Marketers: Boost your social media marketing skills

Imagine this: Top marketers delivering their best content—tips and tactics that really work—just for you.

Then picture yourself mingling with marketers in the most amazing networking experiences.

All Sessions and Workshops

Below you’ll find different session themes and samples of the 120+ sessions and workshops at Social Media Marketing World 2018.

You’ll get them all with an All-Access ticket!

“The best collection of speakers, the hottest collection of topics, the best networking opportunities at any social media event really in the whole world. I wouldn’t miss it for anything,” said Jay Baer.

Keynotes

Below you’ll find a sampling of our 4 keynotes. All-Access, Marketer, Creator, and Community tickets gain access to keynotes.

Social Media Marketing in 2018: What the Newest Research Reveals
By Michael Stelzner, Social Media Examiner

Topic: Industry Trends

How to Build Super Fans That Speed Your Growth
By Pat Flynn

Topic: Audience Growth

The Past, Present and Future of Social Media
By Brian Solis

Topic: Future of Social Media

Facebook Messenger Bots: An Alternative Future for Marketers and Creators
By Molly Pittman with Mikael Yang (ManyChat), Andrew Yaroshevsky (ChatFuel) and Linda Lee (Facebook Messenger)

Topic: Facebook Messenger

Social Strategy

Below you’ll find the 5 sessions we will have focused on social strategy. This track is included with your All-Access or Marketer ticket.

Achieving Social Media Success by Defying Conventional Wisdom
By Guy Kawasaki

Topic: Social Strategy

10 Mind-Bending New Ideas for Our Social Media Marketing Future
By Mark Schaefer

Topic: Future of Social

How to Turn Mediocre Customers Into Powerful Brand Advocates
By Shama Hyder

Topic: Social Strategy

How to Leverage Social to Amplify Word-of-Mouth
By Jay Baer

Topic: Social Strategy

Tools, Tech, and Processes to Scale Your Enterprise Social Media Programs
By Megan Conley

Topic: Data-Driven Strategy

Social Tactics: Facebook

Below you’ll find the 14 sessions we will have focused on Facebook advertising, Facebook Messenger, and Facebook marketing. This track is included with your All-Access or Marketer ticket.

The Future of Facebook: What Marketers Need to Know for 2018 and Beyond
By Mari Smith

Topic: Facebook Strategy

How to Set Up Your First Marketing Chatbot in Less Than 45 Minutes
By Andrew Warner

Topic: Facebook Messenger Bots

How to Use Facebook Messenger to Close More Sales
By Molly Pittman

Topic: Facebook Messenger Bots

How to Generate Leads With a Facebook Messenger Chatbot
By Ben Beck

Topic: Facebook Messenger Bots

Facebook Strategy in Light of the Facebook Apocalypse
By Brian Fanzo

Topic: Facebook Strategy

How to Ensure Your Facebook Ads are Profitable Every Time
By Nicholas Kusmich

Topic: Facebook Advertising

Five Advanced Facebook Advertising Techniques You Can Use Right Now
By Jon Loomer

Topic: Facebook Advertising

Facebook Ads Strategy for Small Businesses
By Andrea Vahl

Topic: Facebook Advertising

How to Turn Attention Into Revenue With a Facebook Ads Autopilot Strategy
By Amanda Bond

Topic: Facebook Advertising

How to Get Measurable Facebook Ads Results for a Dollar a Day
By Dennis Yu and Logan Young

Topic: Facebook Advertising

How to Use Facebook Custom Audiences to Get Better Ad Results and Lower Your Costs
By Rick Mulready

Topic: Facebook Advertising

How to Build an Audience of Buyers With Facebook Ads
By Zach Spuckler

Topic: Facebook Advertising

Four Steps to Optimize Your Facebook Ads for Better Results
By Azriel Ratz

Topic: Facebook Advertising

How to Create Facebook Groups to Support Your Business
By Mike Morrison with Gary Leland and Dana Malstaff

Topic: Facebook Groups Panel

Measurement and Analytics

Below you’ll find the 8 sessions we will have focused on measurement and analytics. This track is included with your All-Access or Marketer ticket.

