social media how toFacebook continues to be the most powerful social network on the planet with over 750 million active users.

Businesses simply cannot ignore Facebook as part of their online marketing strategy.

We spoke with top marketing book authors and Facebook brand managers.

Take your Facebook marketing to a new level with these hot Facebook marketing tips direct from the top pros in Facebook marketing.

#1: Give people a reason to become fans

Richard Krueger

Richard Krueger

“A Reveal tab offers first-time visitors a clear call to action.

By encouraging the visitor to first “Like” your fan page in order to receive a free trial, coupon or even specialized information, you can significantly increase fan conversion rates, while giving real value in becoming a fan,” says Richard Krueger, co-author of Facebook Marketing for Dummies.


TruTV's Operation Repo fan page challenged fans to get their friends to become fans for access to a never-seen-before episode.

post to wall

TruTV's fan page saw a 400% increase in fan conversions during the video promotion because they gave people a reason to become fans.

#2: Stay on topic

Daniel Sundin

Daniel Sundin

“People who Like your brand on Facebook expect your posts to be at least somewhat related to your brand or industry. Keeping your focus so narrow may seem limiting, especially if you’re the one crafting the posts each day. Instead, think of it as a creative challenge,” says Daniel Sundin, community manager at PETCO.

Sundin gave the following tips:

  • Write about a current event and tie it to your brand or industry.
  • Find and share a funny YouTube video loosely related your brand or industry.
  • Ask your audience to post questions, pictures or stories about your brand to your wall.
  • Repost the most interesting content back out as an update.

“Remember, Unliking a page is just as easy as Liking it. A single odd or off-topic post could get you booted from the stream,” said Sundin.


Petco continues to engage their community with updates that are always on topic.

#3: Ask the right kind of questions

Amy Porterfield

Amy Porterfield

“One of the best ways to get your fans talking on Facebook is to ask interesting and entertaining questions. But did you know there’s a right way and wrong way to ask questions on Facebook? When done right, you can significantly increase your fan engagement and build some great relationships,” says Amy Porterfield, co-author of Facebook Marketing All-In-One for Dummies.

“The trick is to ask questions that are easy to answer. Questions that require just one-word responses tend to get the most engagement. Remember, people LOVE to talk about themselves, so when you make it about them, they are more likely to jump into the conversation,” added Porterfield.


For example, Zappos asked a fun, easy-to-answer question. They asked, "What was your first concert?" They even attached a great video of one of their employees answering the question too. The response from this question was fantastic!

#4: Include pictures in your Facebook updates


Guy Kawasaki

“Twitter is a link economy, whereas Facebook is a picture economy. So just about every status update should include a picture. Ideas for pictures include customers, your product or service in action, employees and events. There’s no such thing as a bad picture,” says Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions.

“And one more tip: crop your pictures. For example, no-one needs to see people’s feet. Remember that Facebook is going to present a tiny version of the picture, so you need to get up close, personal and cropped,” said Kawasaki.

enchantment on facebook

Guy inserts a picture on almost all of the updates on his Facebook pages.

#5: Celebrate your milestones

Ekaterina Walter

Ekaterina Walter

“Did you reach a milestone? It can be one important to you or one important to your fans. Celebrate with your fans!

Even if you think it’s something small, pull them in, thank them, celebrate with them like you would with your friends,” says Ekaterina Walter, social media strategist for Intel.

facebook celebration

Notice the high level of engagement on this Facebook update!

#6: Get creative when your Facebook readers are most happy

Mari Smith

Mari Smith

“Facebook has a Happiness Index  that shows a spike of 10% on Fridays. As a marketer, you can take advantage of this increase in sentiment by doing something creative,” says Mari Smith, co-author of Facebook Marketing: An Hour a Day.

“About once a month, I host ‘Facebook Friday’ (similar to #followfriday on Twitter), where I invite all my fans to promote their own pages, links to their blogs, Twitter, LinkedIn, Google+, etc. In addition, I know from other studies—and from my own fan page reports from PageLever —that my fans respond best to photos.

“By giving your fans specific times to cross-promote, network and create more visibility for their own pages, they’ll be less inclined to do so outside of these windows, plus you’ll elevate your leadership and increase your news feed optimization,” said Smith.

facebook friday

Here's an example of a recent Facebook Friday event Mari hosted, where she shared an image that garnered 215 comments and an additional 440 wall posts by small business fan pages. Plus, her page views doubled to almost 4,000 views, and she gained 224 new fans in one day.

