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    How to Create Your Own Social Networking Community

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    If you have a medium- to large-sized online network, you might have noticed some of your contacts have been developing their own communities in the form of private groups, forums or social networks that are a mixture of free or paid memberships.
    The Pros of Creating Your Own Community
    So with all of the existing communities out there, what's the benefit of creating your own?

    Driving Traffic to Your Site - Let's say that you start a forum on your own domain. If you're successful in creating a popular community, you'll be driving a lot of

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    4 Steps to Podcasting Success

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    Are you thinking of becoming a podcaster? Are you curious about what it takes to become successful? If you answered yes, this article is for you.

    Podcasting is like any other content medium. To both provide value and keep your audience returning, it's best that you have a plan that maximizes your potential.

    The most important feedback I can give potential (or current) podcasters is that you should take the medium seriously, possibly more seriously than you treat your blog. We'll talk about why that is throughout this piece, but for now, I

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    5 Steps to Achieving Success With Video Marketing

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    Have you been considering taking on video marketing in a larger way this year? If you're looking to add video to your content offerings, this article is for you.

    The following tips will help you understand how to get started with video.
    #1: Select Your Video Marketer
    A successful web video is personality-driven. Find someone who comes across as the most "social" on camera. Weigh in expertise, authenticity, personality and familiarity (with the audience). Look at his or her ability to be concise and clear, schedule and availability (to

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    How Social Media Drew 27,000 More People to the Races

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    In Southern California, the Del Mar Racetrack is the place to see and be seen. And now it’s the place to check into, tweet about and post via Facebook.

    This Southern California institution, in business for 71 years, draws thousands every summer for horse racing, its cool bars and restaurants and a busy slate of concerts and festivals.

    But like many entertainment industry venues, Del Mar attendance has dipped in recent years due to the ailing economy. But in 2010, the track added a new star to its marketing lineup – social media.

    With

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    26 Ways to Enhance Your Blog Content

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    Do you blog? Are you looking for actionable tips to improve your content?

    What follows are 26 tips, from A-Z, related to the craft of blog writing and a number of critical factors that will help to ensure the production of high-quality posts.
    #1: Attribution
    "Links are the currency of the web," writes Jonathan Bailey. "If you use someone else's content, whether licensed directly or through fair use, it's important to be sure to provide a clickable link to the original site if at all possible. This not only helps visitors to your site find

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    5 Ways to Use Social Data to Grow Your Business

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    Are you tapping the social media data stream? Inside that river of data lives great insight that can give your business an edge.

    Social media allows you to match data generated by social interactions with individual’s preferences and general interests. This creates useful profiles that give marketers insight into how to tailor future offers and products to their customer base.

    In this article I’ll show you five ways to use the data generated by your social network profiles—and those of your competitors—to expand your reach and sales.
    #1:

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    5 Steps to Starting Your Own Podcasting Show

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    Have you thought about podcasting? Does the idea of having your own Internet radio show sound exciting?

    Podcasting has taken on new steam in recent years. Many individuals, from well-known celebrities to people like you and I have had achieved great success with podcasting.

    This article will show you precisely what you need to know.
    Is There Money in Podcasting?
    According to Wikipedia, "A podcast (or non-streamed webcast) is a series of digital media files (either audio or video) that are released episodically and often downloaded

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    How to Optimize Your Blog for Google

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    Using Google to direct traffic to your blog can quite literally translate into gold. Or at least money with which you could buy gold.

    This article will show you how to easily optimize your blog for search engines.

    Let's be clear on few points before we begin. When search engine optimization (SEO) is done the wrong way:

    It's a spammy attempt to manipulate the search-engine traffic.
    It's SEO experts selling a guaranteed top-10 placement.

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    How to Gain Competitive Insight With Social Media

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    Are you looking for that competitive edge? Want to know what your peers are up to?

    Using social media to research competitors can provide useful information for any business looking to create a smart strategy.  Learning about your competitors' activities can give you insight into what works and what doesn't.

    The beauty of social media is that there's a ton of information about your competitors that is public. And not only is their strategy public, but the reaction to that strategy is public as well. Let's take a look at some of the things

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    26 Tips to Enhance Your Experience on LinkedIn

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    With more than 85 million users and "a new member being added every second," LinkedIn is often regarded as the premier social networking site for business professionals. Companies also see LinkedIn as a valuable place to promote their products and services.

    Let's explore LinkedIn together and see if you can identify new ways to enhance your user experience by considering the topics discussed below. As I've done in the companion pieces to this post, 26 Twitter Tips and 26 Facebook Tips, I'll introduce LinkedIn Tips from A-Z.

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    7 Blogging Tips From Top Bloggers

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    If you've been following the boom of social media marketing, you already know blogging is an essential ingredient to any social media strategy. Are you unsure about what to write, when to post, how to grow your subscribers and how to keep them coming back for more? If you've had any of these concerns, you're not alone!

    To help you take your blog to an entirely new level, here are 7 tips from the best-of-the-best in the blogging and social media arena. Every expert below has created a thriving blog with tens of thousands of subscribers who

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    30 Social Media Predictions From 30 Social Media Pros

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    How will social media impact marketers and businesses in 2011? We sought expert opinions from a wide range of pros you're likely familiar with.

    Since we started Social Media Examiner in October 2009, we've published more than 280 articles. These original posts were written by dozens of social media professionals.

    We decided to tap their knowledge and expertise to see what's likely coming next year. Here are their predictions for where social media is headed in the next 12 months.

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    How to Use Blog Commenting as a Networking Superweapon

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    When it comes to driving awareness through social media channels, most marketers think about using tools like Facebook, Twitter and YouTube videos to reach key audiences.

    But very few think of leaving a comment on a blog as a strategy to driving awareness—and potentially, down the road, garnering leads.

    Wait, how can leaving a comment on a blog drive awareness (or leads) for your brand? You might be surprised at how effective this strategy can be, given the right circumstances. B2B organizations, for example, are often positioned well to

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