Have you considered using affiliate links on Pinterest?
Because Pinterest users are looking for useful and inspirational products, the platform is a natural place for marketers to share items and services they believe in.
In this article, you’ll discover how to prepare for and use affiliate links in your Pinterest marketing.
Listen to this article:
Affiliate Links on Pinterest
Now that Pinterest has lifted the ban on using affiliate links, you’re free to add as many pins with affiliate links to your Pinterest boards as you want. The key is to prepare your profile and add those pins strategically, so you make money and don’t annoy or lose your followers.
Here’s how to optimize your Pinterest profile and boards to support affiliate pins, properly add your affiliate links, and boost visibility for the boards that have affiliate pins on them.
#1: Optimize Pinterest Boards to Showcase Products
Before you start adding pins with affiliate links, you need to make sure the boards on your Pinterest profile share a branded look that represents your business.
You want the overall look of your Pinterest presence to tell people what you’re about at a glance, without them having to do too much reading.
For example, Courtney Whitmore of Pizzazzerie is an author, blogger, entertainer, and food stylist. When you visit her Pinterest presence, it’s easy to see that she is all about parties, fun, and entertainment.
In addition to being sure you use a clear description at the top of your Pinterest profile, you’ll want to give each of your boards a title that relates to something your business or brand offers. Remember to use keywords in your board titles (and your pin descriptions) to show up in Pinterest search.
Next, populate each board with pins that you know your target audience will be interested in.
Beyond supporting a branded look, this approach will help you build a Pinterest profile that’s ready to show off the best ideas and tips you have for your audience, making you a go-to resource.
Now you’re ready to think about which boards are a natural fit for pins of your own products or products for which you’re an affiliate.
SAVE $600 on Your On-Demand Ticket - Sale Ends Friday!
Travel to Social Media Marketing World off the table? Get all of the great content at a fraction of the price with an On-Demand ticket.
That’s full access to recordings of every keynote, every workshop, and every session—the ones people travel thousands of miles to see. Don't wait. Get your On-Demand ticket now!
#2: Add Affiliate Product Pins to Your Boards
First, choose the product you want to share and decide which board you’ll pin it to. For example, if you have an affiliate link for miniature piñatas, you can pin it to a board full of products and decorating ideas for Cinco de Mayo parties.
After you pin the product, click the Edit button on the pin.
Get Expert Social Media Marketing Training from the Pros
Want to get ahead of the competition and learn how to diversify your social marketing strategy?
Learn from the industry's most trusted experts, rub elbows with other smart marketers, and take your marketing to the next level during this 3-day event in sunny San Diego, California.CLICK TO LEARN MORE
Now you can replace the original link in the Website box with your affiliate link.
Click Save and your pin is live with your affiliate link! Rinse and repeat these steps with other products.
#3: Increase Exposure for Affiliate Link Pins and Boards
After ensuring all of your affiliate links have been added correctly, you’ll likely want to increase exposure for them.
While you can take advantage of promoted pins to get more eyes on individual affiliate pins, a great option for driving traffic to boards that have affiliate pins is to share them on your other social platforms.
Angela Davis from Frugal Living NW has a Pinterest profile that shares ways to save money.
She created a fashion board to share her favorite items from the Nordstrom Half-Yearly sale. She added a personal note to each pin description, telling her readers what she loved about the product. Her notes added authenticity and value to the pin.
When her board was complete, she hopped over to Facebook to let her readers know about the lookbook she created for the sale. They could find all of her favorite products plus her comments on her Pinterest board.
Keep in mind that it’s important to promote affiliate product links authentically. Refrain from being salesy and remember that your primary job is to help readers or customers find products that are useful, inspirational, and beautiful. Focus on sharing products that make your audience members’ lives easier, and you’ll naturally increase clicks and sales.
Affiliate marketing is a great way to serve your audience by promoting products you trust and would use yourself. If done carefully, you can accomplish two goals at once: you can grow your audience and you can open a path for passive income.
Test out the tips above on one or two pins this month. As you find out what works best for you and your followers, try a few more pins and adjust whenever necessary. It pays to keep testing until you find the best method for your audience.
What do you think? Will you try using affiliate links on Pinterest? What helpful tips can you share? Please leave your thoughts in the comments below.
Curious about Web3?
Follow the Web3 Business podcast to find out how Web3 will affect your business in the near future.
Every Friday, host Michael Stelzner interviews leading industry experts about what works right now in Web3 and what to expect in the future, so you can prepare your business for the shift, even if you're a total newbie.