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    Author: Phil Mershon

    Facebook Marketing in 2012: How to Keep Up With Facebook

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    Is your business taking full advantage of the marketing opportunities of Facebook?

    Are you looking for more fans, better engagement and more sales?

    If so, Social Media Examiner has some important news to share…

    But first, here's something to consider.

    Since Facebook made Timeline mandatory for business pages on March 30, a lot of updates and enhancements have been introduced.

    Some of them include:

    New layout
    Enhanced Facebook apps
    New Insights
    Sponsored stories and promoted updates
    Ability to schedule updates within

    Continue Reading about Facebook Marketing in 2012: How to Keep Up With Facebook →

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    Nominate Your Favorite Small Business Facebook Page: Top 10 Contest

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    Social Media Examiner is accepting nominations for its second-annual "Top 10 Small Business Facebook Page" contest.

    Do you have a favorite small business Facebook page? Keep reading to learn how you can nominate it.

    The winners will be promoted in our 164,000-reader newsletter and announced here.
    How to Nominate
    Please make a single nomination by leaving a comment below and include why you like the page (only your first nomination counts).

    Be sure to include a link to the Facebook page you're nominating.

    To make the cut, a

    Continue Reading about Nominate Your Favorite Small Business Facebook Page: Top 10 Contest →

    Win Free Tickets: Blogging Fundamentals for Business

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    ***UPDATE: Congratulations to our winners! Stacie Walker won 2 tickets for her winning comment and Phil Mendelowitz won 1 ticket in the Twitter contest.

    Want to win a free ticket to the largest online blogging workshop for businesses?

    Social Media Examiner founder Michael Stelzner will be teaching a step-by-step course to help your business thrive with blogging.

    And we’ve come up with a fun way to get you involved.
    First, what is this event?
    Blogging Fundamentals for Business is an online workshop that will empower you as a marketer

    Continue Reading about Win Free Tickets: Blogging Fundamentals for Business →

    How B2B Marketers Use Social Media: New Research

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    Do you primarily market to other businesses?

    Are you wondering, "How does social media work differently for B2B businesses?"

    In the 2012 Social Media Marketing Industry Report, Mike Stelzner asked marketers how they're using social media.

    More than 1900 business-to-business (B2B) marketers shared their insights on what's working with social media marketing and where they'd like to improve.

    In this article I'm going to focus on those areas where B2B marketers have significantly different experiences than their consumer-focused

    Continue Reading about How B2B Marketers Use Social Media: New Research →

    7 Creative Social Media Marketing Mini Case Studies

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    Are you looking for some creative social media marketing ideas from businesses?

    Look no further.

    This article highlights seven mini case studies of businesses that have stood out by implementing innovative social media marketing practices.

    You'll find inspiration for your social media marketing efforts here.

    So let's dive in!
    #1: Sharpie
    Sharpie is the permanent marker company. Through social media and other marketing efforts, this company has taken an ordinary commodity and turned it into a common noun.

    Continue Reading about 7 Creative Social Media Marketing Mini Case Studies →

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