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  • Category: Tools

    5 Creative Ways To Use Your Twitter Favorites

    by Mari Smith / December 15, 2009

    If you look at most Twitter users' Favorites, this feature is often completely empty or seldom used. Many people simply don't know the power of this tiny tool! There are so many creative and useful ways to get mileage out of selecting tweets to favorite (others' and your own).

    With the constant stream (river!) of information rushing by on Twitter, here are five fun ways to capture your favorite tweets and have a way to archive/refer back to them.

    First, let’s make sure you know how to favorite tweets, what types of tweets to favorite, and

    Continue Reading about 5 Creative Ways To Use Your Twitter Favorites →

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    How to Conduct a Live Video Broadcast With Multiple Talking Heads

    by Michael Stelzner / December 8, 2009

    Can you see me now?  Yes, seeing faces is really at the core of social media. New tools have recently emerged that allow you to broadcast multiple live talking heads over the Internet.

    Here's the cool part.  They cost next to nothing and allow you to instantly communicate with hundreds of people.  The marketing upside is huge here: quick video chats with groups of prospects, organized events and much more.

    We conducted four live multi-guest video broadcasts for the launch of Social Media Examiner. In this article I'll explain how we did

    Continue Reading about How to Conduct a Live Video Broadcast With Multiple Talking Heads →

    6 Blog Add-Ons That Spur Social Media Activity

    by Michael Stelzner / October 27, 2009

    Got a blog? Are you on Facebook or Twitter? How about your readers—are they using social networks?

    Want to make it easy for readers to share your great content with their tribes? If so, keep reading as I share six social media add-ons you can effortlessly integrate into your blog today. Your immediate result: much better engagement with your readers. And by the way, I've used them all—many on this very site.

    An aside... The key to encouraging social activity is making it easy for people to act. The less friction there is between desire

    Continue Reading about 6 Blog Add-Ons That Spur Social Media Activity →

    Top Tips for Using Facebook for Business (Video)

    by Michael Stelzner / October 21, 2009

    The topic of this show is Facebook—and how it can help your business.

    And the special guest is Mari Smith, a relationship marketing and Facebook expert. In this video Mari shares her expertise on Facebook and how businesses can immediately benefit from the world's largest social network.

    This video was is a recording of a recent live video broadcast. You will notice Mari and I speaking via video and participants entering their questions into a chat window.

    VIEW VIDEO HERE NOW:

    Continue Reading about Top Tips for Using Facebook for Business (Video) →

    The Marketing Power of the Retweet: An Interview With Dan Zarrella

    by Michael Stelzner / October 12, 2009

    I recently sat down with Dan Zarrella. Dan is a social media and viral marketing scientist. He's also the author of the brand-new book coming out called The Social Media Marketing Book by O'Reilly.

    What's really unique about Dan is that he makes science practical for the social media world. He takes a deep look at what's going on with social media activity and he extracts knowledge or nuggets that are really amazing and very helpful for marketers.

    Dan has contributed to major websites like Mashable, Copyblogger and ProBlogger. He has also

    Continue Reading about The Marketing Power of the Retweet: An Interview With Dan Zarrella →

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