Author: Patricia Maranga

Does Your Klout Score Determine Your Value?

August 16, 2012

What makes Adele a better singer than Rebecca Black?

Is it her magical vocals or her higher Klout score?

And if Seth Godin (Klout score: 0) chooses not to interact on Twitter, does that mean he's less influential than Uncle Pete, whose Klout score is 35?

These are some of the tricky questions that are being asked since the emergence of new systems that attempt to measure people's online influence through "social scoring."

But the question is this: How exactly is "influence" measured? And how do those who make such personal yet

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Mobile Marketing: How to Reach Your Buyers Wherever They Are

July 27, 2012

Are you wondering how to use mobile marketing to grow your business?

If so, you might be intrigued by this fun fact: 4 billion people own a mobile phone. (Guess how many people own a toothbrush? 3.5 billion!)

In fact, as I write this article, I'm on a short visit to Kenya, where even a housemaid earning $85 a month routinely uses a mobile phone.

As more consumers use their mobile phones for multiple purposes, marketers like you will have the power to reach buyers at the exact time and place they're looking for what you offer, explain

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How to Grow and Manage an Engaged Online Community

July 13, 2012

Do you wear many hats at your place of business?

Do some of them have to do with reaching out to and interacting with your social media fans and blog readers?

If so, then you're officially or unofficially performing the role of an online community manager.

If you're doing it right, then it's probably one of the most enjoyable jobs ever. You get to network with interesting people, make new friends, offer guidance, answer questions and so on.

But it's not all sunshine and roses. At times you're required to set and enforce the rules,

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How Social Content Attracts and Engages More Customers

June 14, 2012

When you think of content optimization, what's the first thing that comes to mind?

Do you think of keywords, links and search engines?

Or do you focus on useful content, interesting articles, engaged audiences and happy customers?

If you're in the second camp, you're clearly familiar with "the big picture" of optimization. But if you're in the first camp, then stick around—sounds like you need a new perspective!

The most important thing we learned from the Google Panda updates in 2011 is that search engines are really serious about

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Social Media Marketing