by Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week's Social Media Marketing Talk Show, we explore where Facebook and Twitter are heading based on signals from this week's Q1 2019 earnings calls. Our special guest this week is Michael Stelzner.
Tune In to the Social Media Marketing Talk Show
Watch this week's show:
Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.
Join us live, next week! Click here to RSVP.
About Our Special Guest
- Michael Stelzner is founder and CEO of Social Media Examiner and host of the Social Media Marketing podcast. He also authored the books Launch and Writing White Papers.
For this week's top stories, you'll find timestamps below that allow you to fast-forward in the replay above.
Twitter Reports Q1 2019 Earnings and Results: Twitter highlighted better-than-expected growth in Q1 2019. During the earnings call, the company also stated that this quarter will be the last time it reports monthly active users (MAUs). As a replacement, Twitter started to report monetizable daily active users (mDAUs), which includes users who access Twitter on any given day through Twitter.com or its apps and who can be shown ads. (2:26)
Tune in to Twitter Q1’19 earnings Q&A with @jack & @nedsegal at 8am ET / 5am PT! Listen via @TwitterIR or https://t.co/WGJ0aE0iPl $TWTR pic.twitter.com/7QCW232QgZ
— Twitter Investor Relations (@TwitterIR) April 23, 2019
Discover Proven Marketing Strategies and Tips
Want to go even deeper with your marketing? Check out the Social Media Marketing Podcast! Publishing weekly since 2012, the Social Media Marketing Podcast helps you navigate the constantly changing marketing jungle, with expert interviews from marketing pros.
CHECK OUT THE SOCIAL MEDIA MARKETING PODCAST NOW
But don’t let the name fool you. This show is about a lot more than just social media marketing. With over 600 episodes and millions of downloads each year, this show has been a trusted source for marketers for well over a decade.
Twitter reported 134 million average mDAUs for the first quarter, compared with 120 million a year earlier. In the fourth quarter, Twitter stated that it had 126 million mDAUs.
Facebook Releases Q1 2019 Earnings and Results: Facebook released its Q1 2019 financial results, showing an increase in total daily active users across its family of apps and a 26% jump in year-over-year advertising revenue. (13:07)
We just shared our community update and quarterly results. Our community now includes about 2.7 billion people around…
Ready to Unlock AI Marketing Breakthroughs?
If you’re like most of us, you are trying to figure out how to use AI in your marketing. Here's the solution: The AI Business Society—a new AI marketing community from your friends at Social Media Examiner.
The AI Business Society is the place to discover how to apply AI in your work. When you join, you'll boost your productivity, unlock your creativity, and make connections with other marketers on a similar journey.
I'M READY TO BECOME AN AI-POWERED MARKETERPosted by Mark Zuckerberg on Wednesday, April 24, 2019
The company notes that the Stories feature on Facebook, Messenger, and WhatsApp now boasts 500 million daily active users. They've now joined Instagram, which hit this mark in January 2019. In addition, there are 3 million advertisers using Stories ads across Instagram, Facebook, and Messenger.
Facebook Sunsets Messenger Codes: Starting August 15, 2019, the Messenger camera will no longer support scanning Messenger codes. Instead, Facebook recommends that businesses “take advantage of the phone's native capabilities to scan QR codes with m.me links as a lightweight, efficient solution.”(43:00)
Instagram Rolls Out Quiz Stickers for Stories: Instagram users around the globe can now add the new quiz sticker in Stories. With this new feature, brands and businesses can ask their followers a multiple-choice question and see how they respond. (44:58)
Starting today, you can use the new quiz sticker in Stories to ask your friends and followers a multiple-choice question. See how well your friends know you. 🤔🙃 pic.twitter.com/a6y1PaOnSY
— Instagram (@instagram) April 23, 2019
Instagram Hides Vanity Metrics: In the latest round of feature updates and experiments, Instagram is testing a version of the app that hides all of the likes on posts from everyone except the person who shared the post. This new test feature was discovered by Jane Manchun Wong and was found in and among Instagram Android code. (46:22)
Instagram is testing hiding like count from audiences,
as stated in the app: “We want your followers to focus on what you share, not how many likes your posts get” pic.twitter.com/MN7woHowVN
— Jane Manchun Wong (@wongmjane) April 18, 2019
Want to catch our next show live? Click here to subscribe or add our show to your calendar.
Curious About How to Use AI?
Our newest show, AI Explored, might be just what you're looking for. It's for marketers, creators, and entrepreneurs who want to understand how to use AI in their business.
It's hosted by Michael Stelzner and explores this exciting new frontier in easy-to-understand terms.
Pull up your favorite podcast app and search for AI Explored. Or click the button below for more information.
