11 Ways to Find New Content for Your Social Strategy

social media how toIs your business running out of content ideas?

Content is the fuel for your social media rocket ship and the foundation of any solid presence in the social sphere. Your content cannot be everything to everyone; however, you can be relevant and provide value to your target market.

Generating compelling content that people want to consume can increase your website traffic and help you attract and retain a dedicated following. In order to produce quality content, you’re going to need a good source of raw material to continually draw upon.

Here are 11 proven tactics to help you never run out of content:

#1: RSS Reader: Scan It Daily

A great way to get fresh ideas and inspiration is to sign up for a free RSS reader such as Google Reader. Then use the Google Blogs search option and search blog directory sites such as Technorati and Blogcatalog for blogs that are relevant to your product or service. When you find what you’re looking for, simply subscribe by clicking on the RSS feed and adding it to your reader.

Organize your feeds into folders and sort by category for easy scanning; you can combine topics you find in your industry’s blogs with your own commentary to create posts that stand on their own.

google reader

You can read it later, manage your subscriptions and create new folders.

#2: Make Every Employee a Marketer

Encourage employees to contribute to your blog by writing posts on a topic of interest in your industry. Ask your customer service and sales teams about their most frequently asked questions, then have them write blog posts about the solutions. Creating a simple blog template for employees to use can be a great tool to eliminate any objections to writing a post. Click here for some sample templates.

blog template

This template will help you get started.

#3: LinkedIn Groups

There’s no shortage of opinions on LinkedIn. You can join up to 50 groups per individual profile. Find the most active groups related to your industry by searching the Groups tab. An easy way to tell which groups are most active is by the number of members and discussions. LinkedIn Answers is also a fantastic place to tap the knowledge of your professional network.

linkedin

You can search by group name, keyword, company or school.

#4: Forums

If social media has a grandfather, its name is Grandpa Forum. These open and free discussions are a fantastic way to find out what’s going on in your niche. A simple search on Google for “<your topic> + forum” will yield thousands of results.

forum

You can find thousands of articles, blogs and much more.

#5: Make a Tag Cloud

Use entire conversations based around your relevant keywords to build a tag cloud. For example, find 15 tweets that mention your brand, product or industry and drop them into a tag cloud application such as Wordle. You’ll often find new keywords you may not have thought of as well as a few surprise topics of association. This is a great way to really stretch your content dollar and find emerging trends to blog about.

wordle

You can create "word clouds" from text you provide.

#6: Eavesdrop

Be nosy. Listen in on conversations offline as well as online. Tune in to conversations while waiting in line at Starbucks or by ear hustling the table next to you at lunch. Find out what people are talking about, what they care about. Carry a small notebook or use Evernote to jot down and keep track of interesting points you overhear and the ideas they spark.

evernote

Make it easy to remember things big and small using your computer, phone and the web.

#7: Crowdsource

Post a social networking status or blog asking your audience for content topics and suggestions. Online survey and polling tools can be invaluable resources for collecting and prioritizing these ideas in an organized way. Embedding a survey or poll directly into your website or blog engages your audience in real time, and lets their voices be heard. You can also launch a survey or poll directly in Facebook, Twitter and LinkedIn asking for feedback.

#8: Audio Books

A wise man once said “Why read when you can have someone do it for you,” and the audio book was born. Because everyone is severely pressed for time these days, audio books are a fantastic way to listen to books on the go. Just listening to 15 minutes in the car or 20 minutes at the gym can spark several ideas for content and enable you to “read” a book or two a month. Check out Audible or eMusic for a nice selection of titles.

audible

A new way to receive information and knowledge.

#9: Google News

Want to keep your content relevant to current events and hot topics in the media? Sure you do. Google News aggregates headlines from news sources worldwide, groups similar stories together and displays them according to each reader’s personalized interests.

Simply search for keywords related to your industry and click on the news. Scanning the results will immediately provide you with headlines to tie your topic to what’s happening in the world.

google news

Google News offers links to several articles on every story.

