Expert Interviews : Social Media Examiner

social media expert interviewIn this video I interview Kelly Thul, Director, Enterprise Internet Solutions at State Farm Insurance.  Kelly shares insights into how State Farm has over a million views on YouTube, how they communicate using YouTube, Twitter, and Facebook.

You’ll learn how State Farm took advantage of a partnership to get started in social media and learn about the environment three years ago.  You’ll also find useful tips for your corporate social media strategy. So be sure to read the takeaways below and leave your comments below once you’ve listened to the video.

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social media expert interviewIn this video I interview Joe Pulizzi, author of Get Content, Get Customers.  Joe is an expert in the world of content.

Listen to Joe explain why you must have a content marketing strategy before you have a social media strategy. Joe connects the dots between content and social media.  Be sure to check out the takeaways below.

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social media expert interviewIn this video I interview Emily Crume, a sales executive at Digg. Emily shares how Digg has changed recently and how it’s now more accessible to the everyone.

For example, with the New Digg you can now automatically submit your blog posts to Digg.  Brands are encouraged to create brand profiles and become thought leaders through their presence on Digg.

Watch the video to hear how this New Digg works and be sure to check out the takeaways below.

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social media interviewsI recently interviewed Andy Sernovitz, founder of the Social Media Business Council, an organization that includes many of the world’s largest brands such as Cisco, Coca-Cola, General Motors, Microsoft, Proctor & Gamble and Wells Fargo, just to mention a few.

Andy is also author of the book Word of Mouth Marketing and founder of GasPedal, a group that advises big brands such as TiVo, Dell, Sprint and Kimberly-Clark.

During this interview, you’ll gain insight into how large corporations are employing social media and you’ll also gain Andy’s insight into word-of-mouth marketing.

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