• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner

Your Guide to the Marketing Jungle

  • 🔥 Free Newsletter
  • 🎙️ Podcasts
    • Social Media Marketing Podcast
    • AI Explored Podcast
    • Social Media Marketing Talk Show
    • Our YouTube Channel
  • 🌟 AI Society
  • 🗓️ Marketing Conference
  • 👋 About Us
    • Marketing Events
  • Search
  • Embrace AI & MarketingGet Ongoing Training & SupportBEGIN YOUR JOURNEY NOW

    AI Automation Made Easy: How to Get Your Hours Back

    by Michael Stelzner / March 4, 2025

    Want to automate repetitive tasks with AI? Looking for the best AI tools and tech stack to streamline your workflow? 

    Discover how AI automation platforms like MindPal and TaskMagic can save you time, boost efficiency, and simplify your marketing processes—all without advanced coding.

    AI Automation Made Easy: How to Get Your Hours Back by Social Media Examiner
    This article was co-created by Reed Floren and Michael Stelzner. For more about Reed, scroll to the end of this article.

    Why Marketers Need AI Automation

    Marketers have long faced time-consuming processes for creating content. Extensive research, writing, spell-checking, and formatting of a single blog post could consume hours of a marketer's time, and Reed Floren was no different.

    Floren realized how much content production he could automate when he learned he could connect tools like Zapier and Make with OpenAI's ChatGPT through API keys. The integration eliminated the need to manually move between different tools, copy-paste content, or perform repetitive editing tasks.

    ai-automation-made-easy-make-tool

    The time-saving and productivity gains can be remarkable. Using a tool called Mindpal, Reed saved an estimated 3,683 hours in just one week, effectively doing the work of dozens of staff members and drastically reducing costs while increasing output.

    For marketers who need to consistently produce content across multiple channels, manage campaigns, analyze data, and stay responsive to market changes, AI automation isn't just helpful—it's becoming essential to remain competitive in today's fast-paced digital landscape.

    What Stops Marketers from Embracing AI Automation?

    Adopting AI automation often requires overcoming certain mental barriers. One of the most common is the belief that you can do everything better than anyone (or anything) else.

    But here's the thing: if an AI tool can complete a task at 70-90% of your quality level with minimal tweaking required afterward, it can save you significant time and effort.

    Perhaps most importantly, Reed notes that failing to adopt these technologies puts businesses at a competitive disadvantage. If you aren't leveraging AI and automation and your competition is, you're eventually gonna be put out of business.

    #1: What Should I Automate With AI?

    For those new to AI automation, Reed recommends starting with a simple question: “Is there something that you do on a repetitive basis?” Look for daily tasks performed by you or your team members.

    Start with one specific aspect of your workflow that's particularly burdensome. For example, podcast production involves researching guests, preparing questions, transcribing interviews, creating show notes, and publishing content on various platforms. Each of these steps could be partially or fully automated.

    Don't get too hung up on the time savings at this point because even small time savings can have a significant impact. If you save five minutes a day with one automation and 10 minutes a day with another automation, that 15 minutes can be used to do something more strategically significant.

    When you're more comfortable building single automations, you can automate full-blown workflows from end to end.

    Real-World AI Automation Examples

    Scaled Content Creation

    AI Business Society

    Ready to Unlock AI Marketing Breakthroughs?

    If you’re like most of us, you are trying to figure out how to use AI in your marketing. Here's the solution: The AI Business Society—a new AI marketing community from your friends at Social Media Examiner.

    The AI Business Society is the place to discover how to apply AI in your work. When you join, you'll boost your productivity, unlock your creativity, and make connections with other marketers on a similar journey.

    I'M READY TO BECOME AN AI-POWERED MARKETER

    Reed created an automation in Mindpal that generates comprehensive marketing content in minutes. 

    The user inputs a URL (a website, blog post, affiliate link, etc. ). The automation reads the content of that web page and creates an outline. Then, it creates a blog post, a video script, social media posts, and email sequences–all of which align with the blog post.

    Many people, especially in the affiliate marketing space, copy and paste the standard swipe copy provided by vendors and then wonder why no one reads or responds to their emails. This automation helps affiliate marketers stand out from the competition by creating multiple pieces of unique promotional content.

    Scaled Lead Magnet Generation

    Reed developed an automation for Perry Belcher's “Lead Laundering” course where users could input their niche market or topic, and the tool would automatically create approximately 40 different types of lead magnets. Users could then select the most appropriate ones, make minor adjustments, and start building their email list immediately.

    #2: What AI Tool Can I Use to Document Processes for Automation?

    Before automating a process, it's helpful to document the steps involved. Reed recommends a tool called Komodo Decks, which combines features of Scribe and Loom to create detailed procedure documentation.

    ai-automation-made-easy-komodo-decks-tool

    Komodo Decks records a video of your screen activity and automatically creates a step-by-step guide with screenshots and text descriptions. For example, if you open a web browser, go to Google, type in a search term, and click search, Komodo Decks will capture each step with corresponding screenshots.

