• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner

Your Guide to the Social Media Jungle

  • đŸ”„ Free Newsletter
  • ⭐ FREE Web3 Course
  • đŸ—“ïž Our Events
    • Social Media Marketing World (Mar 13-15)
    • Other Industry Events
  • 💡 Society
  • ⚙ Tools
  • đŸŽ™ïž Podcasts
    • Social Media Marketing Podcast
    • Social Media Marketing Talk Show
    • Web3 Business Podcast
    • Our YouTube Channel
  • 🎯 Partner With Us
    • Podcast Sponsorship
    • Email Sponsorship
      • Email Newsletter
      • Dedicated Email Blast
    • Event Sponsorship
      • Social Media Marketing World
    • Tools Sponsorship
  • 👋 About Us
    • Our Story
    • Articles
      • Web3
      • Instagram Marketing
      • Facebook Marketing
      • YouTube Marketing
      • LinkedIn Marketing
      • TikTok Marketing
      • Expert Interviews
  • Search
  • Social Media Marketing World10th annual. Biggest industry event. Sale ends soon!IMPROVE YOUR MARKETING

    Creating Persuasive Videos: How to Move Viewers to Action

    by Michael Stelzner / March 8, 2013

    Do you create marketing videos?

    Are you wondering how to get people to go from passive observers to active participants?

    To learn how to create videos that people want to watch and get them to take action, I interview James Wedmore for this episode of the Social Media Marketing podcast.

    More About This Show

    Social Media Marketing Podcast w/ Michael Stelzner

    The Social Media Marketing podcast is a show from Social Media Examiner.

    It's designed to help busy marketers and business owners discover what works with social media marketing.

    The show format is on-demand talk radio (also known as podcasting).

    In this episode, I interview James Wedmore, author of The YouTube Marketing Book, founder of Video Traffic Academy and–in my opinion–one of the smartest video marketers on the planet.

    James shares his knowledge and experience on video creation and taking your viewers to the next level.

    You'll learn the 5 important elements of what goes into persuasive video.

    Share your feedback, read the show notes and get the links mentioned in this episode below!

    Listen Now


    Where to subscribe: Apple Podcast | Google Podcasts | Spotify | RSS

    Here are some of the things you'll discover in this show:

    Persuasive Video Creation

    Why video is so important for marketers

    The Conference You've Been Waiting For

    As a small business marketer, you can probably only pick one or two events to attend each year. Get back into the game with an unbeatable conference experience and expert training at Social Media Marketing World in sunny San Diego, California—from your friends at Social Media Examiner.

    đŸ”„đŸ”„ As a valued reader, you can save $350 if you act now! Sale Ends Wednesday!

    CLICK HERE TO LEARN MORE

    James describes how he has always considered video as a communication tool. A video can be simple, quick and efficient and can be used in an unlimited number of ways.

    Coming from a film background, James realised he could plug in video to everything people teach  him. You'll learn the different uses for video on your website and the benefits to your audience.

    James says YouTube is the most shared website and form of content inside of Facebook.

    james wedmore youtube
    YouTube is the most shared website or form of content inside of Facebook.

    You'll learn about the full potential and power of video and discover why James encourages people to get in front of the camera.

    Listen to the show to find out how we use video at Social Media Examiner.

    A 5-part YouTube video guide designed to move people to take action

    James explains that although the equipment you use is important, it's strategy that comes first. It's about the way the video can be executed and make it original.

    You'll find out the real strategy behind his videos and why he tries to share content once a week with a video on YouTube.

    Every video James makes is based off his 5-part template below.

    youtube video template graphic
    James' YouTube Video Template.

    The 5 parts of the YouTube video template are:

    1. Attention Grabber
    2. Intro Bumper
    3. The Content
    4. Outro Bumper
    5. Outtakes

    You'll learn why you need to keep your YouTube videos as succinct as possible. And you'll discover what James did with his videos to have more success, great results and higher audience attention rates.

    Below is James' YouTube Tutorial on How to Create a Video.

    1. Attention Grabber. You don't need to spend time introducing yourself. You need to say what you are going to talk about in the video or ask a question.

    By 8 seconds into the video, you should have a good idea of what you are going to be talking about for the next 5 minutes of the video.

    James describes why it's so important in the first few seconds to make sure you tell the person watching the video what they will gain. You have to provide value for your audience.

    YouTube is not a place for commercials. You'll get the views by answering the questions they will have. James calls it a mini transformation.

    You'll find out why being able to keep their attention, allows for stronger engagement.

    2. Intro Bumper. This is the time when you can throw in a little commercial. It's the best way to brand your show. It adds a level of professionalism and legitimises you.

    For this part of the video, which needs to be less than 6 seconds long, James explains how he used software called VideoScribetv. It's a great place to put your logo, a picture of yourself, your tag line and a tune. These can be made at a low cost at Videohive.

    intro bumper clip
    The Intro Bumper.

