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    Author: Kristi Hines

    How to Set Up a Google+ Page for Your Business

    November 14, 2011

    Google+ has opened the doors for business and brand pages.

    In this article I show you how to set up your Google+ page and provide examples.

    If you haven’t already created a personal Google+ profile for yourself, you'll need to do that first (you cannot simply sign up a business page from the main Google+ signup screen).

    Check out the How to Get Started With Google+ for more on personal Google+ profiles.

    If you do have a personal profile, here’s how to create a page for your business.

    Continue Reading about How to Set Up a Google+ Page for Your Business →

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    How to Get Started With Google+, Your Complete Guide

    July 5, 2011

    By now, you have all probably heard about the Google+ project, Google's next attempt at making their network more social. Its goal is to make sharing online more like sharing in real life.

    If you haven't gotten your invite just yet, you can learn more about Google+ in the following quick-look video, and by visiting the Google+ project overview, searchable details and discussion pages.

    https://www.youtube.com/watch?v=xwnJ5Bl4kLI

    Continue Reading about How to Get Started With Google+, Your Complete Guide →

    4 Useful Twitter Automation Tools and How to Use Them

    March 30, 2011

    Social media is about engagement, so there's often quite a large debate about adding any automated elements to a social media campaign. Because let's face it—no one wants to follow an account that's essentially a bot. Or do they?

    While some automation tools do nothing but make your social media profile look like an announcement board, other tools can be used to sync right into your normal engagement to give it a helpful boost.

    Here are some Twitter automation tools, services and tips, which when used the right way, can be a valuable

    Continue Reading about 4 Useful Twitter Automation Tools and How to Use Them →

    How to Create Your Own Social Networking Community

    February 15, 2011

    If you have a medium- to large-sized online network, you might have noticed some of your contacts have been developing their own communities in the form of private groups, forums or social networks that are a mixture of free or paid memberships.
    The Pros of Creating Your Own Community
    So with all of the existing communities out there, what's the benefit of creating your own?

    Driving Traffic to Your Site - Let's say that you start a forum on your own domain. If you're successful in creating a popular community, you'll be driving a lot of

    Continue Reading about How to Create Your Own Social Networking Community →

    How to Gain Competitive Insight With Social Media

    January 17, 2011

    Are you looking for that competitive edge? Want to know what your peers are up to?

    Using social media to research competitors can provide useful information for any business looking to create a smart strategy.  Learning about your competitors' activities can give you insight into what works and what doesn't.

    The beauty of social media is that there's a ton of information about your competitors that is public. And not only is their strategy public, but the reaction to that strategy is public as well. Let's take a look at some of the things

    Continue Reading about How to Gain Competitive Insight With Social Media →

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