Author: Susan Wenograd

Do you know whether your Instagram Stories ads are working? Wondering which ad performance metrics to track and where to find the data?

In this article, you'll discover how to analyze Instagram Stories ads data so you can find out what's working and what isn't.

To learn how to analyze Instagram Stories ads, read the article below for an easy-to-follow walkthrough or watch this video:


Note: This article assumes you know how to set up an Instagram Stories ad. Read this article

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Want interactivity in your Instagram Stories ads? Have you considered adding interactive polls to your ads?

In this article, you'll discover how to create an Instagram Stories ad poll for the best engagement.

Why Use Polls in Your Instagram Stories Ads?
Instagram polls give you a chance to interact with your customers and prospects, find out what they care about, and discover new content ideas. Instagram released this feature in Stories ads last year so you can actually pay to get answers to these questions now and find new ways to

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Want to create Instagram Stories ads but don't know where to start? Wondering how to make attractive Stories ads without a design background?

In this article, you'll discover how to create, set up, and run an Instagram Stories ad in Ads Manager.

What Makes an Effective Instagram Stories Ad
First, let's talk about the differences between being a user who sees an Instagram story and a user who's just hanging out in the Instagram feed. Stories will automatically cycle through without your input, but the feed doesn't move until you do

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Do you advertise on Instagram? Wondering how to get better conversions on your Instagram Stories ads?

In this article, you'll learn how to optimize your Instagram Stories ads placements.

How Instagram Stories Ads and Instagram Feed Ads Differ
Unlike a static image or video that appears in the Instagram feed, Instagram stories are treated as a separate placement. When you're using the Instagram app, the latest stories will have a highlighted circle around the profile thumbnail.

When you tap the profile circle, Instagram opens a

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