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  • Social Media Marketing World10th annual. Biggest industry event. Get the recordings!IMPROVE YOUR MARKETING

    Facebook Revamps Insights: This Week in Social Media

    by Cindy King / November 26, 2011

    social media researchWelcome to our weekly edition of what's hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

    What's New This Week?

    Facebook Launches Revamped Insights Tool for Business Pages: Facebook page admins now have a new improved Insights tool for better Facebook marketing.

    • Admins can find this new Insights tool in the left navigation sidebar once they opt in.

      facebook new insights
      Check out the new Facebook Insights tool.

    • A link to the old Insights features is still found in the admin's right sidebar, but Facebook will begin phasing out this older version of Insights on December 15th.
    • Check out Facebook's tutorial: Learn Page Insights.

      learn page insights
      Follow Facebook's 20-minute tutorial at http://www.learnpageinsights.com/.

    Facebook Mixes Sponsored Stories Ads With Content in the Site-Wide Ticker:  Facebook's Sponsored Stories (a type of advertising on Facebook) are now seen in the Facebook Ticker feature which was introduced earlier this year.

    sponsored stories
    The types of content shared in Sponsored Stories are page likes, page posts, page post likes, check-ins, app shares, apps used and games played and domain stories.

    Facebook Asks Users to Adopt the Facebook Timeline: Many users are seeing the notification below asking them to get the Facebook Timeline.

    Tools Resource Guide

    Looking for something to make your life easier?

    Discover the tools we recommend to drive engagement, save you time, and boost sales across your entire marketing funnel or business.

    Whether you need help planning content, organizing social posts, or developing your strategy, you’ll find something for every situation.

    FIND YOUR NEXT FAVORITE TOOL
    facebook timeline
    Are you getting the new Facebook Timeline now?

    Here are a few social media tools worth noting:

    Quipol: An easy-to-use, easy-to-embed polling tool with comments that can be shared on Facebook and Twitter. Note the handy thumbs up/down function.

    StatFly:  A social media tool for agencies, small business owners and individual bloggers to easily post and monitor campaigns on Facebook pages, Twitter and (coming soon) Google+. It's a platform with one-step publishing, a simple interface, bit.ly interactivity,  and comprehensive at-a-glance reporting that are useful for strategizing social media efforts.

    statfly
    A social media management and analytics site designed “for the rest of us.”

    TweepsMap: A free tool to see where your Twitter followers are located.

    tweepsmap
    Here's a snapshot of @SMExaminer's community on Twitter.

    And don’t miss this:

    sbss12
    Social Media Examiner presents Small Business Success Summit 2011! (online conference)

    Join 25 experts, including including John Jantsch (author, Duct Tape Marketing), Anita Campbell (founder, Small Business Trends), Michael Stelzner (founder, Social Media Examiner and author, Launch), Mari Smith (co-author, Facebook Marketing), Jesse Stay (author, Google+ for Dummies), Hollis Thomases (author, Twitter Marketing), David Siteman Garland (founder, “The Rise to the Top” and author, Faster, Smarter, Cheaper), Joe Pulizzi (founder, Content Marketing Institute and co-author, Get Content, Get Customers), Brian Clark (founder, Copyblogger Media), Lee Odden (founder, TopRank Online Marketing), Ramon Ray (founder, Small Biz Technology and author, Technology Solutions for Growing Businesses) and Lewis Howes (co-author, LinkedWorking)—just to mention a few (scroll down to see full list)!

    Go here to learn more.

    3 Days of World-Class Training—Zero Travel!

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    Travel to Social Media Marketing World off the table? Get all of the great content at a fraction of the price with an On-Demand ticket.

    That’s full access to recordings of every keynote, workshop, and session—the ones people travel thousands of miles to see. Don't wait. Get your On-Demand ticket and enjoy actionable content that you can watch anytime, anywhere.

    GET YOUR ON-DEMAND TICKET NOW

    What social media news caught your interest this week? Please share your comments below.

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    About the authorCindy King

    Cindy King is the director of editorial for Social Media Examiner. She spent 25 years abroad in international business development and then built her own international business using social business networking.
    Other posts by Cindy King Âť

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