Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Instagram Adds Post Notifications: Instagram introduced a new feature that allows you to receive push notifications “when your favorite accounts post a photo or video.”
Facebook Launches Web Version of Messenger: Facebook introduced “a dedicated desktop experience with the launch of Messenger.com.”
Twitter Introduces Tailored Trends on Mobile: Twitter has made “some updates to the trends experience on mobile to make them more informative and easier to find.”
Twitter Launches Retweet with Comment Feature: “‘Retweet with Comment’ allows users to embed a tweet in their own tweets, which lets them get around Twitter’s 140-character limit when they write their own commentary.”
Instagram Adds Two New Creative Tools—Color and Fade: “Use the Color tool to tint the highlights or shadows in your photo… The Fade tool allows you to bring a quiet tone to your photos by softening colors.”
Vine Update for Windows Phones: The latest version of Vine for the Windows phone “introduces a bunch of features” like new camera tools, messages and feed activity.
Other social media news worth following:
YouTube Confirms Plans for an Ads-Free, Subscription-Based Service: In an email to its partners, YouTube details plans to “offer consumers the choice to pay for an ‘ads-free’ version of YouTube for a monthly fee.”
LinkedIn Acquires Online Education Platform lynda.com: LinkedIn believes this partnership will “make it even easier for professionals around the world to accelerate their careers and realize their potential through the learning and development of new skills.”
Here are a couple of cool social media tools worth checking out:
Spider: A powerful, real-time social listening tool for Twitter.
Become the Social Media Marketing Rockstar for Your Business
Meet your secret team that makes you look like a social media genius and empowers you to embrace change! We’re a genuine community of marketers from your friends at Social Media Examiner. And we’re here to support you. Think of us as your career insurance policy. We keep you focused on what matters. We make sure you won’t be left behind as the changes keep coming. Join the Social Media Marketing Society. Get access to monthly online training, expert support, and a thriving community of marketers who will empower you to succeed.CLICK HERE TO ENVISION A BETTER FUTURE
Dashlane Inbox Scan: A new tool “which will automatically search your email inbox for vulnerable information, including passwords you’ve shared.”
Weekly Video Tip:
How to Customize the Web Address for Your Facebook Group Page
Join the Social Media Marketing Society
At Social Media Marketing World 2015, Social Media Examiner announced the Social Media Marketing Society, a new online community to help marketers stay on the leading edge of social media. Designed to help you avoid trial and error and focus on what works to market your business, the Society will feature live expert webinars, Q&A sessions and a discussion forum where you can get all of your questions answered.
Join the Founder’s List now to receive exclusive video courses with actionable ideas that you can use immediately to improve your marketing—free. ONLY Founder’s List members will be invited to join the Society when it launches in late April 2015, so register today at http://www.socialmediaexaminer.com/society/.
Some interesting studies to note:
The 2014 Social Commerce Breakdown: Ecommerce marketing platform AddShoppers analyzed data from over 10,000 merchants, 1.69 billion page views and 304 million unique shoppers for 2014. Based on the activity tracked, AddShoppers found that Facebook accounts for the bulk of all social shares at 73.68%. Ecommerce site content shared by shoppers worldwide via Facebook received an average of 1.10 clicks in 2014, making it the top traffic driver among all social sources as well. StumbleUpon (0.98), Twitter (0.97) and Wanelo (0.94) followed, but no other site broke 0.90 clicks.
The State of Video Ads: Mixpo surveyed 125 U.S. agency, brand and publisher executives running social ad campaigns on which social video advertising metrics they tracked most. The findings show that advertisers are more interested in tracking engagement with interactive elements (47%) and shares (43%) than views (34%) and CTR (30%). The survey also found that while more advertisers ran video ad campaigns on YouTube (77.8%) than on Facebook (63%) last year, this year more plan to run a campaign on Facebook (87%) than on YouTube (81.5%).
Social Login Trends for Q1 2015: Janrain’s latest report, Social Login Trends Across the Web: Q1 2015, reveals that Facebook dominates social login trends, capturing a 45% share of all social logins. After leading the B2B vertical with a 35% share of social logins in Q4 2014, LinkedIn logins decreased by 10% in Q1 2015. Google+ also saw a decrease from last quarter, with a total share of 37%.
How Often Companies Should Blog: HubSpot pulled blogging data from over 13,500 customers to study how number of blog posts published per month and in total affect traffic and leads. As expected, both B2C and B2B companies that published more frequently (16+ blog posts per month) got almost 3.5 times more web traffic than companies that only published 0 – 4 per month. When the data was segmented by company size, it shows that companies of all sizes had the most significant jump in traffic and return on leads when they published more than 11 blog posts per month.
Missed Social Media Marketing World?
Social Media Marketing World 2015, which took place last month, was attended by thousands of marketers. With the virtual ticket, you can watch more than 100 value-packed sessions from the comfort of your office chair—for a fraction of the cost of attending live.
Hear testimonials from our 2014 conference speakers.
Click here to check out all of the speakers and the agenda, watch our video and grab your virtual ticket.
What do you think? Please share your comments below.