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    Author: Phil Mershon

    Top 10 Small Business Facebook Pages: 2011 Winners!

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    Small businesses can stand out in a big way with Facebook. If you're looking for some creative examples of Facebook pages from the small guys, look no further!

    More than 1400 nominations came in from our contest.

    Our panel of Facebook experts carefully reviewed the nominees and finalists, analyzing their landing pages, engagement, reader involvement and creative use of promotions (among other things).

    None of these businesses have huge budgets, yet they have all achieved amazing success. The following are the winners of Social Media

    Continue Reading about Top 10 Small Business Facebook Pages: 2011 Winners! →

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    9 Reasons Why Your Content Is Not Shared on Social Networks: New Research

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    Do you wonder how to get your content seen amidst a sea of information?

    What if you could understand why your audience shares some information and not other? That would make your content stand out from the competition.
    The Science of Sharing
    30 billion pieces of content are shared on Facebook each month, including blog posts, links, news stories and photo albums.

    HubSpot's Dan Zarrella has found that three things must happen to get your content shared.

    First, people must be exposed to your content (be a fan on Facebook or follow you

    Continue Reading about 9 Reasons Why Your Content Is Not Shared on Social Networks: New Research →

    How to Grow Social Media Leads: New Research

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    Have you wondered, "How often should I post articles on my blog?" or "How does my social media reach impact lead generation and traffic?"

    Two brand-new studies by HubSpot and Edison Research provide fresh insights on these important questions. Consider these five findings as you enhance your social media and blogging strategies.
    #1: More frequent blog posts bring greater traffic and leads
    C.C. Chapman and Ann Handley like to say that starting a blog is like having a baby. You can't put it back and you have to keep feeding it. The question

    Continue Reading about How to Grow Social Media Leads: New Research →

    9 Reasons Your Company Should Use Brand Advocates: New Research

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    What would you say if you could add 5, 10, 100 or 1000 marketing reps to your team? For free?

    What if these marketing reps would freely write about your brand and tell their friends and all they expect in return is recognition and access to insider information?

    Who are these free marketers? Brand advocates. BzzAgent has recently released a new research study giving us the skinny on the habitat, behaviors and motivations behind brand advocates.
    Who are brand advocates and what motivates them?
    This careful study identifies many attributes

    Continue Reading about 9 Reasons Your Company Should Use Brand Advocates: New Research →

    Want to Grow a Loyal Fan Base? Four Experts Tell You How

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    Are you looking for new strategies to build a loyal fan base? Wondering how to engage with readers and experts?

    Social Media Examiner will host a free online broadcast Monday, June 6.

    You'll be able interact live with four marketing experts over three hours of free online video broadcasts.

    Join Michael Stelzner (author, Launch), Mari Smith (co-author, Facebook Marketing), Joe Pulizzi (co-author, Get Content Get Customers) and Jay Baer (co-author, The Now Revolution) for three hours of FREE live instruction. You can ask all of your

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    Social Media Marketing Society

    Social Media Spending Habits Rise, New Research Reveals

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    Are you wondering how other businesses are allocating their social media activities in relation to other marketing tasks?

    This article reveals the findings of a few new research studies. What they found might surprise you.
    Small Business Focusing Big Time on Social Media and Blogging
    Small businesses are spending three times more on social media and blogs than larger businesses.

    In HubSpot's 2011 State of Inbound Marketing Report, researchers discovered that small businesses plan to spend 29% of their lead generation budget on social

    Continue Reading about Social Media Spending Habits Rise, New Research Reveals →

    Small Businesses Benefit Most From Social Media, Study Reveals

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    Do you wonder if you have what it takes to compete in the social media marketplace? Who, after all, has the time or the budget to mimic Disney or Starbucks? Certainly not a small business!

    Well, maybe that's the wrong set of questions.

    In fact, the 2011 Social Media Marketing Industry Report has some good news for small business marketers. Small business owners are seeing the greatest results from social media marketing.

    Continue Reading about Small Businesses Benefit Most From Social Media, Study Reveals →

    Social Media Marketing

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    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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