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social media how toAre you looking for creative ways to improve your Twitter updates?

Do you want to spark better conversations with your followers?

Coming up with interesting content ideas for tweets can be challenging for social media marketers.

In this article I share 14 ways you can achieve more engagement with your Twitter audience.

14 creative twitter updates

Find 14 ways to publish more creative Twitter updates.

#1: Questions

Tweet out a straightforward question that’s easy to answer and you’ll likely see a jump in engagement.

When questions are short and simple, it’s easy for followers to respond because they don’t need to spend a lot of time thinking about their answer or trying to fit a longer reply into 140 characters (or fewer if there’s a hashtag).

nbcthevoice tweet

Fill-in-the-blank tweets encourage engagement.

Fill-in-the-blank tweets get your followers thinking and challenge to them to show their creative side. The key to making fill-in-the-blank tweets work for your company is to make them relatable to your followers’ interests.

Another option is to ask followers to choose between two things. For example, ask Instagram or Pinterest? Cookies or chips? Coffee or tea? You get the idea.

aeropostale tweet

Asking fans to pick one or the other is a quick way to get retweets.

To reach an even wider audience—and gain more engagement—ask your fans to retweet if they like the first choice or favorite the tweet if they like the second choice.

#2: Product Photos

While you want to mix things up, it’s definitely OK to tweet about your products. It’s one of the main reasons you registered a Twitter account, right? The problem is that people see products everywhere!

To break through the noise, stay away from simply posting a corporate photo of your product. Instead, think about how you can include your product in different scenarios. Imagine what your product looks like in real life, how people use it, where they put it, etc.

klm tweet

Be creative and add different perspectives of your product on Twitter.

Take the opportunity to be creative and add perspective to your product. Twitter is a very human platform, so you will need to adapt your product photos.

#3: Videos

Did you know Twitter allows you to tweet rich media? People sometimes forget they can share video on Twitter.

What I love about video on Twitter is that followers can watch without leaving the platform.

questnutrition tweet

Users can watch videos without leaving Twitter.

Videos are a good way to share your thoughts on a topic, give followers a behind-the-scenes look at your company or present a short product tutorial. They’re also a great way to launch a new product.

#4: Slide Decks

It can be hard to convey meaty content in 140 characters. Sharing slides solves that problem. Now you can tackle just about any topic and spur conversation.

And since your followers don’t have to leave Twitter to view your slides, it’s easy for them to comment or retweet after they’ve gone through your deck. Deeper conversations are a great way to build relationships.

slideshare tweet

Your followers can go through your SlideShares without leaving Twitter.

What kind of slides should you share? The options are endless. Let’s say you’re a new cafe that takes pride in how you make your coffee. You could create a beautiful slide deck about how to brew that perfect latte, what beans you use and why you heat your milk to 140° instead of that tongue-burning 158°.

How did I come up with that example? I’m pretty sure I read a slide about it!

#5: Reviews and Testimonials

Retweeting public accolades from real customers provides social proof for you. Those reviews and testimonials help you build trust and help prospects overcome any skepticism they may have.

aeo tweet

Retweeting your followers’ testimonial tweets helps build trust.

One thing I like about retweeting testimonials is that it shows that you’re paying attention to your customers and appreciate their compliments and contributions.

#6: Other People’s Content

Sharing is caring! Retweeting is one of the easiest ways to update and it benefits both parties involved: You create relationships and they’re exposed to a wider audience.

I like to say, “Retweet someone once, they will notice you. Retweet someone a few times, they will remember you.”

#7: News

Twitter has become a major source for staying current with news and trends. In fact, many people rely on Twitter for their news updates (including me).

If you’re the one providing that news or retweeting it, people begin to view you as an important resource.

marshacollier tweet

Sharing useful content helps you build credibility.

There’s no Twitter algorithm to control how links and news appear in your Twitter stream, so the faster you can provide news or event updates, the better.

#8: Your Thoughts

Do you have recurring thoughts about a topic? Do you have ideas about your industry? Share them with your followers. You’ll be surprised how many of your followers have the same thoughts as well.

Sharing your thoughts is an effective way to spark conversations with your followers and build a connection with them.

#9: Peek Behind the Scenes

More brands are adopting the trend of giving fans a behind-the-scenes look at their company. It provides transparency and gives an authentic voice to your business.

vaynermedia tweet

Behind-the-scenes is a great way to humanize your business.

You can easily use this idea yourself, and if you’re launching a new product, this tactic can be especially useful. Giving your followers a sneak peek of a new product or event that’s coming up keeps followers on their toes and makes them feel like they’re a part of your inner circle.

#10: Live Tweets

Have you live-tweeted before? It’s fast-paced and fun. It allows your followers to be a part of what’s happening in real time.