    You can then hire someone on Fiverr, oDesk or Freelancer and for an additional $10 have it complete. It's now a video that you can plug into all of your future videos. You now have the WOW factor.

    Tools Resource Guide

    Looking for something to make your life easier?

    Discover the tools we recommend to drive engagement, save you time, and boost sales across your entire marketing funnel or business.

    Whether you need help planning content, organizing social posts, or developing your strategy, you’ll find something for every situation.

    FIND YOUR NEXT FAVORITE TOOL

    3. The Content. This is where you have to deliver on your promise. The first element is you have to become a teacher or a marketer in everything you do. Tell people why it's important.

    Once you've got your viewers on the same page, the next step is to convey the benefits and results they'll get once they implement them.

    Every YouTube video that James puts out is a mini transformation. It's an idea that stands alone.

    After you deliver your content, you must deliver your call to action.

    James explains what you need to do to make sure people stay to the end of your video and what's the most important thing to have at the end of a content section.

    You'll hear James give an example of the delivery on a call to action. By showing your audience what they are going to receive on screen, it adds a higher perceived value. You also need to mention where to click for the link.

    free product giveaway
    Show your audience on screen what they are going to receive.

    You'll hear how to get people off of YouTube and to take the next step with you.

    4. Outro Bumper. This is a repeated variation of your intro bumper. Once you have delivered your call to action, you can thank people for watching the video and then it's time to sign off and end the show.

    James likes to end his videos with the same way that he opened them. You can put the same intro bumper at the end of your video.

    click the link below
    Use text to further enunciate what your call to action is.

    You'll learn tips to help with your branding and have that humanizing effect.

    5. Outtakes. By sharing the bluppers from the making of the video you show you are human.

    Not only does it let people see the behind the scenes aspects, it also helps you to train your audience to stay to the end of your videos. This creates a deeper connection with your audience. Remember people buy from who they know, like and trust.

    At the end of the show James shares a video directory in the form of a card, similar to a thumbnail, which allows people to take the next step. It's great additional branding.

    subscribe james wedmore
    The Outtakes.

    Listen to the show to find out why you always raise your level of good.

    Other Show Mentions

    Social Media Marketing World is Social Media Examiner's latest mega-conference—taking place at the waterfront San Diego Marriott Marquis & Marina in San Diego, California on April 7-9, 2013.

    As you'd expect, Social Media Examiner recruited the biggest and best names in the world of social media marketing for this conference. Only the best for you! Be sure to check it out.

    We are one month away from Social Media Marketing World, which is nearly a sell out. Remember there is no better place to build relationships and business deals than when you meet face-to-face and there is no better place to do that than at Social Media Marketing World.

    James Wedmore will be one of the presenters, along with over 50 others, who are some of the biggest names in the world in social media marketing.

    Key takeaways mentioned in this episode:

    • Connect with James on his YouTube channel
    • Take a look at James' book: The YouTube Marketing Book
    • Head over to Video Traffic Academy
    • Watch James' How to Create a Video tutorial
    • Check out the software at VideoScribetv
    • Check out After Effects Projects, motion graphics and C4D templates at Videohive
    • Head over to Fiverr, oDesk or Freelancer to find freelance help
    • Learn more about Social Media Marketing World

    Help Us Spread the Word!

    Please let your Twitter followers know about this podcast. Simply click here now to post a tweet.

    If you enjoyed this episode of the Social Media Marketing podcast, please head over to iTunes, leave a rating, write a review and subscribe.

    Ways to subscribe to the Social Media Marketing podcast:

    • Click here to subscribe via iTunes.
    • Click here to subscribe via RSS (non-iTunes feed).
    • You can also subscribe via Stitcher.

    What do you think? What are your thoughts on creating persuasive videos? Please leave your comments below.

    Get Your FREE Course: Web3 for Beginners

    Web 3 for Beginners

    Curious about Web3, but don't know where to start or who to trust?

    Introducing Web3 for Beginners, a course taught by Michael Stelzner, the founder of Social Media Examiner.

    Learn the basics of Web3 and apply it to your business with this FREE comprehensive course.


    CLICK HERE TO GET FREE ACCESS

    Tags: Social Media Marketing Podcast, Social Media Video

    About the authorMichael Stelzner

    Michael Stelzner is the founder of Social Media Examiner and the Social Media Marketing Society. He's host of the Social Media Marketing Podcast, the Web3 Business Podcast, and he's founder of the Social Media Marketing Society. He also authored the books Launch and Writing White Papers.
    Other posts by Michael Stelzner »

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (39 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    Web3

    Marketing Help Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:


    Footer

    Your Guide to the Social Media Jungle
    Copyright © 2023 Social Media ExaminerÂź
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our industry report
    • Sponsorship opportunities
    • RSS
    • Accessibility