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    Author: Lisa D. Jenkins

    How to Price Your Marketing Services

    Struggling to put a price on your agency's marketing services? Wondering whether to charge based on value or on time spent?

    In this article, we'll explore how to price your marketing services effectively.

    How to Determine the Price Structure for Your Marketing Agency 

    Pricing your services is one of the biggest marketing agency challenges. Pricing is never done because it continually evolves with the market, your business needs, and your team dynamic.

    When Beth Trejo, founder and CEO of Chatterkick—a digital marketing

    Continue Reading about How to Price Your Marketing Services →

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    Facebook Updates: Reels A/B Testing Tool, New Ads, Broadcast Channels, and More

    Are you up to date on changes from Facebook? Wondering which recent Facebook updates are important to marketers and business owners?

    In this article, we explore Facebook changes that affect your marketing.

    #1: Ad-Free Facebook Subscriptions

    Meta announced the rollout of a paid subscription without ads to EU, EEA, and Swiss users, balancing regulators' requirements while giving users choices.

    The free user experience will stay the same, supported by existing ad controls like Ad Preferences, so advertisers can still run personalized

    Continue Reading about Facebook Updates: Reels A/B Testing Tool, New Ads, Broadcast Channels, and More →

    LinkedIn Updates: Collaborative Articles, Accelerate AI Ads, and More

    Are you up to date on changes from LinkedIn? Wondering which recent LinkedIn updates are important to marketers and business owners?

    In this article, we explore LinkedIn changes that affect your marketing.

    #1: LinkedIn Collaborative Articles

    The latest updates to LinkedIn’s AI-powered Collaborative Articles include a redesigned web layout emphasizing expert contributions over AI text, more reactions and visibility into who is engaging with contributions, a "Top Contributors" section, better article recommendations through explicit

    Continue Reading about LinkedIn Updates: Collaborative Articles, Accelerate AI Ads, and More →

    YouTube Updates: Product Tagging, Ads, Analytics, and More

    Are you up to date on changes from YouTube? Wondering which YouTube updates are important to marketers and business owners?

    In this article, we explore YouTube changes that affect your marketing.

    #1: YouTube eCommerce Features

    YouTube recently announced three new features to help marketers and business owners sell more products on the platform.

    Timestamp Product Tagging lets you add timestamps when tagging products in YouTube Shopping videos so you can showcase them at specific moments. 

    With Multi-Video Product Tagging,

    Continue Reading about YouTube Updates: Product Tagging, Ads, Analytics, and More →

    TikTok Updates: Search Ads, Attribution Analytics, and More

    Are you up to date on changes from TikTok? Wondering which TikTok updates are important to marketers and business owners?

    In this article, we explore TikTok changes that affect your marketing.

    #1: TikTok Search Ads Toggle

    TikTok has introduced a new Search Ads Toggle feature that gives brands the ability to serve ads alongside organic search results for relevant user queries. When enabled, the toggle leverages existing In-Feed ad creative to automatically generate search ads that appear among organic results on the TikTok search

    Continue Reading about TikTok Updates: Search Ads, Attribution Analytics, and More →

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    Social Marketing Trends

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