Author: Patricia Maranga

Do you want more engagement from your social media fans and followers?

Wondering what kind of content will help you achieve that goal?

New research confirms that photos could be the "holy grail" of social media engagement.

In this article I'll share what you need to know about maximizing engagement on Facebook and Twitter.
#1: Photos Are Worth a Million Likes
Photos are the primary type of content posted and shared on Facebook. According to March 2014 research published on eMarketer, photos accounted for 75% of content posted by

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Which platforms are most relevant to social media marketing right now?

Marketers need to know where (and how) they should focus their efforts for maximum ROI.

This article gives you four major research findings from reports tracking trends in social media marketing and the content that works best on each.
#1: People Spend More Time on Visual Networks
It's impossible to miss the powerful effect of visual content on the social web. It can significantly enhance a brand's marketing objectives by generating more customer interest and

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Are you managing social media for your business?

Do you pay attention to the trends happening across the social web?

If so, you already know how the rules and landscape of social media marketing are always changing.

But what you don't know may not only surprise you, but also may make you think twice about your social media strategy.

Here are four surprising social media research findings you should leverage for your social media strategy.
#1: Users 'Like' Facebook for Social Logins
When logging onto sites with a social network ID,

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