Seeing Into the Future: Predictive Analytics for Social Marketers
By Christopher Penn

Topic: Predictive Social Media Analytics

Tipping Through the Tulips of Social Reporting in Google Analytics
By Annie Cushing

Topic: Social Analytics

Building Better Mousetraps: A Content-Driven Approach to Conversion Optimization
By Andy Crestodina

Topic: Analytics Fundamentals

7 Unique Ways Social Media Marketers Can Benefit From Google Tag Manager
By Chris Mercer

Topic: Google Tag Manager

Innovating Your Way to Strong Social Media ROI
By Tamara McCleary

Topic: Measuring ROI

How to Prove Social Media Works to Skeptical Managers
By Jay Baer with LaSandra Brill (NVidia), Caitlin Angeloff (DocuSign) and Kelley O’Brien (Krispy Kreme)

Topic: Social Media Reporting Panel

How to Best Attribute the Results of Your Social Media Efforts
By Dennis Yu and Michael Melaro (Ashley HomeStore)

Topic: Attribution

The One Metric You’re Not Watching That is Killing Your Sales and Stealing Your Time: Cost Per Idea Implemented
By Brad Martineau

Topic: Marketing Automation

Social Tactics: Instagram

Below you’ll find the 7 sessions we will have focused on Instagram marketing. This track is included with your All-Access or Marketer ticket.

Creative Techniques for Engaging Your Audience With Instagram Stories
By Sue B. Zimmerman

Topic: Instagram Stories

How to Improve Your Marketing Using Instagram Analytics
By Jenn Herman

Topic: Instagram Analytics

How to Create 30 Days of Instagram Content in a Single Day
By Jasmine Star

Topic: Instagram Photography

How to Collaborate With Instagram Influencers to Speed Your Marketing Objectives
By Branden Harvey

Topic: Instagram Influencer Campaigns

Tips and Tools for Visual Storytelling on Instagram
By Donna Moritz

Topic: Instagram Tools

How to Create a Recognizable Visual Identity on Instagram
By Ben Blakesley

Topic: Instagram Content Branding

How to Build and Maintain an Authentic Community on Instagram
By Calli Cholodenko with Ryan Goldston (APL), Adam Goldston (APL), Juntae DeLane (University of Southern California) and Brian Peters (Buffer)

Topic: Instagram Panel

Video Marketing

Below you’ll find the 5 sessions we will have focused on video marketing. This track is included with your All-Access or Marketer ticket.

How to Build a Massive and Engaged Audience on YouTube and Beyond
By Derral Eves

Topic: Content Strategy and Audience Development

Remarketing on YouTube: 7 Ways to Maximize Conversions
By Brett Curry

Topic: YouTube Remarketing

How to Sell Your Product or Service With YouTube Ads
By Billy Gene Shaw

Topic: YouTube Preroll Ads

How to Influence Influencers: The Creative Process
By Shaun McBride with Dan Markham, Jeremy Johnston and Tanner Patrick

Topic: Working With Video Influencers

Balancing Influence and Marketing: What Businesses Need to Know
By Larry Shapiro with Grant Thompson, Collins Key and Chelsea Crockett

Topic: Working With Video Influencers

Creator: Live Video

Below you’ll find the 8 sessions we will have focused on live video. This track is included with your All-Access ticket, Marketer ticket, or your Creator ticket.

How to Create Closer Customer Connections With Live Video
By Vincenzo Landino

Topic: Live Video Strategy

How to Create a Live Video Strategy for More Views, Leads, and Sales
By Luria Petrucci

Topic: Live Video Strategy

Getting Over Your Live Video Fear and Thriving on Camera
By Amy Porterfield

Topic: Live Video Fear

How to Create Your Killer Live Video Show: Tools and Tips
By Ian Anderson Gray

Topic: Live Video Tools

From Fans to Friends: How to Create a Loyal Community via Facebook Live
By Lou Mongello

Topic: Community Development

Mass Seduction: Proven Techniques to Engage and Build Your Audience
By Alex Khan

Topic: Audience Engagement

How to Make Money With Live Video
By Kim Garst

Topic: Monetizing Live Video

How to Grow Your Influence and Income With YouTube Live
By Sean Cannell

Topic: Live Video Using YouTube

Social Tactics: LinkedIn

Below you’ll find the 5 sessions we will have focused on LinkedIn marketing. This track is included with your All-Access or Marketer ticket.

How to Best Use LinkedIn Native Video in Your Marketing
By Viveka von Rosen

Topic: LinkedIn Lead Generation

How to Use LinkedIn Ads to Crush Your Marketing Goals
By AJ Wilcox

Topic: LinkedIn Advertising

How to Use a LinkedIn Company Page to Reach and Engage Your Ideal Clients
By Jo Saunders

Topic: LinkedIn Company Pages

How Brands are Breaking Through to Generate Results on LinkedIn
By Neal Schaffer with Jason Schober (U.S. Bank), Amisha Gandhi (SAP) and Lizi de Jong Reuveni (VMWare)

Topic: LinkedIn Marketing for Brands

Social Tactics: Twitter

Below you’ll find the 4 sessions we will have focused on Twitter marketing. This track is included with your All-Access or Marketer ticket.

