Welcome to our weekly edition of what's hot in social media news.
To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What's New This Week?
Twitter adds new quick promote feature for more advertising options: Twitter offers “a faster and easier way for small and medium-sized businesses (SMBs) to get their best content in front of more people on Twitter.”
Facebook Introduces Place Tips in the News Feed: “From friends’ recommendations to information about the places and things that interest you, Facebook helps you connect with the world around you.”
Facebook Mentions Gets an Update: Facebook rolled out two new features for Mentions: “you can now easily share updates, photos and videos to Instagram and Twitter” and “add topics to you Mentions Feed.”
Other news worth noting:
Google Shows Tweets in Real Time Search: “Tweets will start to be visible in Google’s search results as soon as they’re posted, thanks to a deal giving the Web company access to Twitter’s firehose, the stream of data generated by the microblogging service’s 284 million users.”
Twitter Offers Value With Instant Timelines for New Users: Twitter is testing “an ‘instant timeline' feature that would give new users great content pulled from the social network without going through the traditional setup process.”
Tumblr Adds Filter for Post Type: “Now you can filter by post type in the archive view of your blog, or anyone else’s blog” on Tumblr.
Here's a cool social media tool worth checking out:
Strengthen Your Professional Relationships with LinkedIn’s New Connected App: “Connected gives you a sincere way to say hello – from updates on work anniversaries, birthdays, promotions and job changes to when people you care about get mentioned in the news.”
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Weekly Video Tip:
How to Correctly Link a Page to the About Section on your Profile
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Some interesting studies to note:
Response Rates on Facebook Pages Grew in 2014: The latest research from social analytics provider, Quintly, used a sample set of about 91,000 Facebook pages with more than 1,000 likes/fans and found that the average response rate grew from 37.4% in January 2013 to about 45.4% by the end of December 2014. While this growth is positive, it shows that a majority of user questions on Facebook pages still remain unanswered within 14 days of being posted.
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The 2014 State of Enterprise Social Marketing Report: Spredfast commissioned a report from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies across the U.S. and Western Europe. The report reveals executive's oversight, goals and priorities, key metrics and plans for integration when it comes to their company's social media marketing efforts.
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