Convincing the Boss SMMW : Social Media Examiner

This will convince any boss!

This page contains a template email and flyer you can email to your boss (scroll down). It also contains ideas to help you achieve success.

Ways to Convince the Boss

Idea #1: Play the “ideal outcome” game: Say to your boss, “what would be the ideal outcome for my marketing results in 2019?” If they say, double sales, or increase leads, or something similar then you are in a great position.

Now ask, “Are you willing to invest in my training so I can get us there?” If they say yes, you are ready to present the solution: Social Media Marketing World 2019.

Idea #2: Switch the conversation from expense to investment: Think about this. If you purchase something that generates more value than the cost, it’s actually an investment NOT an expense.

With the All-Access ticket you’ll get the recordings of all 120+ sessions–they’re included with your conference ticket. That means you could spend a full year going through about 12 sessions a month. It’s like a conference that you can turn into course material.

So take the price, divide it by 12 and say this: “Would you be willing to make a training investment in me for less than $XXX per month?” If they say “yes,” then simply explain, “Great, we just need to pay up front.” (The earlier you register, the lower your price will be).

Email to the Boss

The below email is a simple template you can modify to your specific needs.

NOTE: There are four areas in < > that you’ll want to customize. ALSO, if we have a sale going on you may want to mention that in the email.

SUBJECT LINE: <Insert Your Boss’ Name Here>, I’d like to attend Social Media Marketing World

Hi <Insert Your Boss’ Name Here>,

As you know, keeping up on the latest social media trends is essential for our team’s success. <you may want to customize this first sentence based on your unique needs>

The folks over at Social Media Examiner are hosting Social Media Marketing World in San Diego California from March 20 to March 22, 2019.

They expect 7,000 marketers in attendance.

I believe that attending this conference will enable me to discover valuable new ways to market our business, reduce my learning time, and provide a real return on the investment.

Here’s a quick breakdown of the event:

* Tracks and workshops cover social media tactics for every major platform, plus video marketing, live video, analytics, influencer marketing, social strategy, and more.

* There are 120+ expert-led sessions by nearly all the biggest names in social media.

Here’s the cost break down:

* All-Access ticket cost: $1597 (includes workshops and session recordings)
* The Marketer ticket cost: $997 (a more economical option: includes live access to the sessions without recordings and workshops)
* Venue hotel rate: $279 per night

With your permission I’d like to secure our reservation to this event before it sells out. Please reply as soon as possible with your decision.

Thanks for considering it.

<Insert Your Name Here>

P.S. There’s a testimonial video overview here:

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