#10: Attend Industry Events

Meetups, Webinars, Tweetchats, Conferences. There’s a wealth of events hosted on- and offline on a weekly basis with many offering a free exchange of ideas and knowledge. Look for events with topics related to your industry and jump right in. Chances are you’ll leave inspired with new ideas and a new-found vigor to turn them into remarkable content.

events

These events can help you connect with your social community.

#11: Frankenblogging

“A Day In The Life” is one of the Beatles’ most influential songs and it came together with two seemingly unrelated bits, one written by John, the other by Paul. This is a perfect example of how bringing together two distinct segments written independently of one another can spawn greatness.

Like most bloggers, you probably have a growing number of half-written posts. The idea here is to find a common theme or link between two of them and combine. For example, I took a half-written post about identifying influencers, combined it with another half-written post about using Twitter lists, and came up with a fabulous post about finding influencers on Twitter and following them efficiently using Twitter lists.

Where do you get your content ideas? Have we left anything out? Leave your comments in the box below.

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About the Author, Jason Miller

Jason Miller is the Senior Content Marketing Manager at Linkedin leading the content and social strategy for LinkedIn Marketing Solutions. Previously he was the Sr. Social Media Strategy at Marketo. Other posts by »




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  • http://www.colemanmg.com Antonio Coleman

    Jason I think the forums are one of the best places to get more content because you see more real people there asking real questions.

    “Black Seo Guy “Signing Off”

  • Lnelson212

     Great article Jason. Minus strategy, content is where people (also) struggle. Great tips. Thanks! @Lindsay2Oh:twitter  

  • http://www.elsue.com Ellen Moore

    I use some of these techniques already.  The other place I find ideas is through podcasts/videocasts.  I have an Apple TV so I can go and watch my favorites – for marketing I watch Inbound Now done by HubSpot and for life inspiration I watch TEDTalks.

    I’ll have to eavesdrop a little bit more to get a feel for the world around me…Thanks for a great post.

  • http://www.slice-works.com Meredith Rabil

    Jason thanks so much! I have been working on developing more content and reworking content strategies for Sliceworks. I especially liked the Wordle app suggestion and the idea to combine 2 half written posts. This has been so helpful!
    ~Meredith

  • James Moberg

    Wordle tag cloud? The tag cloud “image” that it creates w/java is not very usable.  To be integrated with hyperlinks, it requires the designer to save a static image and manually create an image map.  Aren’t there any nice HTML5/CSS3 tag cloud generators available?

  • cherylpickett

    If you’re an author or are working toward that goal, don’t forget to recycle all the information you have in your book into your blog. It may seem obvious, but it’s easy to forget things that are right in front of your nose sometimes.

    You can easily break sections and chapters into tip size pieces for a series, or even easier, post direct excerpts.  This can generate not only traffic for the blog, but interest in the book as well. This works well in the pre-publishing stages too. 

    Just in case you’re wondering, there’s also little to be concerned about that if people read the posts they won’t want the book. Even if you put all of the “meat” online post by post, there will be plenty who will want the information packaged in book form because book and blog engagement is quite different.

    If you’ve already used a lot of your book content (maybe you went from blog to book) there are still ways you can expand on a topic or using stuff that was edited out of the final product or by providing updated facts/stats.

  • http://www.facebook.com/angela.hausman Angela Hausman

     Great ideas.  I also troll through my Google Analytics to see what keywords brought visitors to my site, then try to post something else on that topic.  Also, the keyword phrases often point to alternate perspectives I might use in future posts.

    Another think I find hugely valuable is to read the posts of others, like Social Media Examiner, to see what they’re talking about. This often triggers ideas of my own, a different spin I could take on one of their posts, or I can post on why I disagree with them.

    Finally, I was just accepted as a Technorati writer and they send out a trending topics list every day asking for writers to post on these topics.  These lists are a huge help.

    Angela Hausman, PhD
    http://LetsBlogForMoney.org

  • Jason Miller

    Hi Lindsay, 

    I agree, strategy and content can be quite a challenge for many businesses. Thanks for the comment!

    Jason 

  • Jason Miller

    Thanks for the comment, love your suggestion on Podcasts! Love the Apple TV as well, TED Talks are invaluable for insights.  

