Social Media Examiner

Your Guide to the Marketing Jungle

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    Today's Guide to the Marketing Jungle from Social Media Examiner…

    In today’s edition:

    The Place Where Serious Marketers Come to Get Ahead

    Every year, thousands of marketers leave Social Media Marketing World with strategies they can use the moment they get home — and connections that last a lifetime.

    Join us April 1-3, 2027. Learn from the world's top marketing and AI experts, discover what's actually working now, and walk away with a clear plan to grow your business.

    “I've learned more that directly helps our bottom line at Social Media Marketing World as compared to any other event that I attend,” said Shawna Allen.

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    How IBM Uses Social Media to Spur Employee Innovation

    • No IBM corporate blog or Twitter account
    • 17,000 internal blogs
    • 100,000 employees using internal blogs
    • 53,000 members on SocialBlue (like Facebook for employees)
    • A few thousand “IBMers” on Twitter
    • Thousands of external bloggers,
    • Almost 200,000 on LinkedIn
    • As many as 500,000 participants in company crowd-sourcing “jams”
    • 50,000 in alum …

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    Top 10 Social Media Blogs – The 2010 Winners

  • Chris Brogan: The Elvis of social media and the king of common sense, Chris Brogan is in a league of his own.
  • Social Media Explorer: Social media all-star Jason Falls provides a fresh and interesting take on all things social media.
  • Mashable: The world's source for social media news, Mashable …

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    Is Real-Time Search Good for Businesses?

    The Business Upside to Real-Time Search

    • Increased reach of your messages:  With Facebook and Twitter appearing in the search results, branded social properties will now have the opportunity to share their messages to a broader audience on the social web.
    • Growth in social equity: Businesses now have the opportunity …

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    How MarketingProfs Manages Its Brand on Twitter (an Ann Handley Interview)

    • How Ann mixes business and personal tweets on Twitter
    • Why businesses struggle to humanize their brand 
    • Why it's important to identify your goals for social media and to put bumpers in place
    • How to set social media policies that work
    • Why employees represent their business in a wider environment …

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