Facebook Revamps Insights: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Launches Revamped Insights Tool for Business Pages: Facebook page admins now have a new improved Insights tool for better Facebook marketing.

• Admins can find this new Insights tool in the left navigation sidebar once they opt in.

  

• A link to the old Insights features is still found in the admin’s right sidebar, but Facebook will begin phasing out this older version of Insights on December 15th.
• Check out Facebook’s tutorial: Learn Page Insights.

  

Facebook Mixes Sponsored Stories Ads With Content in the Site-Wide Ticker:  Facebook’s Sponsored Stories (a type of advertising on Facebook) are now seen in the Facebook Ticker feature which was introduced earlier this year.

Facebook Asks Users to Adopt the Facebook Timeline: Many users are seeing the notification below asking them to get the Facebook Timeline.

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Here are a few social media tools worth noting:

Quipol: An easy-to-use, easy-to-embed polling tool with comments that can be shared on Facebook and Twitter. Note the handy thumbs up/down function.

StatFly:  A social media tool for agencies, small business owners and individual bloggers to easily post and monitor campaigns on Facebook pages, Twitter and (coming soon) Google+. It’s a platform with one-step publishing, a simple interface, bit.ly interactivity,  and comprehensive at-a-glance reporting that are useful for strategizing social media efforts.

TweepsMap: A free tool to see where your Twitter followers are located.

And don’t miss this:

Social Media Examiner presents Small Business Success Summit 2011! (online conference)

Join 25 experts, including including John Jantsch (author, Duct Tape Marketing), Anita Campbell (founder, Small Business Trends), Michael Stelzner (founder, Social Media Examiner and author, Launch), Mari Smith (co-author, Facebook Marketing), Jesse Stay (author, Google+ for Dummies), Hollis Thomases (author, Twitter Marketing), David Siteman Garland (founder, “The Rise to the Top” and author, Faster, Smarter, Cheaper), Joe Pulizzi (founder, Content Marketing Institute and co-author, Get Content, Get Customers), Brian Clark (founder, Copyblogger Media), Lee Odden (founder, TopRank Online Marketing), Ramon Ray (founder, Small Biz Technology and author, Technology Solutions for Growing Businesses) and Lewis Howes (co-author, LinkedWorking)—just to mention a few (scroll down to see full list)!

Go here to learn more.

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What social media news caught your interest this week? Please share your comments below.

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