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    Category: Expert Interviews

    How to Train AI to Work Smarter: A Proven Business Process

    December 10, 2024

    Struggling to make AI work effectively for your business? Want to know how to create AI assistants that truly understand your unique needs?

    In this article, you'll discover a proven process for building a dream team of custom GPTs to elevate your marketing efforts and streamline your operations.

    Understanding the AI Implementation Journey

    Initially focusing on consulting for the non-profit sector during the early days of social media, Kate vanderVoort quickly recognized how technology could help organizations better connect with

    Continue Reading about How to Train AI to Work Smarter: A Proven Business Process →

    Social Media Marketing

    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    YouTube Updates for 2025: What Marketers Need to Know

    December 5, 2024

    Are you struggling to keep up with YouTube's latest features? Wondering how to take advantage of the latest video trends? 

    In this article, you'll discover key YouTube updates and learn how to adapt your content strategy for maximum impact.

    Why YouTube Matters for Marketers in 2024: Market Share and Monetization

    YouTube has established itself as the dominant video platform, surpassing every major streaming service in viewership, including Netflix, Peacock, and Hulu. The Washington Post recently declared YouTube "the most

    Continue Reading about YouTube Updates for 2025: What Marketers Need to Know →

    Using AI to Create Engaging Social Posts

    December 3, 2024

    Are you tired of creating social media content that falls flat? Want to know how AI can help you optimize your posts for maximum impact?

    In this article, you'll discover a data-driven AI approach for crafting social content that resonates with your audience and drives conversions.

    The Evolution of AI in Content Creation

    Before diving into specific strategies, it's important to understand how AI has transformed the content creation landscape. Isar Meitis, founder of Multiplai and host of the Leveraging AI podcast, brings a unique

    Continue Reading about Using AI to Create Engaging Social Posts →

    How to Create Persuasive Video Ads That Convert

    November 28, 2024

    Want to stop the scroll and engage your audience with video ads? Curious about the key elements that make a video ad irresistible?

    In this article, we'll explore how to create persuasive video ads that convert.

    Why Video Ad Strategy Matters More Than Ever for Modern Marketers

    Video ads have emerged as one of the most powerful tools for reaching and converting new audiences. 

    Still, many marketers hesitate to embrace video advertising fully.

    While organic content remains valuable for long-term growth, paid video ads offer

    Continue Reading about How to Create Persuasive Video Ads That Convert →

    Building Foundational AI Skills for Business

    November 26, 2024

    Want to improve your generative AI results? Looking for a proven approach to getting higher quality outputs?

    In this article, you'll discover how to level up your AI skills.

    The Hidden Psychology of Success and Failure With AI Skills

    If you're overwhelmed by the rapid evolution of artificial intelligence in marketing, you're not alone. 

    While 37% of marketers surveyed for Social Media Examiner's recent study, the Generative AI Marketing Industry Report now use AI tools daily, many are barely scratching the surface of what's

    Continue Reading about Building Foundational AI Skills for Business →

    Social Media Marketing Podcast

    ai explored podcast
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