  • Jason Miller

    Hi Meridith,

    Thanks for the kind words. Glad to hear it is helpful. All the best,Jason 

  • Jason Miller

    Hi James,

    Thanks for the comment, maybe word cloud is the better terminology here. I was basically just referring to using Wordle to find keywords that may have slipped under the radar. 

    Thanks
    Jason 

  • Jason Miller

    Hi Cheryl, 
    Great suggestions. Repurposing content is essential to any strategy as well.  Thanks for the comments. 

    Best,
    Jason 

  • http://bloggerjet.com/ Tim Soulo

     Hey Jason! Thanks for this cool list! I see that ppl in comments started adding their own advices. So here is one from me :)

    - Q&A Sites:
    This is an obvious way to find inspiration and some content for a future post/article/guide. You already have a question which people care about and you already have a couple of answers. All you have to do is dig deeper and come up with a stunning post.

    - Niche Forums:
    The strategy is quite similar to Q&A sites. Forums are there for communication and people often post questions asking others to share their wisdom. Great way to investigate what’s currently a hot topic in your niche.

    The nice thing about those two is that after publishing a post – you can go and place a link to it, as it will be higly relevant and to the point! :)

    - Google Autocomplete:
    @facebook-100001232589864:disqus suggested to check the phrases that bring visitors to your site… well I suggest to try typing them into Google and the autocomplete feature will show you what people are searching for – just make a nice post with that title, and try to get a couple links by submitting it to major news aggregators. That’s it! :)

    That’s it for now!

  • http://www.techtools4re.com Saundra Washington

    Jason, I’ve actually been struggling to come up with fresh content lately so your post was just what I needed.  Thanks.

  • http://www.internetmarketingsource.net Sam Beamond

    Here’s my strategy. Most days, I have an idea for a blog post. sometimes the words flow quickly after i get the idea, other times, its just a topic that i can expand on. I used to have an open notes doc on my iphone and note down the title (or title idea) so that i could go back later for reference when i have some time to write. Today, I simply start a new post enter a title and any content I have to hand and save the draft. Now i’ve got it started, its much easier to add the rest when time becomes available. This approach seems to be working well for me right now.

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  • http://www.infinigraph.com Chase McMichael | InfiniGraph

    Jason solid post  The area of crowdsourcing of content is a hot topic been doing lots in that field would like you feedback on the approach of using consumer affinities to source trending content.    From what we are seeing get back amazing results based on social interaction.     The content is “crowd approved”    See Trending content  on one of the top search here  http://bit.ly/lYaFlU
    @chasemcmichael:twitter 

  • http://www.clarekelway.com Clare Kelway

    Jason, Great ideas and i have just listed my blog on blogcatalog thanks to your article!  There is always something new to learn no matter how much we already think we know!!!  I used to write directly from heart – well that went out the window when I realized opportunity cost!  Now I follow a process, research google for keywords and my rankings and readership are increasing exponentially as a result.  Of course, my creativity still comes from heart but I am focused on what my readers want and need from me – not the other way round.  My tip is to keep pen and paper handy at all times, my list of headings just grows and grows – I will never run out of ideas.  Just hours to research and write it all down.
    @clarekelway:twitter 

  • Jason Miller

     Hi Angela,

    Thanks for the comment and congrats on being accepted as a Technorati writer! Very cool. Google Analytics is a fantastic resource for ideas! Writing posts based on those keywords is essential to any strategy.

    Jason

  • Jason Miller

     Hi Tim,

    Great suggestions, I was hoping to spark some additional ideas in the comments section so this could be a resource of sorts. Thanks for the additions, really like the Google Autocomplete idea, very clever.

    Best,
    Jason

  • Jason Miller

    Hi Saundra,

    Happy to hear this post could help! Good luck with your content strategy!

    All the best,
    Jason

  • Jan Wong

    Frankenblogging is my favorite! Somehow I’m imagining blogposts being stitched together to form a giant. I think beyond these, new content can also be ‘discovered’ where the discussions are at – the comments section. Stitching up ideas from blogposts and tweets are sweet but sometimes the gems are buried under it. I personally benefit the most reading through the discussions like what’s happening here! Awesome post, Jason!

