Category: Expert Interviews

In this video I interview Michael Brito, vice president of Edelman Digital. Michael has worked with some big brands such as Hewlett Packard, Yahoo and Intel.

Michael explains why there's a need to get your social media message right today and how businesses can use governance and training to do this. And you'll also hear a great tip on how to get more out of your social media activities.

Be sure to check out the takeaways below after you watch the video.

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In this video I interview Jeff Hayzlett, former CMO of Kodak and author of The Mirror Test. Jeff explains what the mirror test is and how this can help you establish your brand online.

You'll also learn about the hot concept of the 118 rule and how to create the digital version of your elevator pitch.

Be sure to check out the takeaways below after you watch the video.

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In this video I interview David Armano, Senior Vice President at Edelman Digital where he has worked with clients such as BlackBerry, eBay and MGM.

David explains why you need to become a social business before you can become a social brand. You'll also find out where to start your social business planning and what to expect in the future.

Be sure to check out the takeaways below after you watch the video.

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In this video I interview Frank Eliason regarding the connection between customer service and social media. Frank is now Senior Vice President of Social Media at Citigroup and is also known for his previous role at Comcast.

Frank is a pioneer in using social media for customer service and in this video he talks about what has changed over the last few years. He also shares tips for companies to improve customer support.

You'll find more takeaways below. Be sure to leave your comments after you watch the video.

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In this video I interview both Mark Burnett, executive producer of successful reality shows such as Survivor and The Apprentice, along with Brian Reich, social media strategist at TLC.

Listen to Mark and Brian to find out how they use social media to get more viewers and create better viewer experiences for their reality TV shows.

While Mark shares how he came to create Sarah Palin's Alaska show, Brian provides the content and social media strategies TLC uses to appeal to different audiences.

Once you've watched the video, be sure to

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In this video I interview Scott Monty, the head of social media at Ford Motor Company. Scott shares stories of how social media helps Ford launch and sell cars.

You'll hear how Ford started to build buzz and anticipation with social media a year before the Fiesta was brought to the United States, and how this impacted their sales.

Watch the video to hear about the other ways Ford is using social media and be sure to check out the takeaways below.

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In this video I interview Brian Solis author of the best selling book Engage! Brian shares how his Social Media Manifesto became a rallying cry and led to the "Engage or Die" slogan he now uses on his website.

You'll also learn why social media can do more for businesses today and what businesses need to look for in geo-location tools. There are more opportunities today for businesses to engage with their customers and Brian gives you insights into how to convert this engagement into sales.

Be sure to read the takeaways below and leave

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In this video I interview Kelly Thul, Director, Enterprise Internet Solutions at State Farm Insurance.  Kelly shares insights into how State Farm has over a million views on YouTube, how they communicate using YouTube, Twitter, and Facebook.

You'll learn how State Farm took advantage of a partnership to get started in social media and learn about the environment three years ago.  You'll also find useful tips for your corporate social media strategy. So be sure to read the takeaways below and leave your comments below once you've listened to

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In this video I interview Joe Pulizzi, author of Get Content, Get Customers.  Joe is an expert in the world of content.

Listen to Joe explain why you must have a content marketing strategy before you have a social media strategy. Joe connects the dots between content and social media.  Be sure to check out the takeaways below.

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