Author: Lisa D. Jenkins

How to Improve Your LinkedIn Organic Reach

August 28, 2021

Want more people to see your LinkedIn content? Have you tried the Boost feature?

In this article, you'll discover how to identify the most beneficial organic content on your LinkedIn company page and a step-by-step guide for how to boost it.

Why Organic Content Matters on LinkedIn
Many marketers are jumping on the LinkedIn train these days. With approximately 756 million users, it's a great way to drive high-quality traffic to your website.

Organic content refers to that found naturally on a page instead of appearing as a paid

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How to Make YouTube Shorts for Business

August 27, 2021

Want to do more with YouTube? Wondering if YouTube Shorts might be a good option?

In this article, you'll learn what YouTube Shorts are and how to create them, and you'll get examples of how to incorporate this new type of short-form video into your marketing.

Why Use YouTube Shorts for Marketing?
TikTok took the world by storm and is now a popular app among the younger generation for creating short, entertaining videos. Even though it came out in 2016, the app has become one of the fastest-growing social media platforms, already

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Using TikTok Spark Ads: A Marketer’s Guide

August 24, 2021

Want to diversify your TikTok ad creative with unique user-generated content? Wondering if spark ads could help?

In this article, you'll learn why TikTok spark ads are important and how to use them to amplify user-generated content that mentions your business, products, or services.

What Are TikTok Spark Ads and Why Should You Use Them?
TikTok is more than just a passing fad for the younger generation. With almost 700 million users, the popular app has become one of the world's top five social media networks.

While TikTok urges

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How to Schedule Instagram Stories and Posts in Business Suite

August 20, 2021

Wish that managing your Instagram content was simpler? Looking for a way to schedule Instagram stories without expensive third-party tools?

In this article, you'll discover how to use your Facebook Business Suite to manage and schedule Instagram posts AND Instagram stories.

Why Use Facebook Business Suite to Schedule Instagram Content?
Facebook acquired Instagram in 2012, and yet the two platforms haven't always played nicely together. Despite being under the same ownership, the social media channels operated independently, which

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How to Use the Facebook Campaign Ideas Generator to Improve Your Ads

August 18, 2021

Struggling to come up with new and effective campaign ideas for your Facebook and Instagram ads? Looking for inspiration?

In this article, you'll discover how to navigate Facebook's Campaign Ideas Generator so you can develop better ad campaign ideas.

Why Use the Facebook Campaign Ideas Generator?
Facebook has more than 10 million active advertisers and the majority are small- and medium-sized businesses (SMBs). Facebook has stepped up its game recently to help SMBs, brands, and creators maximize their reach with free tools such as the

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