#7: Activate Facebook fans (don’t just collect them like baseball cards)

Jay Baer

Jay Baer

“Your Facebook audience is a club, not just a list, and you cannot satisfy the intellectual and sociological cravings of a club through one pithy status update each day. Get creative. Get interesting. Get successful,” says Jay Baer, author of The Now Revolution.

“Recognize that the vast majority of your Facebook fans are indeed fans. Why would you Like a brand that you don’t actually like? These are your best, most enthusiastic customers who have taken the initiative to raise their hands in the Facebook environment. Don’t bore them to the point where they lose interest.

Create a robust, ongoing calendar of engagement programs whereby your company gives Facebook fans the opportunity to receive special insider info, tell you what they think about future product and marketing plans, access unusual fan-only deals or learn more about the people behind your brand,” Baer added.

now revolution

Here's Jay Baer providing fans a unique look into a place he wrote about in his book.

#8: Run a Facebook contest

Andrea Vahl

Andrea Vahl

“Everyone loves a contest and a chance to win. If you need a little excitement on your Facebook page, a contest will spur your community to action. Hopefully you will also get the benefit of people sharing your contest with their friends,” says Andrea Vahl, co-author of Facebook Marketing All-In-One for Dummies.

“There are several different types of contests you can run: a photo contest, a video contest or a sweepstakes where people just enter their name and email to win.

“To run a Facebook Contest, you’ll need to use a third-party app such as Wildfire, Strutta, North Social, Easypromos or Shortstack. You can also create your own iFrame app to accept the entries, but that will require programming. Facebook has many rules about how a contest or promotion can be run that you should read here: The main thing to consider is that you cannot automatically enter people who Like your page or post a comment on your wall.

“Your prize does not have to be expensive to garner a lot of entries and good buzz. Social Media Examiner’s Michael Stelzner ran a very successful contest using the Strutta application and gave away a business launch package including one-on-one coaching. He received 80 photo entries, took his fan base to over 1,500 Likes and got fantastic publicity for his new book, Launch.

“If you give away something your audience is interested in, you will create great buzz for you and your Facebook page,” says Vahl.

chocolate for breakfast

Recently, the Facebook page Chocolate for Breakfast ran a contest giving away a box of truffles and had over 700 entries and over 400 new Likes in one week using the Wildfire application.

#9: Try out Sponsored Stories

Ben Pickering

Ben Pickering

“Earlier this year, Facebook introduced a new form of advertising: Sponsored Stories. These ads display activity from your friends in a fixed ad position on the page,” says Ben Pickering, CEO of Strutta.

“For example, if I Like your page, use your app or check in at your location, you can display an ad to all of my friends sharing that activity.

“Why would you pay to have something that is already in the news feed for free?

  • First, because the volume of activity in the feed can easily overwhelm any one update.
  • Second, and of particular importance to those running apps on their page, is the fact that stories published from an app are subject to user feedback.

“That means that if many users hide or block posts from your app, subsequent content is likely to be deemed of low quality and won’t surface in the news feed.

“Sponsored Stories ensure that activity on your page or app is still prominent. And because the ads contain actual activity from friends instead of generic advertising copy, they are a powerful consumer-to-consumer marketing tool,” said Pickering.

sponsored story

Here's an example of a sponsored story.

#10: Measure your Facebook marketing!

Jan Rezab

Jan Rezab

“Measure your Facebook marketing efforts as well as you can. Measure unique users, fans, conversions, clicks, activity, retention, loyalty and many other metrics.

“Only if you measure those will you be able to fully understand your fans, and next time you’ll come with an even better targeted offer,” says Jan Rezab, CEO and co-founder of Socialbakers.

socialbakers dashboard

You can find comprehensive brand dashboards, where you can analyze the engagement of your Facebook pages.

#11: Find the best tool to measure your Facebook marketing

Victoria Ransom

Victoria Ransom

“Once you have your marketing calendar all set and you are engaging your Facebook fans daily, spend some time to find the right tool to measure your Facebook marketing,” says Victoria Ransom, founder and CEO of Wildfire Interactive.

