Here’s How to Get Your Boss to Say Yes to Social Media Marketing World!
Do you love the idea of Social Media Marketing World, but don’t think your boss will feel the same way?
We’re here to help!
Convincing your boss is easier than you think. Just use these handy tools to make your case… and crush it!
This page contains a few ideas, a call script, and an email template you can send to your boss (scroll down).
Start Here: Simple Ideas to Convince Your Boss
Idea #1: Play the “ideal outcome” game
Ask your boss, “What would be the ideal outcome for my marketing results in 2023?” Or, “If you imagine the end of 2023, what big marketing goals do you hope I will achieve?” If they say double sales, or increase leads, or something similar, then you’re in a great position.
Now ask, “Are you willing to invest in my training so I can get us there?” If they say yes, you’re ready to present Social Media Marketing World 2023 as the solution.
Idea #2: Flip the script
Think about this: If you purchase something that generates more value than the cost, it’s actually an investment NOT an expense.
With the All-Access ticket, you’ll get the recordings of all of the sessions and workshops. That means you could spend a full year going through several sessions a month. It’s a conference that you can turn into course material!
So take the current ticket price, divide it by 12 and ask: “Would you be willing to make a training investment in me for less than $XX per month?” For example, the retail price for the All-Access ticket is $1797 (it might be less when you are reading this). That’s about $150 a month when split over a year (“Would you be willing to make a training investment in me for less than $150 per month?”).
If they say “yes,” then simply explain, “Great, we just need to pay upfront to get the best price.” (The earlier you register, the lower your price will be).
Talk to Your Boss
You know your boss the best. If she or he works better face-to-face, here are some talking points you can use:
- I’d like to invest in my professional development so I can get better at _____________ (fill in the blank with the topics you want to learn more about; Facebook ads, video marketing, analytics, …)
- This investment will help me help the company in the following ways: __________________ (ideas: generate more sales, cultivate a more loyal community, …)
- I want to learn from someone who’s done this and has proven results.
- I want to learn what is working now, stay in the know, and use cutting-edge strategies.
- I don’t want to guess what I should or shouldn’t do. That will slow me down and could mean a lot of lost opportunities for the company.
- I want to fast-track my marketing success and focus on hitting my big goals in 2023.
- I believe Social Media Marketing World is a smart investment that can get me there.
- Will you invest in me and approve of me attending?
A few important notes: Focus on the needs of the company and how this will help you address them. Don’t focus on the details of the conference until you get a conceptual buy-in from your boss.
Send An Email to Your Boss
Quickly modify the email template below to fit your business, industry, or specific marketing needs.
NOTE: There are four areas in [ ] that you’ll want to customize. ALSO, if we have a sale going on you may want to mention that in the email. Scroll down for current pricing…
SUBJECT LINE: [Insert Your Boss’ Name Here], I’d like to attend Social Media Marketing World
Hi [Insert Your Boss’ Name Here],
I’d like to attend Social Media Marketing World this spring.
The annual event focuses on four primary areas of social marketing: organic social marketing, paid social, social strategy, and content marketing. [Consider focusing on what’s most relevant to your position].
Attending will enable me to discover new ways to market our business and accelerate our goals:
Goal 1: Explain how
Goal 2: Explain how
Goal 3: Explain how
I’ve heard some really amazing things about the event. So, I hope to walk away with actionable tactics I can put into practice right away.
When I return, I’ll share my takeaways and work on refining/developing strategies based on what I learn.
Here’s a breakdown of the approximate costs:
* All-Access ticket cost: $1797 (includes an extra day of marketing workshops and recordings of everything)
* Hotel: The official conference hotel is $299/night
The conference is hosted by Social Media Examiner and takes place in San Diego, California, from March 13 to 15, 2023.
Here’s their event page: https://www.socialmediaexaminer.com/smmworld/
With your permission, I’d like to secure my ticket to this event before it sells out. Please reply as soon as possible with your decision.
Thank you for your consideration.
[Insert Your Name Here]
Pricing Deadlines
This is our current pricing:
| Ticket Options: | All-Access (Most Popular) |
Marketer
|
Streaming
|
On-Demand
|
|---|---|---|---|---|
| Access Keynotes On-Location | YES |
YES
|
NO
|
NO
|
| Access ALL Sessions On-Location | YES |
YES
|
NO
|
NO
|
| Access Workshops On-Location (extra day) | YES |
NO
|
NO
|
NO
|
| Remote Live Stream of ALL Sessions | YES |
NO
|
YES
|
NO
|
| Recordings of ALL Sessions and Workshops | YES |
NO
|
NO
|
YES
|
| Retail Price | $1,797 |
$1,297
|
$597
|
$797
|
| Register $997 | Register $797 | Not Available | Not Available |
Invest in your career with an All-Access ticket
✓ $800 savings from our regular price!
✓ Approx. $500 less than other top marketing conferences
✓ $332 per day of the event
✓ $2.73 a day for one year
Refunds: Please be aware of the following cancellation policy: If you cancel before October 31, 2022, you will receive a full refund. If you cancel between November 1, 2022, and November 29, 2022, you will be refunded 50% of your registration fee. If you cancel after November 29, 2022, you are not eligible for a refund. To request a refund, email [email protected] Only requests made by the original purchaser/registrant will be honored.
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