  • http://www.facebook.com/chrisbru Chris Brubaker

    Jason, great article.  I agree completely that the basis of any good social media strategy is content.

    I just wanted to add a #12: Roost (http://www.roost.com), a social marketing productivity tool that Social Media Examiner has covered, provides curated content based on your industry and interests that you can easily add to your campaigns without the need to search externally.  It is really a time saver to have that content inside the tool.

    Full disclosure: I work at Roost.

  • ClickKelsey

    Great article, Jason! I think one very helpful tool in coming up with content is to plan out a posting calendar. Especially when repurposing existing content into a series, having it already planned out keeps you on track!

    Full disclosure, I have a product/service creating and selling Facebook posting calendars tailored to different types of businesses so it’s an idea very close to my heart :)

  • http://writespeaksell.com Jeannette Paladino

    Also, don’t forget Google’s Wonder Wheel. Type your key words into Google search and on the left navigation bar click “Wonder Wheel.” Up will come your key words with spokes to topics and scrolling down the right side are current stories in the news with those key words. Great place for blog post ideas.

  • http://twitter.com/fleetmatics FleetMatics

    We’re getting a lot of mileage (and new followers) out of content curation on Twitter. One of the decisions we made early on was to look for some content that was outside of our specialty (fleet management) but still relevant to our target customers. In our case, we decided to regularly publish general small business tips (our target market is heavily small business). This kind of content is much easier to find and curate than content specific to a niche like fleet management an ensures we have a regular stream of relevant content going out.

  • http://pet-snakes.com/snakefacts Snakes

    I’ve never had much luck with crowd sourcing. When I’ve tried I usually get some people who run with it, but a lot of people in my niche seem pretty paranoid about the whole social media experience. For instance I put a post requesting that people give me a couple of snake breeders. I got about 40 responses, maybe 1/5 of those had the information I wanted but the rest were either people who were upset that I had asked instead of searching google on my own, people who thought I was going to make a list and turn it into the authorities (snakes and other exotic animals are under a lot of scrutiny now), or people who were defending me to the others.

    I’ve had similar experiences in the past with the same niche. The moral of story is that not some niches work better with some methods of social engineering than others. I usually do pretty decent with forum posts. Well except a few forums I’ve been banned from for having links that lead to a site which competes with their content.

  • http://www.facebook.com/profile.php?id=1432069016 Laura Ruby Alisanne

     Not only is this post exceedingly helpful, I’m also finding very useful tips from all of the people generously posting comments.

  • http://kristihines.com/ Kristi Hines

     Great tips Jason!  Love the Google forum search – definitely will put that in my list of things to search!

  • Juan Mansfield

    I have a blog in Spanish but very few followers. It deals with marketing, advertising and social issues. What do you suggest to increase traffic? 

  • Willison

     Off topic but hopefully you can help me.  I administer a non-profit site and I would like to add a like button, however I think the only way to achieve this is to post an ad and we don’t have a budget for that.  Is there any way that people can like us for free?  I think this is the only way to continue to build up our friends which has remained static since I moved from a profile to a page.
     
    Any info you can provide is greatly appreciated.

  • http://felixrelationshipmarketing.com/ Juan Felix

    hello Jason. Thank you for this super quality rocket fuel to boost content creation.

  • http://terrycrosbyblog.com/ Terry Crosby

     I also use Twitter Lists everyday. If fact, that is how I found this article

  • Jason Miller

    Hi Sam, 
    Nice approach. That’s how I came up with Frankenblogging. I had about 17 ideas drafted up that ended up in 6 really nice full articles. 

    Thanks for the comment, 
    Jason 

  • Jason Miller

    Hi Chase, 

    Interesting approach to crowdsourcing. I think it is a telling sign of the future of social; metrics and measuring will be essential. 