How to Up Your Twitter Game With Smart Tools
By Madalyn Sklar

Topic: Twitter Tools

How to Factor the Twitter Algorithm in Your Content Plan
By Andrew Pickering and Pete Gartland

Topic: Twitter Strategy

How to Convert Twitter Conversations Into Customers
By Samantha Kelly

Topic: Twitter Conversions

How to Use Twitter Data to Improve Your Content Marketing
By Nicky Kriel

Topic: Twitter Analytics

Social Tactics: Pinterest

Below you’ll find a sampling of the 4 sessions we will have focused on Pinterest marketing. This track is included with your All-Access or Marketer ticket.

How to Use Pinterest to Drive Long Term Traffic
By Peg Fitzpatrick

Topic: Pinterest Traffic

Advertising on Pinterest: Insider Tips for Successful Promoted Pins
By Alisa Meredith

Topic: Pinterest Advertising

Creating a Pinterest Marketing Plan for More Clicks, Subscribers, and Sales
By Kate Ahl

Topic: Pinterest Strategy

Visual Marketing for Non-Designers: Tips, Tricks, and Hacks
By Jeff Sieh

Topic: Visual Marketing

Corporate Social

Below you’ll find 14 sessions focused on social media challenges faced by larger businesses. This track is included with your All-Access or Marketer ticket.

Crisis Communications: Tips From the Trenches
By Gini Dietrich

Topic: Crisis Management

How to Humanize Your Social Brand for Better Conversions
By Bryan Kramer

Topic: Humanizing Social Media

How to Create an Influencer Marketing Strategy That Generates Results
By Neal Schaffer

Topic: Influencer Marketing

Winning With Influencer Marketing: What Top Brands are Doing Now
By Tyler Anderson with Ursula Ringham (SAP), Tiana Madera (1-800-Flowers.com) and Beverly Jackson (MGM Resorts)

Topic: Influencer Marketing Panel

How to Turn Social Customer Service Into a Marketing Strategy
By Shep Hyken

Topic: Social Customer Service

How to Protect Your Reputation by Building a Resilient Brand
By Fiona Birch

Topic: Reputation Management

How Content Plus Influence Equals Results: The Confluence Equation
By Lee Odden

Topic: Influencer Marketing

Why Social Media is Key to the Customer Experience
By Dan Gingiss

Topic: Amplifying Customer Experiences

How Businesses are Winning With Ratings and Reviews
By Daniel Lemin with Marcus Drenth (Harper Collins), Amanda Henson (Kindred Healthcare) and Becky Roth (Expedia)

Topic: Online Reviews Panel

How to Get Your Fans to Create Great Amazing Content
By Beverly Jackson (MGM Resorts) and Karianne Stinson (Microsoft)

Topic: User-Generated Content Panel

The Secrets to Getting Employees to Engage on Behalf of Your Brand
By Bernie Borges with Conner Kutsunai (Microsoft) and Karin Aviles (Centrica Business Solutions)

Topic: Employee Engagement Panel

How Brands are Succeeding With Live Video
By Jennifer Watson (Weather Channel), Carmen Shirkey Collins (Cisco), Adam Rucker (Southwest Airlines) and Noah Stanley (CBS Interactive)

Topic: Live Video for Brands Panel

How to Invest in Brand Storytelling to Earn the Greatest Return
By Park Howell with Cassie Roma (NZME) and Miri Rodriguez (Microsoft)

Topic: Storytelling for Brands Panel

Organizing for Social Success: Insource? Outsource? No Source?
By Mark Schaefer with Konstanze Alex (Dell), Brooke B. Sellas and Shannon Paul (Fifth Third Bank)

Topic: Renegotiating the Agency Relationship

Content Marketing

Below you’ll the 6 sessions we will have focused on content marketing. This track is included with your All-Access or Marketer ticket.

Becoming an Audience First Company: How to Understand and Measure the Most Valuable Asset in Your Business
By Robert Rose

Topic: Content Marketing Strategy

“Sexy” Content: How to Create Content That Moves the Sales Needle
By Marcus Sheridan

Topic: Content Marketing Strategy

Creating Better Content in Less Time: 5 Real-World Writer Secrets
By Ann Handley

Topic: Content Creation Techniques

9 Content Marketing Tools to Drive More Traffic to Your Website
By Ian Cleary

Topic: Content Marketing Tools

5 Branded Content Best Practices From the World of Journalism
By Melanie Deziel

Topic: Native Advertising

Zero to Published in 90 Days: How To Use A Book To Double Your Following & Revenue In 2018
By Chandler Bolt

Topic: Book Writing & Marketing

Social Tactics: Snapchat

Below you’ll find the 3 sessions we will have focused on Snapchat. This track is included with your All-Access or Marketer ticket.