“Over time you’ll be able to see your progress as well as your competitors’ progress and adjust your social media strategies,” she added.

In Wildfire's Monitor comparison, you can see several points of very quick growth for multiple brands. One particularly interesting data point occurs in mid-June, where Dickies' social presence on Facebook takes off like a shot. If we do some research into their Facebook fan page activity during that time, we see that this is when Dickies started a promotion for their fans, a giveaway where they chose the "Dickies American Worker of the Year."

#12: Learn to make sense of the volumes of data currently available on social media

Chris Treadaway

Chris Treadaway

“Businesses that succeed will make sense of the currently unmined volumes of data that have been crowdsourced through social media. They’ll use it to get more intelligent and they’ll use data to create better, more intelligent and more targeted marketing campaigns.

Experiment with data mining, data-driven analysis and intelligence now, because that’s where we are heading,” says Chris Treadaway, co-author of Facebook Marketing: An Hour a Day.

As you study the data that's already available, you'll be able to figure out how to target your audience on Facebook. Image: iStockPhoto.

#13: With Facebook, you now need to consider your brand as a network

Paul Dunay

Paul Dunay

“Smart brands are tapping into their Facebook audience to get instant feedback, ideas on new product design, how to market better and what topics are trending with their audience.

“Some marketers are reacting to social media, but smart marketers are proactively using social media to drive their business,” says Paul Dunay, co-author of Facebook Marketing for Dummies and Facebook Marketing for Dummies, second edition.

Use your Facebook marketing within your social network to drive your business. Image: Shutterstock.

Want to learn more about Facebook marketing?

Watch this video from Mike Stelzner (founder of Social Media Examiner)

If you’re not fully leveraging the power of Facebook, don’t worry, you’re not alone. Most businesses still haven’t figured it out.

There’s one easy way to take your Facebook marketing to the next level. By attending the web’s largest online Facebook conference, Facebook Success Summit 2011, you’ll become empowered to use Facebook to gain more exposure, better engage customers and grow your business.

The great part is you’ll be learning from 19 Facebook experts (including the 13 mentioned in this article).

It’s the web’s largest online Facebook marketing conference. Go here for a free sample and to learn more.

Have you tried any of these hot Facebook marketing tips, or do you want to add Facebook tips of your own? Let us know! Please leave your comments in the box below.

Images from from iStockPhoto & Shutterstock.
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  • Really like the tips shared by Mari Smith and Guy Kawasaki. Simple but wonderful… will try them for sure.

    One of the page I manage is in the health niche and almost all the fans I have gained, ~100, are by interacting with fans in other pages. Mostly by solving their issues which they post on the walls of other pages. You think it counts as spamming? I don’t post links to my site/page. I just give honest good answers.

    – Rakesh Kumar, Social Media Marketer @ Ubersutra

  • Being interactive with fans is also very important. Sharing the previous success stories of business should also be helping.

  • This is a GREAT post Cindy! Spot on. We really work hard to engage our fans on a daily basis and we find that the more fun we have, the more fun they have. People need to lighten up and of course you have to protect your brand, but people connect with brands that are real!

    Thanks again!
    David Foster | FanPageEngine

  • How can a  business who is highly specialized with B2B clients approach Facebook? It seems irrevelant when we do work with clients who wont even let you use work we have done for them as samples for other clients. Are there some platforms that some businesses would waste their time on?

  • Hey Diversified – We are business to business and have over 42,000 fans on Facebook. If you scroll up in this article you will also hear from Intel (B2B).  It certainly is not irrelevant.

  • Great website! Thanks for the very interesting information!

  • bsimi

    Great collaborative post! Love it.

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  • Guest

    First off, great article with a lot of useful information.  Tip #8 highlighted on a particular problem in my industry, which is the issue of contests, giveaways and the rules that define them on Facebook.  The banking industry is bogged down by regulations, many of which govern how much we can do on Facebook, but Facebook’s own regulations are a little fuzzy, as well.  Tip #4 is a good example – wouldn’t Guy’s picture post not only be considered a giveaway, but a giveaway with a reward based on comment interaction?  I would love to be able to do giveaways exactly like this, but they seem to be in clear violation of Facebook Terms and Conditions.  Any advice, or clarification?

