21 Creative Ways To Increase Your Facebook Fanbase

April 27, 2010

If you build a Facebook Page, will fans come? This is the great hope for many businesses. However, fans do not magically appear from the Facebook mist.

People must be lured to your fan page. And there are some good and bad ways to go about doing this. In this article, I'll share a big myth and 21 ways to drive more fans to your Facebook fan page. (Though Facebook recently changed the “Become A Fan” button to the new, omnipresent “Like” button - and a fan page is called a “Business Page” or “Facebook Page” - we can still call them fan pages

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How Social Media Is Changing Publishing (a Merritt Colaizzi Interview)

April 26, 2010

In this video I interview Merritt Colaizzi, publisher of SmartBrief, a media company that aggregates content in more than 150 daily business publications covering 23 industries (including social media). We work with SmartBrief to help us promote our events.

In this interview, Merritt talks about how social media is changing the world of publishing and how social media will continue to change the publishing world. And you'll also get an inside look at SmartBrief's publishing model.

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What You Need to Know About Outsourcing Social Media

April 23, 2010

Let’s face it—we’re all looking for shortcuts to help manage our businesses and social media interactions more efficiently and effectively. One of the best ways to make your social media activities run more smoothly is outsourcing—having someone manage certain tasks for you.

But when it comes right down to it, there are certain things that shouldn’t be outsourced, and there are really good reasons why "you" need to be a part of your social media strategy.

In fact, if you’re thinking of hiring someone to manage your social media accounts

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How to Boost Your Personal Brand With Social Media

April 21, 2010

Want to build your personal brand? There are few tools as powerful as social media for quickly building a positive personal brand. Whether you're focusing on a global audience or a local one, social media can help you get visibility and help you forge connections.

In this article, I'll share some tips to help you leverage social media to gain more exposure.
#1: Reap What You Sow
What are you aiming for? What is your goal?

If you want to get yourself known, social media is a great way to build visibility and a platform. Getting known

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4 Steps to Driving Faster Sales With Social Media Content

April 20, 2010

One of the key benefits of social media (that's rarely discussed) is its ability to resolve doubt and confusion among fence-sitters.

Yes, your prospective customers are likely confused and possibly uncertain.

During my 15 years of website strategy and usability work (before I went all "social media" on you), I tried very hard to live by the two-click rule—answering the most common questions customers have about your business on your site within two clicks.

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