Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, we explore where Facebook and Twitter are heading based on signals from this week’s Q1 2019 earnings calls. Our special guest this week is Michael Stelzner.
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About Our Special Guest
- Michael Stelzner is founder and CEO of Social Media Examiner and host of the Social Media Marketing podcast. He also authored the books Launch and Writing White Papers.
For this week’s top stories, you’ll find timestamps below that allow you to fast-forward in the replay above.
Twitter Reports Q1 2019 Earnings and Results: Twitter highlighted better-than-expected growth in Q1 2019. During the earnings call, the company also stated that this quarter will be the last time it reports monthly active users (MAUs). As a replacement, Twitter started to report monetizable daily active users (mDAUs), which includes users who access Twitter on any given day through Twitter.com or its apps and who can be shown ads. (2:26)
— Twitter Investor Relations (@TwitterIR) April 23, 2019
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Twitter reported 134 million average mDAUs for the first quarter, compared with 120 million a year earlier. In the fourth quarter, Twitter stated that it had 126 million mDAUs.
Facebook Releases Q1 2019 Earnings and Results: Facebook released its Q1 2019 financial results, showing an increase in total daily active users across its family of apps and a 26% jump in year-over-year advertising revenue. (13:07)
We just shared our community update and quarterly results. Our community now includes about 2.7 billion people around…
The company notes that the Stories feature on Facebook, Messenger, and WhatsApp now boasts 500 million daily active users. They’ve now joined Instagram, which hit this mark in January 2019. In addition, there are 3 million advertisers using Stories ads across Instagram, Facebook, and Messenger.
Facebook Sunsets Messenger Codes: Starting August 15, 2019, the Messenger camera will no longer support scanning Messenger codes. Instead, Facebook recommends that businesses “take advantage of the phone’s native capabilities to scan QR codes with m.me links as a lightweight, efficient solution.”(43:00)
Instagram Rolls Out Quiz Stickers for Stories: Instagram users around the globe can now add the new quiz sticker in Stories. With this new feature, brands and businesses can ask their followers a multiple-choice question and see how they respond. (44:58)
Starting today, you can use the new quiz sticker in Stories to ask your friends and followers a multiple-choice question. See how well your friends know you. 🤔🙃 pic.twitter.com/a6y1PaOnSY
— Instagram (@instagram) April 23, 2019
Instagram Hides Vanity Metrics: In the latest round of feature updates and experiments, Instagram is testing a version of the app that hides all of the likes on posts from everyone except the person who shared the post. This new test feature was discovered by Jane Manchun Wong and was found in and among Instagram Android code. (46:22)
Instagram is testing hiding like count from audiences,
as stated in the app: “We want your followers to focus on what you share, not how many likes your posts get” pic.twitter.com/MN7woHowVN
— Jane Manchun Wong (@wongmjane) April 18, 2019