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Keynotes

The Future of Marketing: How to Thrive As an AI-Enhanced Marketer
Instructor: Michael Stelzner; Topic: Marketing Trends

Michael is the founder of Social Media Examiner. He's also host of the popular Social Media Marketing and AI Explored podcasts. There’s nothing he loves more than unpacking industry trends and revealing how they will impact marketers.

From Zero to Millions: Unleashing the Power of Viral Videos
Instructor: Adley Kinsman; Topic: Short-Form Video

Adley is a viral video strategist who specializes in helping brands and celebrities go viral. Her course is called the Billion View Formula and it’s designed to help creators and entrepreneurs leverage viral video.

AI Tools for Instagram: Creating High-Impact Content That Stands Out
Instructor: Nicky Saunders; Topic: Instagram Marketing

Nicky is a personal branding specialist with a unique focus on video editing and live performance. She is best known for her work with motivational speaker Eric Thomas, but is an agency owner and considers her agency the one-stop-shop for building an online presence for personal brands.

Master the Art of Creating YouTube Videos That Skyrocket Views and Drive Sales Growth
Instructor: Sean Cannell; Topic: YouTube Marketing

Sean is a CEO, YouTube sensation, speaker, co-author of YouTube Secrets, and video expert helping marketers build influence and income through video. With over 3 million subscribers and 359 million views across his portfolio, Sean is THE video marketing expert to watch if you want to do more with video.

Organic Social Marketing

Covering Instagram, Facebook, YouTube, LinkedIn, and TikTok, this track will help you create more exposure, engagement, and sales.

From Fans to Buyers: How to Combine Meta AI and Facebook Features for Maximum Impact
Instructor: Mari Smith; Topic: Facebook Marketing

The undisputed “Queen of Facebook” and the world’s foremost expert on organic Facebook, Mari shows marketers exactly how to develop winning strategies—without running ads—on Facebook.

Mastering Instagram Reels: Unlocking the Business Potential of Short-Form Video
Instructor: Shannon McKinstrie; Topic: Instagram Marketing

Shannon is an engaging social media strategist, trainer, and mentor. She guides small business owners into making a big splash online and growing their accounts through proven, organic, and sustainable strategies. She's the host of the Good Content podcast, and her membership is The Reels Lab.

Growing Your Business on LinkedIn: Driving Engagement and Reach with Company Pages
Instructor: Michelle J Raymond; Topic: LinkedIn Marketing

Michelle coaches B2B organizations to achieve growth with LinkedIn. A Company Pages specialist, she's host of the Social Media for B2B Growth podcast, co-author of The LinkedIn Branding Book and Business Gold. Her company B2B Growth Co offers multiple LinkedIn courses to empower teams.

How to Take Your Brand From Invisible To Influential With TikTok Marketing Strategies
Instructor: Keenya Kelly; Topic: TikTok Marketing

Keenya is a social media and video marketing expert who helps entrepreneurs grow their businesses online. As an accomplished entrepreneur with multiple six-figure businesses under her belt, she has a gift for helping people find their voice in video.

From Likes to Shares: How to Create Instagram Content That Increases Your Influence
Instructor: Chelsea Peitz; Topic: Instagram Marketing

Chelsea is a social media strategist, consultant, and keynote speaker who helps sales and service-based pros attract the right clients with heart and humanity, not hustle or hacks. A two-time best-selling author and award-winning marketer who helps you become relevant, referable, and relatable online.

Combining AI and LinkedIn to Improve Your B2B Marketing Success
Instructor: Judi Fox; Topic: LinkedIn Marketing

Judi is a LinkedIn Business Accelerator who specializes in helping marketers generate more sales on the platform. She works with well-known brands on LinkedIn, oftentimes generating a 10x increase in sales in as little as 6 months. Judi makes getting better results on LinkedIn fun!

How to Create a YouTube Podcast That Becomes a Complete Marketing Funnel in Only One Hour a Week
Instructor: Jerry Potter; Topic: YouTube Marketing

Jerry helps entrepreneurs achieve more time freedom in their businesses by helping them streamline their content marketing through YouTube, podcasts and social media. He is also the host of Social Media Examiner's Social Media Marketing Talk Show.

Why Social Search is the New Google Search: 5 Strategies to Grow Your Sales
Instructor: Melissa Laurie; Topic: TikTok and Instagram

Melissa Laurie has been recognized as a Woman to Watch in Asia and was shortlisted for the Women Leading Tech Awards by Atlassian. As the founder of Oysterly, a leading short-form agency specializing in User-Generated Content (UGC) and Influencer Marketing, her company has collaborated with Fortune 500 companies to help them increase engagement and reach their audiences.

