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    How Cisco Uses Social Media to Connect With Customers

    by Michael Stelzner / April 22, 2011

    social media expert interviewIn this video I interview LaSandra Brill, the social media marketing manager at Cisco.  She talks about the cool stuff Cisco is doing with social media.

    LaSandra shares insights into how Cisco reached 90 times the audience at one-sixth the cost on a recent social media product launch and how they did this compared to a similar launch using traditional marketing. You'll also hear about other ways Cisco uses social media to deepen relationships and connect with customers.

    Be sure to check out the takeaways below after you watch the video.

    Tools Resource Guide

    Looking for something to make your life easier?

    Discover the tools we recommend to drive engagement, save you time, and boost sales across your entire marketing funnel or business.

    Whether you need help planning content, organizing social posts, or developing your strategy, you’ll find something for every situation.

    FIND YOUR NEXT FAVORITE TOOL

    Here are some of the things you'll learn in this video:

    • Use blogger outreach for your social media product launch to connect with a wider audience
    • Show a lighter side on Facebook to get more engagement with customers there
    • Adapt to your social media audience: Cisco uses MetaCafé in addition to YouTube due to their global reach
    • Identify the channels you want to target so you don't spread yourself too thin
    • Follow how B2B companies are integrating the Facebook Like button

    Connect with LaSandra on Twitter @LaSandraBrill and with Cisco @CiscoSystems.

    How is your company using social media to connect with customers? What tips do you have to share? Please share them in the comment section below.

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    Tags: Social Media Strategy

    About the authorMichael Stelzner

    Michael Stelzner is the founder of Social Media Examiner and the Social Media Marketing Society. He's host of the Social Media Marketing Podcast, the Web3 Business Podcast, and he's founder of the Social Media Marketing Society. He also authored the books Launch and Writing White Papers.
    Other posts by Michael Stelzner »

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