  • Great article!

    Each of these steps is absolutely imperative for social media marketing. I would specifically like to point out Tips #10-12. Identifying and measuring the most relevant metrics for your business is the best way to determine the efficacy of your efforts. While there is an array of social media monitoring software on the market, it is imperative to choose the one that can be customized to meet your businesses’ needs. When chosen correctly, this monitoring system will provide actionable analytics and insights to improve the ROI of social media. 

    MutualMind recently published a white paper and an accompanying infographic on how social media monitoring can help measure ROI and ensure a business’ social success:

    I hope your readers will find this information helpful!

    Socially yours,

    Danielle Latta,
    Brand Evangelist @MutualMind:disqus

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  • Rakesh, thanks for sharing!  I don’t think helping others is spamming… but imagine this in a real person situation.  If you are a regular part of community and you help others out there, there’s never any issue of spamming.  But if you only jump into in to a community to “help” people and you come across as being too self-promotional, then some people may consider that a form of spam depending on that particular environment. 

  •  Great point David! People connect with brands that are real!

  • Great article! One point I would also add is the importance of optimizing your Facebook page for search. Today’s article on my blog, Rock The Status Quo, has more information that might be of interest:

  • Good article, but I have to say I am not a big fan of reveal tabs or giveaways in exchange for a Like.
    Why should someone have to Like a page before they can see the content? Since a Like is equal to an endorsement, how can someone endorse something they haven’t seen?  I don’t like the idea of offering coupons or discounts in exchange for a Like. To me this amounts paying consumers to Like you, and that’s just wrong.

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  • Great post! I have been throwing out the idea of a Follow Friday on Facebook similar to what Mari is doing. We have many businesses in our network and the thought was to get them exposure by mentioning their pages in geo-targeted posts. The challenge is that our community is both B2B and B2C so one audience may love it while the other may get annoyed.

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  • Nope, I am never self-promotional. People ask question and I give them genuine answers. I answer in the ‘page’ mode though. Not the ‘personal profile’ mode. But never do I ask them to check out my page or my site.

  • Thanks for a useful article! We didn’t think that celebrating milestones is good and looks that we weren’t right.. 🙂

  • Tim

    Great article. I get email campaigns from other businesses offering their whitepapers and other various content, but I must like their facebook page in order to download it. How is it possible to do this for our company?


  • This is awesome!!! Always thinking of ways to engage our facebook fans and build our network!! I have already started to incorporate some these tips!

  • Great article. I’m going to print it and start using some of these ideas today! Thanks!

  • Morgan

    These are all very effective methods of really igniting fans and making the page worth-while. We haven’t delved into Sponsored Stories yet, but everything else works like a charm! Contests are probably one of the most powerful techniques to use. 

    Great stuff!

  • In order to be successful when using Facebook , you need to learn how to be authentic, creative, and add value

  • Thank you Cindy for 13 valuable tips. Here’s my number 14, especially interesting for local businesses:

    #14 Create a Mini Hub

    If fans visit your Facebook page, why not keep them there for as long as you can? To do so, add Facebook applications to your fanpage. If you own a shop or restaurant, think about adding locator functionality. Fans will be able to search for your nearest location without leaving your page. You might even add a tab with todays special or a tab with your menu of the week. Visit Facebook apps to learn more about Facebook applications. [part of a post I wrote this year]

  • About the first example – fan gating + promotion – isn’t it against the Facebook ToS to ask fans to like the page for a special content or a reward?

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  • I agree Henry – Thanks for sharing your opinion!

  • Thank you much Eric!

  • Thanks! 🙂

  • Hi Guest…

    I can’t speak for the banking industry.  However here is a really useful post on Facebook promotions:

  • Thanks Danielle!  Metrics do matter.

  • Hey David – If done right it can be very effective.  For example, if you make video games and have a hot new preview out, you could only make it available to fans of your page.  If you couple that with a promotion, you could grow a rather large yet interested following quickly.  Like I said, it has its place, but I do acknowledge it is not for all brands. – Mike

  • Brooke – As long as people post on your wall you should be good.  This way you won’t be cluttering your feed with content that might not resonate with that other half of your fans. – Mike

  • Give it a try and see what happens 🙂

  • Tim – You typically need some sort of application to make it work.  Here’s an article on how to do it:

  • Glad to hear Melissa!