    Thanks for the comment,

    Jason

  • Jason Miller

    Hi Clare,

    Nicely said! Write from the heart but focus on what your readers want AND need! My pen and paper used to be post it notes but my desk was covered in ideas. Now I just use Evernote ( I swear they do not pay me, I just find their service essential for keeping track of content ideas). and have and endless supply of organized virtual post its. I also feel you on the time constraints, I have an unlimited amount of ideas that are limited only by the number of hours in a day. 

    Thanks for your comment,

    Jason

  • Jason Miller

    Hi Jan,

    This is me yelling at my computer screen: “”He’s alive! … IT’S ALIVE!”  after combining 2 posts into one great one!Thanks for the comment, you make a great point: sometimes you really have to dig deep to find the good ideas!Best,Jason

  • http://www.contentmeasures.com/ Russ Henneberry

    Ha ha… very timely post for me as I was having a bit of bloggers block and went to my Netvibes RSS reader for inspiration. 

    Thanks for writing this Jason!

  • Tricia Reilly

    I love the Frankenblog! I’m sure most bloggers can relate to having several unfinished ‘works’. Nice use of the term ‘ear hustling.’

  • Jason Miller

    Hi Chris,

    Thanks for the addition, checking it out now. The comments are really turning this post into what I thought it should be, a growing resource page. 

    All the best,
    Jason 

  • Jason Miller

    Yes! Editorial calendars are so very helpful!

    Thanks for commenting,

    Jason 

  • http://cindyking.biz/ Cindy King

    Juan, the Spanish blogosphere may have some differences that you need to integrate into your blogging. I live in France and I’m always shocked at how different the environment is when compared to English language blogs.   The French credibility builders are different than in the English blogosphere and you won’t get any serious blog following until you address those directly. As Spain is also a Latin country there may also be similar differences.  I’d spend some time observing the Spanish blogosphere first. 

  • http://cindyking.biz/ Cindy King

     Willison, you can get the code for a Like button here, and it’s free: http://developers.facebook.com/docs/reference/plugins/like/

  • http://www.facebook.com/Integraphix Integraphix Designers

     I made a Tag Cloud – you can see it here (http://www.facebook.com/integraphixinc) – That’s pretty cool!

  • http://www.facebook.com/Integraphix Integraphix Designers

     Woops – linked incorrectly – http://www.facebook.com/integraphixinc for the tag cloud.

  • http://www.interfaceaustralia.com Carol Jones

    JASON,

    Greetings from rural Australia.

    Congratulations! And Bravo!

    If we can’t come up with ideas from your well researched article and the ideas in the comments from such experienced bloggers, we should get another day job.

    Loved your input. So much so, I printed it out for heavy use.  I look forward to it becoming dog eared.

    Best wishes and take care,

    Carol

    Carol Jones
    Director
    Interface Pty Ltd
    Designers of The Fitz Like A Glove™ Ironing Board Cover
    http://www.InterfaceAustralia.com

    Ironing Diva’s stories are at http://bit.ly/TheIroningDiva

     

  • Jason Miller

    Hi Jeannette, 

    Interesting! Love the Wonder Wheel idea. thanks for the comment!. Jason

  • Jason Miller

    Good point. I think it’s important to push the boundaries of your niche to a certain point where your content marketing efforts are still relevant, but broad enough to bring in a new audience as well. Great for lead gen, especially in B2B. 

    Thanks for the comment, 
    Jason 

  • Jason Miller

    Hi Laura,

    The comments section is turning into a treasure trove of ideas for sure!

    Thanks for the comment!
    Jason 

  • Jason Miller

    Hi Kristi,

    Thanks for the feedback, very much appreciated!

    Jason 

  • Jason Miller

    Great advice from Cindy below.  I would also start with some basic keyword research in the Spanish Google Analytics, search.twitter.com and Social Mention for content to blog about. See if you get any traction from that. I have to admit that I am not too familiar with the Spanish blogosphere so I would love to hear about any success you find. 

    Thanks for the comment, 
    Jason

  • Jason Miller

    Hi Juan, 

    Thanks for the feedback! I guess it’s a timely reference with the shuttle launch today as well!

