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    Category: Tools

    11 Essential WordPress Plugins To Get Your Blog In Motion

    May 18, 2010

    Are you a blogger? Using WordPress?  This article contains a number of powerful plugins that will take your blog to the next level.
    Blogging and Social Media?
    Where does blogging fit into your social media mix? Many people I encounter still haven't taken the time to start a blog for their business.  I've heard many different reasons for not having a business blog—from not having enough time to insecurity about writing style.

    Blogging should be one of the cores of your business. It should be right in the middle of your social media mix—the

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    3 Ways to Use Facebook Insights to Your Advantage

    May 17, 2010

    As a business owner or marketer, knowing the profile of your target audience is extremely important. That's step one, and all good marketing campaigns rely on the fact that you've got this figured out.

    If you're using Facebook for business, there are some powerful tools at your disposal.  Because Facebook has over 400 million active users and is one of the most frequented websites in the world, it only makes sense to use it to your advantage. Why buy a Porsche when you've got a Ferrari in the garage, right?

    This article will show you how

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    Four Ways to Find Out if Your Customers Are Active With Social Media

    May 14, 2010

    For many companies, the conversation has shifted from “why” or “should” we do social media, to “where” and “how” social media should be done.

    A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated, because there really is no benefit in beating your customers to the punch. Companies should follow, not lead, their customers across the social web.

    At conferences, I'm often asked something along these lines: “My boss thinks none of our customers are on Facebook, but

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    9 Ways to Enhance Your Facebook Fan Page

    May 11, 2010

    Facebook fan pages number among the few social media channels that allow page customization for users. Instead of a mediocre interface, business owners and professionals can now apply HTML code to enhance their Facebook fan page presence to promote and build business branding.

    Rich content creates a memorable interface that gets people talking, lets a special announcement or contest go viral, improves fans' engagement and so much more.

    To create an important hub to reach out to millions of potential supporters, you need to up your game

    Continue Reading about 9 Ways to Enhance Your Facebook Fan Page →

    16 Tips for Successful Online Video Marketing

    May 6, 2010

    There's no doubt that online video marketing is on the rise.  Numerous studies and statistics prove that video works.  In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages.  That's a pretty impressive stat!

    Online video marketing is attractive to many businesses today for numerous reasons.  Making videos and posting them online is fairly inexpensive.  Plus, online videos stay online forever.  If you spend the money to record once, your video could still

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    Social Media Marketing Podcast

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