Snapchat Ads: How-to Use Snapchat’s Full Service Ad Platform
By Carlos Gil

Topic: Snapchat Ads

How to Create Effective Snap Ads With Snapchat Ad Manager
By Shaun Ayala

Topic: Snapchat Ads

How Brands are Getting Measurable Results With Vertical Video Stories
By Nick Cicero with James Royer (Kansas City Chiefs) and Carmen Shirkey Collins (Cisco)

Topic: Snapchat for Brands Panel

Workshops

Below you’ll find the 90-minute workshops focused on content creation, business building, agency growth, and more. Workshops are included with your All-Access ticket.

How to Clarify Your Brand Story to Amplify Your Impact and Simplify Your Life
By Park Howell

Topic: Storytelling Workshop

How to Create High Quality Videos With Your Smartphone
By Justin Brown

Topic: Video Production Workshop

As Easy as a Phone Call: How to Shine On-Camera
By David H. Lawrence XVII

Topic: Video Creation Workshop

How to Write Copy That Sells Without Being “Salesy”
By Ray Edwards

Topic: Copywriting Workshop

How to Grow a Highly Profitable Consulting Practice Without Adding Overhead
By John Jantsch

Topic: Agency Building Workshop

Augmented Reality and the Future of Marketing: What Marketers Need to Know
By Cathy Hackl

Topic: Augmented Reality Workshop

How to Innovate by Thinking Differently: The Disney Way
By Duncan Wardle

Topic: Innovation Workshop

How to Double Your Email Engagement and Double Your Sales
By Jason Van Orden

Topic: Email Marketing Workshop

Magic Words: The Art of Using Persuasion, Psychology, and Nuance in Your Copy
By Mike Kim

Topic: Persuasive Writing Workshop

How to Make Visual Content Your Social Media Secret Weapon
By Rebekah Radice

Topic: Visual Marketing Workshop

How to Build a Digital Marketing Plan
By Rich Brooks

Topic: Digital Marketing Plan Workshop

How to Convert More Site Traffic With Split Testing
By Chris Dayley

Topic: Conversion Rate Optimization Workshop

Photo Storytelling: How to Create Emotional Connections With Your Fans
By Jenna Kutcher

Topic: Photography Workshop

Selling With Webinars: How to Make Webinars That Convert (and Your Attendees Love)
By Tim Paige

Topic: Selling With Webinars Workshop

How to Automate Your Business to Get More Clients Without Working More Hours
By Greg Hickman

Topic: Marketing Automation Workshop

How to Build and Monetize Your Personal Brand
By Chris Ducker

Topic: Personal Branding Workshop

Relationship ROI: How to Grow Your Business by Focusing on Repeat and Referral Relationships
By Jessika Phillips

Topic: Relationship Marketing Workshop

A Blueprint for Running a Successful Mastermind
By Aaron Walker

Topic: Mastermind Creation Workshop

How to Get Traditional Media Exposure Using Social Media
By Josh Elledge

Topic: PR for Small Business Workshop

How to Use Speaking to Build Your Business Online and Offline
By Pete Vargas

Topic: Public Speaking Workshop

Conference Networking for Introverts: Ninja Tricks and Tips
By Mike Bruny and Jillian Vorce

Topic: Conference Networking

Creator: Blogging

Below you’ll find the 11 sessions we will have focused on blogging. This track is included with your All-Access ticket, Marketer ticket, or your Creator ticket.

10 Things I Wish I’d Known about Blogging That Will Shortcut the Growth of Your Blog
By Darren Rowse (Problogger)

Topic: Blogging Strategy

How to Create a Blogging Sales Funnel to Increase Your Revenue
By Leslie Samuel (Become a Blogger)

Topic: Blog Monetization

How to Leverage Blogging, Email, Podcasting, Facebook Ads and Webinars to Make a Million+ Dollars Annually
By Steve Chou (My Wife Quit Her Job)

Topic: Blog Monetization

Cashing in on Content: How to Master Affiliate Monetization
By Mark Mason (Late Night Internet Marketing)

Topic: Affiliate Monetization

How to Grow a Blog to a Multi-Million Dollar Business Without Advertising
By Robyn Openshaw (Green Smoothie Girl)

