social media researchAre you trying to improve your content marketing?

Wondering how to connect the dots between content and customers?

In this article you’ll find important best practices, backed by research, to help improve your social media marketing.

Brand new research from Content Marketing Institute and MarketingProfs shows that while there are universal challenges in content marketing such as measuring ROI and producing engaging content, there are certain best practices that mitigate these problems.

Here’s our take on the research.

#1: Have a Documented Strategy

Fifty-four percent of the most effective B2B marketers have a documented content strategy and most of them follow it “very closely.” Furthermore, 60% of those with a written strategy consider their organization to be effective in content marketing, compared to 32% with only a verbal strategy.

One of the biggest differences between effective content marketers and those who fail is a documented strategy.

new content marketing research

Find out what new research shows about achieving success with content marketing.

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social media researchAre you wondering whether social media has any real impact on consumer purchasing decisions? 

Do you sometimes question the potential of social media marketing?

Most businesses and organizations dive into social media hoping to increase brand awareness and acquire more customers. Many are disappointed when it doesn’t pan out.

In this article I’ll share five ways you can adjust your social media tactics to improve your brand’s influence on consumer purchasing decisions.

consumer purchasing research

Find 5 ways to influence consumer purchasing decisions.

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social media reviews Could your social media marketing efforts use a boost?

Are you looking to improve your professional development when it comes to social media?

Are there social networks you’ve been avoiding because you don’t have time to figure out what works?

If so, Social Media Examiner has just the event for you.

In this article I’ll share seven reasons you should attend the upcoming Social Media Success Summit.

Why Attend Social Media Success Summit 2014?

Social Media Success Summit is a live online conference spread out over four weeks—October 7, 2014 to October 30, 2014. The conference empowers you to use social media to gain more exposure for your brand, increase traffic to your website, cultivate more responsive audiences and grow your business.

Watch this “behind the scenes” tour.

These techniques give you tactics and latest techniques that will speed your path to marketing success.

Last year, 3,000 marketers attended the conference from around the globe, including thousands of small business owners and marketers from leading brands. Here’s what some of them had to say about the conference:

“Incredible value for [the] money! Love that this quality of knowledge and expertise was available to me from my home office. Incredible job, Michael. Thank you.” – Vanessa Carrington

“The convenience of being able to attend remotely makes the event well worth your time, and with so many industry experts makes it well worth your money.” – Michelle Drewek

“As a first-timer, this was a great experience. Thanks for the awesome content! The sessions provided solid, detailed and actionable information for all the different platforms that will be invaluable as we implement a social business strategy.” – Kelli Hoffman

Still wondering if the online conference is for you? Trust me, it is. Here are seven compelling reasons you need attend Social Media Success Summit 2014.

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social media research

Are you looking for new ways to improve engagement with your audience?

Do you want to know the most effective, yet rarely used social tactics?

In this article I’ll share research findings that reveal three widely underused tactics you can use to build a long-term interested audience.

#1: Provide Customer Service on Facebook

A lot of brands default to Twitter for social customer care. While there’s nothing wrong with that, it’s important to remember that Facebook offers plenty of customer service options you can leverage as well.

3 tactics for long term relationships

Use these under-used marketing tactics to build relationships for your business.

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