How to Build an Instagram Content Strategy That Captivates and Connects
Instructor: Lucas O'Keefe; Topic: Instagram Marketing

Lucas, a distinguished Adobe Global Ambassador and former elementary school teacher, masterfully blends his passion for creativity and community to inspire and engage an audience of over 350,000 online followers. As a full-time content creator, he draws on his diverse experiences to produce enriching and captivating content to inspire the creative entrepreneurs of today.

How to Turn a Small YouTube Channel into a Highly Profitable Powerhouse
Instructor: Liz Germain; Topic: YouTube Marketing

Liz, founder of Vidfluence LLC, helps online businesses grow and monetize YouTube channels organically. She has generated over 100 million organic YouTube views and tens of thousands of leads for clients across industries, and personally holds a handful of YouTube awards. Liz teaches cutting-edge YouTube organic marketing strategies that have generated millions in sales online.

Your Next Million Views: 10 Instagram Reels Techniques That Will Make You Go Viral
Instructor: Michelle Gifford; Topic: Instagram Marketing

Michelle is an Instagram expert, social strategist, and podcaster. She is the CEO of a marketing agency specializing in women-owned, personality-led businesses. She is passionate about creating content for her community of more than 240k followers and using her expertise to teach them strategies and tactics for succeeding on social media.

Creating Strategic Partnerships: How Marketers and Video Creators Thrive Together
Instructor: Daniel Batal; Topic: YouTube Marketing

Daniel is a Silver Play button content creator with more than 300,000 subscribers on YouTube, as well as a growth strategy coach, brand influencer, and software consultant.

Mastering Instagram Metrics: Using Social Data to Meet Your Business Goals
Instructor: Allie Mason; Topic: Instagram Marketing

Allie is a social media strategist and founder of Something Greater Social consultancy. Her company helps small businesses and experts build loyal and profitable audiences with social content. Her membership is Something Greater School of Social.

Unlock More Views: Tiny YouTube Hacks for Massive Growth
Instructor: Nick Nimmin; Topic: YouTube Marketing

Nick empowers content creators to elevate their brands and businesses through YouTube. On his personal channel, he shares essential tools, resources, and insights needed to grow an online presence, amassing over 900k subscribers. Additionally, Nick hosts Nimmin Live, a weekly livestream dedicated to supporting video creators in their journey.

Magnetic Marketing: Building a LinkedIn Presence That Attracts and Converts
Instructor: Michaela Alexis; Topic: LinkedIn Marketing

Michaela is a LinkedIn marketing strategist who trains businesses to leverage the power of LinkedIn. Her forthcoming book is No Fear Networking: A Guide to Building Connections for the Socially Anxious Professional. Her LinkedIn Learning course is called Copywriting for Social Media.

The Ultimate YouTube Playbook for Business: Grow Your Reach, Reputation and Revenue
Instructor: Roberto Blake; Topic: YouTube Marketing

Roberto is the founder and owner of Create Awesome Media, a digital agency focused on video marketing and content strategy, and the Awesome Creator Academy. He also hosts the Create Something Awesome Today Podcast. His book is Create Something Awesome: How Creators Are Profiting From Their Passion in the Creator Economy.

Instagram Reels Strategy: How to Build a Strong and Loyal Community
Instructor: Eden Hazan; Topic: Instagram Reels

Eden is a content strategist who specializes in short-form video. He's co-founder of Social Drop, an agency that helps quick-service restaurants with their social marketing. He also runs The Reel Coach to help creators and business owners level up their content strategy. His membership is the REEL Creators Club.

LinkedIn Video Strategy: How to Easily Create a Month of Video Content
Instructor: Louise Brogan; Topic: LinkedIn Marketing

Louise runs a boutique marketing agency that helps established businesses develop their LinkedIn presence. She’s host of the LinkedIn with Louise podcast. She also runs a VIP Intensive to help people increase their LinkedIn visibility.

Instagram Marketing for Misfits: How to Stand Out in a Sea of Sameness
Instructor: Amber Figlow; Topic: Instagram Marketing

Amber is a content strategist who helps entrepreneurs easily create content to market their businesses. She regularly creates videos on her YouTube channel focused on content repurposing. Her course is called The Content System.

AI and Marketing

Know you need to do more with AI? Wondering how to apply AI strategy and tactics to marketing, content, and more?

