This will convince any boss!

Do you have a boss you need to persuade? We can help!

This page contains:

✅ Different angles you can take to persuade your boss

✅ A script for having a call or meeting with your boss

✅ An email template you can edit and send to your boss

Two Ideas to Convince the Boss

Idea #1: Play the “ideal outcome” game

Ask your boss, “What would be the ideal outcome for my marketing results in 2020?” Or, “If you imagine the end of 2020, what big marketing goals do you hope I will achieve?” If they say double sales, or increase leads, or something similar, then you are in a great position.

Now ask, “Are you willing to invest in my training so I can get us there?” If they say yes, you are ready to present the solution: Social Media Marketing World 2020.

Idea #2: Switch the conversation from expense to investment

Think about this. If you purchase something that generates more value than the cost, it’s actually an investment NOT an expense.

With the All-Access ticket you’ll get the recordings of all of the sessions and workshops. That means you could spend a full year going through many sessions a month. It’s a conference that you can turn into course material.

So take the ticket price, divide it by 12 and ask: “Would you be willing to make a training investment in me for less than $XXX per month?” For example, the retail price for the All-Access ticket is $1697 (it might be less when you are reading this). That’s about $141 a month when split over a year (“Would you be willing to make a training investment in me for less than $142 per month?”).

If they say “yes,” then simply explain, “Great, we just need to pay upfront.” (The earlier you register, the lower your price will be).

Spoken Script to Boss

You know your boss the best. If she or he works better face-to-face, here are some talking points you can use:

I’d like to invest in my professional development so I can get better at _____________ (fill in the blank with the topics you want to learn more about; Facebook ads, video marketing, analytics, …)
This investment will help me help the company in the following ways: __________________ (ideas: generate more sales, cultivate a more loyal community, …)
I want to learn from someone who’s done this and has proven results.
I want to learn what is working now, stay in the know, and use cutting edge strategies.
I don’t want to guess what I should or shouldn’t do. That will slow me down and could mean a lot of lost opportunities for the company.
I want to fast-track my marketing success and focus on hitting my big goals in 2020.
I believe Social Media Marketing World is a smart investment that can get me there.
Will you invest in me and approve me attending?

A few important notes: Focus on the needs of the company and how this will help you address them. Do not focus on the details of the conference until you get a conceptual buy-in from your boss.

Email to the Boss

NOTE: There are four areas in [ ] that you’ll want to customize. ALSO, if we have a sale going on you may want to mention that in the email. Scroll down for current pricing…

SUBJECT LINE: [Insert Your Boss’ Name Here], I’d like to attend Social Media Marketing World

Hi [Insert Your Boss’ Name Here],

I’d like to attend Social Media Marketing World. Attending will enable me to discover new ways to market our business and accelerate my learning. I hope to become equipped with ideas that I can put work for our business.

There are 16 tracks at this conference, covering topics like Facebook ads, Instagram marketing, and Messenger bots. [Consider listing the session tracks that are relevant to what you do in your position].

If approved, my attendance can help with the following department goals:

Goal 1- Explain how
Goal 2- Explain how
Goal 3- Explain how

I’ve heard very positive things about the event. Attendees walk away with actionable tactics they can put into practice right away.

When I return, I plan to share my takeaways and refine/develop strategies based on what I learn.

Here’s a breakdown of the approximate costs:

* All-Access ticket cost: $1697 (includes workshops and session recordings)
* Hotel: The official conference hotel is $285/night

The conference is hosted by Social Media Examiner and takes place in San Diego, California, from March 1 to March 3, 2020.

Here’s their event page: https://www.socialmediaexaminer.com/smmworld/

With your permission, I’d like to secure my pass to this event before it sells out. Please reply as soon as possible with your decision.

Thank you for your consideration.

[Insert Your Name Here]

Pricing Deadlines

The email below the pricing grid is a simple template you can modify to your specific needs.

This is our current pricing:

Event starts Sunday, March 1, 2020.

Ticket Options:	All-Access (Most Popular)	Marketer	Community	Virtual
	Register $1,697	Register $1,097	Register $497	Register $597
Access Keynotes	YES	YES	YES	No
Access ALL Sessions/ 16 Tracks	YES	YES	No	No
Access all 4 video tracks	YES	YES	YES	No
Access Workshops (extra day)	YES	No	No	No
Recordings (*all sessions/workshops)	YES	No	No	YES*
Networking Parties	YES	No	No	No
Networking Plaza	YES	YES	YES	No
Retail Price	$1697	$1097	$497	$697

Click here for registration options...

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