Author: Susan Wenograd

Want to create Instagram Stories ads but don't know where to start? Wondering how to make attractive Stories ads without a design background?

In this article, you'll discover how to create, set up, and run an Instagram Stories ad in Ads Manager.

What Makes an Effective Instagram Stories Ad
First, let's talk about the differences between being a user who sees an Instagram story and a user who's just hanging out in the Instagram feed. Stories will automatically cycle through without your input, but the feed doesn't move until you do

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Do you advertise on Instagram? Wondering how to get better conversions on your Instagram Stories ads?

In this article, you'll learn how to optimize your Instagram Stories ads placements.

How Instagram Stories Ads and Instagram Feed Ads Differ
Unlike a static image or video that appears in the Instagram feed, Instagram stories are treated as a separate placement. When you're using the Instagram app, the latest stories will have a highlighted circle around the profile thumbnail.

When you tap the profile circle, Instagram opens a

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