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    10 Cures for Your Social Media Pains

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    For marketers, social media is becoming increasingly complicated. The number of channels continues to grow and the pressure to show how all this effort will impact the bottom line only grows stronger.

    The pains of managing social media are obvious – now let’s look at 10 different cures to make those pains disappear.
    #1: I can’t keep track of what’s going on!
    Between answering questions on LinkedIn Answers and updating your Ning profile, you missed the fact that one of your customers just wrote a scathing comment on your Facebook page.

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    Cold Stone Transforms the Ice Cream Social With Facebook

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    Ice cream has always been social. But Cold Stone Creamery has found a way to make it even more so—with Facebook.

    The American ice cream retailer, known for pounding and slapping customized creations on a “cold stone,” has long been a favorite of ice cream lovers – enthusiasm that has helped churn out 1,459 locations in the U.S. and 16 countries.

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    How to Get the M.O.S.T. From Your Social Media Marketing

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    Many small businesses and solo entrepreneurs dive into social media marketing strategies without visualizing a bigger plan. What ensues is usually far from what they had hoped. Instead of attracting more leads and sales, they end up wasting time, money and passion.

    It doesn't have to be this way.

    This problem can be easily remedied by taking time to learn from those who are already experiencing success with social media marketing and by implementing a clear, specific, actionable and measurable web marketing plan.

    In this article, I'll

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    How Connecting Your LinkedIn Contacts Builds Social Influence

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    Are you wondering how to leverage your presence on LinkedIn to build social influence?

    Regularly updating your status, joining and participating in groups and answering questions is just the start.

    There are also a number of ways to build deeper relationships with your connections on LinkedIn. I'm going to ask you to shift your thinking and consider the following:

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    7 Twitter Strategies for Growing a Great Following

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    You're likely on Twitter. But are you connecting with the right people? Do you want to build a quality Twitter following? If so, keep reading.

    In this post we will explore sometimes obvious, yet seldom implemented, techniques of building a following on Twitter as well as few methodologies you may have not considered but should find quite useful.

    The inspiration for this post came from the book Twitter Power by Joel Comm.

    Let's get started.
    #1: Look for people you already know
    This one is a no-brainer but it often goes unexecuted.

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    4 LinkedIn Tips to Help You Stand Out

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    Very few people ignore you in real life, face-to-face networking situations. So why do they do it to you online? The simple answer is because they probably don't even realize that they are!

    Be honest. Do you follow up on every LinkedIn connection request you get? No, probably not. I'll bet you click "accept" and that's as far as you go.

    When someone requests to connect with you and you simply click "accept" and make no effort to carry on the conversation, you're both simply saying hello to each other and it stops dead there. The only

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    8 Social Media Metrics You Should Be Measuring

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    Do you think social media measurement is only about return on investment (ROI)?

    Are you struggling to find measurements that are meaningful to your organization? Do you feel like you're searching for a needle in a haystack of metrics?

    Here are 8 useful metrics that you may not be measuring, but should be.
    #1: Conversion Rates
    Everyone wants to measure the volume of leads generated to get to the bottom-line ROI of social media efforts. But don't forget about the value of the conversion rate! While the volume may not be there yet, the

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    How to Use StumbleUpon: Your Comprehensive Guide

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    You've likely heard of StumbleUpon. But do you really understand how to use its full power?

    StumbleUpon is a social bookmarking and rating site where people can “Stumble” their favorite web pages, write reviews and share their discoveries with their followers.

    This network is like Delicious, but with a more enhanced social platform and sharing system.
    Why Use StumbleUpon?
    StumbleUpon can be a great site to organize your favorite bookmarks, although it isn’t quite as advanced as Delicious in organization. You can easily save items by

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    21 Ways Non-Profits Can Leverage Social Media

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    Like their for-profit brethren, many non-profits understand that using social media can help them reach and engage their audience, create momentum and build community.

    However, there’s uncertainty around how to create a sustainable social media campaign, although the tools are plentiful and often free.

    Here are 21 ways non-profits can leverage social media:

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    26 Twitter Tips for Enhancing Your Tweets

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    Almost anyone these days can throw together 140 characters and call it a tweet. But to use Twitter for maximum business impact there are many tried and true content sources ready to be used.

    In this post I'll introduce practical ways to use good content for your tweets, everything from A to Z.
    #1: Answers
    Think about the questions your customers and prospects asked you this past week. Or maybe there are the repeat questions you've already answered on the FAQ page of your website.

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    How to Sell Products via Your Facebook Page

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    Ever wished you could directly sell your products and services from within Facebook? If so, this post is for you.

    I decided to dig in and research the current landscape thoroughly, both to better understand the lay of the land and to save you the research hassle.

    It was only a matter of time before Facebook and e-commerce would converge. Until a little over a year ago, only storefronts existed on Facebook, where merchants could display and promote their products and, with "Add to cart" buttons, imply e-commerce functionality.

    But when

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    6 Ways to Optimize Your Blog for Search Engines

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    Are you looking to get your blog highly ranked on Google?

    Would you like some tips to help your blog appear for specific keywords? If so, keep reading…
    Why Search Matters for Blogs
    In an earlier article, I talked about the importance of blogging and search engine rankings. However, once you've got the blog up and running, the next thing to do is to start optimizing your posts for the search engines. Although search engine optimization (SEO) can be overwhelming to the newcomer, once you understand a few basic concepts, you'll soon find it's

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    How Twitter Helped the Discovery Channel During a Hostage Crisis

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    When a gunman took three hostages at Discovery Communications headquarters (home of the Discovery Channel) on September 1, 2010, hundreds of news outlets reported the crisis.

    Yet mainstream media was not the first to break the story. An employee inside the Silver Spring, Maryland facility took a photo of an armed law enforcement official using a mobile phone and posted it on Twitpic.

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