How to Build the Foundational AI Skills Every Marketer Needs
Instructor: Nicole Leffer; Topic: AI Strategy

Nicole is an AI advisor who helps B2B marketers improve their results with AI. She specializes in AI training for marketing teams. Her course is Foundations in Generative AI for B2B Marketing.

Getting Started with AI Assistants: A Beginner’s Guide
Instructor: Igor Pogany; Topic: AI Strategy

Igor is a tech enthusiast and founder of AI Advantage, an online school designed to help people excel with AI. His membership is called the AI Advantage Community. He also shares his discoveries through a weekly newsletter read by over 100k people.

Your Second Brain: How to Use AI to Analyze Data, Expand Ideas, and Build Strategies for Massive Success
Instructor: Chris Penn; Topic: Advanced AI

Chris is a data scientist and author of AI for Marketers. He co-founded Trust Insights, a consultancy that helps brands with analytics and AI, and the Trust Insights Academy. He hosts the Marketing Over Coffee podcast and his newsletter is Almost Timely. His course is Generative AI for Marketers.

Ai-ify Your Content: How to Quickly Create Three Months of High Converting Content
Instructor: Molly Mahoney; Topic: AI Content Creation

Molly is the author of Performance Power and Choose Confidence. She's also founder of the AI Content Club, a membership that helps coaches, course creators, and creative entrepreneurs use AI in their content to generate qualified leads. Her podcast is called Authentically Awesome.

AI Copywriting Secrets: Crafting Content So Real, No One Will Know Its AI
Instructor: Jeff J. Hunter; Topic: AI Copywriting

Jeff is an AI consultant and professional copywriter who helps online business owners leverage AI to grow with less effort. He founded VA Staffer and is the author of the AI Consulting Blueprint. His membership is The AI Persona Method.

How to Optimize Your Content With AI Audits: 10 Transformative Methods
Instructor: Andy Crestodina; Topic: AI and Content Marketing

Andy is co-founder and strategic director of Orbit Media, a digital agency that helps B2B businesses develop and optimize websites. He’s author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Building AI Playbooks That Scale Your Business Operations
Instructor: Rachel Woods; Topic: AI Operations

Rachel is an AI strategist and founder of DiviUp, an agency that helps agencies develop their AI operations. She's the founder of The AI Exchange, a membership for AI ops professionals and consultants. Her courses are Prompting for AI Operations and an Intro to AI Operations.

How to Use AI and Data to Discover Valuable Audience Insights
Instructor: Brian Piper; Topic: AI Analysis

Brian is director of content strategy at the University of Rochester. He's also the co-author of Epic Content Marketing. He has created training programs and workshops for hundreds of companies including Xerox, Volvo, and Harvard.

25+ AI Tools and Workflows That Will Change How You Create Content Forever
Instructor: Dan Sanchez; Topic: AI Tools

Dan is an AI strategist who helps marketers prepare for the future. He hosts the AI-Driven Marketer podcast and is the Senior AI Marketing Strategist for Social Media Examiner. He teaches inside the AI Business Society.

AI-Powered Image Creation: How Non-Designers Can Produce Images Like a Pro
Instructor: Jeff Sieh; Topic: AI Images

Jeff is a content strategist who helps creators get more from their existing content and host of Creator News Live. He also offers a free AI Artistry for Entrepreneurs course.

Ask Us Anything: AI Strategy Secrets Revealed
Instructors: Michael Stelzner and Dan Sanchez; Topic: AI Strategy

Michael is the founder of Social Media Examiner. He's also host of the popular Social Media Marketing and AI Explored podcasts. Dan is an AI strategist who helps marketers prepare for the future. He’s the host of the AI-Driven Marketer podcast. He teaches inside the AI Business Society.

Marketing Strategy

Want to embrace a new marketing strategy? Let these marketing experts guide you to your next winning plan.

Disruption by Design: Audacious Marketing Strategies to Survive and Thrive
Instructor: Mark Schaefer; Topic: Marketing Strategy

Mark is a futurist and social strategist. He's author of multiple books, including Marketing Rebellion, Belonging to the Brand, and Social Media Explained 3.0. He's also the host of the Marketing Companion Show podcast.

Building the Ultimate Dopamine Machine: How to Unlock High Social Engagement
Instructor: Brooke Sellas; Topic: Social Engagement

Brooke is the CEO & founder of B Squared Media, a digital marketing agency focusing on social media customer service. She's author of Conversations That Connect. She also teaches two Digital Marketing courses at University of California, Irvine.

