Welcome to our weekly edition of what's hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What's New This Week
Google Improves YouTube Ad Experience: Google introduced two new ecommerce features on YouTube that give retailers "more control over branding" on TrueView for shopping ads. The new features include companion banners, "a new interactive banner appearing next to the video that lets viewers scroll through products while the video is playing next to