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  • Social Media Marketing WorldImprove your strategy & find your next big ideas—April 28-30DISCOVER WHAT YOU'VE BEEN MISSING

    Category: How To

    Making Real Instagram Connections

    August 4, 2022

    Trying to grow a following on Instagram? Could chasing new followers be negatively impacting your connection to current followers?

    In this article, you’ll discover a strategy for growing and sustaining an engaged and responsive community on Instagram.

    What’s Wrong With Most Instagram Strategies?

    To understand the challenges of marketing on Instagram today, let’s go back in social media history.

    One of the first social networks where people began to share creative work and build communities was MySpace. But MySpace looked different

    Continue Reading about Making Real Instagram Connections →

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    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    How to Easily Create YouTube Ads With the Google Ads Asset Library

    August 3, 2022

    Want an easy way to create YouTube ads? Are you familiar with the Google Ads Asset Library?

    In this article, you’ll learn how to use the Google Ads Asset Library to quickly design and organize YouTube ads.

    What Is the Google Ads Asset Library?

    The Google ads Asset Library is a digital storage system for the creative assets you use for Google Ads—including YouTube ads. Google began rolling out this new feature in December 2021, and as of May 2022, it’s now widely available.

    If you’re tired of searching for and re-uploading the

    Continue Reading about How to Easily Create YouTube Ads With the Google Ads Asset Library →

    Twitter Spaces: Your Complete Guide to Getting Started

    August 2, 2022

    Plan to launch your own Twitter space? Wondering how it all works?

    In this article, you’ll get a complete primer for Twitter Spaces so you can master everything from hosting and joining to promoting and analyzing audio events.

    What Is Twitter Spaces?

    Twitter Spaces is an audio streaming feature available in the Twitter app. It lets users live stream discussions and allows a wide variety of options for engagement—before, during, and after the event.

    Since Twitter first started rolling out Spaces in December 2020, the social media

    Continue Reading about Twitter Spaces: Your Complete Guide to Getting Started →

    How to Optimize Facebook Ads for Quality Website Traffic

    August 1, 2022

    Wish you could target only your high-value website traffic? Want better ROI on your Facebook ads?

    In this article, you’ll learn how to refine your Facebook ads based on the amount of time people spend on your website and much more.

    Why Website Engagement Matters for Facebook Ads

    When you launch a website traffic campaign in Meta Ads Manager, Meta offers multiple optimization options to send traffic to your website, depending on your desired outcome.

    If you want volume and link clicks, you would select the Link Clicks optimization

    Continue Reading about How to Optimize Facebook Ads for Quality Website Traffic →

    LinkedIn Content Creation Success Tips

    July 28, 2022

    Want more people to respond to your LinkedIn posts? Wondering how to ideate and create LinkedIn content people will engage with?

    In this article, you’ll discover a LinkedIn engagement marketing strategy that will improve your content creation process and help you interact with more prospects.

    LinkedIn Content Creation Success Tips

    Want more people to respond to your LinkedIn posts? Wondering how to ideate and create LinkedIn content people will engage with?

    In this article, you’ll discover a LinkedIn engagement marketing strategy

    Continue Reading about LinkedIn Content Creation Success Tips →

    Social Media Marketing Podcast

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    Social Marketing Trends

    The data you've been missing!

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