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  • Social Media Marketing WorldImprove your strategy & find your next big ideas—April 28-30DISCOVER WHAT YOU'VE BEEN MISSING

    Archives for 2014

    How to Use WordPress Plugins to Streamline Your Business

    December 4, 2014

    Are you using WordPress for business?

    Do you need to streamline key online business processes?

    With WordPress plugins, you can automate online sales, customer service, project management, email marketing and more.

    In this article I'll share nine online business activities you can streamline with WordPress plugins.

    Continue Reading about How to Use WordPress Plugins to Streamline Your Business →

    Social Media Marketing

    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    How to Measure Your Social Media ROI Using Google Analytics

    December 3, 2014

    Do you want to understand your social media return-on-investment (ROI)?

    Are you tracking the customer journey in Google Analytics?

    In this article you'll discover how to collect and analyze the data you need to properly calculate how social media marketing impacts your business.

    Continue Reading about How to Measure Your Social Media ROI Using Google Analytics →

    How to Improve Your Social Media Ads Using Brain Science

    December 2, 2014

    Are you advertising on social media?

    Do you want more attention for your social media ads?

    The way you design your ad impacts how much attention it gets with social media.

    In this article you'll discover what the brain pays attention to and tactics for holding that attention.
    How Attraction Works
    Each second, your senses are bombarded by over two billion bits of data. The only thing that keeps your brain from being overwhelmed is the reticular activating system [RAS]. This system works like a filter, deciding what data should be

    Continue Reading about How to Improve Your Social Media Ads Using Brain Science →

    How to Enhance Your Loyalty Programs Using Social Media

    December 2, 2014

    Do you want to increase customer loyalty?

    Have you considered adding a social component to your loyalty program?

    Your loyalty program isn’t just about rewarding customers. It's about encouraging ongoing communication.

    In this article you’ll discover how combining social media with your branded loyalty program can help you reach your campaign goals.
    Why Social in Loyalty Programs?
    Marketers have long known that the cost of new customer acquisition is significantly more than the cost of customer retention—up to 7x more according to

    Continue Reading about How to Enhance Your Loyalty Programs Using Social Media →

    How to Optimize Your Pins for the Pinterest Smart Feed

    December 1, 2014

    Have you heard about the Pinterest smart feed and how it impacts your exposure?

    Are you wondering what it means for your pins?

    With its new smart feed, Pinterest enhanced key features, which means you need to do things differently to make your pins stand out.

    In this article I’ll explain the Pinterest smart feed and how to use Pinterest's changes to your advantage.

    Continue Reading about How to Optimize Your Pins for the Pinterest Smart Feed →

    Social Media Marketing Podcast

    ai explored podcast
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    Social Marketing Trends

    The data you've been missing!

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