Author: Susan Wenograd

How to Optimize Your Instagram Ads Creative

by Susan Wenograd / April 5, 2021

Do you run the same ad creative on Facebook and Instagram? Wondering why your ads aren't performing as well on Instagram?

In this article, you'll learn how to optimize your Instagram ads for better results.

Why Ads on Instagram and Facebook Perform Differently
Instagram passed the 1 billion user mark in 2020. This huge milestone is a good reminder that despite being owned by Facebook, it's a social network in its own right. The Instagram user experience has some similarities to Facebook

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Facebook Ad Library: How to Model Your Competitors

by Susan Wenograd / February 10, 2021

Wondering how your competition is using Facebook ads? Looking for inspiration for your next ad campaign?

In this article, you'll discover how to use the Facebook Ad Library to see how other brands are advertising on Facebook and Instagram.

Why Research Competitor Ads in the Facebook Ad Library?
It's no secret the competition in Facebook ads has reached an all-time high. One of the most demanding parts is consistently making new creative. While that might sound easy, it can be very demanding.

Gone are the days of a simple, static,

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How to Analyze Instagram Stories Ads

by Susan Wenograd / July 8, 2020

Do you know whether your Instagram Stories ads are working? Wondering which ad performance metrics to track and where to find the data?

In this article, you'll discover how to analyze Instagram Stories ads data so you can find out what's working and what isn't.

To learn how to analyze Instagram Stories ads, read the article below for an easy-to-follow walkthrough or watch this video:

Note: This article assumes you know how to set up an Instagram Stories ad. Read this article for step-by-step instructions.

Analyzing

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How to Create a Cost-Effective Instagram Ads Funnel: 4 Tips

by Susan Wenograd / June 24, 2020

Wondering how to build an effective ads funnel on Instagram? Looking for tips to choose the right objectives or targeting audiences?

In this article, you'll find four ways to optimize your Instagram ads funnel for different stages of the customer journey.

To learn how to improve your Instagram ads funnel, read the article below for an easy-to-follow walkthrough or watch this video:

Note: This article assumes you know how to set up an Instagram ad campaign. Watch this video for step-by-step instructions to get started

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How to Create Instagram Stories Polling Sticker Ads

by Susan Wenograd / April 27, 2020

Want interactivity in your Instagram Stories ads? Have you considered adding interactive polls to your ads?

In this article, you'll discover how to create an Instagram Stories ad poll for the best engagement.

Why Use Polls in Your Instagram Stories Ads?
Instagram polls give you a chance to interact with your customers and prospects, find out what they care about, and discover new content ideas. Instagram released this feature in Stories ads last year so you can actually pay to get answers to these questions now and find new ways to

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