    Thanks
    Jason

  • Jason Miller

    Bloggers Block! That’s a great title for another post. Thanks for the comment Russ, glad to hear you found the post useful. By the way, do you prefer Netvibes over Google Reader? I found it a bit more difficult to organize. 

    Jason 

  • Jason Miller

    Thanks for the comment Tricia, I heard NBC is working on a pilot for the Fall season callled Frankeblog and the EarHustler. Just kidding : ) 

    Happy to hear you enjoyed the post!Jason 

  • Jason Miller

    Hi Carol, 

    Thanks for the kind words, I am flattered. And yes, this post is becoming a living, breathing source of ideas! Very inspiring. 

    All the best!

    Jason

  • http://www.bluebanana.co.nz Linda Coles @ Blue Banana 20

    I also find the “News” tab on your LinkedIn profile is a great resource as it is all the best stuff that has been shared and tweeted, but from your LinkedIn network. You can even  customize your page for your interests.
    Linda

  • Jason Miller

    Thanks for following up to that question Cindy, totally missed that one!  

  • http://www.infinigraph.com Chase McMichael | InfiniGraph

    Hi Jason  thank you for the reply were looking to take the trending content and put the RSS feed into a keyword cloud generator  should be interesting  you can see here Fashionista http://bit.ly/gLPDta and compare to a brand like  Petsmart http://bit.ly/lYaFlU    There is for sure some telling on #1 5 and 6 going to be interesting to see how brand and publishing work together as well on the next wave of content marketing.    
    @InfiniGraph:disqus @chasemcmichael:twitter

  • http://pet-snakes.com Pet Snakes

    I wrote a long reply earlier but it seems to have disappeared. I’ll just say that for my niche crowd sourcing is about the worst thing you can do. People get very defensive when you start asking them for their help/opinions. I’ve had people tell me that I was only asking so I could collect data and turn them in.

  • http://twitter.com/jhuxman Jess Huxman

     Obviously you hit a hot button here. Content is still king but connectivity is queen. Have to find content to connect and there are some awesome tips here. A personal favorite is just listening to conversations as you suggested. We also get a fair amount of email from our viewers (public TV) which often gives me fodder for articles as does conversations with viewers via phone calls or public events. I also think it’s important to make it personal on the part of the author. As I learned in the car businesses… “You can sell if you ain’t sold!”

  • http://www.facebook.com/profile.php?id=1366857554 Suzanne Winter

    I’m totally brand new to the marketing end of starting a small photography business and these ideas are exactly what I need. Thanks!

  • http://www.ricardobueno.com/ Ricardo Bueno

    Hey Jason,

    GREAT list of tips! Some of these are part of my daily routine.

    To expand on point number 10… I love the idea of attending industry events whether a full out conference or just a local meetup. I do two things consistently here:

    1.) I take my Kodak Zi8 and make it a point to interview other individuals on their area of expertise. Something that I can use for content on my (or my company’s site). It’s one thing to talk about what I know and my product/service. It’s better when I mix it with a fresh outsiders perspective who’s known as the expert in their field.
    2.) I take pictures like a mad-man at the event and create an Animoto slideshow of the event and post a recap video with a list of my takeaways (what I liked, what I learned, etc.). Here’s one from a recent WordCamp in Orange County: http://www.ricardobueno.com/wordcamp-orange-county-2011 I try to be the first to post my recap post which means I stay up late to write and upload my content. So far, this has been received really well!

    But the other thing that I’d add is even if you’re NOT attending industry events, look at event schedules from other conferences going on around the country in your niche. Look at their session titles, browse their hashtags and tune in to their live-streams. The reason that I say look at the event schedules is because sessions are usually picked based on a topic that’s relevant, so looking at session titles will give you a pretty good sense of what’s happening NOW that people want to learn more about.

    Lastly, I’d add “Polling your readers” to the mix. Ask them what they want to read next! I’m using KISSinsights.com on our company blog right now. It’s a simple pop-up form on the lower right-hand side of the blog that says: “What do you want us to right about next?” I don’t want to be just another product pitch blog so I value input from our readers on what they want to learn about. So far, I’m averaging 2-3 feedback submissions on the form with excellent ideas for blog posts.