  • Let us know how they work

  • Thanks Morgan.  How have the contests worked for you so far?  Share details…

  • True for sure

  • Hey Juan – This works as long as you use your wall to bring people back to these tabs once they become a fan.

  • Hi Jurica – Actually that is not true.  You can provide fan only content and for some time Facebook has encouraged this with it’s program interface. As long as you provide it to all fans, it is legit

  • Another great article Cindy. It’s great to get examples from so many different experts and a great way to learn from each other.

  • Francine Bishop

    Thanks for this article, it really is a great collaboration of some of the best tips. My small fan base appreciate my content but increasing numbers and creating engagement is a process and I appreciate all the help I can get.

  • One of our tech related sites recently reached a rewarding milestone, one which would not have entirely been the case without support from our Facebook fans. I never thought about mentioning it, since I thought it might be irrelevant to what our fans are interested in, but after reading point #5 I’m second guessing that decision.

  • Hey Mike. Yes, I know. I think Chick-fil-A is a great example with the store locator. I expect people visit the wall if they want to find the nearest restaurant (just as they would do on a website with a locator). Don’t you think?

  • sherryroden

    The way I understand the contest guidelines the example used that Guy did would be in violation.  I didn’t think you could give anything away based on activity on your page.  It has to be done via a 3rd party app.  Am I misunderstanding the rules?

  • I’m with you on the reveal tabs.  I’ve been running an ad and just asking for a like in it… working like a charm without the annoyance factor of a reveal tab.  

  • Sherry – I think you are correct.  The funny thing is he was talking about using images and happened to capture an image of something that is against the rules.

  • Good for us

  • Great article.  Many measurable results.  I like that.

  • Tip #4 Include pictures in your Facebook updates is one way to enchant your fans. Thanks to Guy Kawasaki! We’ll incorporate this to our facebook campaign.

    Thanks Cindy! 🙂

  •  This is an awesome post and great ways to improve our facebook marketing. Thanks for the share. Cindy.

  • Helen Warburton

    Its so annoying when people just spam instead of actually answering the issue – nice to find someone who is out there to help Rakesh- so refreshing 🙂

  • Tim

    Michael, Thank you for your help and great articles!

  • Great post, Cindy! These are some fantastic tips. Giving people a reason to become a fan is a key tip to keep in mind. Thanks for sharing.

    Caitlin Evvard

  • Wow. Such a powerful article. It really got my mind working. Thank you!

  • Elizabeth Jensen

    Is the example you used in #4 compliant with Facebook rules and regulations regarding sweepstakes and contests?

  • Elizabeth Jensen

    Nevermind! I read the rest of the comments and saw you already answered this. Great article! Thanks!

  • Quite a round up of pros here Cindy, thanks for pulling this together! Absolutely great advice here! I think a lot of the suggestions can be summed up with Jay Baer’s point: your fans are people, not cards. Don’t collect them, engage them. Too much focus on just getting fans can be bad news–you have to keep them around, turn them not only into fans but ambassadors. 

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  • I just start learning promotion on facebook. Those tips are great.

    Our company maining dealing with gadgets selling all over the world with free shipping. We provide several giveaway campaign which helps to boost the number of fans. However, very few of them actually buy stuffs from our website. That’s really a problem.

  • Andy

    Fantastic tips here. When you’re marketing on social media don’t forget the power of media, pictures, audio and video are essential they help make your brand/business so much more approachable. They are very popular and engaging things to post on social medias and here’s why – – if you’re not embracing them you’re missing out!

  • This is great Cindy! It was really indeed true,your tip#8 really works,because if its not then why there are so many online contest on the internet nowadays.I can say people find it having fun receiving rewards,another form of entertainment that they get.One of a good ways to market!

  •  These tips are great, Cindy. I will follow some of your tips and try with my Facebook fans .

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  • Superb set of tips. I think the initiative that most resonates with me is giving something away, give folks a reason to like your page and join your ‘club’. I’m brainstorming….. thanks in part to these tips!

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  • This week I hit 1,000 Facebook fans.  I created my business page in May 2011.  I’m so excited and plan to celebrate with my followers by hosting Five Days of Giveaways as a thank you.

