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    5 Steps to a Successful QR Code Marketing Campaign

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    Are you wondering how to use QR codes to enhance your marketing?

    Keep reading to learn some tips for implementing 5 essential steps.
    Why QR codes?
    QR and other two-dimensional (2D) codes can be readily integrated into your current business marketing practices to bring your online content to a mobile audience in real time.

    https://www.youtube.com/watch?v=B3lrcOhmp9g
    Here's a cool video that gives you an intro to QR codes.

    In North America, QR and 2D codes are still a novelty. For this reason, early adopters are eagerly putting

    Continue Reading about 5 Steps to a Successful QR Code Marketing Campaign →

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    4 Tips for Effective Facebook Community Management

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    Do you manage a Facebook page?

    Are you looking for an easier way to manage your tasks?

    In this article I'll share four tips that will increase your value to your community.
    About Community Managers
    The role of community manager has been around much longer than Facebook. In fact, I like to think of the community manager as a modern-day Andy Griffith. You help people out, give advice, get to know the neighbors and occasionally keep the peace and lay down the law. The analogy isn't perfect, but you get the idea.

    You may start out as the

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    How to Use LinkedIn Mail to Connect With Your Contacts

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    Have you used LinkedIn Mail?

    It represents a powerful way to stay in touch with important people (when used properly).

    Keep reading to learn how to keep in touch with prospects and customers with LinkedIn Mail.
    Why Use LinkedIn Mail?
    LinkedIn Mail is probably one of the most underutilized parts of the LinkedIn platform, but if used correctly, it is one that can be extremely beneficial in growing not only your business connection base, but also your business.

    You may already have a great network, but how often do you really connect

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    Social Media Promotions and the Law: What You Need to Know

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    Are you thinking of using social media contests?

    Do you understand how the law could impact your activities?

    Keep reading to learn more…
    Why Legalities?
    One of the best ways to grow your business is to give stuff away.

    Whether your business is a small enterprise, a website or blog, or a large multinational company, hosting giveaways is sure to increase traffic, awareness and potential new readers or customers.

    Sponsoring or hosting a giveaway comes with rules and regulations that many don't know or understand.

    Continue Reading about Social Media Promotions and the Law: What You Need to Know →

    How to Combine QR Codes With the Power of Facebook

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    Are you looking to leverage the popularity of QR (Quick Response) codes with the wide-spread adoption of Facebook?

    Over the past several months, QR codes have inserted themselves squarely into digital media conversation (even appearing on late-night TV).

    In this article, I'll unpack how to get your QR codes to go viral on Facebook.

    I'll start by walking you through the process and an example campaign, and conclude with an analytical discussion examining five need-to-know success factors.
    Setting Up a Viral QR Code Campaign
    Step #1:

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    5 Tips for Driving Facebook Fans to Your Website

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    Are your Facebook fans frequenting your website? Do you want them to?

    Keep reading for five ways to drive traffic from Facebook to your company website.
    Thoughts on Facebook
    While Facebook has become an increasingly significant communication medium, for many businesses and organizations, their website remains the primary consumer touch point.

    So what do you do if you want to get your Facebook audience to engage more on your brand site?

    Continue Reading about 5 Tips for Driving Facebook Fans to Your Website →

    5 Simple Steps to Getting Started With Mobile Marketing

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    Are you thinking about mobile marketing? Wondering how you can use mobile marketing to connect with customers?

    The good news is that mobile marketing is not all that complex.

    Here are five things you can do to get started in mobile marketing. Once you've mastered the steps below, you'll see that mobile marketing is a great way to open up new revenue streams for your business.

    Ready to get started?
    #1: Set up your mobile website
    This is actually easier than you might think. One option is to use the automated systems offered by many

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    7 Ways to Develop Customer Tribes for Your Business

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    Do you have many subgroups (or tribes) your business relies on? Have you figured out how to connect with these groups?

    Some brands, like Wachovia, use a single corporate channel for all of their social media efforts. Other brands, like Kodak, created multiple corporate channels that are managed by individual business units.
    Why Tribes?
    As businesses look toward new opportunities to grow their presence, it may be time to reconsider your strategy about tribes and determine whether you're truly delivering "value" to your

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    How to Build a Thriving LinkedIn Group

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    Have you considered starting your own LinkedIn Group? These groups are excellent for networking, prospecting and establishing thought leadership.

    You can start your own LinkedIn Group based on any of the following categories of professionals: prospects, peers, alumni, geographical, existing organizations, interest and more. You are limited only by your creativity!

    In my experience, professional people are busy and if they're going to participate in LinkedIn Groups, they really only have enough quality time for 1 to 3 groups

    Continue Reading about How to Build a Thriving LinkedIn Group →

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    13 Hot Facebook Marketing Tips From the Top Pros

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    Facebook continues to be the most powerful social network on the planet with over 750 million active users.

    Businesses simply cannot ignore Facebook as part of their online marketing strategy.

    We spoke with top marketing book authors and Facebook brand managers.

    Take your Facebook marketing to a new level with these hot Facebook marketing tips direct from the top pros in Facebook marketing.

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    8 Ways to Discover Content Ideas From Your Readers

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    Are you looking for creative ways to discover what your readers' interests are?

    Imagine your online community is a group of hungry people who walk up to a table where you have a spread of finger foods and appetizers. That's your online content.

    By watching which items disappear quickly, you learn what your audience truly wants. That's the content that satisfies their hunger. And that's what you need to give them.

    In this article I'll show you 8 ways to discover what topics satisfy the hunger in your online community.
    #1: Ask your

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    5 Tips for Using Humor in Your Social Media Activities

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    Can you remember something funny? Humor can go a long way with social media.

    Are you considering using humor with your social media activities? If so, this article reveals some tips to get you on the right track.
    Why humor?
    It's no surprise that using humor in advertising is an effective way to connect with your audience and humanize your brand or company, but what about using it for social media?

    Adding humor to your social media strategy can be a great way to get people's attention.

    If you appeal to your audience emotionally,

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