Topic: Advanced Blog Monetization

9 Essential Steps to ROCK Sponsored Posts (and Keep Sponsors Coming Back for More)
By Monica Pruett (Happy and Blessed Home)

Topic: Blogging Monetization

Next Level Blogging: From Content Creator to Audience Architect
By Brian Clark (Copyblogger)

Topic: Blog Content Development

Blogging as a Business Asset: How to Use Story to Drive Success
By Chris Brogan

Topic: Writing for Blogs

How to Generate Quality Ideas to Fuel Consistent Content Creation
By Heidi Cohen

Topic: Content Creation

Blogging Tools to Get More Traffic and Subscribers
By Syed Balkhi (WP Beginner)

Topic: Blogging Tools

From Click to Customer: How to Use SlideShare to Tell Stories That Sell
By Ana Hoffman (Traffic Generation Cafe)

Topic: Blog to Slideshare

Creator: YouTube and Video

Below you’ll find the 10 sessions we will have focused on YouTube and video creation. This track is included with your All-Access ticket, Marketer ticket, or your Creator ticket.

How Top Creators Accelerate Their YouTube Growth and You Can Too
By Tim Schmoyer (Video Creators TV)

Topic: YouTube Channel Growth

Understanding the YouTube Algorithm for Short and Long Term Growth
By Dan Markham (What’s Inside)

Topic: YouTube Algorithm and Growth

How to Create Videos People Want to Share: Science and Applications
By Jeremy Vest

Topic: Creating Shareable Videos

How to Grow Your Following With YouTube Collaborations
By Owen Hemsath (Owen Video) with Antonio Centeno (Real Men Real Style), Jorge Narvaez (Reality Changers) and Peter Hollens

Topic: YouTube Collaborations

Making Your Sponsor the Hero: How to Crush a Brand Deal
By Shaun McBride (Shonduras)

Topic: Working With Sponsors

YouMake YouFortune on YouTube: Making Money on YouTube
By Steve Dotto (Dotto Tech)

Topic: YouTube Monetization

The Future of Online Video
By Zach King

Topic: Video Production

How to Automate Your Video Production so it Works Without You
By Grant Thompson (King of Random)

Topic: Video Production Processes

Vlogging Secrets From the Best Storytellers on YouTube
By Amy Landino (Savvy Sexy Social)

Topic: Vlogging

Mastering and Measuring YouTube Analytics for Video Marketing
By Roberto Blake (Always be Creating)

Topic: YouTube Analytic

Creator: Podcasting

Below you’ll find the 8 sessions we will have focused on podcasting. This track is included with your All-Access ticket, Marketer ticket, or your Creator ticket.

How to Make Your Podcast Stand Out: Tips from the Trenches
By: Jordan Harbinger (Art of Charm) with Mark Mason (Late Night Internet Marketing)

Topic: Growing a Podcast

How to Build A Responsible and Profitable Online Business Around Your Podcast
By Cliff Ravenscraft (Podcast Answer Man)

Topic: Podcast Monetization

How to Grow Your Podcast Audience and Fuel Your Business
By John Lee Dumas (Entrepreneur on Fire) with Pat Flynn (Smart Passive Income), Lewis Howes (School of Greatness) and Cathy Heller (Don’t Keep Your Day Job)

Topic: Podcast Audience Growth Panel

How to Leverage Your Podcast to Grow Your Revenue
By Natalie Eckdahl (Biz Chix) with Amy Porterfield (Marketing Made Easy), Cate Stillman (Yoga Healer) and Dan Miller (48 Days)

Topic: Podcast Monetization Panel

Monetizing Your Podcast: Real Life Strategies to Boost Your Income
By Dave Jackson (School of Podcasting) with Katie Krimitsos (Biz Women Rock), Gary Leland (Fixer Upper) and Darren Dake (Coroner Talk)

Topic: Podcast Monetization Panel

How To Choose The Best Podcast Monetization Model For Your Show
By Paul Colligan (Podcast Industry Report) with Tim Street (Authentic Shows), Dr. Buck Joffrey (Wealth Formula) and Dana Malstaff (Boss-Mom)

Topic: Podcast Monetization Panel

Simple Ways to Dramatically Improve Your Audio Quality
With Ray Ortega (Podcasters’ Studio) and Mike Russell (Music Radio Creative)

Topic: Advanced Production

15,000,000 Downloads & Counting: A Tried & True Recipe for Podcast Success

INSTRUCTOR:
Michael O’Neal (Solopreneur Hour)

Click play above to see what others have to say about Social Media Marketing World.

Home | Agenda | Networking | Speakers | Travel | Hotel/Venue | About | FAQ | REGISTER