contest might be in your future! All fun. Best, Debbie

  • deb1221

    Troy, Thanks for mentioning. Yes, that’s a great option for folks who don’t want to do any customization. FBML isn’t for everyone! Best, Debbie

  • deb1221

    Glad you found it to be a helpful resource. Enjoy exploring Alltop there’s always a plethora (love that word!) of information. Best, Debbie

  • Cheryl

    FB Page managers will likely take exception to #20. When working from within a Page, you cannot tag someone, or another Page for that matter, unless you are friends with that person, or have Liked another Page, from your PERSONAL Profile. Unless someone has figured out a way around this…I would love to know.

  • deb1221

    Cheryl, Yes, as you suggest and as stated in the video by David Erickson, you have to be friends or fans of a page in order for see the @ tag in the notifications. Thanks for reading and commenting. Best, Debbie

  • deb1221

    Oh, good. Would love to hear what is useful to someone brand new to FB. Best, Debbie

  • http://www.colemanmg.com Antonio Coleman

    Thanks Cindy..something I put together with Gimp..

  • http://www.colemanmg.com Antonio Coleman

    Thanks Debbie..you have great content..

  • http://pulse.yahoo.com/_FPN7FOE4MCNVKKFE5PQ4344GJU K

    Very interesting reading…some great tips HERE..i think everyone finds the Facebook Business and community pages clumsy and hard to manage day today (as compared to the other social network sites which makes posting similar important updates a doodle).
    Pleas visit our B2B – B2C site for information and resources on embedding, SEO tips for ranking with Google, Bing, and Yahoo. And how we can help you achieve superb low cost R.O.I. from our custom built WordPress sites – Prices start from as little as $175…Visit http://www.killeencheshiredesigns.wordpress.com Now :::
    Thanks SME well be recommending you from now on!!!!

  • Jason Kintzler

    Cool tips Debbie! We just launched “Newsroom for Facebook” for PitchEngine users. It’s a nice touch for businesses too! Makes the brand page a bit more functional: http://pitch.pe/99195

  • http://twitter.com/TobeTurpen Tobe Turpen

    To rank them….1)Video, 2) Pictures, and 3) Text. People would much rather watch a video than read the material. Great Post!

  • deb1221

    Jason, Thanks for the info re: Newsroom for Facebook for PitchEngine users. Good luck w/it, will be interested in hearing more about it. Best, Debbie

  • deb1221

    Tobe, Thanks for your comment. I hear you re: video and pictures. I love screencasts too for learning something new. Nothing like being shown. As they old writing saying goes, “show don’t tell!” Showing goes a long way. Best, Debbie

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  • http://www.facebook.com/profile.php?id=871440103 Shawn Grainger

    Any tab can be customized to be the default landing tab of ‘non-likers’, .

  • http://www.facebook.com/profile.php?id=871440103 Shawn Grainger

    I agree with this, I explain to it my clients with an expansion of an old saying. “A picture is worth a thousand words, but YouTube is worth Ten Thousand Pictures.”

  • deb1221

    Shawn, Thanks for adding this! Best, Debbie

  • http://www.sebastian-schneider.eu Sebastian Schneider

    Thank you very much for the nice summary, i’ll keep it in my bookmarks :-)

  • http://ocbizblog.com SteveAverill

    We have been amazed at both how well Facebook has done delivering leads for our clients and how little or clients know about how to use Facebook effectively. It’s a smart post and the amount of work you put into it is amazing. Thanks will pass it along!

  • Pam_utton

    Excellent advise once again.

  • deb1221

    Thanks, Sebastian. Best, Debbie

  • deb1221

    Hi Steve, Thanks for your comments. It’s really nice to hear someone say the affirmative about Facebook and its help w/generating leads since there are still many naysayers in this area. Thanks, too for passing the post along. Best. Debbie

  • deb1221

    HI Pam, Thanks for you comment. Best, Debbie

  • Jhensler

    Does anyone know how to aggregate multiple twitter feeds into at facebook tab the way that Red Bull did with their “Athletes” tab http://www.facebook.com/redbull#!/redbull?v=app_111815930280
    I find this to be very creative and a remarkable way to share informatino about my company’s partnerships

  • http://gilbertocintron.com Gilberto Cintron

    I have found a cute way to engage people and more or less compell a like on my static fbml page, which I designate as the default landing page.

    Using some code I partially hide an image, in this case a report entitled “The Money is in your Fanpage”. In order to activate the image for download, the visitor must click my like button. Once they do, the image is activated and they can proceed to download, or subscribe to my email list. Others have used video as the enticement. Is this in appropriate? The report or video is a gift of value.

  • deb1221

    Gilberto, Half the battle is that you’ve brought a person to your facebook page. No small undertaking. It sounds like you’ve found a way to interest the user more by offering them something they’re interested in, again no small feat. Sounds like it is working! Thanks for commenting here. Best, Debbie

  • deb1221

    Thanks for commenting here. I myself have not aggregated multiple twitter feeds but when I did a search, I found links to several solutions. Don’t know if they would be what you’re looking for, but always worth a shot. Best,Debbie

  • Iamqueensblvd24

    Thanks for the great post (like usual!) Have you heard of the new facebook fan page DIY builder? media.lujure.com is the site, let me know if anyone has had an experience with one of these! I’m trying to figure out a better system then to use code (because I don’t know coding)

    Thanks
    Aaron

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  • http://woodworking-books.org woodworking ebooks

    These are all great tips. Thanks for a great source.

  • deb1221

    Thanks for reading and taking the time to comment! Best, Debbie

  • Angela Gibson

    This is the best list of facebook tip I have found.

  • http://pulse.yahoo.com/_B72ARIF367NZAC6WOXOS6T2WFI Nguyen

    Thank you very much for excellent tips

  • deb1221

    Thanks so much for reading. Best, Debbie

  • deb1221

    Thanks, Nguyen, for reading and commenting. Best, Debbie

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  • http://www.openxcell.com/internet-marketing-india.html Affordable seo services

    I think you got covered most important points and great explanation of it. Thanks for sharing this awesome tips.

  • deb1221

    Thank you for reading and taking time to comment. Best, Debbie

  • Damian Schogger

    Thanks Debbie. Excellent bite-size guide to considerations for enhancing a corporate Facebook profile.

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  • Gajen Indrakumaran

    Hi everyone, I wanted to get some advice on facebook contest policy. I have a contest running where the users would enter a form on a customized tab to be part of a random draw. Is it possible to add an extra entry for Sharing the Contest on the user’s wall?

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