    Discover Proven Marketing Strategies and Tips

    Want to go even deeper with your marketing? Check out the Social Media Marketing Podcast! Publishing weekly since 2012, the Social Media Marketing Podcast helps you navigate the constantly changing marketing jungle, with expert interviews from marketing pros.

    But don’t let the name fool you. This show is about a lot more than just social media marketing. With over 600 episodes and millions of downloads each year, this show has been a trusted source for marketers for well over a decade.

    CHECK OUT THE SOCIAL MEDIA MARKETING PODCAST NOW

    The resulting step-by-step documentation can be fed into automation tools like Cheat Layer or Task Magic to create automated workflows.

    #3: The Tech-Stack: AI Automation Tools

    Mindpal

    Mindpal allows users to create automations for personal use or to share with others. These automations can be embedded on websites, shared as links, offered as opt-in incentives, or sold as products.

    One of Mindpal's most powerful features is its ability to generate an automation based on a simple description. This means users don't need to understand all the steps involved in a process; they can describe the desired outcome, and Mindpal will attempt to create an appropriate workflow that can then be refined as needed.

    The tool connects to various AI providers, including OpenAI, Gemini, DeepSeek, and Perplexity. For each step in an automation workflow, users can select which AI model to use based on the specific requirements of that step. So you can use Claude to write in one step and switch to ChatGPT in the next step to do some math.

    ai-automation-made-easy-mindpal-tool

    Plus, Mindpal recently introduced features similar to those in Zapier and Make, allowing users to create APIs that can connect to different resources. It even allows users to paste API documentation into the system, automatically creating the necessary automation.

    Task Magic

    Task Magic is designed to automate repetitive computer-based tasks. Users can record themselves performing a task, and Task Magic will create an automation based on that recording.

    Unlike Mindpal, which primarily operates in the cloud, Task Magic works directly on your computer, controlling your browser and other applications. It's particularly useful for tasks like moving data between applications, accepting Facebook friend requests, or performing repetitive browser-based activities.

    Zapier and Make

    Reed has used both Zapier and Make for several years. Between the two, he finds Zapier easier to use, though this comes down to personal preference. Both tools have extensive integration libraries (Zapier connects with 7,000-8,000 different tools), giving them an advantage over newer platforms like Mindpal.

    These tools can also be integrated with Mindpal using webhooks and APIs, allowing users to combine the strengths of each platform.

    Other AI-Powered Tools Worth Exploring

    Reed mentioned a number of other tools he's experimenting with:

    Browser-Use: An open-source alternative to OpenAI's Operator that can perform tasks on your computer. While currently “nerdy” and requiring technical knowledge, Reed predicts these tools will become more accessible soon.

    Bolt.new: A tool allowing users to create custom applications by describing what they want to build. Though it doesn't necessarily require programming knowledge, some basic understanding can be helpful.

    ai-automation-made-easy-bolt-tool

    Hero: A smartphone app that combines calendar, reminders, weather, and other functions in one interface to help users stay organized.

    Whisper: OpenAI's free transcription tool can be accessed through interfaces like Mac Whisper (for Mac users) or Subtitle Edit (for PC users).

    Other Notes From This Episode

    • Connect with Michael Stelzner @Stelzner on Facebook and @Mike_Stelzner on X.
    • Watch this interview and other exclusive content from Social Media Examiner on YouTube.

    Listen to the Podcast Now

    This article is sourced from the AI Explored podcast. Listen or subscribe below.

    Where to subscribe: Apple Podcasts | Spotify | YouTube Music | YouTube | Amazon Music | RSS

    ✋🏽 If you enjoyed this episode of the AI Explored podcast, please head over to Apple Podcasts, leave a rating, write a review, and subscribe.


    Stay Up-to-Date: Get New Marketing Articles Delivered to You!

    Don't miss out on upcoming social media marketing insights and strategies! Sign up to receive notifications when we publish new articles on Social Media Examiner. Our expertly crafted content will help you stay ahead of the curve and drive results for your business. Click the link below to sign up now and receive our annual report!

     
    AI EXPLORED

    Curious About How to Use AI?

    Our newest show, AI Explored, might be just what you're looking for. It's for marketers, creators, and entrepreneurs who want to understand how to use AI in their business.

    It's hosted by Michael Stelzner and explores this exciting new frontier in easy-to-understand terms.

    Pull up your favorite podcast app and search for AI Explored. Or click the button below for more information.

    I WANT TO LEARN MORE ABOUT AI

    Tags: AI Explored podcast

    About the authorMichael Stelzner

    Michael Stelzner is the founder of Social Media Examiner and the Social Media Marketing World conference. He's host of the Social Media Marketing Podcast and he's founder of the AI Business Society. He also authored the books Launch and Writing White Papers.
    Other posts by Michael Stelzner »

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (43 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    AI

    Next Frontier Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

    Simply click the button below to get the free report:

    Footer

    Your Guide to the Marketing Jungle
    Copyright © 2025 Social Media Examiner®
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our social media marketing industry report
    • Our generative AI marketing industry report
    • Sponsorship opportunities
    • RSS