    Ok, that’s enough of my chatter. I got carried away there, but thanks for listening and thanks for a great write-up!

  • http://www.ricardobueno.com/ Ricardo Bueno

    Hi Juan,

    Very interesting… A long, long, long time ago…I used to author a mortgage blog. I’d write all of my content in English but translate some of my rate update posts in Spanish. I’d mix it up with video and post the English and Spanish versions at the same time back-to-back.

    The English versions did very well in search for local keywords and the Spanish version slowly but surely attracted an audience.

    Sometimes, the best thing you can do to get noticed is get yourself out there (physically) by going to meetups, mixers and other events and connected with people as the face behind the blog so that they can go home and connect with you via the blog. That’s how I did it anyway… 

  • http://www.ricardobueno.com/ Ricardo Bueno

    I keep a written Editorial Calendar – I write things into my DayMinder (yeah I know, a little old school). But I also use the Editorial Calendar plugin for WordPress on our company blog. Soooo useful!

  • JoJagiello

    Great article, I especially liked the point about making staff Marketers. This is a culture I have been trying to instill for a while at the organisation I work at. Firstly to give me more time to concentrate on strategies, planning and the overall improvement of the brand. I have received an over whelming amount of resistance to this. I think many companies/organisations simply believe that this is a job for marketing exclusively. I think it’s too often assumed that an internal Marketing person some how has the brain capacity to know everything about Marketing and everything about the sector/s they are working in. I don’t expect non marketing staff to know everything about Marketing.  I think you can see where I am going with this.

     My tip when creating online/SM content is to not regurgitate news, stories, ideas that are out there already. If you have to, if something is topical for example, be sure to put your company’s slant on it, and how it will/can affect your clients/customers.    www.twiiter.com/jojagiello
     

  • Perspective Park

    Are you comfortable with these kinds of suggestions? I don’t think so.  

  • Beat Huerlimann

    A very great article. I can add some of the “cadgets” to my existing Googlereader-Dashboard. But: another long evening is waiting, trying out all of them;) The time for this post could not be better. We are right in a very interesting advertsing pitch for a very great Industrial Swiss-Brand, where I want to play the socialmedia card. Thank you so much. Beatus, Zurich, Switzerland 

  • Ila

    Hi Jason! Great post!! Just a question… “I took a half-written post about identifying influencers, combined it
    with another half-written post about using Twitter lists, and came up
    with a fabulous post about finding influencers on Twitter and following
    them efficiently using Twitter lists” Where can I find this post?
    thanks for your help!
    Ila

  • http://twitter.com/woodbine_agency Woodbine

     ”Frankenblogging”  sounds cool I’m going to put some stitching together in my blog today.

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  • http://www.gerribaum.com Gerrib18

    Jason,
    WOW – Great job in bringing all this together! You made it easy for me to share this kind of info w/my audience; and of course, I’m giving you the credit.  On another note, after reading your bio, I knew that Peter Shankman couldn’t possibly be the only funnyman who’s into social.  Thanks for the post!

    Gerri

  • Jason Miller

    Hi Linda, 

    Great tip on the Linkedin News tab, thanks for sharing!

    Jason 

  • Jason Miller

    Hi Jess,

    Well said, I agree with you on the personalization of the content. Thanks for your comments.

    Best,
    Jason 

  • Jason Miller

    Hi IIa, 

    Finished and ready to post, not sure where it will run yet, but find me on LinkedIn or Twitter and I will let you know. 

    Thanks!
    @JasonMillerCA:twitter  

  • Jason Miller

    “It’s Alive!” 

    Thanks for commenting!
    Jason

  • http://www.melissadavis.com.au/ Melissa Davis

    Thanks for some terrific ideas Jason – I’ve used some of them already, but you’ve opened my poor tired brain cells to some interesting new sources I hadn’t considered or didn’t know of. This is great fuel for those days when my creative engine stalls. Biggest challenge is finding time to read everything.

