How To : Social Media Examiner

social media how toAre you on LinkedIn?  Did you setup an account there years ago but rarely leverage your contacts?  Perhaps you’re a LinkedIn regular, but you want to take your your efforts to the next level?

This article will reveal five ways you can build meaningful relationships on LinkedIn that will lead to business opportunities.

Is LinkedIn Not Working For You?

Up to this point, you’ve probably focused on building up your connections to grow your online influence and visibility. However, the greater challenge lies in actually going deeper with those connections that you’ve made online. If you’re simply connected to someone but have no further dialogue, what have you really accomplished?

Continue Reading

social media how toI’m always surprised at how few retail spaces take advantage of Twitter and Facebook (yes, there are exceptions). The costs are low, the risks are manageable and your customers are already using the platforms.

By engaging customers “where they live,” you can increase the foot traffic to your shop and grow your business.

Here are 5 steps to grow your retail business using Facebook and Twitter.

Continue Reading

social media toolsWhen social networks release a new version of their platform, the changes range from design to functionality. Digg has done a drastic overhaul to both.

Here is a look inside the new Digg – from the first login to submitting stories, advanced features, best practices and some things to consider.

New Digg Login Screen

A look at the login screen for the new Digg.com.

Continue Reading

social media how toThere’s an obvious catch-22 in social media marketing. In order to grow your audience, you need good content. Good content takes time – to research, write, and promote.

But, without an audience, you can’t justify spending the time. You’re trapped. That is, unless you can short the circuit, and get great content without spending tons of time.

That’s where content curation gives you an edge.  This article will explain the benefits of content curation and review some excellent tools.

Continue Reading