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    Mark Zuckerberg Lays Out Future Vision

    by Grace Duffy / January 18, 2020

    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Mark Zuckerberg's latest personal challenge and what it means for marketers with special guest, Mari Smith. We'll also discuss Facebook's new product updates for ads, video metrics, and page management.

    Tune In to the Social Media Marketing Talk Show

    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

    Watch the replay of this week's show below.
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    About Our Special Guest

    • Mari Smith is known as “the Queen of Facebook.” She's a consultant for Facebook and the leading expert on Facebook marketing. She's the author of The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web.

    Use the timestamps below to fast-forward to our top stories in the replay above.

    • 1:57 Facebook Founder and CEO Mark Zuckerberg Issues New Personal Challenge for 2020
    • 27:17 Facebook Page Admins Can Now Access Their Page Management History
    • 32:20 Facebook Allows Users to Hide Ads Targeted via Custom Audience Lists
    • 39:21 Facebook Launches Traffic Source Insights for Videos

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    Facebook Founder and CEO Mark Zuckerberg Issues New Personal Challenge for 2020: Rather than declaring a new personal challenge for the new year as he's done since 2009, Mark Zuckerberg decided to take a longer view and think about what he'd like the world and his life to look like over the coming decade. Naturally, his vision for a connected planet and equitable future involves Facebook's apps and technology.

    Discover Proven Marketing Strategies and Tips

    Want to go even deeper with your marketing? Check out the Social Media Marketing Podcast! Publishing weekly since 2012, the Social Media Marketing Podcast helps you navigate the constantly changing marketing jungle, with expert interviews from marketing pros.

    But don’t let the name fool you. This show is about a lot more than just social media marketing. With over 600 episodes and millions of downloads each year, this show has been a trusted source for marketers for well over a decade.

    CHECK OUT THE SOCIAL MEDIA MARKETING PODCAST NOW

    Every new year of the last decade I set a personal challenge. My goal was to grow in new ways outside my day-to-day work…

    Posted by Mark Zuckerberg on Thursday, January 9, 2020


    Facebook Page Admins Can Now Access Their Page Management History
    : Facebook quietly added a new way for page admins to access an overview of all actions taken by all other page admins. This includes page role allocations, contact information, Business Manager relationships, changes to page settings, and more.

    New! Facebook has added a Page Management history feature

    It gives Page Admins greater visibility into actions that other admins take on behalf of their Page.

    More info: https://t.co/NEh44xKtbp pic.twitter.com/AphLiE4La4

    — Matt Navarra (@MattNavarra) January 9, 2020

    Facebook Allows Users to Hide Ads Targeted via Custom Audience Lists: Facebook will allow users to control how an advertiser can reach them with a “Custom Audience from a list.” According to a series of tweets from the director of product at Facebook, this product change is expected to roll out later this month and will apply to all campaigns using custom audiences.

    AI Business Society

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    If you’re like most of us, you are trying to figure out how to use AI in your marketing. Here's the solution: The AI Business Society—a new AI marketing community from your friends at Social Media Examiner.

    The AI Business Society is the place to discover how to apply AI in your work. When you join, you'll boost your productivity, unlock your creativity, and make connections with other marketers on a similar journey.

    I'M READY TO BECOME AN AI-POWERED MARKETER

    A promised thread for adtech nerds. Since we announced an important product change last week that applies to all ads (not just a subset), for ‘Custom Audiences from a list’. I wanted to give some more details. These changes start to roll out later this month (1/17)

    — Rob Leathern (@robleathern) January 13, 2020

    Facebook Launches Traffic Source Insights for Videos: Facebook added Traffic Source Insights, a new set of video insights for managing, monetizing, and tracking the performance of video content. The company shares that these new insights will roll out to 100% of Facebook's user base “over the next few months.”

    Facebook added a new set of video insights to Creator Studio dashboard for managing, monetizing and tracking the performance of content called, Traffic Source Insights.

     

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    Tags: News, Social Media Marketing Talk Show

    About the authorGrace Duffy

    Grace Duffy, serves on the Editorial Staff at Social Media Examiner as News Producer. She is a social media strategist, marketer and content creator with a passion for connecting people through technology.
    Other posts by Grace Duffy »

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