Author: Phil Mershon

Do you know where your customers and prospects spend time online?

Marketers have long relied on market research to determine where to spend their advertising dollars on television, radio and print advertisements.

In the last few years, research organizations have begun providing intelligence on how consumers behave on social networks.

The following article is based on new social media research studies.

These findings will help you better strategize your company's social efforts to match your customers' behaviors.
#1: Know Where

Continue Reading about 5 Social Media Tips for Finding and Engaging Your Target Audience: New Research →

Are you being asked to prove the value of social media for your business?

Do you struggle to accurately measure the return on investment (ROI) of your social media marketing?

You're not alone. Several new research studies reveal that marketing managers are under increased pressure to show measurable results from their social media efforts.

But these same managers indicate that measuring the returns is one of their top two challenges for 2012.

See how your experience compares to others in the industry.

Continue Reading about 5 Social Media Marketing Trends: New Research →