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    • Social Media Marketing WorldImprove your strategy & find your next big ideas—April 28-30DISCOVER WHAT YOU'VE BEEN MISSING

    Archives for 2014

    3 Ways to Optimize Facebook Ads for Better Results

    Are you running Facebook ads?

    Do you want to get more out of your ads?

    The right optimization can make or break your ad campaign. Target audiences, timing and ad creative are all important considerations.

    In this article I'll share three tips for making the most of your Facebook ad campaigns.
    #1: Reach the Right Audience
    Many marketers optimize their Facebook ads based on the soulless numbers they see on that platform, which often leads to reaching the wrong audience.

    For example, when you run a campaign to increase your page

    Continue Reading about 3 Ways to Optimize Facebook Ads for Better Results →

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    Tools to Centrally Monitor Your Social Mentions

    Do you want to find company mentions beyond news articles and blogs?

    Do you want to monitor social mentions and metrics?

    Mention and SumAll each offer a single dashboard so you can track mentions on social media, websites and blogs. With these tools, you don't have to hop back and forth between networks to gather data to compare.

    In this article you'll discover how Mention and SumAll provide all the data you need to get the big picture of your online presence.

    Continue Reading about Tools to Centrally Monitor Your Social Mentions →

    Mobile Marketing: Are You Ready for the Revolution?

    Do you have a mobile strategy for your business?

    Are you interested in discovering what the future of mobile marketing has in store?

    To learn how to market your business with mobile, I interview Tom Webster.
    More About This Show
    The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing.

    In this episode, I interview Tom Webster, the Vice President of Strategy and Marketing at Edison Research.

    Continue Reading about Mobile Marketing: Are You Ready for the Revolution? →

    Social Media Marketing Podcast

    ai explored podcast

    Social Marketing Trends

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