You can live-tweet anything that would interest your followers. It can be a niche-related conference or even a popular show or event (e.g., the Grammy Awards or the Super Bowl). Just be sure to use the appropriate hashtag (check that sidebar again to see what people are using).

If you’re live-tweeting something like the Super Bowl, there’s a good chance your fans are tweeting it too, so you’ll be sure to be part of the conversation. In fact, if the event hashtag is trending, you’ll be reaching an even larger audience. Not bad.

#11: Quotes

Quotes are always popular no matter what social media platform you’re on. The reason people like them so much is that they’re often general enough to relate to a wide audience.

koreanair_ke tweet

Quotes are popular on most social media platforms.

You may have noticed quite a few people posting motivational quotes. Fans definitely respond to those, but you don’t have to limit yourself. Try posting quotes from your favorite books, TV shows or blog posts.

#12: Memes

A meme is a popular image paired with a funny phrase. They’re great to share because readers respond well to visual content and like a little humor in their Twitter stream. It’s not unheard of for a funny meme to go viral.

questnutrition tweet

A fun meme can easily spread on Twitter.

It’s fairly easy to find popular memes, but it’s even better to create an original meme that fits with your company or product. That way you can entertain your followers while subtly promoting your product or service.

#13: Tips

Consistently posting helpful daily or weekly tips keeps your audience coming back, and the tips aren’t too hard to come up with.

Consider these questions as a starting place: What is a little-known feature of your product or service? How can using your product add value to followers’ lives? What problems does your product or service solve and how?

Use those answers to come up with a tip that can fit into about 100 characters (so you can include a hashtag and leave room for any commentary a fan wants to add to a retweet). Since your tips are short, they’re digestible and easy to retweet.

#14: Trending Hashtags

Hashjacking (also known as trendjacking) is when you use popular hashtags within your own tweets in order to gain extra exposure. You can find trending hashtags on the left side of your profile. Pay particular attention to those that are trending in your area or country.

Knowing which topics are hot allows you to tailor your content to match both your company message and the hashtag so you can jump into the conversation.

digiornopizza tweet

Using trending hashtags can get your tweets extra exposure.

But before you use this tactic, there are two things you need to know. First, research the hashtag and the conversation around it. Second, make sure the hashtag (and conversation) matches your brand image.

These tips are important because some brands jump the gun and use hashtags that are inappropriate. That mistake can create an extremely embarrassing moment for your brand and you may end up with damaging backlash.

Over to You

All of your tweets should fall into one of three categories:

  • Personal
  • Promotional
  • Purpose

Personal tweets are about your business, while promotional tweets are about your products or services. Tweets that fall under purpose are those that add value for your fans.

Each of the ideas I’ve shared here falls under one of those categories. Use them as stepping-stones to grow your tweet catalog and increase your follower count and engagement.

What do you think? Have you used any of these tweets yourself? How did they work? Do you have ideas to add to this list? Leave your comments and ideas below.

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  • I sent a simple yet effect graphic “Thx for your support ” via Twitter. Note that this graphic contains a link to my blog, Not only this Thank You graphic appear in a Twitter feed, but Twitter also sent it to user as an email

  • Dennis, ListsUK

    Some great suggestions in there, thanks Aaron. I’ll be sharing this on (that’s a tick for #6 😉

  • Gloria Rand

    Awesome tips! I just “hijacked” a trending tweet and got retweeted twice. It works! 🙂

  • Andreea Tudor

    It’s great to see “put on paper” some practices I’ve been using for some time. Thanks for the new tips too. Great article

  • Awesome ideas as always. Have used most less the Memes :/

    Love the audio feature now especially for Podcasters and personally I love joining in on local conversations. I think Twitter is a great tool for local businesses who take the time to participate in conversations.

  • Great suggestions Aaron!

    I’ll tweet quotes, memes, questions, news, other people’s content, and live tweets. I try to do a combination for the week. Of course, it’s the holiday season, and I’m starting to step up the “donation” and “adoption” type of tweets for our local animal shelter.

  • Great suggestions Aaron!

    I’ll tweet quotes, memes, questions, news, other people’s content, and live tweets. I try to do a combination for the week. Of course, it’s the holiday season, and I’m starting to step up the “donation” and “adoption” type of tweets for our local animal shelter.

  • Pingback: Marketing Day: Facebook Updates Its Privacy Policy, Video Shares Worldwide & More()

  • Shantha Wetterhan

    Thanks for adding the tidbit about hashtags. Too often you see hashtags abused and used irrelevantly. This makes them altogether ineffective.

  • Aaron, Great suggestions for Twitter. Much appreciated to your sharing with us.

  • Jay Manangan

    Cool! Simple but effective strategy to engage followers on twitter!!
    Aaron, I did not know you can tweet rich media in twitter until I read
    this post. Thanks!