  • Leland

     TED talks are a great source of inspiration, but more then that, I think they give many people a reason to be hopeful towards the future. ^^

  • http://twitter.com/MarketingCentr The Marketing Centre

    Jason, many thanks. Very useful not only for us but for our clients too. Keep them coming.
    Charlotte

  • Raluca

     Similar to the TED talks, which are brilliant, the RSA society’s conferences and lectures are a fantastic source of ideas and a very good way of bringing new perspective into old topics. Their animated talks are also very entertaining.

  • http://www.aaroneden.com/ Aaron Eden

    Awesome article Jason! Before, I only use Google alerts to source contents but upon reading this insightful article, I found out that there are options to choose from and this will surely help me to source compelling contents. Thanks!

  • http://www.180coach.com/ Rob Clinton

    Jason, great stuff! Thanks so much for sharing such a wealth of information on social media content…

  • Ananth

     Wonderful Post. Thanks for sharing. Very resourceful!

  • Bahadur Shah

    Social media in the form of using
    Facebook Likes, Twitter tweets, Google +1 and other social integration
    buttons to not just engage and collaborate users, but rather also naturally
    increase search engine rankings is a good opportunity to utilize. Social media marketing (you can read more
    about it here as well:
    http://www.9thsphere.com/services_social_marketing.html )  can therefore be used a two-fold tool to
    not just promote your pages and sites, but also in the long run improve your
    rankings. Google has explicitly accepted that +1 & Twitter at the very least
    affect rankings & there is enough anecdotal proof that Facebook Likes do
    the same.

    Also with the new Facebook Send feature
    rolled out; I wonder how that is going to effect social media marketing at
    large. 

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  • Diane Griffith

    I want to promote my latest romantic fiction based on my life story, It Mattered Yesterday. Set in Liverpool from the 60′s -80′s with all the memorabilia.
    Can anybody help me to spread the word about it please? I am not computer literate, but I am trying very hard to understand this new technical world.
    http://www.strategicpublishinggroup.com/titel/ItMatteredYesterday.html 

    Diane Griffith

  • zhi

    like this ~ i will back in the funture.

  • http://twitter.com/sgiyengar swetha srivathshan

    Kindly let me know more about editorial calendars and how they can help in content writing.

  • http://twitter.com/sgiyengar swetha srivathshan

    Hi Jeannette! I dont see Google Wonder Wheel option anymore. Is it still there or has it been removed?

  • http://waallgren.se Carl Wallgren

    Good stuff. The next step is also how to curate content since always creating is quite costly. Using some of the tools and methods you described above can also make you an awesome content curator; take an interesting post or article that you might not have time to do your own spinn on, just add your perspective, share it with your network and voilà you’ve just added some value to your network.

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  • Jason Miller

    Thanks for the kind words! Much appreciated. 

  • Jason Miller

    Hi Melissa, 

    Thanks for the comment, you make a great point! Keeping up with the constant firehouse of content can be quite a challenge. 

    Best,Jason

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  • http://www.1st-levitra-pharmacy.com/ Tiffony

    Great stuff you have posted here. Just what I need. I will bookmark it and will come back later.

  • Diane Griffith

    Have you ever dreamt of ‘opting out’ of the rate race? Does a lesser known Greek island interest you?
     
    http://www.strategicpublishinggroup.com/title/ChasingDreamsInLefkas.html
     
    Available on Amazon and B&N
     

  • Dianegriffith

    Is forgiveness the answer?
    “A Moment to Remember, To Forgive Divine”. Romantic fiction based on real people, real situations and real locations. The mix of Welsh countryside and Liverpool makes an interesting setting for this heart-warming love story. . .
     http://sbpra.com/DianeGriffith/

  • Dianegriffith

    A Moment to Remember, To Forgive Divine is now available on Amazon and Barnes & Noble etc.
    A ‘must read’ for all women! – For anyone who has loved. . .

  • http://www.facebook.com/rose.quaranta Rose Quaranta

    This is such a wonderful site.  I can’t get enough of it!!

  • http://www.facebook.com/rose.quaranta Rose Quaranta

    Such a mass of information.  I can’t get enough of it!  Thank you so much for finding me!









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