Author: Susan Wenograd

Do you run the same ad creative on Facebook and Instagram? Wondering why your ads aren't performing as well on Instagram?

In this article, you'll learn how to optimize your Instagram ads for better results.

Why Ads on Instagram and Facebook Perform Differently
Instagram passed the 1 billion user mark in 2020. This huge milestone is a good reminder that despite being owned by Facebook, it's a social network in its own right. The Instagram user experience has some similarities to Facebook

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Do you know whether your Instagram Stories ads are working? Wondering which ad performance metrics to track and where to find the data?

In this article, you'll discover how to analyze Instagram Stories ads data so you can find out what's working and what isn't.

To learn how to analyze Instagram Stories ads, read the article below for an easy-to-follow walkthrough or watch this video:


Note: This article assumes you know how to set up an Instagram Stories ad. Read this article for step-by-step instructions.

Analyzing

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Want interactivity in your Instagram Stories ads? Have you considered adding interactive polls to your ads?

In this article, you'll discover how to create an Instagram Stories ad poll for the best engagement.

Why Use Polls in Your Instagram Stories Ads?
Instagram polls give you a chance to interact with your customers and prospects, find out what they care about, and discover new content ideas. Instagram released this feature in Stories ads last year so you can actually pay to get answers to these questions now and find new ways to

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