    I was able to get so many followers by staying active on the page, not overwhelming them with posts, responding to questions/comments, and I make a point of promoting others as much as if not more than I promote myself and that includes my Facebook followers!

    These are great tips and I’ll be saving this post to review again in the future.  Thank you!

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  • The first tip is SO important. There’s so many businesses that have gotten into the habit of simply asking people to follow them, without illustrating or even saying WHY people should be following them.

  • sundram_v

    fans do wish to invite their friends to like a particular page. but facebook has disabled that feature now. any reason why they did so?

  • sundram_v

    fans do wish to invite their friends to like a particular page. but facebook has disabled that feature now. any reason why they did so?

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  • Duhhh

    #7 – “Why would you Like a brand that you don’t actually like?”   Uhh, duhhh, for the ability to comment on a brand you don’t like!

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  • Thumbs up 😉

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  • I’m gotten pretty good at twitter – Facebook seems trickier then the rest – Thank you for this lis – I’m going to go try some out now 🙂

  • Lis

    Wow, what a lot to take in, it is just too much to do if you want to do it properly. Like me, I’m sure many business owners are a little too busy to spend hours every day doing social media but it has to be done if you what to stay ahead of the market. Magicbuz is a company that does all your social media marketing with teams of conversationalists. They can reach the right people across all the different social networks and with the right content their SocioViral marketing spreads through the net with amazing speed. If you don’t have the time for social marketing it’s worth going with Magicbuz because they pay for themselves with the amount business they bring in.

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  • Great list and very informative post:) Social media has contributed a lot with the current SEO trend.  Companies spend time building their business profiles as part of their marketing strategy. 

  • At TopRank Online Marketing, our key focus on internet marketing and social media strategy is on customer interaction with content. With that bias, I would say the answer to this question about acquiring and engaging customers through Facebook is revealed by understanding your customer preferences for content discovery, consumption and sharing.
    These behaviors are certainly present on Facebook pages through the Wall, News Feed, internal and external linking to content and Liking of content. There are myriad ways for new and existing customers to engage on Facebook including interactions initiated due to advertising.
    Being able to attract new customers directly through Facebook vs. indirectly or through other social media participation has to do with how your brand conducts itself on Facebook. In many cases, Facebook is part of a multi step sales cycle that attracts interest and then presents offers and information on the company blog, website or other digital experiences that educate.


  • First, we should define what a “conversion” is, in the context of your goals for Facebook participation. Is it attracting “Fans”, signing customers up for a free sample, getting visitors to redeem a Facebook coupon, or making direct product or service inquiries?
    According to your goals, the right measurement scheme will provide the best ways to measure conversions on Facebook. There are a number of Facebook analytics approaches and tools worth checking out. Stores within Facebook can measure sales, sites that focus on recruiting staff might count how many applications they get. Other Facebook pages might simply count and qualify the comments, wall posts and community generated content as measures of engagement. It really depends on what you’re trying to achieve.
    What goals do you have for your own Facebook Fan pages? How are you measuring success with Facebook Marketing?


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  • love the tips!! these are some of the best tips you can use in your facebok marketing! 

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  • Luma

    Awesome article, already have put many of these recommendations to use and I’m seeing a huge influx of response. Thanks!

  • Clara

    There are a lot of people who are sending affiliate messages in to Facebook groups. They join a lot of groups and I know a person who sends 20 affiliate messages a day in 20 different groups. He changes his link so he doesn’t get blocked. This is illegal on Facebook but what does Facebook about these people? Do they sued these people for the court? I know some people who just use there own account. I want to warn them so they will stop because this facebook spam must stop it is to annoying!

  • G. Boyce Bazzell (Bazz)

    Would like to meet a consultant who can help me to better utilize Facebook in marketing my business..Want to use Facebook to send foilks to my free business webinar., Would welcome your ideas and suggestions. I have a Facebook page you can use to communicare with me. Best wishes, G. Boyce Bazzell (Bazz)

  • I am a marketing coach and we are ALWAYS arguing with members on how important social media is today. If you don’t implement the power of social media in todays world your business cannot succeed.

  • Cobus Spies

    Can you send direct specific messaging to customers in any way? What are the rules around that? Fans, Friends etc?

  • Thanks Cindy, your article is very specific and helpful