  • Ellie

    Some really great tips here! Enjoyed reading this one! Thanks.

  • Fill in the blanks and choose between 2 things are the best and new tips for me. Apart from this, I want to share few more points here.
    – Mentioning your followers on tweet is also a great way to motivate them to RT or fav.

    – Whenever you are going to mention on your tweet use dot(.) before the @. Like ( .@ )
    – Ask for RT to others
    – Retweet other tweets
    – Use ( RT@saleoid The best marketing automation tools), rather than, just using the Retweet icon. It will grab the people interest on you.

  • That is very smart Patries 🙂

  • Woohoo! thank you Dennis 🙂

  • YAY! so happy to hear that. It does work for sure. 🙂

  • Thank you so much Andreea, glad you found this useful 🙂

  • Thank you for adding those to the list.

    I love that you mentioned about mentioning followers, we use those as a ‘click to retweet’ on our blog posts at Post Planner and THEY DO WORK.

  • Thanks Ellie 🙂

  • Glad you learned something new Jay! 🙂 #missionaccomplished 🙂

  • Thanks Jessi! Have fun with this tips! 🙂

  • Indeed! i usually keep mine around 1-3 hashtags. Nothing more than that except on Instagram.. oopsie 🙂

  • Very smart! love the holiday tweet ideas. Thank you for sharing Amandah 🙂

  • Indeed, people will only reap the rewards if they actually spend time participating in conversations. Too bad not many are willing to do that.

  • treb072410

    Very useful tips shared here Aaron.. Thank you for sharing..

  • I know we both have a mutual friend (the wonderful @AhnaHendrix) and that’s how we got to know one another. Started on Twitter and since have become great friends and also have worked together. Just traveled out to CreativeLive in San Fran with her. All started with a conversation on Twitter locally. Great Post Aaron ~ Mike

  • Thanks… you’re welcome!

  • Dennis, ListsUK

    Hi James, it might just be me, but the tweet prefixed with a dot play always strikes me as a bit too obvious a ploy, almost like I’m pretending I’m replying to someone whilst clearly I’m not just doing that. But by adding ‘Hi ‘ or similar to the start of the tweet, you get the same result (ie goes to all followers not just the @mention person), but hopefully comes across as a bit more genuine; only downside is you lose two more characters…

  • That’s a great tip Dennis. I would like to take your suggestion and will find a positive result. 🙂

  • Actually Aaron, I did the same thing and also got the better result, which was higher than my expectation.

  • Cool! Thanks for sharing Patries!

  • Good stuff, James!

  • Nice way of doing this, Dennis!

  • Rich

    Great insight – very timely. Thank you!!

  • Ian Gertler

    Excellent highlights for contributing to the Twitter community. I’ve always stood by my stance that Twitter was all about sharing/gaining insight and forging relationships (if done effectively). For brands, promotion needs to happen as a result of appropriate story telling and content marketing that connects and resonates with people on some level – information, value, humor, emotion, understanding, etc — especially reinforced by visual elements. My (twenty) two cents, as I consider Twitter to be my most important social platform for many reasons. “If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” (John Quincy Adams)

  • Dennis, I do that do. 🙂

    Best way is to make conversations look natural like adding Hi etc like you mentioned.

  • Thanks alot for.the tips! I’m struggling on twitter, but now I got a hole bunch of new energy to try this out! Great work!

  • I do a lot of live tweeting from events etc, signal depending, they are always popular and it’s great to see the responses from people who perhaps couldn’t make the event and they are enjoying the photos etc. Will certainly give some of the other options a try as well. Cheers.

  • Do you feel asking users to chose between two options as in your first example “retweet for bunnies, Fave for skull.”

    In my opinion a user is more likely to favourite than re-tweet unless their level of engagement is high enough. This may deter in this case a user who loves the Bunnies but doesn’t want to re-tweet from engaging.

    What are your thoughts on this?

  • Muhammad Hammad

    thumbs up for this :!

  • thank you 😉

  • MaritzCX

    This is excellent advice! Thank you!

  • Cheri Thunstrom

    Great suggestions! I found this very informative. Some of these tips I have been using, so it’s nice to see that I am on the right track. I look forward to trying out these other suggestions.

  • Cheri Thunstrom

    Great suggestions! I found this very informative. Some of these tips I have been using, so it’s nice to see that I am on the right track. I look forward to trying out these other suggestions.

  • Thanks so much for these tips, Aaron. As a relative newbie to the Twitter scene, I need all the help I can get!!

  • Jodi Abrahams

    hi i am also volunteering for a local animal shelter and trying to get there social media going. what is your web page and have you got ideas for memes, quotes, news etc for me – i am new to the social media world. what is your handle? do you have any campaigns?