How to Build a Thriving Personal Brand: Insider Secrets Revealed
Instructor: Pat Flynn; Topic: Personal Branding

Pat is the author of Superfans and Will it Fly. He's also host of the Smart Passive Income podcast. He's a serial entrepreneur who prides himself on being truthful, transparent, and authentic in everything he does.

Marketing's Most Wanted: Building an Outlaw Brand in a Play-It-Safe World
Instructor: Marcus Sheridan; Topic: Content Marketing

Marcus is a world-renowned keynote speaker and marketing personality who is most recognized for how engaging he is on stage and how he rescued a local pool and spa company simply by answering questions. He has delivered transformational experiences from stage to over 750 live audiences across dozens of countries.

Building Anticipation: How to Create Desire That Drives Sales
Instructor: Brenna McGowan; Topic: Anticipation Marketing

Brenna is a copywriter and launch strategist who specializes in helping coaches, course creators, and consultants exceed their sales goals—in an authentic way. Her Prelaunch Plan Program is for entrepreneurs and includes coaching and training. Her online event is called Behind the Launch.

Stories That Move, Messages That Stick: The Secret to Persuasive Marketing
Instructor: Dr. J.J. Peterson; Topic: Storytelling

J.J. is author of Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business. He helps businesses clarify their stories. J.J. hosts the Marketing Made Simple podcast. He also teaches the Master of Marketing program at Vanderbilt University.

How to Create Your Million-Dollar Lead Generation Funnel
Instructor: Alisha Conlin-Hurd; Topic: Funnel Marketing

Alisha is a marketing funnel expert. She’s built more than 500 funnels to convert traffic into high-quality leads. She’s co-founder of Persuasion Experience, an agency that helps businesses develop funnels and increase their sales. Her course is the Lead Machine Offer Workshop.

Behavioral Science: Understand the Brain So Your Business Can Thrive
Instructor: Melina Palmer; Topic: Behavioral Science

Melina is founder of The Brainy Business, a consultancy designed to help small and mid-sized businesses increase sales. She’s author of What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics, and The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy. She’s also host of The Brainy Business Podcast.

The New Era of Email Marketing: Unveiling Secrets of Top Marketers
Instructor: Jay Schwedelson; Topic: Email Marketing

Jay is president and CEO of Outcome Media, a demand generation agency that helps marketers drive growth across B2B and B2C industries. He’s founder of SubjectLine, GURU Media Hub, and The GURU Conference—the world’s largest email marketing event. He also hosts the Do This, NOT That podcast.

Advanced Analytics for Marketers: Leveraging Microsoft Clarity for Success
Instructor: Chris Mercer; Topic: Advanced Analytics

Mercer is the co-founder of MeasurementMarketing.io, a sought-after measurement marketing expert, and the proverbial “King of Analytics.” He’s passionate about helping marketers get to know, trust, and improve their results using Google Analytics 4.

Paid Social Marketing

Want to master paid acquisition? Let our expert trainers show you precisely how to capitalize on ads across all the major social platforms.

Direct-to-Consumer Facebook Ads: The Cutting-Edge Strategies That Work
Instructor: Molly Pittman; Topic: Facebook Ads

Molly is the CEO and managing partner of Smart Marketer where she focuses on growing 25+ direct-to-consumer clients and educating over 30,000 students in the art of paid traffic and customer acquisition. She’s no stranger to handling millions in profitable ad spend and will teach you the core principles of mastering Facebook ads.

Crushing Your Launch: Creating High-Converting Live Launch Ads
Instructor: Emily Hirsh; Topic: Facebook and Instagram Ads

Emily is a social advertising specialist and agency owner specializing in helping busy business owners and entrepreneurs take their business to the next level. She and her team use strategy and data to generate hundreds of millions in revenue for clients.

13 New Winning Strategies for Facebook and Instagram Ads in 2025
Instructor: Tara Zirker; Topic: Facebook and Instagram Ads

Tara helps marketers achieve massive returns on their advertising, even with a small budget. She’s built a successful online program, Successful Ads, that helps marketers and business owners take the pain out of online advertising with play-by-play training, no matter their experience level.

Advanced YouTube Ads Tactics for Explosive Business Growth
Instructor: Ben Jones; Topic: YouTube Ads

Ben is a YouTube Ads strategist and co-founder of Titan Marketer, an agency that has spent millions on YouTube ads to help clients across a wide range of industries scale to six and seven figures in sales. His proven strategies have helped businesses turn YouTube Ads into a reliable and consistent growth engine.

