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    Author: Lisa D. Jenkins

    How to Turn Intellectual Property Into Passive Income for Your Agency

    Want to build a passive revenue stream for your agency? Wondering where to start?In this article, you’ll discover how to create intellectual property that generates passive income year-round.

    How to Build a Scalable Agency Through Passive Income Streams 

    In the digital age, monetizing your intellectual property by creating passive income channels presents a profitable path to wealth. Packaging knowledge, frameworks, and processes into products or services that sell themselves makes it possible to profit continuously from your

    Continue Reading about How to Turn Intellectual Property Into Passive Income for Your Agency →

    Social Media Marketing

    Industry Report

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    TikTok Updates: Content Trends, Creator Tools, and More

    Are you up to date on changes from TikTok? Wondering which recent TikTok updates are important to marketers and business owners?

    In this article, we explore TikTok changes that affect your marketing.

    #1: TikTok 2024 Trend Report

    TikTok identified three major "Trend Signals" that brands can leverage in their content strategy: Curiosity Peaked (people come to TikTok to discover new interests), Storytelling Unhinged (creative, collaborative storytelling is embracing fantasy/imagination), and Bridging the Trust Gap (brands need

    Continue Reading about TikTok Updates: Content Trends, Creator Tools, and More →

    Onboarding New Clients

    Are you asking new clients the right questions to develop a long-term strategy? Could a detailed intake give you the insight you need to set the right campaigns in motion?  

    In this article, one agency owner shares how a 10-week client onboarding process equips his team to successfully match marketing strategy to a client's future plans.

    Building Strong Client Relationships

    When beginning work with a new client, it can be tempting to tackle projects before thoroughly understanding their business and long-term

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    Instagram Updates: Stories Tools, Engagement Management, 2024 Content Trends, and More

    Are you up to date on changes from Instagram? Wondering which recent Instagram updates are important to marketers and business owners?

    In this article, we explore Instagram changes that affect your marketing.

    #1: Instagram Live Video

    Live Producer

    All Instagram professional account holders can access Live Producer, allowing them to go live using third-party streaming software.

    #2: Instagram Trends

    2024 Instagram Trends Report

    Instagram surveyed Gen Z trends across five countries to identify what to expect on the platform

    Continue Reading about Instagram Updates: Stories Tools, Engagement Management, 2024 Content Trends, and More →

    AI Strategies That Save Time and Money for Agency Owners

    Curious how AI can make a difference in your marketing agency, beyond generating content? 

    In this article, a leading AI expert shares AI tools and real-world examples you can start using immediately.

    Why Should Agency Owners Embrace AI?

    Artificial intelligence (AI) is transforming businesses across every industry, and marketing agencies are no exception. 

    As AI capabilities like natural language processing and machine learning rapidly advance, agencies can stay competitive and leverage these technologies to work

    Continue Reading about AI Strategies That Save Time and Money for Agency Owners →

    Social Media Marketing Podcast

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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