Social Media Marketing | Social Media Examiner
Your Guide to the Social Media Jungle
In this video I interview Kimarie Matthews, vice president of social web for Wells Fargo.
Kimarie shares how Wells Fargo uses Twitter to improve customer support. You'll also discover how she documents Twitter interactions to monitor customer sentiment and uses the data to develop a business case for social media investment.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How Wells Fargo Tracks Twitter Interactions →
In this video I interview Steve Rubel, EVP/Global Strategy and Insights at Edelman Digital.
Steve reviews the biggest changes in social media over the past 12 months. He also shares the latest social media trends and gives tips on what businesses should focus on in the future.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about Hot Trends in Social Media: Globalization and Real Time →
In this video I interview Bart Steiner, CEO of Bulbstorm, where media agencies and consumer brands can capture the passion of their fans.
Bart shares how he created the Bulbstorm community for anyone to come with their own ideas and share them with others. He also shows how brands can use this new game theory to acquire faithful followers.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How to Use Game Theory to Grow Faithful Followers →
In this video I interview Jason Falls, founder of the popular blog Social Media Explorer.
Jason talks about how the smartphone revolution is changing social media and the businesses most likely to benefit from these trends. He also shares some of the biggest mistakes businesses continue to make today.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How Mobile Is Changing Social Media →
In this video I interview Lewis Howes, author of Linked Working. Lewis is a popular speaker and an expert on LinkedIn.
Lewis shares how you can use LinkedIn for much more than just job search and how he is using LinkedIn to grow his business. And he gives you tips to integrate LinkedIn marketing tactics to help you grow your business.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How LinkedIn Is Helping Businesses Grow →
In this video I interview Christi McNeil, emerging media specialist and spokesperson for Southwest Airlines. She handles the online media relations and is the voice behind the Southwest Airlines Twitter account.
Christi talks about how to use social media to connect with customers by sharing behind-the-scenes stories, covering breaking news and seizing opportunities to connect with customers on a deeper level.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How Southwest Airlines Is Connecting With Customers Via Social Media →
Are you looking for new strategies to build a loyal fan base? Wondering how to engage with readers and experts?
Social Media Examiner will host a free online broadcast Monday, June 6.
You'll be able interact live with four marketing experts over three hours of free online video broadcasts.
Join Michael Stelzner (author, Launch), Mari Smith (co-author, Facebook Marketing), Joe Pulizzi (co-author, Get Content Get Customers) and Jay Baer (co-author, The Now Revolution) for three hours of FREE live instruction. You can ask all of your
Continue Reading about Want to Grow a Loyal Fan Base? Four Experts Tell You How →
In this video I interview Leo Babauta, the founder of the successful blog Zen Habits and author of two books: The Power of Less and Focus.
Leo talks about the story behind growing Zen Habits to over 210,000 subscribers. And he also shares how to simplify life and focus on things that matter most to get more done while doing less.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How to Grow a Mega-Blog: Insights From Zen Habits →
In this video I interview Ramon De Leon, the managing partner of six Domino's Pizza franchises in Chicago. As you can imagine, this is a very competitive market. But Ramon uses some unique social media marketing tactics that make the difference.
Ramon shares these marketing tips and shows businesses how to use social media to attract local customers and turn them into raving fans.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How to Turn Your Local Customers Into Raving Fans →
In this video I interview Adam Ostrow, editor in chief of the successful blog Mashable. Adam shares insights into how Mashable evolved into a major media company.
He also talks about how blogging has transformed the world of media and the social media trends you need to follow.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How Mashable Evolved Into a Major Media Company →
In this video I interview Rohit Bhargava, senior vice president of digital strategy and marketing at Ogilvy and the author of the book Personality Not Included.
Rohit talks about how to put personality back into your company to tell a better story about what you do, get people to believe in your company and tell everyone about it.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How to Humanize Your Company and Get People to Share Your Story →
In this video I interview LaSandra Brill, the social media marketing manager at Cisco. She talks about the cool stuff Cisco is doing with social media.
LaSandra shares insights into how Cisco reached 90 times the audience at one-sixth the cost on a recent social media product launch and how they did this compared to a similar launch using traditional marketing. You'll also hear about other ways Cisco uses social media to deepen relationships and connect with customers.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How Cisco Uses Social Media to Connect With Customers →
In this video I interview Scott Stratten, author of the book Un-Marketing. Scott talks about why he believes businesses need to stop marketing and start engaging.
You'll discover the biggest marketing mistakes businesses make today and how to remedy them. Scott also talks about some of his successful video marketing campaigns and shares great tips on how to make viral videos.
Be sure to check out the takeaways below after you watch the video.