LinkedIn Ads: Building a B2B Marketing Machine that Drives ROI
Instructor: AJ Wilcox; Topic: LinkedIn Ads 

The world’s leading LinkedIn ads expert, AJ teaches businesses to drive high-quality B2B leads at scale. He's a self-diagnosed LinkedIn ads fanatic, the founder and CEO of B2Linked and the host of the LinkedIn Ads Show podcast.

Turning Cold Traffic Into Customers With Self-Liquidating Offers That Work
Instructor: Allie Bjerk; Topic: Self-Liquidating Offers

Allie is a demand generation strategist who helps marketers and entrepreneurs skip launches and build profitable and automated systems that scale. She’s host of the Start Tiny show. Her forthcoming book is called Tiny Offers: How to Build-Low Ticket Products That Build an Impactful Business.

How to Leverage Emotional Triggers in Facebook Ads to Scale Faster
Instructor: Nick Theriot; Topic: Video Ads 

Nick is founder of Theriot Solutions, an agency specializing in helping eCommerce businesses scale with ads. His course is Next Tier Ads, and his eBook is Instant Inbox Placement.

Crafting High Converting Video Ads: How to Hook, Persuade, and Sell
Instructor: Kevin Anson; Topic: Video Ads

Kevin is a video ad strategist. His Ads of Fire agency helps B2B businesses create winning ad creative. His course is The Video Ad Formula. He’s also the founder of AdScripts—an AI ad copywriting software tool.

Workshops

Want to go a bit deeper? With your All-Access ticket, you get access to these professional development workshops.

Smartphone Videography: Turning the Ordinary into Extraordinary
Instructor: Steve Wright; Topic: Advanced Smartphone Video Creation

Steve is a mobile videographer and content creator. As a seasoned videographer and YouTuber with over 1.5 million subscribers, he's been shaping the filmmaking education landscape on YouTube for over 7 years. With over two decades of experience as a videographer, his zero-faff teaching style delivers quick and efficient results!

Hacking the Human Brain: Using Behavioral Science to Improve Your Results
Instructor: Nancy Harhut; Topic: Applying Behavioral Science

Nancy is an award-winning author, international keynote speaker, and co-founder of HBT Marketing. Known for her interesting and actionable insights that focus on improving marketing through brain science, she’s the author of the award-winning book, Using Behavioral Science in Marketing, Drive Customer Action & Loyalty by Prompting Instinctive Responses.

Content Marketing Strategy for Personal Brands: Secrets from Top Creators
Instructor: Rory Vaden; Topic: Content Marketing 

Rory co-founded the Brand Builders Group and is the host of the Influential Personal Brand Podcast. He's also the author of Take The Stairs and Procrastinate on Purpose. Rory shares why marketers should care about building a personal brand, how to use the Brand DNA Helix to develop your own personal brand, and more.

Video Content Creation Made Easy: Equipment to Expert Interviews
Instructor: A. Lee Judge; Topic: Content Marketing 

A. Lee Judge is the Co-founder/CMO of Content Monsta, a digital content marketing agency. He's a marketing practitioner and creative content entrepreneur who's focused on B2B marketing for over 25 years. As a speaker, Lee provides training on digital marketing, content creation, and sales from a marketing point of view.

Google Analytics 4 Simplified: Commonsense Digital Measurement Tactics for 2025
Instructor: Zack Duncan; Topic: Intro to Analytics

With over 15 years of experience, Zack thinks web analytics can help companies make smarter decisions. He's the Digital Marketing Executive in Residence at the University of Pittsburgh, and he writes for Semrush. He’s also president of Root and Branch Group, helping businesses productively use analytics.

Engage, Convert, Close: Mastering the Art of Sales Conversations
Instructor: Nikki Rausch; Topic: Sales Strategy 

Nikki is the author of multiple books including Buying Signals and The Selling Staircase. She’s the founder of Sales Maven, a sales training organization that helps women entrepreneurs close more sales. Her podcast is Sales Maven. Her group coaching program is the Sales Maven Society.

All-Access Tickets: Streaming + Recordings Included!

Can't make all the Social Media Marketing World sessions you want to?

What if you could catch ALL keynotes, conference sessions, and workshops at your convenience—without the need to replicate yourself? The good news is now you can!

With your All-Access ticket, you'll get full access to the recordings of EVERY session and workshop. Yes, every keynote, all the workshops, and each great session will be at your fingertips to study after the conference. Plus, you also get live streaming access to the keynotes and sessions, in case you miss your alarm in the morning.

You get them all at no added cost with your conference ticket.

You'll have 18-month access to online recordings of everything. You can watch playbacks from your computer, tablet, or smartphone at your leisure.